Paul Hickey tells a story that we all to hear about the critical need for data to aid you in optimal decision-making and development of your business. Data is no stranger to the show, but this is the first time to my recollection, we hear a story about what could happen if it's ignored. Data-driven design is the result of this. And as a milestone in a long running theme on the show about the importance of accumulated knowledge, we also touch on another piece of the e-commerce puzzle, voice recognition software, along the lines of Alexa. It could be a key asset to your business. So listen up.
Paul Hickey, is the CEO and Lead Developer of Data Driven Design. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses. He recently founded The Voice Designer, The Voice Event, the Nashville Voice Conference, which focuses on introducing opportunities for all businesses to increase efficiency, effectiveness and relevancy.