If any of you have so much as attempted to sell a single product, even on your own personal FB page to family and friends. You need an image. And even if you don't have one, you need to write copy that allows for the reader to imagine it for themselves. Images are essential, and we hone in on this subject with my guest today Zach Schiffman of StudioZPhotobooths. We talk about the ever evolving challenge of innovating in the photography space when it comes to marketing, introduce some new formats you might not have heard of before, might just get your creative mind going.