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Simon De Raadt - HyperSKU, A Company Of Entrepreneurs Serving Like Minded Sellers Around The Globe

icon-calendar 2021-06-24 | icon-microphone 1h 5m 7s Listening Time | icon-user Debutify CORP

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When your peak customer service hours are the time before work, after work, and weekends, you know you’re working alongside some highly motivated and dedicated entrepreneurs. Simon de Raadt of HyperSKU has spent a major chapter of his life in China, where his own independent spirit was called to. If you’ve been wondering what the company is all about have a good listen as their mission is as genuine as the clients they serve, people such as you or I. 

With a background in Business Economics, IT and Logistics Simon de Raadt has been living in China since 2011. Besides being a shareholder in multiple companies he is currently full-time involved as Vice President at HyperSKU. HyperSKU is helping global online sellers with their sourcing and shipping from China. At HyperSKU Simon is focused to help a Chinese E-commerce start-up to go global.



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Tags: #Ecommerce #E-commerce #Shopify #Dropshipping #ShopifyStore #Entrepreneurship #Debutify #hypersku #simonderaadt

Simon De Raadt: [00:00:00] It's very inspiring. Um, uh, their message as well, their mindsets, their daily routines. I think that's really, really fun. I really liked that part of my job just to be able to interact with them and learn from them, how they grow the business, how to build the business. You become a kind of like a, an extension of that company, and that's kind of what we want to be. And it's not about just getting the order, fulfilling it, and then we're done. It's how can we actually help you with your journey. 

Joseph: [00:00:34] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state-of-the-art research. Your time is valuable, so let's go.

When your peak customer service hours or the time before work, after work and weekends, you know, you're working alongside some of the most highly motivated and dedicated entrepreneurs. Simon De Raadt of HyperSku has spent a major chapter of his life in China where his own independent spirit was called to. If you've been wondering what the company is all about, have a good listen. As their mission is as genuine as a client they serve, people such as you and me. 

Simon De Raadt. It is great to have you here in Ecomonics. How are you doing today? How you feeling? 

Simon De Raadt: [00:01:28] Very good. Thank you for having me, Joseph. Awesome. 

Joseph: [00:01:30] Happy to have you guys here, you know, it's, it's great to, um, we've, we've met a lot of people in the e-commerce space so far, and I think at some point we're going to have met everybody.

So it's, we're really happy to have you here as part of that mission. 

Simon De Raadt: [00:01:42] Cool. Cool. Cool. I'm excited to be here. I have been following Debutify a lot and as listened to your episodes and the content is really cool. Yeah. 

Joseph: [00:01:51] Thank you. That means a lot. I could have asked you this before the recording, but guess I'll just ask you now.

Do you remember what episodes you listened to? I'm just curious. 

Simon De Raadt: [00:01:59] I listened to. Well, I have to, I have to double check, honestly. 

Joseph: [00:02:05] Okay. Okay. That might, that might, that might've been something I should have asked you prior to, but, uh, I couldn't help myself. 

Simon De Raadt: [00:02:11] So the Daniel with Daniel Budai and Steve Tan. 

Joseph: [00:02:14] Did you, because there are people you recognized or you just kind of like pick a random, cause believe me, I do that too.

Like if I'm going through a new podcast for the first time I always go like, oh, I know him. I know Matt. I know Matt. 

Simon De Raadt: [00:02:23] So, uh, yeah, Steve, Steve Tan from the Tan Brothers. So he is kind of a well-known in the drop shipping industry. So that's why I wanted to listen to his story and get a little bit more background on him.

And Daniel was more about retention mastery through email marketing and, uh, Uh, retention is always a big one on how, what kind of message do you put out there just to whether it's for acquiring customers or whether it's getting consumers excited? Uh, there's always some nuggets, uh, when you get to more thoughts about the logic behind or less.

Joseph: [00:02:53] Yeah. And I think just to touch on retention marketing very briefly retention is really where a brand can shine the most because it shows the, I guess, the appreciation and the gratitude for the customers putting their time and their energy and their, and especially their money into that brand and supporting that.

So, you know, it reminds me of, um, a lesson that I learned in marketing, even as far back as high school, which is, you know, advertising has two roles. First, you sell paper on the product and then you continue to validate their decision by continuing to show ads and say, you know, you, you invest it in something that's still going to be around and something that's worthwhile.

Simon De Raadt: [00:03:27] Yeah. And then that's what dropship is now doing. Everyone is trying to build their online brands and the purpose of course, to get retention and get awareness and create like a long-term business. 

Joseph: [00:03:38] Excellent. Let's, uh, let's jump into our first and most important question, which is free to tell us what you do and tell us what you're up to these days.

Simon De Raadt: [00:03:45] Yeah, so I'm Simon. I'm a at HyperSKU and I'm based in China for the last 10 years. Um, offices in St. John I'm, I'm currently living in Shanghai, myself, and for the last two years, I've been helping all my sellers with their sourcing and shipping from China first by myself. And since last year I was, I joined Hypersku because I just fully embraced the mission that they're chasing.

There's just such, un-clarity still within for actually online sellers to communicate with Chinese suppliers, to get a full transparency on what's happening, get answers. And then that's suddenly a supplier that disappears taking ownership and responsibility. I think that there's a lot of work to do, and it's still in the kind of an infancy.

I mean, ordering from China, shipping it out is not that hard, but to actually control it and get much more sustainability in transparency on that, that's quite quite difficult. Um, so I'm quite excited to join that mission. 

Joseph: [00:04:40] Yeah. Well, and, and I think transparency is a great subject to touch on because, uh, it's not just about, you know, where is it?

Uh, where's my product, or, you know, when is this thing being shipped out? I think it's also a transparency in terms of the culture and in terms of the, the workforce and the labor force. And one thing that I looked into, uh, very early on when I was doing this show is, you know, what the working conditions can be like in, in China.

And one thing that I learned. You know, it doesn't, it's not always flattering. It doesn't always reflect well on them, but there are also countermeasures in place. There's watch groups. There are groups that are trying to, uh, elevate the quality of work. And I think being held accountable to a global, a market like this is giving the industry a chance to evolve into, um, you know, provide better quality of work.

So I I'd love to hear your take on that. And what are some of the things you'd like to tell people about even just the work culture, um, within, well, specifically within HyperSKU, but you know, if you can touch on it at large, I'd love to hear that too. 

Simon De Raadt: [00:05:37] Let's first do a HyperSKU and then maybe to compare with that large, when it comes to HyperSKU, you it's okay. Well kind of taking the benefit of what China has to offer. So China is very strong on logistics has a lot of, of course, access to products and very good it resources. So from the resources perspective, both logistics products and it that's something that's available at scale. So that's, that's one thing why that makes sense.

And then what we kind of do is add another flavor on it by having an international team. We have speakers that speak besides myself. I'm from originally from the Netherlands, I speak Dutch. Then we have German speaker, Russian, Spanish, French. And that kind of part of the communication is something where a lot of people struggle when it comes to buying products from China or anywhere across border.

That part of is something we think is very important. Especially if somebody wants to build a brand, then they want to share what it is that they want to build. And as they are not touching the product with drop shipping, they need someone else to bring that message across. And that's something that I think, uh, I like, and this makes us more unique when it comes to, we really have value that.

Empowering online sellers, whether they're big or small, of course you prefer to be obviously, but we understand that it's a journey and everyone needs help during that journey. So for us from early states, no MOQ, we can just get started because we understand some dropshippers can go really fast and we want to be on that wave as well when it comes to.

So that's kind of us. We have offices in Xinjiang, Hungjao, where we kind of like expand and I'm going to set up office in Europe later that next month. And we have someone in us soon and in Israel and in this way, we're trying to expand, but our backbone has always been China because that's the strength when it comes to e-commerce right now, this is where all the, the main developments are and available capital everything there, uh, when it comes to comparing ourselves to competitions. I went out for my main competition. You have drop shipping agents, you have apps, and you have also these kinds of competitors like VR and CJ dropshipping, which are in a similar space. 

Joseph: [00:07:44] And we have had wiio on the show before haven't had CJ dropshipping not yet, but you know, in due time. 

Simon De Raadt: [00:07:48] Yeah, for sure, for sure.

Uh, when it comes to comparison, I think we have much more international flavor. They're in size. They're bigger than us. That's for sure. But then we have an international flavor which really helps. And for us, it's less about revenue, revenue, revenue, revenue, where actually it is much more about the individuals.

How can I have you help you to Excel your w best job? Uh, our organization is quite flat and quite a modern, most Chinese companies are very hierarchal. It's the boss that's decided, and you just have to follow and then just go with whether you agree or don't agree. It doesn't matter. You can have an opinion, but now not much going to change.

So it's more like a factor. It's like an e-commerce factory. And for us, it's very flat. Everyone has their expertise. So our it team is very strong. The HR sales purchasing, they all have their own expertise and we rely on them and we're very open on that. And we share a understanding of thoughts from our perspective.

And then we, this is not possible because of that, or that's possible because of this. So that's kind of the dynamics that makes it for me, I think, very cool space to work in. 

Joseph: [00:08:57] And one thing that I noticed too, cause you're describing all the different languages, um, uh, Russian for instance, is you also have a, what I would say is, uh, a diverse array of perspectives and backgrounds who are converging in this space and are sharing their ideas, uh, unique to what they've experienced and their backgrounds.

So, um, I'm wondering if that is actually, if this is me just hypothesizing or if there's actually been any tangible results in like, you know, what does, what does the Russian speaker, uh, have to say? Have they been able to offer a unique insights? Um, what have you been able to offer unique insights that I think would otherwise not be there if it was all just, you know, uh, people locally are working there. 

Simon De Raadt: [00:09:35] For sure, for sure.

I think most of our Chinese colleagues as well, they have studied abroad and they're also so everyone in our team. Communicating with customers are trilingual. So at least Chinese English and something else, even the foreigners that are in our company, they also speak Chinese. So the main language in our company when, during meetings is Chinese, but we ha we have, uh, lived all over the world.

So that will give us added value. I think the most important is generate trust with the dropshippers itself and crapping the information from Facebook groups or other groups that are available, where people share what they're struggling with. And we see that every country still has different development stages.

Not all countries are already a very mature. Some for some drop shipping is still new, so you still have to educate them much more. So the questions that come up are very different and the needs are also different with that. And that's having that kind of angle of being able to grab that information, making it our own, target them with the right information and then help that will help the conversion and then we'll help them in their journey.

Joseph: [00:10:43] So this, this next thing that I'm wondering about this is this would happen to be a little bit more on a, um, on a specific, um, when I say a granular level, but in terms of being able to surface a clientele, what you have is a lot of people at different times, like uni, like it's the morning for you at seven o'clock for me.

And then we're just us two, but we have, if you have clients and you have people working with you all over the world, then what I suspect is that you also have a great deal of flexibility in the hours and who has to be, uh, active relative to when again, I come back to the, the Russian speaker, just as one example, you know, when a lot of the Russian customers come in, I assume that the Russian agent would need to be there, uh, ready to service them.

So that has that, has there been an effect on the, I guess the, um, on the flow of who's coming in, who's coming out and shifts, scheduling and things like that? Is it mostly is, is there's a lot of remote work going on or is it more centralized in a location? 

Simon De Raadt: [00:11:36] The most centralized to be. I still, everyone goes to a office.

I mean, middle working hours or office hours. I like 9:30 to 7. Yet as the sales, or if you're dealing with customers from all over the world, there is no limit to that. And it's ongoing and we see actually that a lot of the dropshippers, they are very active in the weekends and in the early mornings and the nights, because quite often they have another.

Yeah. And that, that puts pressure on our team. Obviously we don't have a 24 hour customer service, but normally we respond to it within a few hours. Um, but considering the nights, yeah, of course, there's going to be some kind of delay when it comes to response. Uh, we tried to speed it up by creating a group, either on WhatsApp or Skype, just to have this direct contact instead of having, uh, the chats where you just have to wait for someone to respond, but once they're online to make it more interactive and, and add another colleague just to increase the.

The chance of someone replying. So we're trying to elaborate in a way, but yeah, there will be some, some companies I'm delayed due to time zones, for sure. 

Joseph: [00:12:42] Yeah. Uh, a lot of challenging things to, to, to consider, you know, if any of them in our audience are thinking about where they want to branch off in the future and try to running one of their own operations.

There's certainly a lot of logistical factors, communication factors that have to be taken into consideration. 

Simon De Raadt: [00:12:57] But when it comes to the communication, the communication for sure. But when it comes to handling orders or processing orders, Well, that's what we do during the daytime for us. The weather doesn't matter when the actual common state communication takes place.

Once the order is paid, we will handle it in the daytime. So that kind of timing is also very important for us. Our morning, things need to be done to be able to benefit from, from it to be taken care of. 

Joseph: [00:13:20] Yeah, that, that's a, that's a, that's a personal, um, my mistake there just ever so slightly, which is, I know logistics is usually shipping and fulfillment, but I've, I don't know.

At some point, I think when I heard the word logistics, I just kept it as more of like a general backend operations thing. So that was it. That was my mistake. So, uh, but yeah, you make a, you also make a good point. Yeah. You know, regardless of what time zone they're in, you know, a few days as a few days. And so these things, they need to be shipped efficiently in the, in that block of time, it's batch work.

It has to be batched out. The other thing that I found, sorry, I just found it amusing. Cause you were saying that dropshippers, you know, there'll be keen on a communications early in the morning or in the evening or on the weekends. And I think that's just that that speaks, I think, not just to dropshippers, but that also speaks to the entrepreneurial spirit, uh, which is whatever time that I have to work on it.

I take, and it happens to be when I'm my time, isn't taken up elsewhere with my other responsibilities. 

Simon De Raadt: [00:14:11] Yeah. It's uh, I really get inspired by doing what I do talking to these individuals. They're chasing their dream financial dream or they already established them and they continue to build on it. But online or offline, it's very inspiring.

Um, their messages as well, their mindsets, their daily routines. I think that's really, really fun. I really liked that part of my job just to be able to interact with them and learn from them, how they grow the business, how to build a business, I've built some businesses myself. I can also help them. And then it becomes you become a kind of like a, an extension of their company.

And that's kind of what we want to be is not about just getting the order for filling it. And then we're done is how can we actually help you with your journey. Uh, whether it needs, we need to get some experience drop ship onboard. We're not that strong on ads because we focus on the backend, just the sourcing, the fulfillment and the shipping.

But when it comes to advertising, there are other people that do that. And there's plenty of content on that already. We just found that a lot of the content that we're trying to create also on our YouTube channel on Instagram, it's much more about what's happening behind the scene. On the supply chain.

There is not so much visibility on that. Everyone is claiming to be like the advertising king or know what products to search is more front ends. And then Debutify's also very focused on the front end and we see all these content being created on social media, but who's going to have. And we want to be the one that's handling it when the order comes in, someone needs to arrange it, ship it out and make sure that the customer consumer receives.

Joseph: [00:15:47] Yeah. And as the, a, as a Debutify guy on my side, um, I think he make a good observation. That marketing is definitely a key factor, and that is a lot of the work of, of Ricky Hayes. And what I would say that makes Debutify stand out is, um, because these themes. They begin on the, on, on the backend. We,  we do have, uh, our, our backend developer who is trying to, um, make that side of it efficient by offering a lot of ad-ons, you know, we have more than 40 add-ons.

So it is a lot about to figuring out what problems do we want to solve so we can help the consumer solve the problems that they're more energized to. And so, in that regard, you know, w if I really wants to help people focus on the marketing side. 

Simon De Raadt: [00:16:26] Yeah. And, and that's in the end, what generates the traffic.

So now they're having a rag website, copyright, advertising and that's in the end was going to drive the traffic and we benefit from that. So we also need this kind of expert players like yourself and your team to be able to generate the traffic and then we will benefit from it. So we're not so much visible to the consumer.

We are very much in the back.

Joseph: [00:16:59] I do want to ask about the origin of a HyperSKU whenever you ever get the chance. I think it's important to just hear kind of like the story of it. And there's a very particular question that I, I like to ask, which is at the, at the creation of it, what problem did they identify in the market and that they were trying to solve?

And I, and I think we've kind of like touched on it here or there, but I, I want to make sure that I ask it formally and just give it a chance to, uh, be said out loud. 

Simon De Raadt: [00:17:25] One, uh, has run a payoneer, uh, payment company in China. The other one has run, um, it solutions, for example, you're an express that tracking the China lottery, they work with tencent.

So yeah, it's a very strong experience when it comes to backend, kind of there, they both compliment each other. So one is done doing the business development, uh, and the sales and everything, and more like a CEO. And then one is more the logistics operations and the it, and they kind of came up with the idea that current market players are not filling the gap enough when it comes to internalization when it comes to localization, just because every market like we've touched on is different and it needs to customize touch and it's all standardized.

Uh, so that is something that we thought, and we see that a lot of dropshippers are. Someone places, the order ships it out. But the one that you buy from doesn't touch the product, doesn't touch the order. And that means that actually there's no control. And that kind of thing is something that we want to also make sure when we saw, what else would happen is that social media has become a very big driver and maybe even bigger than the platforms Amazon and eBay have Amazon and eBay.

We cannot really, there's so many Chinese players, I think more than 40% are Chinese sellers. They all, we cannot compete on price with them. So we focus on the social part. We want to help the social generator because that's all traffic generated. There's no SEO. There's no comparison is more impulse buy.

And for that's really the angle that we are chasing. We got investors on board. Uh, we did, uh, a round last year. We're planning to do another round this year, just to be able to, for us to go, let's go big. And maybe, you know, but a lot of Chinese e-commerce companies, one of their business model is IPO.

generating capital and getting a generating value just to be able to make that jump outside of China, because it's really tough to stand up. It's really hard work to be able to compete with the existing, with the existing market players and grab your, your space. 

Joseph: [00:19:35] And, and I think to build on that point, because it's not just about, um, other, um, uh, competitors say in the e-commerce space, I think it's also a competition with the, what I would say more like the household, uh, approach to business that people have come to expect for, uh, for quite, for quite a while.

I'm talking about products that end up in Walmarts and ended up in superstores. And there is this, I think this. Um, it's unfortunate, but I think it will be something that will be resolved in time is that there's this divide between brands that really have their start in e-commerce, um, versus brands that have more of a legacy to them.

Cause you know, unfortunately not everybody has the luxury of starting in the 18 hundreds back when, uh, they were supplying product view, a horse and carriage. Now it's a, it's a hyper competitive landscape, but then to also tie in your other point, it's about how social media. Um, is far more of the important factor here compared to, uh, Amazon and, uh, these other large companies at any of the reason for that is it comes back to the intent behind why somebody is using this.

Somebody goes on to Amazon, they're looking for something, right. I don't think, I don't think anybody goes on to Amazon and just being like, I want to be inspired today. Now people always know what they want when they go into Amazon. But social media is, if I, depending on my mood, I'll call it a drug. But you know, it's also a, a way to, it's also a discovery platform.

It's always about, you know, what's not only what's new, but what's active and what's happening. Um, what's exciting. What are other people talking about? And so being able to engage them on that level helps degenerate a lot of that initial buzz to hopefully brand get those brands branched into a more recognized in a more legacy setting.

Simon De Raadt: [00:21:11] Yeah. And what we see is one of the reasons that we as well think we can have an extra edge, is that building a brand online, normally results into also start selling offline. That means the combination of these two. And that's a different business model. It's not shipping an individual parcel it's shipping book, and that needs to be custom clear, and it does.

And there's much more complexity to it, to this, to be able to bring leverage this, that online seller is selling on multiple platforms. They have different wishes on how on products that bill will be shipped out. They want some stock in China to serve as global. They want some stock local to be able to serve as their customers in their local market at one or more platforms.

That kind of mix is something that is very important because online sellers are no longer. Cool put into one space. They are no longer, only on Shopify, only on Amazon, only on that kind of platform. They're becoming more diverse. They see, okay, I build a brand, I have a brand. How can I become visible everywhere, offline, online, not only social media, but anywhere.

And that's something that that's rent needs to be surfaced. 

Joseph: [00:22:18] Uh, I like to ask a little bit more about, you know, if, uh, at this point, um, the, your company as a whole has, uh, had any tangible experience in helping brands get more into the physical space. Um, ha I don't know if this is like something that you're working on, or if this is something that has all that you're already, um, a part of, or it's something down the line might be more speculative, but have you had any experience so far in helping brands?

You can get their products into a physical location. 

Simon De Raadt: [00:22:46] In a physical location per se, but we have helped plenty of brands that we, we customize everything for them. So the packaging, the product branding, uh, everything. So today, and it will be shipped in bulk to an overseas warehouse. So we're launching our us warehouse probably next month.

Uh, summer, we will have a European warehouse and that will help them on their supply chain as well. So we're not the ones that generate windows, sales, windows online or offline where, uh, the, maybe more than ones that look for reliable suppliers and, and arrange that. Right. 

Joseph: [00:23:19] Right. And, and, you know, in, in that way, it is still answering the question because it is helping to create the supply line so that if somebody chooses to have it, or they, they find out that a store wants to carry it, they have a clear, tangible sense of how am I going to get this product?

Not only am I going to get it here, but how am I going to. In bulk and how am I going to get it branded and packaged? And that's a really important part of it too. And I have to say like, you know, for me, I, I feel like I'm finally in like my 102 class for e-commerce. Right. I think I finally got out of 1 0 1 is what are the things I appreciate is how much these backend companies, such as yourself.

I understand how important it is to have the branding, right. To have the packaging, uh, consistent. Um, so cause I have in the year, like in the span of the year, before I entered the e-commerce base, I definitely ordered some stuff online. And I remember getting like, my hair was really long at the time and I get, and it was this comb that you would like brush and it would like straighten your hair out.

And I remember the instructions were so poorly translated that I w I, I, these, this is what I would say if I was making fun of poor translations and like, you know, this is actually kind of dangerous. I don't use it. Right. So like that, that alone, like lower the bar so much, and brands need to understand that you just, that's just not acceptable.

And, and it also speaks to the person too, who's creating this, uh, brand the first place, like, uh, that's what they're going to do. What does that say about the rest of their life, about their ability to commit to these other things whatever they may be. 

Simon De Raadt: [00:24:43] Yeah, yeah. Yeah. It's, it's a really a also experience, right?

It's not just, um, uh, how you sell the brand online. So making the website look fancy is one thing, but then having a product arrived at the door. That's an experience that people in the end also, you want them to promote, and if that's, if that's faulty or not, or messy, then normally it ends up disappointment and that will miss an opportunity to promote your brand forward further.

Joseph: [00:25:09] Yeah. I, I, one of the things I did want to ask also, uh, actually, so there's one thing I want to ask, uh, just about maybe some of the, um, some of the personal experiences of some of the people that you've been able to help. Um, chambering that, cause they also just wanted to help, um, our audience understand the company more full scope. Uh, cause there was also a larger company, right? It's like it's eTaylor hub, which I think is the parent company. So they're not what we're talking about today, but I think it's important for just the audience understands, um, the positioning here. Um, so can you just, uh, briefly tell us about what else, um, is under the e-tail parent and maybe how, what relationship there are between the different companies.

Simon De Raadt: [00:25:47] Is, is the group name and then under the group, and then you have hyper logistics, which is more like our tracking and logistics arm.

So we're trying to develop that as well as an independent solution where probably we will have some kind of maybe Shopify app or someone where people can not go get general tracking information. So that's kind of the logistics part, the transparency on the supply chain, which we are using now, already at hypersku, but it also is an independent product that customers are using.

Which outside of hypersku. So then we have hypersku, which is much better, the sourcing fulfillment and the shipping. And then, um, so, and then we are still the thinking about, okay, social media part, maybe Tik TOK, do something more with that, um, integration with social media channels. And the other one is more B2B on how to, we build a better tracking supply chain for B2B shipments itself and to monitor the warehousing, all these kinds of things.

So all of it is in the end related to the same, but it's all more niche, more zoomed into the knees within hyper SKU itself. We can add apps as well. Whenever there's an app that's that will help the drop shipper. We add that mini app into our system, and then it can be just added to click, then it can be used.

So for us, the visible part for users is mostly hyper SKU. And then around that, there are some plugins that will help end up belongs all under the umbrella. We have the warehouse that runs as well. The warehouse is also an independent service and that way it belongs on the members. But it's not, it's not reasonable.

Joseph: [00:27:24] I, you know, what's intriguing about the way that businesses can be formed based on problems that are being solved is, you know, I w we don't have to get too much into like what order of events that happened here, but because you have, uh, logistics and then you have, um, uh, a strategy in regards to social media, it makes logical sense to then say, well, why don't we just turn that into its own element and almost like, make that its own, um, uh, business.

So there's a bit of compartmentalization involved, but it does give people more flexibility to really hone in on what problems they need specifically solve for their business and protect. 

Simon De Raadt: [00:27:57] Yeah. But you need to, it's all about that kind of understanding. And we're not a seller ourselves. We don't want to be because it will create a conflict of interest while we do want to do is there's a push and a pull.

So a push is most of the time, the dropshipper, they asking us, I want to sell this product. Can you help me find this and make it available? And what will be the price? That's the most common one. But we also see as there are more and more Chinese suppliers, we have really good product. But they're struggling to go global.

That means that we can offer that supply to certain dropshippers that are doing well in that niche or in that space. So they become more like an affiliates, 40 suppliers. And to be able to understand that logic, we need to also be able to be active in that space on social media to identify who's doing well.

What contact is is out there? How can we leverage that to be able to generate a win-win and, and identifying a right supplier, that's already a big way. And they should have that one. And that reliability, consistency, someone that's all in. Once the investors who are keeping stock, all these kinds of things is, is crucial because having a winning product is great, but soon enough, many other people will sell the same products and then it becomes a burden.

Because then it's no longer available anymore. You need to wait for the product to be available and you already sold it. And then it becomes a squeeze. So the tricky part is to find good products that also can scale, but they're still limited to a certain audience. And I think that's something that in the coming months and years, we will spend much more time on to be able to leverage the push and a pull.

Joseph: [00:29:37] And from my perspective, let's just say, because I'm, uh, you know, I'm, I'm in this space now. I'm, I'm a seller. You know, step-by-step one of the ways that competition can actually, um, uh, take a shot at what it is that I'm doing is because if I don't have the ability to service different parts of the world, even though they would be interested in the niche, somebody else may be a little bit closer to that, or has a different, uh, network, um, could take advantage of my lack of the ability to deliver on that front.

What you have is you have this competition that's popping up laterally that might surround me and my, and to even taking over what, um, uh, what I'm trying to, what area I'm trying to sell to as well. 

Simon De Raadt: [00:30:15] Yeah. There's always this creature when, uh, quite offices are, can you just get, give me the products that sell really well?

I said, no, I cannot. I need to protect my existing costs. And all of our customers, because they worked very hard to find that product and to scale it. And then it's just me is saying like, yeah, this one does, well, here you go. And, and I, I also, I don't think that works that way because it's not so much about the product.

It's much more about how you promote it, how you added, how you package it, because in the end it's an impulse buy and that product doesn't make that difference. It's more, um, how you present it. That's normally. What are the main drivers. 

Joseph: [00:30:50] So I do want to, um, run through this, uh, just a little bit more, just so I understand, uh, the product relationship here.

So, um, when I was looking at the website and you have to forgive me if maybe I information incorrectly, but I guess I was thinking that, um, hyper SKU, you, I know one thing I know for sure is that if I say I had a product request, you know, I could request that product and you could, um, look for it and try to source it and find a supplier.

And you would have the leverage of a, of a larger, uh, operation to compel the, the source to then want to work with you. So that would be a way that would be helping me in turn, but are, but are you also like independently looking for products to maybe, um, let's just say you're, you're working with somebody and you say, well, you know, we have some other options.

Maybe one of these might be of help to you. Um, is that an element of it or is it largely just focusing on the products that the sellers are already working. 

Simon De Raadt: [00:31:41] And it starts always with, uh, with the request of the product, because we think they need to do the research and then around the product, we can make suggestions, but we have to be very careful with what we suggest that it doesn't conflict with an existing one.

And that's something that that's something that we always have to have to balance. But yeah, it could be this one is not available at the moment, but we have this one and it's a similar product. It has more, maybe even more functionalities that part. We definitely, definitely do. I think for us, when it comes to what we do is we make things transparent and automize.

Most of it, when it comes to sourcing fulfillment and shipping, finding the right supplier is one thing that's quite hard and finding the right product and have stock available and to do the branding and do all the communication and negotiation. That part is tricky. Fulfillment is also is not, it's not that easy because you have thousands of orders coming in with different products that need to be separated and sent to the right consumer and sometimes even combine.

So you have four products that need to be put in one order and you want that to be look the same way in the same look and feel, and then being shipped out within, normally we say about seven to 10 days from our warehouse, which is still acceptable for developing continuously developing and managing these supply.

These a lot of these logistics lines is, is very important. And then the fourth one is the after-sales is the actual communication with the consumer over the dropshipper to help them give them timely answers of what they're, what they're struggling with to have all that in a system by just connecting your store, all the orders come in, you just actually can even ask us to click all the orders and process them.

As long as you have put enough money on the accounts that you basically don't have to do anything anymore. You just have to connect in our store and you'd say, okay, it's time to top up again. Okay. I will top up some more money. Okay. What else does he need? Okay. We have a new product. Okay. What's the price.

Is this price okay? Yeah, it's okay. Or I need this price for me is better. Okay. Sure. And then we negotiate, find another supplier and you basically have everything is taken care of. And um, most of the players in the market, they either do sourcing or they do the shipping and not so many are actually doing both.

And are trying to make everything automize as much as possible. We want to be hands-off that's the dream that everything just goes. 

Joseph: [00:34:06] Yeah. Which is an extension of what a seller's on an individual level want to, uh, because it's, it's gonna be impossible really to scale effectively while not also automate, automating these kinds of things.

Um, my personal view, and, you know, this is me coming from, coming from the perspective of somebody who's yet to make a sale. You know, I'm just going to be transparent about that, which is manual is good to do first to understand the process. And then that way, if I worked at then automate something, I know what it is.

I'm automating. I don't just immediately go right to the automation side of it. 

Simon De Raadt: [00:34:38] Yeah. And we see that most of the ones that do very well, they build a team around them with their own expertise. Um, they can also get access to. Uh, direct to their accounted hypersku of the drop shipper, but the limited access.

So they're kind of like a virtual account or assistance account staff account. And they can, you can decide which, which actions they can and cannot do. So they cannot pay for, they can cannot import products or they have some kind of limitations, but I will allow them to do what they need to do. Find the information that they need at that time is on their end to inform the consumer as fast as possible of what's happening and to be able to allow them and enable them to find information.

They need to generate invoices they need for their accountants or overviews that they need to be created based on the data in our system. I think that's very useful because then it becomes kind of like an open space for them to grab the information they're looking for. And we still have to make more progress in that, in that part, but that's in the end, but, and enabling them empowering the online sellers with the everything.

Joseph: [00:35:43] Yeah, well, there was one piece of information that I'd seen on the website that I was, um, intrigued by and to our audience who noticed that I started getting intrigued and stopped being curious. That's just because I, I don't know. I used to edit a lot of podcasts in the kitchen, hearing the word curious, and I'm like, got to get that word out, but it does come up a lot and I'm like, okay, I read the same thing a little bit.

You have a pattern interrupt there. Um, which is the trend support. So what I, what I see here of just like really kind of taking a stab at it, to be honest with you, is being able to identify what are the patterns of activity maybe based on a lot of the, um, the, the clients that are you're working with. So that's kind of like my guests at it, but I would like to hear about the trends report in specific.

Yeah. To me, it sounds like it's a unique feature. I can't think of any other buddy that I've talked to who does this, or maybe they have a different name for it. I don't know, but anyways, take it away. 

Simon De Raadt: [00:36:31] So trend support is more like the products, right? Where there are trendy, that kind of thing. Right? So normally we look at that Chinese social media.

So we look at, um, uh, the, in the tiktok in China, um, we do a Pinto Dwan and we have Taobao and we look at several platforms that show good results on certain products that do do well. And then we kind of, uh, look for them. And then we, we, we have this weekly, I think it's a weekly mailing to send out just more for inspiration and to also to make ourselves more visible and to give ideas.

We're not the ones that are, have this kind of product search tools available. What's what's hot and trendy. Um, we try to do that differently because everyone is coming up with the same products in this way. So by looking at more at the Chinese market and quite often, they, these are the new products that have not been.

Internationally. Yeah. It will give us an advantage to promote something that's not there yet. So that's kind of how we do that. The trendy part is not per se bestsellers. It's more, what is now selling? Well, mostly in China and potentially global. 

Joseph: [00:37:38] Yeah. And, and, and I think that's a key takeaway, um, for the audience to understand that, you know, there's a lot of places to do product research, there's project research tools.

People can go directly to, um, see what's being sold, advertising on Facebook, go directly to Ali express. Um, but because a lot of these products, I would say, you know, they even originate in China. Um, oftentimes they're already at the forefront and what happens there can then have a ripple effect for the rest of the, you know, for the rest of the world.

Simon De Raadt: [00:38:04] Exactly. Exactly. So that's, that's our, that's our take. I think China is, uh, has so many different kinds of products that are still not known. Um, and globally, I think when you just look at the numbers, there are billions of products on Taobao, which is the local platform in China, which is like also belongs to Alibaba.

And then there's only a, maybe a hundreds of millions in Amazon or eBay. There's still. Of what's available here and what's being sold globally.

Joseph: [00:38:35] By the way, if you're a current user of Debutify or haven't tried us out yet Debutify version three has been released and now is a good time to upgrade or get started as any. Streamlined user interface, along with an ever increasing your rate of conversion boosting add-ons is waiting for you. So download today for free and start your journey. Who knows, maybe I'll be interviewing you before too long.

I know that there's some, obviously there's a, uh, uh, know client, um, uh, seller relationship here. So I recognize that before I asked this, there's only so much information that can be conveyed. So granted, but I did go onto the hypersku case studies. And one of the case studies that stuck out to me was, you know, it was, I think a mother of two who was also selling her, um, and she's selling baby clothing and, and I, and I thought that was a really great story.

It helps to remind people that the kind of people who are doing this work, who are selling, I mean, they're not, not everybody is a, is Jeff Bezos. You know, we have a lot of average people alluding to what you said earlier about a lot of the people there they're coming in, in the mornings, in the evenings.

It's the only chance they got. So there's a lot of people who, you know, they want to do this. And to some degree they need to do this because this might be the difference between, uh, going paycheck to paycheck, making ends meet to giving their kids. Uh, uh, uh, optimistic future to look forward to. So I would love to hear some of the, um, a couple of stories that stick out to you, or just some of the relationships that you've had that have, um, that would help add to the transparency and just show, you know, what kind of people are really trying to make it work here.

Simon De Raadt: [00:40:11] It's a real part of the journey for a lot of them. And we had this kind of, um, how they call it, like dream screams, where somebody said, I just quit my job. And to be able to be part of that journey that just gives me goosebumps just to be able to help them to get their financial dream. And in the end is them that who did it, which has been a small part of it.

But we have been a contributor to that. And it's amazing to be part of that. And that someone is sharing that with you and saying like, I just, I'm going to quit my job next month because it's going so well. This is what I want to be doing. And I've got to build a team and do you have any advice for me that that's, that's just fun.

And so that, that happens multiple times and that's just fine. And there are also of course, people that struggle and say, I've tried so many products. It's not working. What else can I do? And then we try to hook them up with someone who does really well just to get them someone, um, to, to look at, take a look at, because there are so many courses that people are selling, but of course it's not related to what you're doing.

Now. You want someone to look at your assets situation. So that's something, when we see someone is really trying. And it hasn't been succeeding and they really asking for help, not they're giving up, but they still want to make it work. So that's some part of it. But what happening, when it comes to age levels, I've had customers that are 15 years old, one, five and 77 0.

Fascinating to have these kinds of conversations. Um, just the one, the 70 year old, he is, uh, he has run the international business, mostly in consulting and advising, and just wants to get an understanding of what is this drop shipping and how does it work? As I hear people talking about it, just curiosity.

Sorry. I have to use that word. 

Joseph: [00:41:53] Yeah, no, no worries. It came up organically. I let it go. 

Simon De Raadt: [00:41:56] So that's, that's something that, yeah, that fascinates me and everyone is in a different state. So normally you see, majority is between 20 and 30 year olds. They are either just finished school or in school, or they're dropped out of school to chase this online dream, to build an online brand and further onwards.

There are quite many of them, particularly due to last year. What happens that they are not, cannot rely on their job or an employer anymore. That's the one, then they're working from home. So they have extra time and they're trying to look for some other flow of income that will help them to create something more outside of what they already have.

And those are normally 30, 40, 50 year olds. And for them, it starts as a side hustle and their question might grow. Most of them already have online business or existing business, either entrepreneurial as an employment. And they have the already the understanding of what it takes there. So there is already also different conversations you have, um, maybe a little bit more mature because they have seen more.

And the other one it's much more sometimes slowing them down to make it more realistic. Yeah. 

Joseph: [00:43:04] But the 15 year old, I, I th I think the youngest person I've talked to on this show, um, is, uh, is, was 19 when I talked to him and I was like a couple of weeks ago. And then I do think, man, I'm like, 10 11, 11, 11 years older.

And, and, and this guy just like he had the initiative, uh, he knew what to do and now he's twice free that's and that's, and that's kind of like, it's corny, but that's like the fundamental that I like to bring this all back to is if somebody wants their freedom, um, this is the most tangible way to acquire it because although, yeah, you still have your responsibilities.

Life is not life without responsibility, but it's a much different thing to be in charge of our own structure, as opposed to, um, always being at the whim of somebody else's structure. And I will say to, you know, just to give credit to my, uh, my company is that they've definitely given me a healthy balance.

You know, I have, I gotta be here for them. I don't mind being here for the call. Um, so then there, there are, there is some structure to it, but I'm also very free to, I, you know, if I, uh, tomorrow I could, uh, log some time or I could go out and, you know, depend on, you know, my, my own discipline, my own responsible.

Simon De Raadt: [00:44:10] Yeah. It, it, it sets the tone, I think for the teenagers and the 20 year olds, they have access to so much right now that much more than, than, than, than I had. I'm I'm 39. So I, for me, I was still no, no, when internet came more or less. And so I don't think I've leveraged it enough, but I think it's very inspiring to see them what they're, what they're doing.

And it's just a, for them also the beginning of an entrepreneurial journey, and this is just going to be a ripple effect. It's going to create much more business and opportunities for them. And I'm a firm believer that employments are slowly moving away and it becomes you become your own employee or employer.

You are your own business. You just need to create enough value for companies to hire you or make use of you part-time full-time or whatever kind of format. And that realization I think is a younger people, easier to grab. And, uh, and, and the fact that social media has on large companies that fully relied on offline and now had to make a switch into also generating value sales online, tapping into teenagers and 20 year olds who understand that space.

Has been also a great way on how it's not about seniority anymore. It's about expertise and, and there's no, there's no level, there's no limits. There is no age to it. 

Joseph: [00:45:28] Yeah. And it's, uh, you know, the, the seeds for the, for the future have certainly been planted and, you know, I, I, myself, I just, cause I just hit my thirties and I'm fascinated to see what's going to unfold in the next 10 years.

And, and I, and I feel like there are moments where I feel like I'm living in what that's going to what's that's going to be like, it's decentralization is the ability for people to work remotely, travel and be where they feel they can be other most effective or if they just want to travel for the sake of it.

And the, the, the, the, almost a disillusion of the hierarchal structure, because yeah, you've got your bosses, but it's, I mean, it always, it always has been that way, but I think it's been more of a change in psychology than anything, you know, the day someone's going to write my paycheck. I have my value.

They know they have their value and there's a very clear, uh, exchange of goods and services. 

Simon De Raadt: [00:46:16] Yeah. And this is also how we run the company at hypersku. We see everyone as an entrepreneur, every employee is an entrepreneur because they an expert on what they do. They need to contribute from their angle to make our company grow and go faster.

And that kind of mindset is something we're not a follower in internally. Everyone has their voice and has their value and accepting that I think is huge. And for Chinese companies, that's quite rare to find, I must say, I've been here for 10 years. I've seen many Chinese companies and it's very top down and this one, the structure, the direction.

Yes. It's top down, but the contribution is very bad. 

Joseph: [00:46:52] Yeah. I mean, there's, um, there, there's a couple of like, um, uh, grenades that the pin is just like attempted to pull it out because it's not just about company too. It is also about their, uh, their, the government structure. And that is a whole other institution that definitely would take some work to, um, uh, to, uh, resolve.

I don't want to get into it, but I do want at the very least say I'm aware of it. And I just want to, like, you know, I acknowledge it and move on. Uh, but you say 10 years, that's, uh, that's uh, that, that's fascinating. That's aspiring, I'd love to hear a little bit more about like your journey and how, um, you, you, you got to that point to be committed to, you know, another part of the world, for sure.

Simon De Raadt: [00:47:27] Yeah. So originally from the Netherlands, I had a trip in 2005 where I had to stop over in Hong Kong on the way to Australia and New Zealand. And I got inspired by that just being in Hong Kong. I think I remember Sunday night, 10:00 PM. I was walking around and it was crowded. I could hardly walk. I had to shovel my way on the street.

I was like, my God. NPM on Sunday night, I've never had that anywhere in the world that this has happened to me. This is fascinating. And I, I love other cultures. I want to learn from them because I believe that you can look at the same option. Uh, in many different ways for everyone, it has a different meaning and to be able to get a better understanding and then go living and working in a country that doesn't speak English became kind of a dream.

So my dream started 2005, 2007. I was here for six weeks through my research for my thesis. And I was like, this is the place New York. And Shanghai was a place I felt so inspired. I want it to be there at some point and get a job. So before my 30th, I wanted to live and work in, in Shanghai more or less. So that became a mission.

Start to look for jobs, to work for a company that hopefully would send me here. Didn't happen. When on a holiday look for a job. And during the holiday, I met with 50 people for drinks, breakfast, dinners, everything, and one of them, two of them resolved and into an opportunity and wanting to a job. And that was a TNT logistics company.

Then I landed here in 2011 and, um, Yeah. And, and then after that have been running multiple businesses, mostly on international Australia, e-commerce logistics. Yeah. 

Joseph: [00:49:01] Well, I think it speaks to your entrepreneurial spirits too, because you said that, you know, you're going on holiday looking for food, looking for work.

You know, I think most people, when they go on all day, they're looking to like hide away from their work as much as possible. So, uh, it just, it just goes to show, you know, what, you know, what you value even in, uh, in, in your word choice and say, well, I'm gonna, I'm gonna go here. It's a, it's a visit. But I'm going here with an objective and a goal and a, and you were inspired by it.

Simon De Raadt: [00:49:26] Yeah. Thanks for, thanks for noticing. I'm a strong believer about proximity. So if you want to be in places you have to, you want to reach a certain goal. You have to be in places where it's happening and, and with the people that are doing it. And for me, it was, I want to be working and living in China. I cannot be in a meeting tomorrow because I'm not.

I need to relate to these people. And the same goes for drop shippers. Don't isolate yourself on the attic or, or in your own little room, go out and connect with others. Find a mentor group, find someone who is in the same space as where you are in your journey and feel inspired and understand it's not just you, that are doing this cost.

So there are plenty of other people doing that. And being in proximity will just help you to go much faster in the goals you want to achieve.

Joseph: [00:50:10] I think it's worthwhile to considering, um, you know, how much of this is accomplished, uh, remotely, uh, and again, you know, you and I, and two very, uh, uh, disparate parts of the world.

And yet when you say that proximity, there's still, um, unmistakable indisputable value to where you are and who you're around by. And I'm not a big, I'm not the biggest fan of the word vibe, but that word is just sliding for vibration and the way, and being around the same energy, uh, signatures of other people will make somebody more productive.

I don't know if the science is exact, but it seems to me that it, that it makes logical sense. 

Simon De Raadt: [00:50:44] Yeah. Yeah. It's been a huge contributor and it still is whenever I want to make something happen in a space, I need to get connected with the people, talk to them and let them hear my story and get the voice out.

And then people start to think with you instead of for you. And, and, and that's something that's, uh, very important. Social media is a great tool or is quite often it's the weak links that helped me. Most people that I didn't know, but are somehow connected with me on Facebook or reach out in China or any kind of two.

And they see the message and they respond. I know someone. I'm interested or can you share a little bit more? It's like, huh? I never even thought about you. So that's super powerful just to be active in, uh, in groups that whether you know them or don't know them, but you're in proximity. 

Joseph: [00:51:27] So I wanna, uh, I, I think how much time I've got you for, yeah, I got to know one another like eight or nine minutes.

Um, there is another question here, a bit of a gear shift, but, uh, this is one that I think is going to be really important for our audience, um, to ask. Um, so, um, I was on the, uh, S by the way, before meeting you, I was like dead set on calling it hypersku, but I noticed all the paper as well. That's fine.

Okay, cool. Yeah. When in doubt, just go for like the most absurd pronunciation possible, which is why I, for dinner, I'll be having my VG tables anyways. So I noticed that. There were, I mean, it wasn't, there were conditions, but there were like some questions that they ask the seller, like, you know, are you selling 10 to 50 orders per day?

And if you're selling that many orders and a hypersku would be the fit, and there were some other conditions too, I didn't write those down, but that one stuck out to me because I think there's a challenge here. It's indisputable that there is a lot that you can do to help and to expand and to create the growth that they're looking for.

But the challenge prior to that is, you know, how do you, how getting to 10 to 50 orders per day, um, while potentially being at somewhat of a disadvantage. Now I'm not physically posing this question so that you can provide the solution. That's I don't think that's fair, but I would like to know just some of the experiences that you've learned from some of the people that you've worked with and maybe how they've been able to, um, get to the point where they're now ready to work with hypersku.

Simon De Raadt: [00:52:57] We don't have an MOQ. So if there's one order a day as possible, this is what we write on the website is more our ideal customer. What we would like to serve the reason is also because you can then benefit from the efficiency of our system. If you do one order for us is we buy locally in China and then we have local delivery costs to our warehouse.

And then we handle that one order and ship it out. We only, uh, so, so that's additional costs, but if you can divide these logistics shipping costs, which is normally maybe 50 cents to a dollar, if you can divide it over multiple products, it becomes far more interesting. So that that's definitely done. It becomes smaller and smaller and you don't really feel the impact of that additional costs that we have to take.

So that's one thing, uh, when, when it becomes more interesting, then the system itself, there's a lot of efficiency to it. So if you have multiple orders, you can click them all at once. You can pay them all at once. If you have multiple products, also multiple suppliers, you don't have to deal with all these multiple suppliers because we take care of that.

You only have to talk to us. So there's an efficiency advantage as well. So first is cost. Second is efficiency, and third is for us, our own business. We only earn money once there's an order placed. There's no subscription fee. There's no, you don't pay any, any fixed costs or anything. Only once the order is placed, we earn money because our prices is a product price and a shipping price.

And inside the price is our margin. And you can understand that if it's one order. It will never be profitable just because of the amount of time you need to put in to set it up, help the customer get started, give them a understanding. So that's, that's why we prefer to have 10 to 50 orders a day, but we understand that everyone has to grow into that and, and, and, and creating a win-win from the beginning, uh, is finance always a conversation.

And I think a lot of people forget what they forget is they sign up hypersku search search, surprise, submit a sourcing request to get a result. And they say it's too expensive. And we do that on purpose because we kind of add a discount once the conversation starts, because only someone that is serious wants to negotiate for what they have and want to see what's possible, and everything is possible, but we need to have the right mindset.

If someone is just coming for like a product check is not okay. Okay. I'll leave it. Hypersku too expensive. Okay. Fine. We're not the right fit. So it's also a filter for us to getting people to understand it takes work from both sides to create that win-win and that kind of filter is building in our system as well.

Joseph: [00:55:38] Yeah. And, and, and that's, um, it's based to the, the larger through line, um, not just throughout the show here, but also what everybody in the e-commerce space, regardless of where they're making their content or where they're saying it is that, you know, this is, this is going to take a great deal of work. I, myself, I don't think I've talked to anybody who like considers themselves one of the gurus I've only ever seemed to talk to people who say, well, I'm not one of the gurus.

So I think that, that, I guess that conclave, aren't really part of the industry, at least part of the ecosystem, um, uh, that is going on over here. So I, I think that for the most part I liked, I liked the tactic. I really do like the idea of. You know, showing them the price and using that as a way to gauge whether or not they really had even the stomach to, to deal with this in the first place.

Simon De Raadt: [00:56:24] Yeah. And, and, and we have to realize that most of our time is, is put into the communication. And so one person can only handle a certain number of accounts and to be able to vet them before they start communicating, this is a great way because otherwise, uh, we cannot handle the customers that are submit the source of request.

Joseph: [00:56:44] One other part of it too, that I wanted to ask about. Cause I don't ask about the like about returns and refunds as often, maybe as I should. So I don't want to touch on that briefly, which is the cause because, uh, you know, we, we established, we understand that what you do with your, uh, with your clients is it's a very clear working win-win relationship.

When it comes to the refund, um, how much onus is it on the seller to, I guess, gauge whether or not something is a good to a refund, a return. Um, and if, if so, safely getting back to the, to the warehouse, quality control, that kind of thing. So how do you diplomatically, I guess, handle the, uh, the returns and the refunds problem?

Simon De Raadt: [00:57:27] Yeah, of course. We tried to reduce that as much as possible, whether when it happens it's, uh, so normally if the product is sent wrong, so for example, they're ordered wet and they get blue, like a blue item, or when it's just is broken or when it's didn't arrive so lost or missing, then we will either compensate.

So we, we, uh, refund or we. At our costs. We take ownership for that because that bot is we, I made a mistake. We didn't check enough on the product or we didn't protect them well enough, or we are, we, our supply chain logistics solutions are not reliable enough when a consumer is not happy because the size is not right, but we shipped out the right size.

Or when the, they don't think it's the right fit or they just want to return it. That's not on us because we not, we don't select the products that the only seller select some products. So in that case, the consumer has received it and accepted it and then they can return it to China if they want to. But most of the time they don't want to, because it's too expensive to the cost itself because it's at that cost.

Um, when, when a parcel is not delivered quite often, it's returned to our overseas warehouse of our partner. And then we can send it out, send out again, we just need to verify the address information, whether it was sent to the right place in the first place with a phone number, and then we can send out again.

Joseph: [00:58:48] Yeah. And I would say the central point to all of this too, is how important customer satisfaction is. Um, at the end of it all. And I don't, I was tempted to say the company that did this, and I feel like if I do that, that's actually going to, like a bunch of people are gonna start taking advantage of them.

So I'm not going to do that, but I did order a product and it ended up not being a fit. And so I said, Hey, I'm going to have to return this. And they said, you know, It's fine. It's a, it's a gift from us. And I was perplexed because it was like an $80 purchase. It wasn't cheap. I mean, depends on who you ask.

So I thought, you know, even at that price point, it really wasn't worth it for them to take it back. I don't know. Maybe the liability thing. I mean, it, it, it, it, it is part of it, like it is attached to the person's body. So maybe they're just worried about the coronavirus or whatever it was. But yeah, like in order to avoid that, you know, they really do need to focus on making sure that the customer is satisfied and test the product to make sure the product is going to cover all the bases, um, crash tested as much as you can.


Simon De Raadt: [00:59:42] Yeah. We do ask for proof. So when it's not delivered, the, normally you can see with the tracking number that is delivered or not delivered. If the consumer still doesn't claim, it's not delivered, we ask them to fill in a form and sign for that, that they actually did not receive it. And when it's broken, we ask for pictures when it's the wrong color, around whatever product that we asked for pictures, ask the consumer to prove that it was that what I received is not the correct one. Um, so whenever there's something wrong or by mistake, then we prove if the seller says to shipper, cause that can also be a business model as a drop shipper says, sorry, they didn't receive, can you just refund to me? And then it can also earn money.

Right? So for us, we also want to still prove that the drop shipper has to be fun. So if the drop ship refunds 20%, 50% or a hundred percent, we will refund the same 20%, 50% of a hundred percent of what they spend with us. So we also want to see some proof, uh, to be able to just make it fair. I mean, we are transparent.

They need to be transparent and anyone and everyone, otherwise it doesn't work well. 

Joseph: [01:00:43] That's certainly, I think the, uh, the, the fundamental of the conversation today is the importance of, uh, of transparency. And so, uh, I gotta to say this has been a fantastic conversation and I'm really, I'm really grateful to, uh, to get the insights from you that I, that I did, but it's been an hour.

So I'm going to, I got one. I got one more question for you. Um, it's, we're about as this is more just curious, but is there anything else that you'd like to tell us just about what life is like? Um, uh, living there, any other like fun factoids food or travel or roads or what's on TV? Anything like that? Share with us. 

Simon De Raadt: [01:01:16] China is just very open when it comes to traveling. So China is very free. I mean, whenever you operate within this, uh, within, within the boundaries of the country, you can go anywhere where you want to go. Uh, so that I think is quite unique when you look at the global situation right now, um, for me is what is very cool, is that in China, everyone has China chasing that China dream it's even taught on primary schools already that kids already be educated on principles of chasing certain values that will help them and the company and the country to, to grow.

You can call it propaganda, but it is a mindset that I see as well with all the drop shippers that I'm dealing with. They're chasing the same values as what's being taught now in China. So that entrepreneurial mindset is being put into the minds of young Chinese at this point. And that's going to just accelerate over time as well.

Everyone in China has changed chasing, chasing their China dream. I'm willing to fail and try some new things. And I find that very inspiring and I, that's why it also keeps me here and kept me going just because it's, it's just full of opportunities. And I think a lot of people are not fully aware of that part of the China.

Joseph: [01:02:30] Yeah. That's, that's new to me too. I, I didn't, uh, I didn't realize that. And, and I, and I think that, um, can be instilled in different ways in different parts of the world and, and, and not to be critical, some parts of my call it patriotism, uh, just, uh. 

Simon De Raadt: [01:02:44] We all proud of that. So I think the majority is so that's fine.

It's normal. 

Joseph: [01:02:48] Yeah. Uh, w and with that, I think, um, I think we're all, we're all good here. Uh, again, I, I just want to thank our audience for their participation too. Um, it means a lot to be able to gather this information and to be able to convey it. Um, so Simon, if there's any last words you'd like to share wisdom, advice, cancer, to question, didn't ask anything like that.

You're more than welcome to no pressure, and then let the audience know how they can get involved and get into it. 

Simon De Raadt: [01:03:13] Yeah. Just keep chasing the dream and don't get disappointed because in the end you will look back at as a journey. So even your, your lows are probably one of the one moments that you feel most proud of.

Joseph: [01:03:24] Excellent. And then, uh, how, how, how to find you guys online. 

Simon De Raadt: [01:03:28] Uh, obviously hypersku.com. We also have a frequently asked questions where you can get a lot of information. We are on YouTube. We have instruction, videos and content there, Instagram, um, and then there's a chat always where you can just connect with us and talk to if you want to reach out to me, I'm on Facebook, on Instagram and LinkedIn.

So Simon De Raadt and you can leave a message there as well. I'm happy to help you out.

Joseph: [01:03:52] All right. Terrific. And with that, we're going to let everybody go. So, uh, to our audience, uh, all the best take care and which I consume. Thanks for listening. You might've found this show on many number of platforms, apple podcasts, Spotify, Google ,play Stitcher, or right here on Debutify. 

Whatever the case, if you enjoy this content and want to help us thrive, please take a few moments to leave a review on apple podcasts or wherever you think. 

We also wanted to hear from you. So whether you think you'd be a good guest or want to weigh in on anything related to our show, you can email podcast@debutify.com or connect with us on Facebook, Twitter, Instagram, and Tiktok. 

Finally, this podcast is created by the passionate team at Debutify. If you're ready to take the plunge into e-commerce or are looking to up your game, head over to Debutify.Com and see how it can change your life and the lives of many through what you do next.

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