We've had a lot of great guests on the program to talk about the origin story of their products, and what we've got today is a fine addition to that collection with Shannon Fitzsimmons and her innovative approach to haircare. Being a UK entrepreneur, we also get to focus a great deal on how the USA influences and informs her decisions.
Shannon is a natural hair blogger and the founder of hair tools and accessories business 'O So Curly'. The business was founded in 2015 out of frustration of having no access to the essential tools needed to maintain natural curly hair in the UK. She invented a unique product, the reversible satin pillowcase which is a best-seller, along with now expanding to a range of satin scrunchies, bonnets and hair tools. Shannon's goal is for 'O So Curly' to be the go-to accessories brand for all curlies around the world.