icon-folder-black Affiliate Marketing Content Creation

Paul Mottley — Turn Your Passion Into Progress With Affiliate Marketing

icon-calendar 2020-10-28 | icon-microphone 1h 5m 2s Listening Time | icon-user Joseph Ianni

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Our first interview with an expert on affiliate marketing has arrived and that expert is Paul Mottley. He has a rule. I hope you too would follow. He won't advocate or participate in a business venture that he can't use himself. If it keeps him from sleeping at night, it's no good. Affiliate marketing. However, clears that hurdle with ease. It's a way of encouraging you to be yourself, to write, make videos, whatever content you can come up with on something you're passionate about to build a following and to generate revenue while aiding others doing the same. No matter what you're up to in life, I bet there's something you can talk about. On the one hand, it'll help you and on the other, it'll help affiliate marketing, have a listen and you'll find out how. 

Business owner turned full time affiliate marketer, Paul Mottley has set out to help others become better marketers. He’s a Clickfunnel’s Dream Car winner, earning well over 6 figures with Clickfunnels alone. To reach a wider audience Paul also publishes a daily podcast to share interviews, his personal journey and teach others about growing their businesses, titled “Ultimate Affiliate Marketing”.



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[00:00:00] Paul Mottley: [00:00:00] But because I always had this, like, I want to do something else, type attitude as well, this so called side hustle, which I don't like calling it because it's almost like something you can just throw away or you just make yourself busy for no reason. 

[00:00:13] Joseph: [00:00:13] Well, you know, people have called a lot of what I do, a side hustle and a hearing somebody else refer to what you do as a side hustle can be a bit deflating, but. Uh, it also turns out to be more of a motivator to prove them wrong. 

[00:00:25] Paul Mottley: [00:00:25] Of course. Yeah. Yeah. That's it. You know you take all the bricks people throw at you build yourself a nice house and just stand on top of it.

[00:00:32] Joseph: [00:00:32] You're listening to Ecomonics, a Debutify podcast, your resource for one of a kind insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with succes  sful business people and our own state of the art research. Your time is valuable, so let's

[00:00:53] go! 

[00:01:02] [00:01:00] our first interview with an expert on affiliate marketing has arrived and that expert is Paul Mott ley. He has a rule. I hope you too would follow. He won't advocate or participate in a business venture that he can't use himself. If it keeps him from sleeping at night, it's no good. Affiliate marketing.

[00:01:18] However, clears that hurdle with ease. It's a way of encouraging you to be yourself, to write, make videos, whatever content you can come up with on something you're passionate about to build a following and to generate revenue while aiding others doing the same. No matter what you're up to in life, I bet there's something you can talk about. On the one hand, it'll help you 

[00:01:37] and on the other, it'll help affiliate marketing, have a listen and you'll find out how. 

[00:01:44] Paul Motley. Good to have you here. Thank you for being on the show. 

[00:01:47] Paul Mottley: [00:01:47] You're welcome man. I'm super excited. 

[00:01:50] Joseph: [00:01:50] Same here. Same here. Uh, I'm I'm I'm excited each time, each person that I talked to opens up whole new avenues to the industry and it just gets bigger and bigger.

[00:01:57] The more I learn. Our first question, [00:02:00] the question of all questions is tell us who you are and what 

[00:02:03] you do.

[00:02:04]Paul Mottley: [00:02:04] Oh man that that is a leading question, because I could be here for like three hours to tell you what I do. I would class myself as an affiliate marketer. So I do various different marketing things and I sell other people's products.

[00:02:19] And when they make sales through the links that I've given them, then the company pays me a commission. That's probably the easiest way of explaining it in the shortest, concisest way of doing it. 

[00:02:32] Joseph: [00:02:32] Well, we are, we're certainly going to want to get into a little bit more detail on that. So let's start with an overview affiliate marketing, my understanding of it so far

[00:02:41] and also based on how you've described it is that if a business wants to use an influencers platform to sell products to customers, So I could write a blog. It could be on, on any of my interests. And then the affiliate marketer would reach out to me and want me to promote their product either by way of [00:03:00] advertising or even sponsoring a, can you take it from there for us?

[00:03:02] Paul Mottley: [00:03:02] Yeah. So basically, I mean, if I was, let's say from a beginning, right? So let's say, I decide I'm going to write a blog. And like you say, now I'm going to write a blog. I'm going to update it and I'm going to have all this good stuff. Eventually it's going to start getting traffic to it. Yeah. And then people are going to start going to it.

[00:03:21] And what I could then do to monetize it would be to have product based around the content. In the form of like little banner ads, or maybe even clickable links. Now that would run to a third party site. And if a sale was made from that, then obviously it makes cents and I would get paid a commission, let's say, for example, I wanted to talk about email marketing and how to set up if you're selling something

[00:03:43] then you know, abandoned cart sequences or webinar, registration reminders and all this good stuff, right. Or even just followups after you've created an email list of for a lead magnet and all that sort of thing. Then I could say, right, well, I'm I [00:04:00] actively use it a company called active campaign for my email stuff.

[00:04:04] So I'm like, well plugged in total fan boy, so why not recommend people what I use because I'm getting good results with it. So other people could do too. So then I will go to active campaign I'll register as an affiliate for them. And that will give me a unique link. So I'll put that link into my blog.

[00:04:23] So people click on it and they go ahead and decide to be a subscriber through active campaign. Then active campaign is going to pay me a commission each month. Now, obviously the benefits there is that I don't have to create my own product. I don't have to deal with support. I don't have to deal with refunds. I don't have to deal with any of the training and the followup along with that, I just get paid a commission and there's various different types of affiliate product if you like, sometimes it's like a one off fee, which I was just get paid a commission based on a percentage, or it could be a subscription based product [00:05:00] in which case I'll get paid each and every month that customer stays with the program. So that is kind of like where I like to go. I like to mix up between this, what I call the passive income stuff, where I've already made the sale once and they keep using the software or the tool or the program or whatever it is. Each 

[00:05:18] yeah that does sound appealing. 

[00:05:20] Yeah. It makes it kind of appealing.

[00:05:21] And, and we'll go into detail in a little while, but yeah, I mean, I've got, I still get paid commissions on the sales that I made like three years ago. So, you know, each and every month I get paid. Because those customers are still using what I recommended out to them. They tend to be smaller amounts, but it can also build up because if you continually feed in the machine, then you know, if you start off with one sale a month, then the following month, you do another sale.

[00:05:47] But all of a sudden, you've got two customers. After the third month, you've got three customers four customers after four months, you know, and it starts building up that way. But it's also nice to build in the one off programs as well, where you might get paid [00:06:00] higher commission. If it's a thousand dollar product, quite often, they give you like 50% commission.

[00:06:05] So you can get like one off for 500 bucks. And even beyond that, you know, 700 bucks commission, thousands I've even seen so much like two and a half thousand dollar commissions, it does take obviously a little more work than just putting blog post up and adding a link to generate those sales, but you know, it still can be quite rewarding down the line.

[00:06:25] Joseph: [00:06:25] You know, what's interesting to me is that it seems to me that the, the onus is on the product to continue to be relevant. So you were to promote this product three years ago, and now the product has a responsibility to continue generating customer interest, whether that's acquiring new customers in order to continue to feed the machine. Right. Let let's just say it was Uber that you did affiliate marketing for. Well Uber's business model is they need more drivers to come in to continue lowering rates, to continue to, by lowering the rates more customers come in and more customers come in, then more drivers can make more money per hour.

[00:07:00] [00:06:59] So that's great. But so within three years you really didn't have to touch any of it. It just did its own thing. And you just moved on with your day. 

[00:07:07] Paul Mottley: [00:07:07] Well, 

[00:07:07] obviously I was looking to build my income. So I do actively work on that. But what I'm saying is that, some people which signed up over three years ago are still paying customers now

[00:07:18] so. I could quite easily sat back and 40 bucks a month off that single customer and, you know, multiply out. It's probably around $1,200 in commission over three years, which doesn't sound a lot over three years. But if I had like five, 10, 15, 20, 50, a hundred thousand of those customers, then that starts making some serious, serious difference to your life.

[00:07:42] Joseph: [00:07:42] Yeah, definitely. The way we approach this on Debutify is we want to appeal to people who are entry-level, who are trying to get in into all of this. So foundationally speaking, what are some of the first things that people can do to start? Maybe not right away, they can get into affiliate marketing because they have to build a base, but how do they build that [00:08:00] base?

[00:08:01] Paul Mottley: [00:08:01] Well, there's a number of ways and I always suggest because to get traffic to a website, there's normally only two ways of doing it either organically or paid traffic. That's kind of like it, and both of those have multiple stems going from it. So if we said paid, then you could say, well, you could use, um, [?] Google or Bing, you could use YouTube ads, you could use Facebook ads, you could use Twitter ads, Pinterest ads, uh, tick-tock ads.

[00:08:31] You know, you can run through and find paid  platforms to get traffic, you know, there's probably 15 or 20 of them I could think of if I had to write down on a piece of paper right now, but also on the flip side, it's exactly the same with organic as well. So you could do exactly the same organically. I would always say to people that go to the organic ways until you're running at least a thousand dollars a month, because I think it [00:09:00] becomes more emotionally important to people.

[00:09:03] And also destructive if they're not getting the results with their own money through using paid ads. So last thing I want people to do is go out and sling a couple of thousand dollars on paid ads without really knowing what they're doing before they're getting any income, because that's sort of the way that they can stop.

[00:09:23] Like I say, getting themselves in trouble, start chasing the sales and get themselves into a world of hurt. So I would say like around about thousand dollars a month is a good position to be in where you can then start getting into ads. And of course, like anything don't just blindly go into it on your own.

[00:09:40] You know, there's always a better way. And there are people which are way more successful than I am way more successful than anyone starting out from zero, because they've traveled the path already. You know, they've gone through the motions. They know which works and what doesn't work. And sometimes it can be as simple as a couple of settings, or maybe it's [00:10:00] an image rather than a video, you know, little things like that can make all the difference to the effective return on investment that you're going to get by using paid advertising.

[00:10:09] So, if you go into all the organic stuff, then again, we've got a whole load of stuff, you know, and again, that's like building your Twitter following LinkedIn, Pinterest, oh God we'll go through the whole, all the ads like we said, but without using the advertising platform, I mean, even down to Google SEO and, you know, Facebook and Facebook groups and Facebook pages and all that good stuff, you know, there's so many different ways to get started.

[00:10:37] I think probably the easiest way to start getting traffic immediately would be through your own Facebook profile. It's incredibly strange. When you think about it, it makes sense because if someone sends you a friend request, for example, one of the first things you're going to do, if you don't recognize that person is go to their profile.

[00:10:59] We all do it. [00:11:00] Right. So we're gonna, 

[00:11:01] Joseph: [00:11:01] well, if, I mean, if I, if I have an attractive girl, who's asking to be my friend, I just ignore it right away, because this is like the 12th attractive girl this week. And I said, guys, girls taken, no, you know, there's a, there's nothing here for you. 

[00:11:14] Paul Mottley: [00:11:14] Yeah. And a few of my buddies often

[00:11:17] quip about that as well when they get like a friend request from an incredibly attractive woman by the name of George or something. Yeah. they didn't even bother putting a fake name. They got the fake picture, but they didn't put the fake name. So you got to be slightly careful. It's like. I don't know, guys, what do you think?

[00:11:36] Should I accept them or not? And I was like, Hmm. 

[00:11:40] Joseph: [00:11:40] Yeah, I don't, I don't know. Maybe you should ask your, ask your mate, ask your partner about that. 

[00:11:45] Paul Mottley: [00:11:45] Yeah. It's not something you want to get involved with but when you make a transformation between what you want to do online, are you just going to use your internet for social and personal purchase and research and [00:12:00] consumption, or are you actually going to use the internet as a tool to not only start but build a business? And that was one of the things that I decided a few years ago when I still had like tons of people on my friends list on Facebook, for example, all of which were like either personal contacts or people I went to school with people I work with.

[00:12:22] Friends family, all that good stuff, which is what Facebook was originally designed for. But I believe it's taken a completely different aspect now. And it's not just us as marketers doing it Facebook, it actively encouraged us to do it by bringing in a page platform because no one's going to boost a post or advertise a post on what they had for dinner last week.

[00:12:45] No, they're actually encouraging businesses to use Facebook. And that's why when people say, Oh, I don't really know if I want to use my personal profile for business. And I'm saying, I'm sorry, but that is the platform now that is [00:13:00] a decision you're going to need to make you either stick with that. And you can't have two profiles, you know I heavily discourage people from trying to create a separate profile for themselves.

[00:13:11] But there are ways to get around that you can segment people even on Facebook, into different so-called groups of contacts. So if you want to put a post up to all your friends and family, then filter them into a friends and family list if you like, within Facebook itself, and if you want to post about your kids' school day, or, you know, your exit round at golf or whatever, you just post it to them.

[00:13:32] Whereas if it's marketing content or something that you've got going on, then you can filter out those people and send it to people that might be interested in what you're doing. 

[00:13:41] Joseph: [00:13:41] You know, I thought I was going to be an early adopter on Facebook and then I get onto Facebook and all my friends had already gotten there.

[00:13:46] And this was when I was in high school. And I've, um, I've long since graduated, although I still have nightmares about it, but those are never going to go away. So what, the first thing I observed about Facebook when I first went [00:14:00] onto it, is that. It looked like it was more about preserving memories in the, instead of a chat messenger, which we know today,

[00:14:10] it was more like a, an inbox just for sending messages. Like, Hey, you know, it's so great to, uh, to, to see you hope you're doing well. Uh, let's catch up some time. Whereas now Facebook is the tool people use to catch up. So it it's not like say how, when Twitter transformed. It was a more of a, really a minute change because it went from 140 characters to 280 characters, whereas Facebook transform into something that was about reminiscing into now being involved in whatever it is going on in the day.

[00:14:45] So I could, I do understand some reluctance in that I think the, the emo of Facebook, uh, has, has shifted from where it was to where it is now. 

[00:14:55] Paul Mottley: [00:14:55] Yeah, totally. And then you've got to look at the social platforms that were around before [00:15:00] Facebook as well. I think if I'm remembering right, there was a site called friends reunited that was around and, you know, you enter in your school into the school year, you went in and then a whole bunch of people would show up if they've registered and then you could connect with people that you haven't seen for a long time or whatever.

[00:15:18] But that was kind of like how it all really started and anyone that's seen the movie about Facebook and the conception and the advancement of it, you know, they'll know what it was originally designed for, but obviously, you know, they turn it into a business, which is now one of the, I think it's like, is it like the third.

[00:15:39] Top visited site on the planet, you know, I think you've got Google, YouTube, and then Facebook. I think that's, I could be wrong in those stats, but it's pretty up there. So yeah. Yeah. I mean, again, there are way more people using Facebook just for that purpose, than there is using it for their business or any type of marketing.

[00:16:00] [00:15:59] Joseph: [00:15:59] There was also MySpace. And while you were talking, I did, just opened up my browser to see if MySpace is still around. And it is, there's also a Zenga, which is like the predecessor to, I guess, Tumblr blogs, where people would just sign up for a little blogs and they would share their blogs with their friends.

[00:16:16] You know what I, what I can say, having been involved in a lot of these different social platforms is that. Th I I'm, I'm, uh, I'm kind of a private guy, so I don't really, uh, share, uh, too much. And anything that I do share, I am always thinking is like, okay. Is this something that boosts my platform in some way.

[00:16:34] And you were mentioning earlier about, you know, talking about a dinner last week. Well, lots of people do like to post their food because they want to be known as an authority on food. So I, so it's, it's, it's amazing. It's conditioning people to. Uh, recognize that you can build, everybody wants to build a platform in some way, but nobody, no two platforms are the same.

[00:16:53] Some people want to have a platform of their they're just, they just really like eating foods. Some people want to have a platform where they're constantly sharing their opinion. Uh, I [00:17:00] know some people who just write movie reviews as their little Facebook posts in the same way where I might post about, uh, it's raining.

[00:17:07] Not that I've ever done that, but everybody has this format and everyone has a different approach to it. 

[00:17:12] Paul Mottley: [00:17:12] Oh, I'll probably in the UK every day that someone posted something about the weather

[00:17:19] Joseph: [00:17:19] dispel a myth for me, does it rain more often than  it shine (s)  

[00:17:23] Paul Mottley: [00:17:23] Depends 

[00:17:23] Joseph: [00:17:23] on what part 

[00:17:23] Paul Mottley: [00:17:23] of the country you're in? So they're you go. 

[00:17:26] Joseph: [00:17:26] Ok, I'll take it.

[00:17:28] Paul Mottley: [00:17:28] There are certain places which are more ready than others, but, uh, no, I mean, it's beautiful at the moment, 21 degrees and you know, and that's. Oh, gosh, I don't know what the Fahrenheit is you guys in the States just use Fahrenheit. So I would say it's like low seventies, I guess. 

[00:17:43] Joseph: [00:17:43] Oh, I'm I'm in a I'm in Canada, but uh, yeah, we, we still use Fahrenheit too.

[00:17:47] My running joke is at Canada is just the United States wearing a helmet. Yeah, 

[00:17:53] Paul Mottley: [00:17:53] pretty much. 

[00:17:54] Joseph: [00:17:54] We're gluten free America. That's all. Anybody, anybody tells you otherwise is kidding themselves. Do you think we think we [00:18:00] could follow the Canadian politics rather than us politics. Give me a break anyways. I wanted to make sure that I have a full understanding about the components to a affiliate marketing.

[00:18:09] And one of the components that stuck out was affiliate launches. So I want to hear more about that, and I also want to make sure anything parallel to that or any other components along those lines is also covered because that was the only one that I can find in my research. And I just want to make sure I didn't miss anything important.

[00:18:24] Paul Mottley: [00:18:24] Yeah. Well affiliate launches I mean, they are, obviously the affiliate program has been around for a long time. eBay has an affiliate program. Amazon has an affiliate program that is pretty much every website that you go to if you scroll right down to the bottom, you can go and search out. If there are any, they call it a partner program or an affiliate program.

[00:18:41] So that's always been available. It's not like taboo and it's not like a scam and all that malarkey, whereas, what happens with launches tends to be more, it's not like a big company which comes out and suddenly like eBay here, and we're going to launch [00:19:00] it using affiliate. That's not kind of like how it is. It might be someone launching their own program for example, and they want to maximize the impact of the launch.

[00:19:11] So they're going to say right on. September 28th, this is coming out and no one can buy it until then. And we are going to run ads to it, but we're also going to get whole bunch for the people which are experienced in affiliate marketing to try and help us sell it as well. So they are kind of like maximizing their own audiences because if you think it they've got an audience or a following on Facebook, for example, let's say it's like, I dunno, let's talk small.

[00:19:40] And let's say it's a thousand people. Now they can only reach a thousand people if they don't use paid ads. And if Facebook was really kind to them and let them. You know, reach every one of those thousand people or if they had an email list of a thousand people. Whereas if they then went out and got like 10 affiliate marketers, who also had a list of a [00:20:00] thousand themselves now there launch is not just going out to 1000 and it's going out to 11,000 people.

[00:20:06] So that's how launches work by leveraging other people's audiences and lists. And quite often the program owners will. Not only say, okay, right. Well, this is the commission rate you're going to get and that's attractive, but quite often they'll run contests as well. So they might say, one I was recently involved with, they had a prelaunch contest, they were running a training series and then there'll be an offer after like the fifth day.

[00:20:31] And before the first day there was a prelaunch. And I said, okay, right. Well, what we're going to do is everyone that gets people registered to the prelaunch. You get a link for yourself, you put it out to your audience. And the top five people are going to win prizes. So fifth place gets this fourth place get third place, second place, and then that is first prize.

[00:20:53] And then they also had a contest list and prizes going out to the top 10. What was intersesting is I actually managed to [00:21:00] rank third place for the prelaunch and then completely the wheels fell off when it actually came to the sales, so I didn't make the top 10, so I was quite annoyed about that, but I still did get some sales. I still did get a really nice  prize for third prize, which was awesome.

[00:21:15] It was like a $400 product, which is always nice. And yeah, so that is how like the launches work they're leveraging other people's audiences and they tend to put it up in a certain way. So they will expect to get so many sales when the, when the cart opens. And then run through a series of followups finally, to a set date when they decide the car is so-called closed.

[00:21:42] And normally it would be based on a special offer. You know, they're not going to not sell the product after that, but it might for an introductory price, it might include certain bonuses. And, you know, better ways to get started with the products and all that sort of thing. And then it will go to what we call an evergreen, which is means it's always available, but you don't get all the good stuff that you would have [00:22:00] gotten a few bought during the launch.

[00:22:01] Again, that's something that people can be an affiliate for and get involved with and the way that I look at it and the way that I always tell people, you can, you can go and find a lot of these launches on their website. Like MunchEye. Which will have a lot of people will list their launches on that, which includes a warrior plus JV zoo, and couple of other things that I do as well, but more often than not it's pending on your level, you'll get program owners reaching out to you directly to say, look, I'm launching this soon.

[00:22:33] Would you want, would be an affiliate for it? Quite often now I get review access as well, so I don't have to pay to actually buy the program myself so I can actually go in there and have a proper look at it. But if you're just starting out, you're not going to get that option because they know that I can push the product for them.

[00:22:49] And if it aligns with what I do, and it's something that I ethically feel okay with doing, then I've got the time in the schedule to do it. Then obviously I will get involved. But [00:23:00] if you're just starting out, best way I would do is look at the product itself. The date, when it's coming out, look at all the.

[00:23:08] Bits and bobs that they tend to give out to JVs, which is like their joint venture affiliates, whatever you want to call it. Sometimes they'll give you email copies, sometimes they'll give you options for videos and maybe they'll, you know, schedule it out themselves, to be on people's podcast or interview or stuff like that.

[00:23:26] And just build content around the launch before it happens. Cause quite often, when people are going to buy something, they will go onto YouTube or they've gone to Google and search for the product. Plus pricing or product plus review or testimonials. So if you can get the content out there to start with, and then start building up the views and get ranked and all that good stuff there, you're going to get more traffic coming in on the front end.

[00:23:55] I mean, there was one program, which I started being an affiliate for early [00:24:00] on in the year. And I got well in foot of it, meaning that my content was out there. It was live. I mean, out the top 10 videos for the terms that I wanted, I had five spots that's just on YouTube. So when people were going and actively searching for this product, there was a video from me in on the video.

[00:24:20] There was a link, there was. I created my own bonus stack as well. So not only are you going to get all this from joining ABC, they're going to give you all this. They're going to give you all that, but I'm also then going to give you all this as well. So that was creating my own sort of like bonuses to help people make their decision, which is going to.

[00:24:40] Become always complimentary to the product or service that we're actually talking about, because it just makes sense that way. If we were talking about a way to generate sales or, or on Facebook, then one of my bonuses would be how to generate organic traffic through Facebook. Do you know, it's got to compliment what you're selling.

[00:24:59] Joseph: [00:24:59] It [00:25:00] reminds me of one of the more costly purchases that I made recently is a portable monitor. And the more expensive the product is, the more one should be doing research on it. Not to say that less expensive products are not worthy of  research. Uh, lord knows I could have saved some money here or there, but if I'm going to spend $400 on something, I want to know more about it.

[00:25:22] And so what I did was I typed in a desk lab monitor reviews, and it seems to me that. What you're describing is what I was looking at. It's different, a websites who were a part of an affiliate launch program, and they're all giving their, their take on it. And one key takeaway from this is that this is an opportunity for them to show what they're made of and to entice people, to stick around and continue consuming their content.

[00:25:50] So, and it goes for like, Let's just say a new a movie has come out, you know, there's just so happens to be another Avengers film. Everybody on YouTube is going to give their take on the [00:26:00] Avengers and the quality of their review and how well they, they do the review and their tone and you know, their sense of humor, whatever it is.

[00:26:09] They've got, can get people to stick. Um, have you, uh, can you, can you speak to your experiences, how effective, um, These different affiliate or these different partners have been able to actually retain guests and retain readers or viewers or listeners or whatever it is while also promoting a product elsewhere.

[00:26:27] Cause you have to imagine they're just coming onto this website to have a brief look. There's no guarantee they'll stick around. 

[00:26:32] Paul Mottley: [00:26:32] No, absolutely not. And I don't think that we've created a key point in there because that person was then starting to build their own following their own audience. So it might not be the product for you this time.

[00:26:45] There might be another product that they review at a later date. So if, if you can resonate with that person, when you go and do your research, and quite often, people who are researching they're either right ready to buy, or they're just about ready to buy. [00:27:00] You know, these are sort of like buyer triggered, um, keywords and searches that people are doing, you know, generally speaking, I don't go out there and look out for something like to fit a car that I don't have and stuff like this.

[00:27:13] But yeah, you will engage with them and then become part of their audience. So that may be next month. There's something else that they are reviewing. It might be, yes, that's exactly what I need right now. I'm going to go for it. And that is essentially how affiliate marketers grow their income because they are doing in a certain way where they're building their audience, but also building an email list so they can keep in contact with people and build that relationship.

[00:27:39] Joseph: [00:27:39] You know , there is actually a third a group, not as important because the purchase has already been made. But one of the other things that reviews can do is help validate a person's decision once they've made it, I w especially growing up, you know, being a big into video games aside from playing the game itself, one of the things I would enjoy is going on and reading reviews of games that I've [00:28:00] already bought, just to hear different opinions of it.

[00:28:02] Maybe they would point out something that I didn't notice before. 

[00:28:05] Paul Mottley: [00:28:05] Yeah. 

[00:28:05] Reviews and testimonials, social proof. Isn't it. Yeah. And that's it. And the crowd follows the crowd at the end of that, they see a ton of people buying something, then they're going to think it must be okay. 

[00:28:16] Joseph: [00:28:16] I've only ever resisted a one thing in that regard.

[00:28:18] And that was game of Thrones. I gave it two seasons. That was as far as I can go with it. 

[00:28:22] Paul Mottley: [00:28:22] Oh, it all happened in series 3

[00:28:25] Joseph: [00:28:25] well, all I, and not to get too far off into game of Thrones, but apparently a season eight didn't go so well. So I actually feel good about my choice. 

[00:28:34] Paul Mottley: [00:28:34] I think it was just the personally speaking that the last couple of episodes I.

[00:28:40] I've got a feeling that the writers were due a vacation. And they were counting, they might've been counting down the days for it. And, and I imagine that the vacation was probably, you know, they would never, never coming back off it. So it was kind of like, Oh, it doesn't matter what we put. Let's go.

[00:28:57] There's kind of a lot of people saying like, you know, you got like your [00:29:00] kitchen done by the guys on Friday afternoon, stuff like that. So, yeah, I mean, as, as, as a series it is pretty decent and I have to admit, I did the same as you. I went through series one and two and gave up. And then it came out over here as like box sets.

[00:29:14] So you could watch the whole thing you could binge watch. You didn't have to sit and wait each week for the next step. So I think I was, I think I had the, the flu or something like that. So it was laid out for like five days not COVID. Alright. So this is like years ago, And I think I must have just sat there and binge watched everything with a box of tissues for my nose and, you know, just watch the heart, make sure that's very, very clear and everyone knows why and yeah, just binge watched the whole lot and it was worth it.

[00:29:47] It was worth it. I'm never getting that time back obviously, but you know, it was worth it. 

[00:29:51] Joseph: [00:29:51] Right. Okay. So I think we can actually tie this into, to what we were talking about, because. Let's say that [00:30:00] you're you're you, you quite enjoyed it. And you, and had opinions on an episode, episode basis, you can turn this into something that can actually boost your platform because you can write about it.

[00:30:09] You can start a blog, you can start a video review series, you can get a conversation going and offer your contribution to, uh, to the greater conversation. And also one other thing just briefly. I mean, the world building is, is pretty important then that was quite the world to have built. So, uh, I can't see why they couldn't revisit that world, uh, down the line.

[00:30:29] And it seemed to me that they said, no, we don't want to do this anymore. We're done. We don't want to come back and visit this. We didn't even have a book to go off of with this one. So that part I can, I can understand. 

[00:30:40] Paul Mottley: [00:30:40] Yeah. But if you think about it, well, they actually did. I mean, over here in the UK, they.

[00:30:44] On the channel that it was on, they had the episode and immediately after they had like a talk show about the episode and they had guests on it. So it started building other people's brands based off that product, because the guests that came [00:31:00] on. If you found them funny or amusing, or like them, you might go out and seek what we've got going on and, and their content and stuff.

[00:31:07] So it's, you know, it goes around all the way round. You know, it happens in like on TV, happens in business. It happens small scale, large scale and everywhere in life, I guess. 

[00:31:19] Joseph: [00:31:19] Yeah. I mean, I, I, had the same thing, cause, uh, I'm a fan of the walking dead and I've stuck through the series and now I'm waiting for them to come out on Netflix cause we've got the subscription, but they would do the same thing.

[00:31:29] They would do talking dead right afterwards. And, and as you say, they would bring guests on and they would weigh in on it and how they handled it and how they talked about it might lead people to want to check them out afterwards. And then of course you get into late night television and late night television is one of the most grandiose and effective forms of advertisement that there is because it's well, that's basically it, you get, you get your first 10 minutes of a of laughter and then, Oh, and then you're, you're promoting your guests and bands get to come on and play music and everybody walks away happy.

[00:31:59] Yeah. [00:32:00] Yeah. 

[00:32:00] Paul Mottley: [00:32:00] That's it. Perfect. 

[00:32:02] Joseph: [00:32:02] Excellent. I, so there's a couple of other operations you're involved in. There's a high ticket lead machine.com. This is one of yours, right? Just wanna make sure. Okay, cool. 

[00:32:10] Paul Mottley: [00:32:10] Yes. 

[00:32:11] Joseph: [00:32:11] You indicate this method is the most, uh, ah you know it could be other Paul Mottleys. There's another Joseph Ianni also involved in the arts. You indicated that this method is like the most beginner friendly way to grow your business online.

[00:32:22] So why is high ticket lead machine so user friendly?

[00:32:25] Paul Mottley: [00:32:25] First off, I gave it a really terrible name because it's not articulate.

[00:32:34] It's like a blueprint to how to set up your Facebook profile to take advantage of those, that traffic that you're going to get through. Certain activities that you can do online. You know, we briefly touched about it, but if I sent you a Facebook friend request and you don't know who I am, you go check it out my profile.

[00:32:51] So that is kind of like the loosest way. And there's a way to actually monetize that, and you can then get people clicking away onto your [00:33:00] product or service or your website or your lead magnet or anything like that. And it's, and it's setting it up in a correct way so it's fully optimized. So it doesn't just look like yet another Facebook profile, it looks more like a landing page and it looks more attractive and encouraging for people.

[00:33:16] So that's kind of like how it all works out and there's like a blueprint that you can get directly and that costs like $7. So that will just give it all in any book showing you exactly where to put what and how to put it all together. And that's kind of like the start and front end of it. So yeah, the name high ticket lead machine, probably not the best I could've come up with at the time, but it was something that I thought, you know what, it's not just for, it could be used for anything.

[00:33:43] And I thought high ticket might sound more attractive to people maybe I'm wrong, I dunno know.

[00:33:49] Joseph: [00:33:49] Fair enough. 

[00:33:50] A couple of other things that you're up to as well is your, you also have a, a, a bootcamp, uh, function. And the first thing I'm wondering, every time I hear a bootcamp is, you [00:34:00] know, do you actually do you like shout out people.

[00:34:03] Paul Mottley: [00:34:03] No, not really. I mean, that's almost there's I think that's Oh gosh. Now I'm trying to imagine and think which one it is because over the years I've developed so many different trainings in so many different programs that people can gain access to. For a while, there was a program that I ran, which was almost like group mentoring.

[00:34:23] And so it allowed people to sort of access me and they paid a monthly fee for it. And that was, that was part of the journey, I guess, to where I am today. It was something that I wanted to take a look at and investigate because then rather than promoting a program where I got an affiliate commission for each month, it was my program and I got paid the actual fee each month.

[00:34:48] So it was like, instead of like 20% commission, I'm getting a hundred percent because it's my thing. And I'm putting my spin on everything, giving people the benefit of my experience. Showing them what I do, how [00:35:00] I do it, the wins, the mistakes so that they can learn before they actually start doing it themselves.

[00:35:06] And that was kind of like where I wanted to go with it. But ultimately I wanted to put something together, which I knew was going to make a big impact. And over the years, It's been within me and I know how to do certain yeah. Things. And I thought if I can get this into other people's hands, they can replicate exactly what I've done.

[00:35:30] Because I'm going to say I did this, I tried that it didn't work. I tried this, it did work, do this instead of that. You know, and it's kind of like almost, almost a, a done with you type of program where it's not done for you. It's not do it yourself. It's almost like. This is how we do it. Feedback to me, if things are going as well as you want or feedback  the wins that you're getting to share with others.

[00:35:56] And that is ultimately where it came out. But the idea [00:36:00] for it was that I use a software called click funnels for a lot of my business. And again, that is something that pays out a commission basis each month, because it is a software as a service. So as an affiliate, that's great. I get paid each month for each user, which is what we alluded to before the fact that I've got

[00:36:17] couple of people that even joined three years ago and they're still paying for their service because they're getting a return on investment by using it, which makes sense. But what I was shocked to learn was that even though there's like a hundred thousand or nearly over, but I think it's about 85,000

[00:36:36] affiliates in they're affiliate group, if you like. There was only 70 people, which actually earned over a hundred thousand with it, with their affiliate program. And that was a, you know, I was talking to a guy called Ben, the affiliate manager over there, and I says, you know, what's going on and says, would you believe it? A lot of people actually join as an affiliate

[00:36:55] don't do anything. And I thought, right, well, that's not right. [00:37:00] And I'm saying, what will, what are the big wins if you like is having over a hundred customers, which will they call it there, we can win the dream car award means you get a nice little steering wheel, you get an extra $500 a month to lease a car.

[00:37:15] So that's on top of your monthly recurring income. And I worked it out roughly to be worth about $60,000 a year. To have that achievement, which is something that I actually managed to July, 2019. So I thought, well, there's, there's not that many people which had done that either. So that's what I'm going to focus on.

[00:37:33] That's what I want to present to people and show them not what was working, but how I did it and what is working now. And that was what I wanted to do. 

[00:37:44] Joseph: [00:37:44] So I noticed that you were saying, yeah, like not was working or do it yourself, or a done for you. I think the term that I might go with is done in tandem because this is something that you're doing as well.

[00:37:58] You're still actively [00:38:00] involved in the industry. So it's not as if you're a historian, imparting your knowledge on to people as you've moved on. It's more like a college instructor, a college professor. Typically, you know, the instructors that I had in college, at least they were all people who were still active in industry.

[00:38:15] And so they themselves were continuing to learn and continuing to develop the process, especially in a, I mean, in eCommerce there's very little that's static. Some stuff is static. Uh, I talked to KC Chow and he said, you know, emailing has really found a great foundation and everything seems to transform around it.

[00:38:34] So some things do stay, but lots of it continues to change too. 

[00:38:38] Paul Mottley: [00:38:38] Yeah, totally. Right. Totally. Right. And, and even the things that we're doing to promote ClickFunnels, for example, even like a year ago, they don't work now or we can't do it anymore for one reason or another. So you have to evolve, you have to have different ways of doing it.

[00:38:54] And that was one of the key things I wanted to make sure that I covered. And so that [00:39:00] people could do it, you know, rather than, Oh, well, let's take pay-per-click for example. There was a time people were using paper, you know, Google ads basically to get sales, frequent funnels. But what happened was, there was only a very few people whichknew exactly how to do it, and they weren't telling anybody because they were doing so well from it.

[00:39:26] And you would get a general idea. You would get a overview, even on paid programs, you'd still get like almost a nuts and bolts, but you wouldn't actually get, this is the campaign. These are the keywords. These are the bits, you know, you wouldn't get all that stuff. And it was only through getting coaching myself.

[00:39:46] I went to a few people, which I knew were doing well with it and got coaching and consulting with them that I got access. You know, I got the keys to the kingdom. I got access to it. But, what then happened [00:40:00] was that people started trying to do it themselves and they weren't quite getting it right. And it resulted in some crazy numbers going on.

[00:40:08] I remember one guy got stung for like 6,000 in one day, cause he didn't have his setup right and he didn't hardly get any signups either. Mainly because somebody else had took a strategy, not applied it correctly, which meant those people, which were doing the strategy correctly, ended up paying the price.

[00:40:29] So it was, it was a nuts day. And then ClickFunnels turns around, says, look, we don't want this happening anymore. Don't use pay-per-click ads. So that whole option went away. So then people then start scratching heads out. How can we do it now? But there are still ways to do it. It's just knowing what's going to work and what's 

[00:40:46] not.

[00:40:47] Joseph: [00:40:47] Right. So because these people were holding onto some key information. It strikes me as this was a time when there were a lot more questions than there were answers. And people didn't think that people were thinking that if [00:41:00] they don't share it, they, if they share the information it's going to hurt their bottom line.

[00:41:03] When in reality, what's turned out to be the case, especially with what we're talking about today is that everyone is contributing to an ecosystem because it's all trying to find ways to solve problems for customers and earn money in exchange. So this collaborative effort, I can't see it being a better method than everybody actually working together and cross-pollinating and finding ways to promote one another as our product and services.

[00:41:31] But I can understand at a certain point, if there was some paranoia where anybody who had managed to latch onto it thinking, well, the internet is going to die in like five years. So I might as well make the, make the most of it that I can. 

[00:41:41] Paul Mottley: [00:41:41] Yeah. yeah I get you on that.

[00:41:43] Joseph: [00:41:43] So you also mentioned. You won the dream car contest and it turned into a dream car mentor.com program.

[00:41:51] So you've, you've probably given some of us a, the details on this, but let's just make sure that we've covered it in full. So tell us about the dream car mentor program. 

[00:41:59] Paul Mottley: [00:41:59] First off, [00:42:00] depending on when people listen to this. It's actually sort of like almost semi-closed because I opened it to a beta access. I would suggest very cheaply considering the possible returns.

[00:42:14] So if people go to that site now they either will, or won't be able to get access to it 

[00:42:21] Joseph: [00:42:21] for what it's worth. We have these banked pretty far in advance. So yours would be maybe like a month and a half to two months. The unreleased 

[00:42:29] Paul Mottley: [00:42:29] in that case, it would be totally fine. Please go to the site. 

[00:42:32] Joseph: [00:42:32] Okay, 

[00:42:33] great.

[00:42:34] Okay, great. 

[00:42:35] Paul Mottley: [00:42:35] Yeah, no, I mean, it's like everything, I like proof of concept. It's all very well, me being to it, but I want to be able to show and help with the students there as well, which is why I had a beta launch to start with. And I only let like four or five people in because it wasn't a point of, I wanna charge lots of money and get loads of people in.

[00:42:55] I wanted to get more of it, more of a core of people which were prepared to [00:43:00] take action, rather than having to deal with support tickets for people, which either didn't understand or were just really there to see what was going on and then refund, you know, it just didn't work like that. And there may well be when it's in full launch, there won't be a refund policy for the simple fact is that you're the deciding to do it and you're prepared to do it or don't do it.

[00:43:25] It's like, you know, Yoda said, you know, well, what was that famous phrase? You said like, you know, do or not do, there is not no try or something like that. 

[00:43:34] Joseph: [00:43:34] Oh yeah yeah yeah, I forget where it's from. It's either from star Wars or tobogganing do or do not. There is no try. 

[00:43:41] Paul Mottley: [00:43:41] Yeah. Yeah. 

[00:43:42] That's it. Do or do not.

[00:43:44] There is no try, that's it yeah. Effectively. Yeah. That's the type of person that I want. And I mean, it would gratify me nothing more than sitting on stage because ClickFunnels has this big event they do each year when things are normal and people get the rewards [00:44:00] for the dream car award. And I would have, you know, gratify me nothing more than being on stage with a whole crowd of people getting their dream car awards because of what I told them and shared with them.

[00:44:12] That'd be awesome. 

[00:44:14] Joseph: [00:44:14] Just one small question about the dream car awards. Is there, do they only hand out so many a year or is it anybody who crosses the threshold? 

[00:44:20] Paul Mottley: [00:44:20] Anyone that crosses the line, yeah. 

[00:44:23] Joseph: [00:44:23] Oh, wow. Yeah, that's gonna be quite a few people on stage. 

[00:44:25] Paul Mottley: [00:44:25] It could be,  like I say they've still got to go out there and make the sale. And that seems to be the biggest stumbling block is people constantly shouting out and wanting to know how to do it.

[00:44:37] Those some people will put in the work, but they've still got to know how to do it so it's all very well you can be busy all day and not get anywhere. 

[00:44:45] Joseph: [00:44:45] I think if it were me, I dunno. I, I dream more about like a dream home than a dream car, but that's just because I'm like a habitual commuter, but that's, it's all good either way.

[00:44:56] Uh, I wa I had a couple of curiosities and by the way, we're, we're th th you're [00:45:00] you're giving us so much great information and there's some. Even, uh, even I'm not even like halfway through the questions that I have prepared and I'm writing down new ones too. So I just want to thank you for all of this, uh, this great insight, but there's some stuff to, uh, to your background that I'd like to ask about, just because I want to

[00:45:18] remind people that no, no one I've talked to got into e-commerce right away. Everybody has an origin story of what led them into this. So, one interesting way that I saw your development too, is I had a look at your LinkedIn profile. You're in sales for about nine years, a director for a different company, another 15 years.

[00:45:39] And then there was a four year crossover from your digital marketing enterprise and you're a directorship position. So what I researched on you, the inspiration to pursue your online entrepreneurship happened because you wanted to get your store online. So I want to know about that four year period, when you were starting to implement your, uh, the [00:46:00] implement the internet into your, um, brick and mortar business and how you went from, you know, the stone ages to the, to the enlightened age.

[00:46:08] Paul Mottley: [00:46:08] Well I think, first off LinkedIn is probably massively inaccurate and I need to update that, but 

[00:46:16] Joseph: [00:46:16] that's, everybody's LinkedIn profile. I have so many jobs that I didn't put on there.

[00:46:21] Paul Mottley: [00:46:21] I 

[00:46:21] mean, 

[00:46:23] I always felt like I had something within me, which was better than what I was doing. So, you know, even though I was running my own brick and mortar business, I always felt like there was something more to go for. I always thought I can absorb things. I can learn things, I can implement things and then I can teach things.

[00:46:40] And that was kind of like where it all started out back in the day. I mean, even when I was probably 20, 21 or even 19 at the time, you know, trying out network marketing stuff like that way before, like internet was around really, um, you know, So lots of sites weren't around at that, at that time and trying to get [00:47:00] things done, but also by running my own business as well, you kind of had to

[00:47:05] figure out ways to not only just generate leads, but also continually do so as well. And it was that transformation that led to obviously having to create my own website for it. And over the years, integrating booking services on there, getting ads out on Facebook and trying to generate leads. And that was kind of how it went, but because it always had this, like I wanted to do something else type

[00:47:31] attitude as well, this so called side hustle, which I don't like calling it because it's almost like a, something that you can just throw away or you just make yourself busy for no reason. 

[00:47:41] Joseph: [00:47:41] Well, you know, people have called a lot of what I do. I side hustle and hearing somebody else refer to what you do as a side hustle. can be a bit deflating, but, uh, it also turns out to be more of a motivator to prove them wrong. 

[00:47:53] Paul Mottley: [00:47:53] Of course. Yeah. Yeah. That's it. You know, you take all the bricks people throw at you, you build yourself a nice house and stand on top of it. Right. [00:48:00] So

[00:48:01] Joseph: [00:48:01] that's a good way of looking at it. 

[00:48:03] Paul Mottley: [00:48:03] Yeah, it was always that way. And, and that was really where, what really started happening was like I said, when I discovered after using several platforms to try and generate leads, I found click funnels and started using that.

[00:48:16] But then I started becoming more active in the click phones groups. I started noticing people, posting affiliate commissions and stuff like that. And that piqued my interest. I thought, Hey, I'm paying whatever it was a month at the time. And I know a few people, which this would really help, and, you know, have conversations with them and eventually put them on as customers.

[00:48:38] But then as more people start asking questions in those groups, I was in a position to answer those questions because, because I had gone through that stage myself, I've been the one asking, how do you do this? How do you do that? What about the connection there? You know, what's the best way of doing this. And then I was able to.

[00:48:57] Help people that started getting [00:49:00] requests through Facebook, whether it'd be on messenger or doing zoom calls, I must have done hundreds of zoom calls to people over the years, just because they wanted me to show them cause half the time I'll be typing away and I go, do you know what? Let's just I'll show you. Get out and screen share, show him out to do it, job done.

[00:49:18] And that quickly grew from almost nothing to a thousand dollars a month based on the people which I was helping. Cause what surprised me was the portion of those people, asking the questions weren't using the platform already. And when they were ready, they came to me and says, look, I want to join have you got a link?

[00:49:35] And I still get this today. Even on my own podcast platform. I get people go, Oh, what do you use for your podcast? Have you got link? You know? And, and that comes out that way as well. I mean, literally had a commission through this morning. Weren't expecting it. It's not exactly a life changer, but it was $17. All I've done is created a podcast, created content for it and done nothing else.

[00:49:59] You know, I've never [00:50:00] gone to anybody and hassled them never sent a single email nothing but that's, that's all about building an audience and how it works with that. So, yeah, it just started taking off from there and then it started implementing paid ads and going forward from that. 

[00:50:16] Joseph: [00:50:16] You know, it's, it's, it can be baffling being the, the knowledgeable one, because just from my own experience, freelancing and podcasting a lot of what I

[00:50:26] do and did like, you know, publish podcasts for other people too. It seems so simple to me, it seems so, so easy. And yet there's, you can never fully appreciate just how little somebody else might not know and how Oh, Oh. And an RSS feed. Oh, that's like the number one thing that I've had to describe to people.

[00:50:44] What's an RSS feed? I'm like, you know what? I actually forgot, but just give me a second. I'll go find that out for you. 

[00:50:51] Paul Mottley: [00:50:51] Yeah, the RSS feed confused me for a very long time, but then I think I Googled something. I found a bit of code and I copied and [00:51:00] pasted it and left it alone. That was it. That's all I need to know about RSS feeds. It worked and I don't know how it worked and I don't know why it works, but it works.

[00:51:09] And that's fine for me. 

[00:51:10] Joseph: [00:51:10] It took me five years before I realized it stands for rich site summary. 

[00:51:14] Paul Mottley: [00:51:14] Okay. Never knew that either.

[00:51:19] Joseph: [00:51:19] One of the, uh, background curiosity that I find, and I don't know, maybe this is a LinkedIn being even more inaccurate than, uh, uh, hitherto unprecedented, but, uh, you also have a background in chemistry. Is that right? 

[00:51:31] Paul Mottley: [00:51:31] Interestingly enough. That is correct. Yes. 

[00:51:35] Joseph: [00:51:35] Anything from chemistry that, or any takeaways from chemistry that influences what you're doing or how you're doing?

[00:51:41] Paul Mottley: [00:51:41] Uh, yeah, 

[00:51:42] drugs are bad, right so 


[00:51:46] Joseph: [00:51:46] write that one down. I'm going to be hearing conflicting opinions, but you know, I take everybody's yeah, 

[00:51:51]Paul Mottley: [00:51:51] I 

[00:51:53] would 

[00:51:54] say 

[00:51:55] it worked, what it did really, was it honed my skills, I guess, [00:52:00] on the way that I learn things. And then the methodical ways that I complete tasks.

[00:52:07] Because if you, if you doing anything scientific anything with chemistry, it tends to be a procedure. You know, you start with this, you, you pour out a level of that you mix it with a level of this. You require this much heat to it for this long. And you know, you go through and then you start recording the results and everything like that.

[00:52:24] And that is one of the things I've transferred later on in life is that I know that I work way better with less and objectives. And if I had a large goal, I tend to split it down into smaller goals and then break that up into lists as well. So being able to be methodical on what you do is something that is going to stand you in good stead, because if you are getting results, even if they are only micro wins all the way along, you still feel like your business is moving forward.

[00:52:55] For example, today I altered a couple of things that I was [00:53:00] sending out via email, and that was one of my objects on the list. I know now it's going to be more effective because of what the change that I did today. And it's only a small change, but the results will show for a long time. 

[00:53:13] Joseph: [00:53:13] Now, do you, is it, this is just my, my base understanding chemistry.

[00:53:16] And by the way, when you said drugs are bad it didn't occur to me right away, but were you referencing breaking bad by any chance  

[00:53:22] Paul Mottley: [00:53:22] I wish I did, but no actually, yeah, that was great. 

[00:53:26] Joseph: [00:53:26] Um, so was it that the, uh, the smaller results were providing a foundation for the more fundamentals or the larger issues or, did I get that right?

[00:53:38] Paul Mottley: [00:53:38] Yeah. Yeah. Pretty much, the way I look at it right now. And have this conversation constantly with my partner as well. I could pretty much walk away from, uh, having an audience, being known, doing video interviews like this, or doing podcasts or writing on a blog or sending emails out. I could pretty much disappear. [00:54:00] And I know that, although the affiliate income will go down.

[00:54:04] It wouldn't go away. And I would be quite happy living on that for the rest of my life. You know, uh, you know, a few gaps would need plugging in over, over the years, I guess, but effectively that's what I could do. And I are probably reasonably happy with that. But then I know that I would still be sitting there thinking, ah, there's something more, something more I'm missing something and that something I think is, is the ability to share it with others.

[00:54:34] And help other people. And I think that it would be rather selfish of me to keep that knowledge to myself. And I think that is what I've been struggling or battling with all those years is rather than trying to do it all on my own. I should be doing something that I know that I can impact others with. The typical example, there is the very first person that I signed up with click funnels was me personal trainer.

[00:54:59] He was [00:55:00] desperate to go and get a few things online. And, and he was getting fed up with doing one on ones with the gym and all this sort of thing, long story short, he now runs a group coaching program and he's not in the gym anymore. And he's as happy as Larry. And that for me is like, that's cool. Another guy, guy called RJ Ahmed.

[00:55:21] He actually came from an eCommerce background, lived in, um, I think it was Dubai at the time, moved back to Pakistan now. And I remember sitting on the call with him for about 45 minutes explaining to him what ClickFunnels was explaining to him, how it can help him grow his business and fast forward 18 months now he's

[00:55:42] created his own program. He's, I think in one day he earned more, than it costs for his entire semester of college, right and so you know, it's a serious change going on. And that's the sort of impact that wakes me up in the middle of the night and think. Yeah. I [00:56:00] can do this and I can help that person, you know, and that's what gets me up every morning as well, knowing that

[00:56:06] off the back of my podcast has been three other people, started podcasts and you know, they're doing really well with it as well, you know? And, and that's the thing that keeps me going and that satisfies that need. Whereas I knew that if I stepped away from all of it, I'd be thinking really, you know, almost guilty that I'm not sharing the knowledge with people and not helping others.

[00:56:26] Joseph: [00:56:26] That's incredible. I mean, I've, you know, even, even from what I read about you, and you mentioned it earlier that you do have ethical standards, you know, things do have to be, I want to get the exact word for it, amenable to your conscious, you know, you have to be able to get, get a good night's sleep. And I think that's a great way to remember for everybody to keep in mind is.

[00:56:49] What are you going to do that's going to make it easy for you to sleep versus what could you do that would make it harder for you to sleep? Because we spend a third of our life sleeping. So the success of our waking life is [00:57:00] tantamount, or it's an indicator of how good our sleep is. 

[00:57:03] Paul Mottley: [00:57:03] To start with there's probably 1,000,001 things that you could do, which wouldn't be ethical. Let's not do that. 

[00:57:12] Joseph: [00:57:12] Of course, of course

[00:57:13] Paul Mottley: [00:57:13] As far as like 

[00:57:14] the ethical stuff, I would rather recommend a product or a service that I use myself personally and had success with, than randomly picked something off of ClickBank for example, that I have no experience with. If I don't believe is actually going to help the person purchasing it.

[00:57:33] I wouldn't recommend it. And that's a simple fact, there's other things that you can do or shouldn't do as far as like ethics and stuff like that. And I could, I could tell you some write good stories about that, but I'm not going to,

[00:57:51] Joseph: [00:57:51] I'll have to talk with the, uh, with the others to see if we can make that a different episode 

[00:57:55] Paul Mottley: [00:57:55] observations of other peoples.

[00:58:00] [00:58:00] I mean again, I'm not going to call any names out, but recently I saw somebody and again, it's not gender specific, so I don't want to point it out at all. Posting income claims on Facebook to attract people, to buy a program from their partners and the pictures showed a different income. It was like a four or five days showing income for this day, that day that they had that they would take the two pictures, didn't match a hundred percent.

[00:58:36] So it was kind of like, that's obviously been faked. They're crowing about how much money they're earning and everyone's going, Oh yeah, that's brilliant. It's brilliant. And how do I do it? Ah, send me a DM and all that bullshit. And it's kind of like don't be scamming people on fake, fake results. It's really not cool.

[00:58:55] I just don't like that sort of thing, because it's effectively, almost like using [00:59:00] magnetic sponsoring principles for Mike Dillard, but for evil, you know, something people should stay away from.

[00:59:07] Joseph: [00:59:07] Well, I'll only say one thing to weigh in on it as much as, you know, we can certainly go on with it. And I would certainly want to hear more about it.

[00:59:15] You know, it's only. There's only so much that we should, uh, give it oxygen to. But what I find is that the difference between good and evil is that good is giving something thought, uh, evil is a lack of thought or thoughtlessness or carelessness. It's somebody who would post that and not. Ma, if you, if they would, even if they were to come consider the implications, maybe they would have like internal struggle and they say, okay, well, you know, maybe this, maybe I have a reasoning for this, but normally it's just people who don't think who don't care and they just do it.

[00:59:49] And yeah. It puts the onus on others to have to contribute additional good in order to make up for that, to rebuild trust with the, uh, with the industry or [01:00:00] rebuild and understanding what the platform and the legitimacy of it. 

[01:00:02] Paul Mottley: [01:00:02] In 

[01:00:03] that particular case, I hadn't paid attention to the details of the lie. That's what it was because they wouldn't intentionally put that mistake on there.

[01:00:12] Joseph: [01:00:12] I had one other, I guess, one other sort of ethical related question, I suppose. And then I'm going to get you to help us wrap this up. So one of the things that I've been wondering since we first established some of our conversational threads, is that. Have you encountered any instances? It could be you personally, or it could be some of the people that you've talked to, where there was conflict between the content that people were writing and the partnerships that they had formed.

[01:00:42] Has there been situations where somebody might've had to address their writing and I, and I don't mean it in and overt, you can't say this, this is vial, but more in a, you know, if you could just maybe adjust this writing here or there. I know I, anyways, I don't, I don't want to decide for you how you would approach [01:01:00] it, but I want to know how you would do with it.

[01:01:02] Paul Mottley: [01:01:02] That's something that really is come up. And if it has that, I haven't really given it much thought to. Yeah, dealing with other people's ideas and principles is always going to be a sticky subject because ultimately we're dealing with people all over the world who have different backgrounds, different upbringings, different, uh, ethics and ethos is in their business life.

[01:01:23] Um, so you might think, you know, someone because you've read a few of the Facebook posts, but you know, you could drop a comment. And then all of a sudden you're getting a barrage of abuse on a dm or being called out in different groups that you're not part of. So, I think instill a degree of caution to be used, no matter what 

[01:01:41] Joseph: [01:01:41] that's reasonable.

[01:01:42] I mean, it is all about public profiling after all. Okay. Yeah. I mean, I was that one was a nagging in the back of my mind and I wanted to ask about it. Cause I do know, like depending on what company you're working with a company might not necessarily want a person based off of how they characterize their opinions.

[01:01:58] And [01:02:00] I can go on to this whole, whole thing about how this magazine was like, They had a, they had a sponsor wrap the magazine in their advertisement package. I've never seen it before. And then they reviewed the product and they gave the product an abysmal review because it always just wasn't good. So I always, I always admired them for that.

[01:02:18] And I know a correlation is not causation, but they went out of business about a year later. Yeah. Anyways, uh, this has been, uh, this is really has been incredible and I can definitely see myself listening to it again, just because there's so much here that I want to write down and look into, um, for people who are inspired and they want to, uh, get moving.

[01:02:41] What's the first thing you recommend. They do. 

[01:02:43] Paul Mottley: [01:02:43] Easiest way, really. And I do send people to, this would be to just start out with my podcast, which is ultimate affiliate marketing. I'd do this on a daily basis. So unless the wheels have fallen off by the time you listen to this and it's not there anymore, which I doubt it.

[01:02:59] We've got, [01:03:00] uh, over 125 episodes on there now. So it's just continually running because that's where you're going to get to learn. And I am naughty by doing this because I tend to give people the information that I've learned over the years and paid thousands for. So you're getting content on my way of doing certain things that other people were charging you big bucks to find out.

[01:03:23] And I don't go into that much detail anywhere else it's purely on the podcast itself. So yeah, the podcast name is just ultimate affiliate marketing, and of course it's free and everyone loves free stuff.

[01:03:37] Joseph: [01:03:37] Absolutely. 

[01:03:38] I mean, I've, I've listened to a couple of episodes so far and, uh, It inspires some of the stuff that I wanted to talk to you about today.

[01:03:45] So I haven't listened to it. I can also recommend it to wholeheartedly and again, it's free. And so was our podcast here, Ecomonics. All right, Paul, uh, I have to say, thank you again, because I haven't said it at least seven times. I appreciate everything that we've talked [01:04:00] about today and I look forward to next time.

[01:04:02] Paul Mottley: [01:04:02] Awesome, thanks man. Appreciate it. 

[01:04:05] Joseph: [01:04:05] You might've found this show on any number of platforms, Apple Podcasts,  Spotify, Google Play, Stitcher or right here on Debutify. Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on Apple Podcast or wherever you think is best.

[01:04:23] We also want to hear from you. So whether you think you'd be a good guest or want to weigh in on anything related to our show, you can email podcast@debutify.com or connect with us on Facebook, Twitter, Instagram, and Tiktok. Finally, this podcast is created by the passionate team at Debutify. If you're ready to take the plunge into eCommerce or are looking to up your game, head over to debutify.com and see how it can change your life and the lives of many through what you do next. [01:05:00]


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Joseph Ianni

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