My talk today with Vivien Garnès of Upfluence opens up the possibilities of influencer marketing. The efficacy of it became apparent to Vivien from his own experience in selling ties, a process that turned out to be much more effective once bloggers were involved. We're at a point where you don't need to involve yourself with influencers who have millions of followers, I mean, you can it's just not the starting point anymore; not with the likes micro-influencers and even nano-influencers at your disposal.
As an entrepreneur with a background in eCommerce and marketing, Vivien has gone from D2C to cracking the code to successful influencer marketing. Vivien is the Co-founder and Co–CEO of NYC-based startup Upfluence, the leading social commerce software for eCommerce brands that helps businesses sell online and on social media via creators.