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Tebo Majoe - Wiio, The Fulfillment Center At The Heart Of The Ecommerce Industry

icon-calendar 2021-04-09 | icon-microphone 1h 1m 14s Listening Time | icon-user Joseph Ianni
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Wiio in many ways represents the future of this industry, from its endorsement by top level Ecom expert Steve Tan, alumni of this show, its 150+ personnel onboard, its over 25,000sq meters in warehouse space, to name a few key features. We speak to Tebo from their sales side and get insights into what are the core building blocks of running this business successfully, raising the bar for the industry and also what life is like within their walls. Wiio is one of the many options we have to enhance our ecommerce brand and I strongly recommend giving them careful consideration.

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Tags: #Ecommerce #E-commerce #Shopify #Dropshipping #ShopifyStore #Entrepreneurship #Debutify #wiio

Tebo Majoe: [00:00:00] The main focus of wiio, I think when we were developing is trying to create, you know, a customer relations. We trying to do to make sure that we very close to our customer, very supportive to them, very attentive. We wanna add as much value to the customer as we can. The one thing that people want is relation with the company. If they can touch it, if they can trust it, if they can feel it, if they know what it's about. And that's how you get ahead in the, in the industry. 

Joseph: [00:00:34] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews with successful business people and our own state-of-the-art research. Your time is valuable so let's go.

Wiio, in many ways represents the future of this industry. From its endorsement by top level, e-comm experts, Steve tan, alumni of the show. It's 150 plus personnel on board. It's over 25,000 square meters in warehouse space. To name a few key features puts us at the forefront of our industry. We speak to Tebo from their sales side and get insights into what are the core building blocks of running this business successfully, raising the bar for the industry, and also what life is like within their walls. Wiio is one of the many options we have to enhance our e-commerce brand and I strongly recommend giving them careful consideration. 

Tebo come into us from China representing Wiio. I would say one of the most important drop shipping companies, drop shipping agencies, uh, on the market right now.

It is an honor to have you here. Uh, your company is making a huge difference in the e-commerce space and it's just, thank you, you know, it's good. It's good to have you here. How are you doing today? How are you feeling? 

Tebo Majoe: [00:01:53] I'm doing great. Thank you so much for having me on your show. And I hope this podcast would be awesome too. You know, also to share our opinions on the drop shipping industry and about wiio. Of course, this is why we here at the end of the day. 

Joseph: [00:02:09] Definitely. Yeah, absolutely. Looking forward to hearing some of your opinions on it as well. Um, so we got, we got some key objectives. Uh, we definitely want to know as much as we can about wiio. So for people who either don't understand why it's important to work with an agency such as wiio, or are they decided they want to work with an agency or there's trying to pick out which one, uh, this is a really important episode for people because this is a pretty pivotal decision to make.

So first question though, this is the Ecomonics tradition. We get to know, tell us who you are and what do you do? 

Tebo Majoe: [00:02:37] All right. So basically we are a fulfillment order agency. We basically handle, um, um, all the dirty work for the drop shippers. We made sure that they get to enjoy just, um, you know, marketing their business and focusing on the storefront of, uh, the front of the business.

Uh, instead of just having to hassle around finding the products, purchasing them and making sure they get to the customer. Uh, we handled it all for them. 

Joseph: [00:03:08] Terrific. And I can say to that, on my own burgeoning pathway to, uh, becoming a, a, a seller. Right now, I have encountered, uh, what is a pretty significant issue, which is a shipping times. Where I gave a friend a product code, I basically gave him like a hundred percent off. I just wanted him to order the product, just to test it, just to see. As of this recording, it's been three weeks and the product hasn't shown up. In fact, we're starting to think it's not going to show up at all. So this is one of the main things that really gets in the way of people's ability to get into the e-commerce industry and feel like it's such a significant disadvantage, because I know, I mean, Amazon can deliver things within a day.

Nobody can beat that, but we do need to try and we need to deliver on our products as quickly as we can. And yeah. And like you say, we got to get rid of the dirty work. Um, so can you tell us, uh, uh, how, uh, uh, how your company came to be and you know, how it started off and how was able to, uh, rise to the level that it, that it's at now?

Tebo Majoe: [00:04:07] Before it became, we always called to my tech. Um, it was doing, um, just basically basically warehousing, um, um, for the e-commerce industry. And then Sam, uh, the owner found a gap and he, uh, he saw that the e-commerce industry needs someone to fulfill orders for the, make it easier for the drop shipping because drop shipping was on the rise. Um, and that's, that's around 2015.

And, uh, I think that's when the company started, uh, was established. Um, um, he started this baby and this is where we are today. We find ourself as a drop shipping fulfillment, uh, agency. 

Joseph: [00:04:49] And, and one thing that I think the audience just wants to know as well before we go any further is what is your unique role in the company?

I, I see it part of it as you, and you get to do the, uh, to do the interviews, uh, such as this, which is great, but, um, yeah, just let us know. What, what, uh, what role you play? 

Tebo Majoe: [00:05:05] I'm part of the marketing department. I'm from, with the marketing team here at the company. Um, I do a lot of the PR work as well. Um, uh, talk a lot with, uh, trying to, if they have any questions concerning wiio, what wiio actually is, especially the ones we have, the subscribers we have on YouTube.

Um, I try to get as much contact with dropshippers on Instagram and all the other social media platforms. Uh, but we have other guys as well, um, um, on Facebook, other, other people working on Facebook. So I do a lot of PR work and a lot of the, uh, I'm starting to do a lot of the YouTube content trying to push content.

And this is what I basically do for the company. 

Joseph: [00:05:50] And, um, I'm, I'm wondering as well is, um, how, uh, how you came to join the company. Were you, uh, did you look online? Were you recruited or, you know, w what were you up to prior to joining the company? 

Tebo Majoe: [00:06:03] I basically studied here in China and as soon as I graduated, um, my lecturer was, uh, was, was, um, a teacher.

Could I say, um, a teacher of what, uh, the the boss of my bosses, uh, um, for his master's he was doing his master. So he, she was the, uh, what's the word for not prodigy? Uh, the word for someone who who's who's who's above the mentor, the right. Yes. Yeah, she was his mentor for his masters. So because of her, I was one of the good students, uh, um, uh, touch students' interests.

I wouldn't tell us the base, but one off. So, um, she hooked me up. Um, and, and with time I found myself here at VO. Um, it was because of my lecture in university. 

Joseph: [00:06:59] Uh, that's terrific. Now, I mean, we could get into a whole like, um, a domino effect wherever you find it. Well, how are you setting in chat? I'm happy to do that.

We may, if we have time, we'll get back to that. Uh, because I think that's a curious story in of itself. I was looking at some of the, the wiio content I saw the, uh, I guess it was a tour that, um, uh, known dropshipping, uh, expert Steve Tan was, we interviewed him like way, way back. He does a, he did a tour of it and I have to say I was blown away at how.

Really impressive looking. The places has got a nice lounge, has got a front desk. I think, think the walls are marble and it just blew me away how prestigious it looked. So it, can you speak a little bit more to what were some of the major milestones and how we all was really able to expand and become such a, such a heavy hitter in the e-commerce space?

Tebo Majoe: [00:07:50] I think everything that, with everything it takes time and consistency, um, it started very small. We started with four people start with just Sam, um, the president of the company, and two other people and with consistency and hard work. And obviously the government here in China does make it easier for businesses to start.

It's very supportive of startup companies. So they had a backing from the government as well with consistency, like I said, and then we find we are being where it is now. 

Joseph: [00:08:23] That's terrific. Well, I think it just goes to show that these fundamentals about consistency and determination and, um, being open to receiving help from other sources who are willing to provide that help.

Like you're saying, the Chinese government was willing to, uh, provide a business backing, you know, you, you, you, you take the help when it's offered and. And now we, you know, it, it is what it is. There are now there are other competitors out there I've spoken to quite a few. Hey, I have I'm I, myself being in the drop shipping space, uh I'm I'm a burgeoning, a seller, you know, I have my own, um, have pick up the litter.

Right. I can, I, I have been able to really talk to all of them. So it's fantastic for me to be able to hear from the different companies I would like to know is, uh, what makes a wheel unique? Uh, what, uh, what does it feel like to do to, uh, give itself an edge? Uh, where does it focus? Its priorities on and we'll, we'll, we'll take it from there.

We'll expand on that from that point. 

Tebo Majoe: [00:09:19] The main focus of wiio. I think when we were developing is trying to create. You know, uh, customer relations, uh, we trying to, to make sure that we are very close to our customer, very supportive to them. We're very attentive. You want to add as much value to the customer as we can.

Um, because when you look at what most of us do as structure being supply agencies, it's very similar. We all go through the same challenges. I mean, we go head to head when it comes to shipping times as well. I think we are, it offers the most, uh, um, one of the most faster shipping times for any agencies in China.

Um, I call one of the most, uh, faster shipping times. Um, and, and we feel that it's very important to focus. On the customer on what they want and giving them great after sales service, uh, replying on time, making sure we try to get, uh, people, uh, who speak the language because we also have a lot, a huge market in Brazil.

We getting someone who can speak Portuguese now. So, uh, what we understand is we want to focus on the customer on what the trial ones, cause that's way we'll get an age. Most of the things nowadays are getting, becoming automated, you know? Um, it's so easy to get a software and, and, and. You get efficiency from it.

Um, but the one thing that people want is relation with the company. If they can touch it, if they can trust it, if they can feel it, if they know what it's about, and that's how you get ahead in the, in the industry or with anything in business nowadays, people, uh, choose a brand or a, or product they want to know.

Now when it's made off, what way, what his story is? Does it have a story they want to relate to it there we're not almost touch it. They were not, I don't know. Um, but they want to be close or feel a part of the brand itself. 

Joseph: [00:11:24] Right. I think one word that I would use to summarize it a lot of ways of describing there is the, we want to connect and it's kind of a worn out refrain at this point because we've been under a COVID situation for the last year, but people are dying for connection and it's, you know, it's one of the reasons why, uh, we've uh, we switched over to doing video content because we want people to see each other's faces.

I've been kinda like I'm not gonna live in a little greedy because I would turn on the video content, but then, you know, we would just put an audio content. So I would just turn on the zoom call. Hey, I want to see your face, but you know, the audience cares about them. Well, it's really important. And people want to connect in, in any way that they can.

And now when you you're saying the customers, of course, I'm imagining that the customer is of course, the person who was selling to their own customers. So in this context that the customer is working with wiio, the sellers and it's important that sellers too are also creating those connections. I got to say, I don't have quite like a, a formulated question to really say other than I w I try to, you know, we'll go one step above and not ask you to like, something really simple, but it's going to have to be a simple one this time around is, can you tell us about some of the connections that you made with the sellers and how on the feedback that you've gotten?

Uh, from them and how they feel like your company has really made a difference in what they're doing?

Tebo Majoe: [00:12:40] If you go up to a blog, uh, I feel like, um, most of our reviews are when you get there, they tell us that, um, um, I'm quoting you from customers. They tell us we have great service, uh, great feedback. Um, they can even name the sales management agents name.

They know them by name, showing that, you know, we do try to get very personal and very close and very attentive to our customers, um, which is very important. Uh, we try to stay as consistent with one customer. Uh, versus Asian, um, excuse for the lack of a better word. When I say versus, or whoever or whoever the sales agent is, we try to make sure that the sales agent is consistent.

That with that one customer, you don't just switch them over. Um, but of course we still want to, you know, create value by quick reply, quick response. Um, so you might not be working with one agent all the time. You know, the agent that's available to help you with whatever you need will be there. Um, but the great thing is, um, most of the time, remember the agent's name showing you that we do try, you need to try our best to get personal and close to the customer.

Not too personal though. Um, and then businesses very attentive to, yes, we try our best. 

Joseph: [00:14:09] Yeah, well, I mean, any consistent listener of this show knows, uh, that, um, I, I personally like getting into the personal side, um, and I do have my own sales background as well. I spent a lot of time in watches and like the last job that I did before this one was a, we were doing luxury watches.

So it was interesting because I got to have a Rolodex of clients who were all very high profile. You know, we had, we had one person who was like an act of. Democratic politician. Like we looked up his Twitter and, uh, and we saw, we had that guy, the guy was chewing us out. Yeah. He's like, he's running for office.

And like, I don't know, Michigan or something like that. And then we all kind of like sat around for a second and we thought, man, it must be nice to be a public servant and be able to afford these luxury watches. Huh. And so it's, it's crazy to think that we can, uh, we could form these, uh, these connections with people.

And I, and I think that there is a, a delicate balance between wanting to become personable and really wanting to, uh, understand and see the other, uh, see the customer, uh, eye to eye, but not get to the point where we end up like, you know, making really close friends with them where we start to put. All of a sudden the value, like their interests, where the company's interest.

I don't know. It's a hard balance, but what about your experience? Have you found, um, uh, any insights and trying to balance out between like connecting, but not too much? 

Tebo Majoe: [00:15:26] Um, yeah, it's very tricky. You might, you might still need to consider that, you know, this is a customer that you are dealing with. It's really, really tricky.

You have to get the balance. Right. But with everything, you know, you learn, um, sometimes you might make a mistake. Yeah. And there, but the thing about, um, people that once you formed the relationship, um, it's very easy to be forgiven, but when you sell on promise and you don't deliver, you might find it hard to be forgiven as well.

So, um, relationship actually helps you. It helps you if I, I miss a stamp, um, and so easy to be forgiven because they now know who you are. They now know who that's not used. I know you can do better, um, even as a business, as much as professional or as much as you need to professional, uh, um, they'll still be able to forgive you for certain things.

I think people are scared because to try anything because, um, they don't want to make mistakes, you know? Um, and, and I think that's where we lost things over the years is that, uh, when it came to business, we just figured, um, let's just be out and out super professional. Yes. It's very important, very vital.

Uh, don't misquote me on that very important, but I think also show, you know, more, more a partnership, a friendship in a way, um, getting the balance right takes time. I mean, you should just allow yourself to, you know, see how to get it right. And eventually, um, you know, you know what to do. 

Joseph: [00:17:14] You know, I, I remember, um, when, uh, person that I had got along with quite well at another sales job, way back, this was a retail job.

I'm on the floor I couldn't do with customers. And I think we, we recognize that, you know, we wear different faces and we might even say we wear different masks when we have different environments. Like I do put on a different face when I'm interacting with my relatives, a different face when I'm around different friend groups.

And it's the same thing in business, you know, we do put on a different face and it sounded like I go, Hey, time to pull the wool over their eyes. Now. We just have to be a considerate about how we interact. And she liked me a lot. She even actually brought me chocolates one day because she was so happy with the experience that I was giving her and part of why she was so happy with it is because she understood the context.

She understood that I still work here. I still have a job to do. And I had to, I have to prioritize that. And when we go above their expectations for what they think the experience is going to be like, that's when the connection really starts to roll over. And you're just washed over with positivity. Uh I'll I'll get to a question.

I promise you. But the downside was, um, that store had, let me go, uh, thank you. I appreciate it. Well, that store, let me go. The new district manager came in and she let me go. She let my manager and, uh, we, we had a good cry that night. I remember visiting that store about maybe three or four months later.

And that, that, that woman who really appreciated me, she didn't realize that I had, uh, that I had been let go. She thought I quit and it completely changed her opinion on me. Cause she thought that I wasn't loyal. She thought that I, uh, I just didn't value the long-term benefit of being there. And I no way to tell her that.

So it, it can be unfortunate. I think losing relationships being in that, in, in a position where things have to be, let go, that's the hard part is trying to then how do I find her? Right. Do I look over online and say, Hey, you remember me even like 10 years ago, but uh, yeah, no, I, I wasn't like, Oh, I was, uh, sorry, I didn't quit.

I was like, Oh, um, so there's a lot going on there. And I just wanted to share that with you, because this is just one example of how hard it is to really understand how to build these relationships and maintain them. So I want to bring this to a particular subject, which is building trust. So from the beginning, There's two parties who need to understand they trust each other.

The company needs to understand that they need to, the company needs to trust the customer and the customer needs to trust the company. So on your end, what do you want to see in the customers you work with? How do you, as a company feel you're able to trust them? And then what do you do to build trust with the customer who wants to work with you?

Tebo Majoe: [00:20:00] Good question. I think, um, a lot of it has to do with chance and giving it chance. Um, you really need to try to, um, instinctively discern who you talking with. It takes, it takes time. It takes time knowing people and understanding them. Um, it takes time with you being experienced in the business, uh, of working in relating with people.

And I believe. Trust is gained. Yeah, we have to, we have to gain it. You don't just would say, let me trust you. And it's a tricky cheeky cheeky way. Um, but it it's the best thing you could do. Or what you could do now is if you are more transparent with them, if you have a story to tell, if you, if they can see inside of, you know, your company on your YouTube channels, it's they can, you know, um, talk to one, if you can give them your number and reach out to, you know, you also have to show something concerning what we are trying to do.

And what we can do is maybe have my personal number. One of the trends have my personal number and they can see that, you know, they can reach out to me anytime, you know? Um, um, there's only so much you could do, you know, if someone can have chest issues naturally, they, they, they wouldn't trust anything.

Um, but we would try our best, you know, by putting whatever content that we can put out, are we showing them insight on how we operate? How, how are we showing them warehouses? Um, um, but even though if we would do that, it will still be like, this could be anywhere, you know, someone could just be parented and say, um, it could be anyone's house is still not a place.

You know, they could have taken any video. Cause now you can just come to my place right now, the whole COVID situation. Um, so it's something we're still trying to find, to be honest with you, and we understand that we need to create this trust you need to, and that's how we work. And that's what, like you mentioned earlier, one of the USP's or what's what, what were you trying to.

Uh, wiio is a focus on the relationship that we have with our customers and it has to do with building their trust. And I think the other thing is, are we delivering on. Oh, no promises. We have to be consistent. And there's one other way. You go trust consistency. If you are not consistent, are you consistent in communication?

Are you going to get back to them and tell them exactly what's going on? You know, um, are you able to offer a solutions if there's a problem and tell them, okay, this is what we can do, because this is what's happening right now. Um, there's another way of building trust, the communication that we have with the customers.

And we hope we also get, you know, the same feedback from them. But, um, at the end of the day, it's a purely business. Uh, if the deal falls through it falls through, if it doesn't. Hey.

Joseph: [00:23:06] It's a, it's a churn rate, right? You know, one democratic politician, uh, no longer as a fan of us, we just move on to the next democratic politician.

There were two points that I thought were interesting about, about your answer. The first is that building trust is obviously tantamount, uh, as we, as we heartedly agree. Uh, but there's a bigger picture issue, which is building trust in the whole industry. Uh, because there's, there's one story that I've said so often that I think I actually owe somebody a free coffee by now.

Cause it got the punch card and they punch it every time I tell the story, but. I ordered this product called a hands-free bracket and it was delivered to somebody in Montreal and I never got it, but sorry. No, it was give back. Well, Quebec as a province, Montreal, might've been the city. I didn't look into that part.

And I look, I'd go into the website, say, Hey guys, you sort of sent us to the wrong province, but the website just didn't exist anymore. And that can be, and a lot of people are having that experience. There's there's images where people will like order a dress online and then they get the dress in person.

And wait a minute, I thought this was blue. This thing is white. And all sorts of things are going on. And so I'd say one of the main issues is. The industry as a whole has a trust issue because there's a lot of people who are taking advantage of, um, I would say the naivete of ordering online for the first time.

Is this something that, uh, the company is aware of of, well, I'm sure you're aware of it, but is this, uh, is there an effort to, uh, to address sort of like the trust issue and the skepticism of the industry at large? 

Tebo Majoe: [00:24:44] Yes, we're aware of, uh, this issue, um, with the e-commerce business, I myself would have experienced one or two, you know, problems and difficulties in our audit, something online.

I'm like, uh, I expected something, you know, there's definite it happens to a lot of us and we, uh, unearthly RST trying to, um, gain the trust of the trying as much, um, as much as possible. Uh, we were trying to, um, within our content as well, like I said, how do we, how do we communicate trust with them?

How do we, and how do we communicate trust with them? Um, um, and that's what you're trying to figure out. You're trying to strategize on, um, the, uh, what, what can we give them that will say that, you know, we trust them, but then the issue of trust is basically consistency. Are you consistent enough with your dealings?

Um, I, we really, really, really, really, really understand. And it's unfortunate for people who are actually reliable, uh, even though they are reliable because they had one experience in the past with a different, um, agency, a different establishment, a different, uh, company. Um, it might be a misfortune for you because now they just have, you know, uh, um, a negative idea of doing shopping online.

Um, but somehow we start now because of the COVID we can't reach to most places. We can't just, you know, go. So, um, it's opened, uh, um, this market now where people are now forced to do business online, you know, um, it's not whether they have a choice, sometimes we are, but we are well aware of the. The trust, uh, that customers have.

Um, um, and I believe we are very consistent in our dealings. Just go check on them on, on, on, on our websites and on our YouTube channels and see how people react to it. And that's one thing, um, uh, people should do, you know, and I believe they do that. I believe clients take on the reviews to see if this place is legit or not, which is great for us.

Great for companies. Um, the fact that there's a system where you can see you use on that. And I encourage people to check reviews before they just order, uh, Oh, become partners with companies, uh, Yes. 

Joseph: [00:27:17] Well, you know, the other point too, that I wanted to, to raise and I can add in everything that you've said here into it, which is that there is like this arms race when it comes to skepticism and then relieving that skepticism where somebody might read a text review and they say, well, for all I know they got somebody to write that review.

Somebody might see an image. They say, well, well maybe that's photo-shopped they see a video now. And then it's like, well, that's probably just deep faked. So skepticism is constantly evolving in the same way that how we re how we, um, gain that trust with the customers, uh, has to evolve with it. And what I find is fascinating, and this is really just an observation, more than anything, is that just using it as an opportunity to be more human, um, doing content like this, where we get to have a conversation, uh, doing, uh, content on YouTube, uh, having blogs, uh, showing more images of the people is peeling back that veil.

You know, we don't know, we don't so much have to have, um, the. Uh, the, the corporate image as the only thing that people see, it's really just about people, uh, working with people. Um, the other thing I wanted to say too, this is just like another story that popped into my head. Are you all, are you saying like, maybe some people they're burned on something and they just there's no coming back for them?

Uh, I can, I will tell you that maybe you'll guys will find this. You guys will find this experience valuable, but that happened to me once, uh, with acupuncture, uh, I was having stomach problems and I went to this naturopath and I had seen her for a number of weeks and she said she would try acupuncture.

And so I'm laying down on a bed and I'm getting needles, but I know that's not actually the sound effect that they make, but just for audio listeners, that's what we're dealing with here. And I, and I, and I land perfectly still, and this itch slowly starts to creep up on my side and I think, okay, I know I got needles on me, but I really need to scratch this itch.

I moved my arm just slightly and some of the needles start to. I in spa and all of a sudden I am in a lot of pain and I can't do anything. I can't even, I'm too scared to even like, just scream out. Luckily she comes back and she starts removing the needles. And I, and I just said, I moved my arm. I want to, I guess, moved in place.

And so that was almost like 11 years ago and I've never even considered acupuncture again. Cause sometimes people just get burned on it and they got up and they got to move on. I just, I just wanted to tell that story because sometimes we really, you know, there are ways I think to, to, to regain trust.

But I think the issue is it takes a lot of resources and a lot of extra efforts to reach out to that person. So I don't know if like I would even be an advocate for acupuncture, even if they did regain my trust. 

Tebo Majoe: [00:29:53] True. Make sense. It makes a lot of things. Uh, what she's saying, um, I believe we have had that kind of an experience, maybe not the exact expenses to having acupuncture, but you know, we might have a better experience in something, maybe a meal, uh, you've had a meal at some place and you, you found something that you didn't want to find me and all of a sudden you don't want to order to take out anymore or something like that.

Or even when you're out of class, you too little uncomfortable, you don't have that confidence in, in ordering out. So you would prefer to just eat in and meet your own food. Um, that's just an example. So I'll give you that's true. That's very true. Um, companies have a lot of hurt. Um, in that sense, especially e-commerce companies, online companies, rather they have a lot of work, uh, to try to gain trust.

Um, it's almost like, uh, if you find a, a lady that was brokenhearted, uh, it's going to be so hard to read GONGOs , you know, because, uh, now she has issues of trust and other that, uh, but then, um, if you really care about, you know, the customer, if you really care about what you're doing as well, uh, um, you will take the effort and time to try to gain their chest.

You do whatever it is, whatever it takes. I think people in businesses, just the relationship between, uh, the solving, the problem you solving versus the income you're getting from it. And all that business is really about people. It's about, um, is I'm saying it's solving a problem, you know. Are you actually solving a real legit problems for someone and they consider that, wow, you helped me so much.

Let me give you this in return for it. So, um, in as much as you just want to look at it as a black and white sort of scenario, I think there's always a gray area in business and people can manipulate it. People can find a way in that gray area to get what they need, get what they want from each other. I hope I'm making sense.

Joseph: [00:32:17] I think you make an important point and I love your analogy too, by the way that if somebody has broken hearted, you know, if you really care and you really love that person, um, we'll, we'll understand. And in a way, when you come out the other side, it creates an even deeper bond. Uh, so yeah, I think that was, I think that was beautiful.

So I'm going, I, I got some other questions I want to do. I get to too. I mean, we can, we can spend three to six hours, like talking about trust alone because it's such a fundamental subject, but, uh, here's one that I really wanted to make sure that we got to, because I have to say that I was surprised about this.

So let me set this up on AliExpress. Uh, we recognize that it's far and away the cheapest way to get our hands on products. Uh, one story I like to tell is I pretty sure historically I've thrown, I've mentioned the company. I'm going to stop doing that because I feel like it's unfair to them, but there was a company that we're selling, uh, for those of you who are watching the video, these compression gloves, uh, that I'm wearing, and the company marketed them to me, found them on Facebook.

I paid 20 bucks for them. Uh, I was happy to do that cause they did the marketing for it. Um, but then I learned through an interview, uh, with somebody else earlier on that. These things are actually like three bucks, three or four bucks on AliExpress. So I go to AliExpress and I get $20 worth of these gloves.

And now I've got one for me, one for my girlfriend and then an extra pair in back. So when wiio says that pricing is actually cheaper on AliExpress and yet has so many features to offer, I got to ask, how is that possible?

 If I'm trying to understand, are you saying wiio is cheaper than AliExpress? 

Um, yeah. I mean, that's what I, absolutely, yeah, that's what I seen. Uh, wiio advertise is that the products can actually be cheaper than on AliExpress. 

Tebo Majoe: [00:34:04] There's a number of factors that we can consider. Um, um, with that, I think the issue is AliExpress might not add shipping rates, you know, and we are very, um, we are quicker than AliExpress. So that might be added on to the actual price of the product itself. The product itself is not, it's probably cheaper, but because we have foster shipping rates that might add to the price, how we get it to you guys. So that might, that might be the reason why you find some of the products a little bit pricier than AliExpress. I don't think all products are pricier than I didn't experience.

I think a lot of them are very, very, very lower thanAliExpress, but it depends. It depends on the product. It also depends on the shipping methods you chose. You know, a lot of people complain that, you know, AliExpress, um, might be a little bit, you know, uh, take a little bit longer than ours. Most shipping drop shipping supply agencies.

So that's, that's one thing to consider is whether how quick are you willing to, or how fast do you want your product to get to you. 

Joseph: [00:35:27] When I looked into the shipping, I saw that there were some different shipping options. So can you expand on the shipping side of it, just for the customers to work with wiio understand what options are available to them?

Tebo Majoe: [00:35:36] Yes, there's a couple of options. Um, uh, the most popular one is the E packet, uh, which is very convenient. I think a lot of people use it, um, is a little bit pricier than, uh, most of them, if you go to the website, um, just check and you will find the other job, uh, uh, shipping methods that we have. That's a good place to look.

Joseph: [00:35:59] Um, so the next one I want to ask about is the, uh, quality check and now. One of the things that I think is really important to these agencies is products are, are, uh, are, are vetted. They're they're, they're, they're tested, uh, you know, the company wants to make sure that if they're going to ship something it's, uh, held to a, to a standard.

Uh, but then that was also, there are different product lines, right? There's toys, there's beauty products. There's apparel. Um, so can you tell us about, uh, so what can you tell us about the quality check process and how standards might be set differently for different product lines.

Tebo Majoe: [00:36:34] All right. So basically we have a team in the warehouse that does that for us.

Um, um, they basically, they were very hard on it. The sales department is usually the ones who I would tell you a lot about, uh, the quality checks and the process within it. So if you just go to anywhere and you check on our website, there's a chat box that we have. And if you wanna get more details on how the quality management or quality check goes, just go onto our website and you'll find it.

You'll find more details and more help on it.

Joseph: [00:37:14] I w I have another one, um, along these lines, and I do think this is another one of those where the customers can check on the website, but I'm going to throw it into the mix anyways, just in case there's any particular insights, uh, which is about sourcing. Um, I understand that you're looking to source viable products for drop shipping.

I mean, usually the, the, the copy and the way to, uh, promote these products is to look and source for winning products. And I've gotten a lot of feedback from a lot of the guests on economics, uh, is that, you know, there's a, there's a debate here about how much of the product itself is inherently a winning product versus how much of the product is, uh, tent is reliant on the marketing is finding a different angle for it.

Um, so my question for your company is. When it comes to sourcing products, you know, what is the criteria set? And if so, how do you determine what could be a winner? 

Tebo Majoe: [00:38:05] Okay. So basically we have a few dropshippers that we usually talk to, um, in terms of, um, what the feel of the market is. So we go on different sites, we do a market research on, uh, what's working what's in season.

We check the season as well, but then one of the things you should check is could you find the product in a convenience store? You know, uh, you'd want to avoid finding the product in any other store, you know, so that's one way to check what a winning product is. Uh, another way is this, you know, going online on, on YouTube, uh, you take on other, you know, uh, influences KOL.

They can help you find how you know, which, uh, winning product it is that, that they might give you some tips and ideas, uh, on which product or what is a winner, but more or less. Um, I think the biggest thing that you should look out for is, uh, basically avoid products that you can find, uh, in a convenience store and know the season that you're in.

Um, I think that helps a lot. I know when a product, know the season. 

Joseph: [00:39:19] Yeah, that's a, that's definitely a valid point. And I mean, one thing I'll say about I get where you're going with the convenience store, uh, example, uh, I would also consider stuff like going on to going to Walmart or for me it being kind of like a tech computer nerd going to slash business office space near going to staples.

Personally, one thing that I find with convenience stores is that if I look at a product I'm like, okay, I'm going to get the cheaper version of this. But in order to find like a really good premium version of it, I might have to look elsewhere and I've got like a, I end up, I'll buy like a Walnut Cracker that looks metal.

Then I open up out of the package. I'm like, well, this is just plastic. So, you know, there there's, there's, there's, there's like limits to what, uh, giving the stores are. But Jen, I think it's a really good general point, which is there are products that I think these major retailers or even smaller stores, they just don't.

Think it's feasible to carry because they just don't see the potential in a product to sell a large enough. And we know when we individual sellers and we, we tell a lot of the people who are looking to get into drop shipping is, you know, focus on specificity, focus on a niche and really like zero in on something particular and put the energy into marketing it.

And then. Even if I I'll never see it so long as I live in a store, I still understand intuitively how important it is in my life. So there's a lot of really good insights there.

This next one that I want to know about is the relationship between a dropshipping. And, um, I, I hesitate to say, you know, like an, a direct upgrade, but I, I do think it's fair to say that, uh, which is if people want to say, um, move from drop shipping to say like a private label or even if they could, I don't know, get to the point where they're manufacturing themselves.

Is wiio positioned to advance customers who wanted to move from like a pure drop-shipping being modeled to a private label model. Uh, cause I think I don't, I think I know you do cause I think I know you do a lot of like custom branding, custom inserts. So just like let people know about what people can do to kind of like elevate their brand from drop shipping to some of the higher levels?

Tebo Majoe: [00:41:25] We offer. We do offer custom labeling and custom branding. If you want to move into your own space and custom labeling, we can help you with that. Um, um, it's all there on the website. If you take it out, if this is the question you're asking it is, it is okay. 

Joseph: [00:41:44] So w I think with questions like that, you know, it's the most important part is like, you know, is it, uh, is it there?

And the answer is yes. Uh, so that's all well, and good. So the next one that I want to ask about this one is, uh, an economics question. This is like, we I've asked this question whenever I get to talk to agencies. Um, it's about. Um, learning in aggregate or when you collect information from a lot of the people you work with, um, one of the great advantages to an agency is that you're learning something from all of the different people that you get to work with, and you have this big pool of information and insights that you can then share with other people.

Um, so is there anything that comes to mind to anything that you've learned from all the people you've worked with that you've been able to kind of like share with other people you work with? 

Tebo Majoe: [00:42:30] Uh, yes. Um, I think the biggest thing is, uh, being able to inconvenience yourself or someone else. I think that's the biggest thing that I've seen, uh, with the people I work with.

Uh, even though they have a certain deadline, they are willing to help you out with something that's very urgent. If, if you know, it's really necessary and it's needed, I think a lot of us may think, Oh, let's just focus on what we doing. I was just wanting to get, I hate. You know what I mean? And one thing that I've learned about these people is they are very collaborative.

It's so easy to work with them and they are willing to inconvenience themselves, um, for the next person, um, considering the priority of the task at hand. And that's the one thing I, I think I left. I always thought I should just get ahead and, you know, um, um, we all need to get ahead with whatever we need to do and slowly but surely it's not that necessary.

Um, I think if teamwork, teamwork makes the dream work, if you allow yourself to just focus on someone else, other than yourself in something beautiful happens, there's magic that comes out of it. 

Joseph: [00:43:50] I think that's a great point. And I think it's, it speaks to a lot of what we've established earlier on and just about, you know, creating and building trust.

And I think another great lesson that I was able to learn over this, a journey that I've been on, um, hosting this show, uh, for which I am eternally grateful is that when we, when we view these, uh, these issues, however, forum that they take is that it's an investment opportunity. If we don't look, if we look at it at a cost, when you look at it as a cost, we've made a mistake in our minds, we look at it as a way to get the most value out of a relationship with somebody.

This is a bit of a, this might be a bit of a challenging question, but I, I think it's an important insight. So do you have experience where people have actually gotten to the point where they move on from the company? Um, is, or is it. Position. So that is somebody, even if they're their highest position, they've reached their end game, they've scaled up as much as they can scale up.

Uh, how does, uh, how do you retain customers in the longterm so that, uh, no matter where they end up, they would still look to your company to continue the working relationship?

Tebo Majoe: [00:45:03] It may happen. It may happen that someone wants to you know, do their own thing. It depends on the kind of resources they have. I mean, whatever that we are offering is something that someone can figure out and try to do it themselves if they have a big enough team, but the efficiency that we are doing it, that might be.

So what we try to do is do it with as much efficiency as we can. And we progress with Tom, Tom, and Tom. Again, we've never seem to, you know, um, um, disappoint on that fact on the matter. So I think the biggest thing is, um, trying to be efficient in your dealings when it comes to the customer. Um, are we efficient enough?

Are we kicking up and this how you're trying to retain our customers, um, include interest as well, building that probably not a very, um, um, good, good, uh, Metta or point. Um, that you need to gain their trust, but, um, it happens with commitment and, and efficiency, you know, are we efficient enough? And this one way we try to retain our customer.

Joseph: [00:46:18] I can definitely see that being the, the key, uh, deciding factor, because if the business is running so efficiently, then if somebody were to try to move on, what they'll find is that they're losing time, they're losing resources. And so, uh, it, uh, it just wouldn't be practical. It just wouldn't be worth it.

So I think that's fair. That's a really good answer to the question. So, so tempo, we, we still have some time left, but we don't have a lot left and I think I could be wrong, but I think this is the first time I've gotten to speak to somebody in China, which is kind of telling, because you know, China really is the central point for a lot of what, uh, what makes e-commerce possible.

Um, so here's one thing I just, I, I just want to ask, cause I'm just like, uh, just curious is, uh, what's life like in China, like what's w w what are the, what's the subway? Like? What is the, um, for people who've never been to China, what would you love to tell people about living there? 

Tebo Majoe: [00:47:14] Yeah. You know, when I go back home, cause I'm from Africa, I'm from South Africa.

In fact, when I go back home, whenever I get this question, it's very challenging to on-site and just, you know, a brief on, so in summary it's so hard, but it's very different to the people. Uh, you know, um, they are very nice. I've never seen such, such a kind. Uh, people, uh, such a kind, uh, group of people last year in China is here.

There's fast paced. Um, you could say the parts of the country, uh, parts of the land, which is, you know, more easy going, but you know, when most of the cities kind of quick, a very far as face, um, uh, very cultured people. The culture, the people, they are very in touch or in tune with their traditions and culture as well.

And you have to really understand where you're from and we do try to accommodate other people as well. If I don't think there's any other place of being seen such kind, that's the biggest thing that it does. The first thing you notice about Chinese people in general is how kind they are, how they're willing to, you know, uh, have a hell of a lending hand.

Um, but the issue, the one issue that I had was the language barrier. A lot of people can't speak English, many do speak it, but, um, you might find it challenging to find someone who is, especially with the older, older generation, the more mature generation, many of them, they don't really speak the language.

Um, and you might find it very difficult, you know, reading the characters as well. You have to learn them, but lucky enough, we have translators these days. Um, we, I come from when I saw that you could pay, you know, with your phone, everything is done on your phone. I was amazed. Uh, I don't think we have placed systems that would allow us to then, you know, um, pay with our phones, although there is now in my country, but it was, it's not as popular as, as common as it is here in China.

Um, I think the, the technology is second to none. Um, Um, excuse that I'm saying I'm putting them Heidi on a pedestal, but they are, you know, they, they, uh, have transfer state of the art technology. They do they do.

Joseph: [00:49:55] I appreciate the answer. And, and I, and I, and I also appreciate, uh, when you had said that to summarize, uh, so much about, you know, who they are and what they do, uh, in such a short amount of time is almost not, uh, doing them a fair service, but I think the fundamental takeaway for me is.

Uh, is there, is there a kindness and how accommodating they are? Um, so I, I, that to me is kind of like the takeaway that sticks out in my mind secondary to that. I also was wondering if there's anything you'd like us to know about the company culture within wheel. Uh, as far as I know, it's probably the biggest, uh, in terms of like, you know, people working there, uh, it's the biggest, uh, drop shipping company that I've, uh, that I've talked to so far.

Uh, not that I've gone into head count of every agency that I've talked to, but I think. It's pretty much that. So I think there's a lot of, um, responsibility for a company like this to pave the way for what company culture in this industry can look like. So what would you like to tell us about the company culture at wiio?

All right. 

Tebo Majoe: [00:50:56] When I first came in, because, um, it hasn't been that long since I only started working on from last year. Um, but it hasn't been that long for me, uh, to go since I started rotting here. But what I can tell you is you, you sense, uh, and equality, like there's no one who, there's no clash of egos as such.

Um, you know, if you won. Is almost on the same level. It's it's so crazy. How a good boss himself I'll go. As one meeting we had and what surprised me is East decided to sit at the back. I mean, the chairs in front for him, they were prepared, but then he just decided to sit in the front. He told them no, no, you're set.

You'll see this in Francis. Like no, no, it's okay. It's okay. I've never seen such, um, Um, very humble. A lot of people are very humble in this place. So what I do understand is the goal here is we want to get things done. You want to make sure we get things done, but we do have a sense of humanity within the company.

Just, um, our son, our business that's, you know, hungry to, uh, thrive, but we still keep, um, a sense of, of humanity within the company. Um, I don't know, but we find a way to find the balance between being about business and also being about the people within the establishment. Um, and that's one thing I is as an outsider when I came within the company or the establishment, um, it's the humidity, the sense of humility and the humanity that's within the establishment.

Joseph: [00:52:46] I think that that's a great answer to the question as well. Um, so for people who are like new to the veto content, by the way, uh, y'all are going to have to forgive me. I'm so figuring out the layout, I just realized that I was like looking to like one side of the entire time, because of just the way I thought your, your, your, your video set up.

So, sorry about that guys. A bit of a learning process for me. So we're, we're, we're on the cusp of, uh, of letting you go. And I want to, uh, just make sure that we, uh, share some of the opinions that we might've wanted to talk about earlier. Cause I remember her saying at the beginning, you know, uh, talk about the company and share our opinions on it, but, uh, we're, we're, we're kind of close to, uh, to our end year.

Uh, I'm going to throw to a, more like a broad reaching question, um, which is overall, uh, how would you assess the health of the specifically drop shipping? I think drop shipping of course, is a key component and is important part of e-commerce. But to say, how would you assess the health of e-commerce is crazy.

We, we don't, I don't want to do that. So, uh, how do you feel about the, uh, the drop shipping, um, industry and specific, uh, what would you like to see forward for 2021 and as well as what would you like to see, uh, uh, where does your company want to continue to grow in the coming year? 

Tebo Majoe: [00:54:04] I think, um, Uh, dropshipping industry is going to be more competitive because I think a lot of people are really catching on, on it.

Um, there are markets that haven't been open for quite a number of reasons. Uh, but I believe this potential in so many places. If you look at Africa, the reason why online buying and selling is not so popular, uh, one is maybe they haven't placed a, we have not found a way to place online payment, you know?

Um, that's one of the issues. And another thing is do people have access to smart phones and internet and their rates. Um, but I think they're catching on. So there's a new market that, that might unfold, but that's not a new one, but what I'm seeing is in the future, there's going to be a huge market and there's going to be more entrance.

More competitive. That means more competitive competition because of the new entrance as well. Um, I think it's at a good place. I don't think, uh, I don't think, uh, there's any discouragement, uh, for lack of a better word of, uh, the industry as well, if there's anything better about it as such, except that the issues of whether people trust buying online or not.

Um, I think with any industry, uh, there's still an issue of trust even with the traditional market. Uh, you also had your trust issues with your, your, your retailer or whoever you want to do business with. Um, you still needed to establish a sense of trust. I think trust is always gonna be a challenge for.

Uh, whatever market you're in, whatever business you're doing. Um, but I think it's at a good pace right now. What I see is new entrance because yesterday I was talking to someone and they were like, they're interested in drop shipping. When will you start? Um, what is structured more and more people are actually interested in drop shipping.

I feel so there's going to be expect new entrance. That's what I can say. 

Joseph: [00:56:18] Terrific. I think for me, just seeing from what I'm seeing, you know, starting as an outsider and slowly feeling my way into the e-commerce space is that I think it's, it's showing how important the industry needs to be cohesive in order to, to function and to grow and thrive and to, uh, handle the incoming responsibility.

And, and I think that's why, uh, agencies and drop shipping services are going to be a key component of this because the alternative would be. Somebody who wants to have decent shipping times would start ordering stuff into their own home, a stack of a bunch of them in a room somewhere, and then send them out.

And I've talked to some people by the way, who do business styles along these lines, like say they do a subscription box. So there are ways to go about it where the profit margins are good. And it's not like a crazy amount of effort. So it is, it is doable, but we're talking about scaling to like tens of thousands of people to the point where he just, there was just no room in a person's home.

And this is really one of the things that I was mystified the most is how are people going to be able to convince people to shop somewhere other than Amazon. And, uh, and I think having an agency such as yours, uh, understand this problem and solve it is going to continue to. Re encourage people to get into it and, uh, bring their unique experience to it.

Because one thing I can say is that, like, there are so many unique experiences that I've had so far. Uh, just recently we talked to like our first person from the music industry. We've talked to people from retail, we've talked to arts and chefs, and everybody has a pathway to becoming as free as they want.

And commerce is, is the way to do it. So, uh, so thank you for, for your contribution to it. And, uh, the last thing I want to say before we get you on outta here. Is if there's any final words of wisdom you'd like to share, here's a chance to do it. And then, uh, give us the web address. So we know where to look.

Tebo Majoe: [00:58:22] Alright. Um, I just want to say for anyone who's an intrepreneurial or dropshipper, I believe we need to understand that with any business that you want to do. Um, it takes time, you know, um, I think a lot of people who want to start drop shipping want to see instant success and instant income. And I think you should look at it in a long-term sort of whatever that you're doing.

Look at it as an investment. And rather than looking at the cost, I like how you put it earlier on in the interview. And I think I'm going to take that with me as well. I mean, look at the investment instead of the cost, but you putting in on now and don't, um, um, look for instance, access, you know, um, it's gonna take time with everything that is solid.

It takes time, it needs a foundation. It needs understanding. So I think give it a chance. If, if, if you feel you want to start dropshipping, um, give it a chance. I think you need to give a time and our website, uh, is this www or where you will find us is www.wiio.com and then you can also check this out on Instagram. And Facebook. 

Joseph: [00:59:52] Terrific. And yeah, I was just going to say, it's been a blast to, to meet you and to, to learn a lot about, uh, um, the role that your company is playing. And, um, with that, uh, that's everything that we're going to do today. So listeners take care and we will check in soon.

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Joseph Ianni

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