If you're like other eCommerce brand owners, you've probably spent some money on books or training about social media marketing.
And maybe you're getting engagements, such as likes, comments...
But none of those really gave you the results you wanted.
Don't get me wrong.
Engagements are also some valuable metrics on your social media marketing campaigns.
But as a business owner, it's your primary goal to make sales, right?
Well... you're in luck. ?
Because we're talking about using social media advertising to MAKE SALES.
And by the end of this blog, you can take your newfound learnings and implement them to get your desired results!
Are you ready? Let's deep dive.
What Is Social Media Marketing?
Social Media Marketing is advertising your products through social media platforms like Facebook, Instagram, and TikTok.
It's one of the best digital marketing strategies because it's cost-effective and you can build trust among your customers.
And in social media marketing, you can set different goals and use social media channels to achieve them.
For example, you can opt to increase your brand awareness, manage your community, or increase your sales.
It really depends on your goals at the moment.
But in this blog, we'll focus on tips about making sales.
So, let me tell you first why your social media efforts are worth it...
What Are The Benefits Of Social Media Marketing?
1. Build Brand Awareness
Of course, before people buy your products, they have to be aware of your eCommerce brand.
And social media is a great way to achieve that.
Because if you post the right content and reach the right people, more social media users will be aware that your brand exists.
And as you increase your awareness, you are also strengthening your social media presence as a brand.
Another benefit is you can...
2. Connect With Your Customers
Billions of people in the world use social media.
And again, once you find the right people on the right social media channel... it's easier to connect with them.
You can also pull off excellent customer service and give them the best experience by utilizing social media!
Because nurturing your customers is one way to enhance customer loyalty.
Sounds exciting, right?
And last but not least...
3. Increase Your Sales
Social media can help you increase your sales with the best tools and platforms.
As long as you know who you're selling to and what exactly to do, everything will follow.
You're lucky because you're about to learn some valuable and actionable tips today! ?
7 Ways To Drive Sales Using Social Media
1. Identify The Right Platform For Social Selling
This isn't eeny, meeny, miny, moe.
It's not closing your eyes, pointing fingers at random social media platforms, and letting the game choose where you're selling your products.
Just think of it as a physical store...
Would you sell luxury items in an agricultural village 6 hours away from the city?
Remember... to sell, make sure you are selling at the right place.
That's why I keep on mentioning this above... this is as important in making sales on social media.
But... how to choose the right social media platform for social selling?
Answer these questions:
- Is my target market on this platform?
- Does this platform have the right features to help me sell?
- Can this platform support my goals?
- Can I convey my brand message across this platform?
- Does this platform fit the nature of my business?
Once you have answered all these, you're one step away from generating sales on social media!
Conduct all the research you need, analyze the platforms, and study the users of the social channels before selling.
So, are you ready for the next one?
2. Instagram Shopping
Instagram Shopping is an Instagram feature that allows users to discover products quickly with just a tap.
Instagram users can see the "Shop" of your page, then browse for more products, and you can also redirect them to your website.
Want to see how it looks?
Your new customers can click on the View Shop button to see your products. Or you can also tag your products when you post photos on your feed.
This is how it looks:
And when they tap on the products they like, they can see more details about the product tags.
If they scroll down a bit, they can see the Shop where more products are listed. And as you can see, there's a noticeable "Visit on Website" button for the users to click.
So, this is how to set up your Instagram Shopping account.
Before doing this, make sure you switch to an Instagram Business or Creator Profile.
Once you're all set, tag products on your social media posts to make them shoppable and easy for your potential and existing customers.
Such a seamless way to make online sales, right?
Let's hop on to the next one...
3. Create TikTok Videos
Did you know that 66% of TikTok users said the platform has helped them choose the products they want to buy?
Not only that, but the platform has 50 million daily active users in the United States. Yep, in the U.S alone.
The best part?
There's also a popular hashtag and phrase called "TikTok made me buy it," where TikTok users across the globe share purchases they discovered within the platform.
I mean... look at those views. ? MILLIONS?
So, how can TikTok marketing help you boost your online sales?
- Create engaging content around your products. You can show them around your workstation. Or, introduce a problem then show how your products can solve it. Make sure to captivate their attention while scrolling.
- Engage with other users. To make your TikTok account more discoverable, leave witty comments on other users' content.
- Try TikTok Ads. To scale your business more, you should consider using TikTok Ads. Just create an Advertiser account to get started.
TikTok might consume more time because you need to create and edit videos. But the results you can get if you do it right are great for your eCommerce business.
So... don't miss out on the TikTok craze and grab the possibility to go viral!
The next tip to make sales is...
4. Try Facebook Ads
There is a 2.14 billion Facebook advertising audience, according to reports, and that's a huge number!
All the more reason why you shouldn't be sleeping on Facebook Ads! ?
Through Facebook Advertising, you can easily reach more people since Facebook has 2.91 billion monthly active users.
And you can take advantage of these users through Facebook Advertising if you do it right... but how?
One of the things you need to do is choose the best Ad format.
What are these?
- Image
- Video
- Carousel
- Instant Experience
- Collection
Each of these formats has different uses depending on the objective of your ads. Then make sure to add great visuals to capture the attention of your target audience.
Next is to write a compelling copy.
Since you already got their attention, it's time to keep them reading.
How can you help them? Tell 'em! Write a copy that entices them to buy your product by showing your value proposition.
And the last tip is to have an effective landing page.
To convert them into actual customers, it's best to optimize your landing page for conversion. And double-check if your checkout page is flawless for a seamless transaction.
Another tip is...
5. Scale On Influencer Marketing
Influencer marketing uses public figures or social media personalities to promote your products.
The influencer marketing market is huge. In fact, the market grew to $13.8 billion in 2021 and is expected to turn into a $15 billion industry this year.
They can also be considered social proof because their followers trust them when it comes to product recommendations.
I know what you're thinking of now... how can you effectively implement your influencer marketing strategy, especially on a tight budget?
- Choose the best influencer in your niche. If you're selling skincare sets, it's advisable to work with influencers who focus on beauty products. This way, you are targeting the right audience because their followers are interested in beauty, too.
- Focus on their ability to convert. Sure, they might have thousands of likes and comments. But can they convert them into paying customers?
- Work with an influencer that embodies your brand values. The moment you work with an influencer, it means you are associating your eCommerce brand with them. So, make sure they can help you convey your brand message.
Ready to scale on influencer marketing? Let's see the next one!
6. Create Irresistible Social Media Content
What is content marketing?
It's a way of promoting your products by creating content on different channels.
And there are different types of content. It can be videos, blog posts, infographics, and the like.
Content marketing on social media helps persuade your customers to buy your products. As long as you push out quality content.
How can you pull this off?
The first thing you need to do is think of content that your target audience will enjoy.
For example, your products are for 25-35-year-olds. You need to create content that your target demographics can easily absorb and understand.
Another thing is to check out your competitors.
What are the types of content they're posting? What kinds of content receive the most engagements? Is it entertaining videos? Behind the scenes? Or product photos?
Then take your findings and... EXPERIMENT!
Experiment with your content. Try and try until you find the one that works for your eCommerce brand!
Once you get the hang of it, bringing in sales will be more accessible through content marketing.
And lastly...
7. Post Social Proof
Social proof is necessary because it can encourage your potential customers or social media visitors to buy from you.
How? Because if they see that many people have already purchased from you, they can trust your eCommerce brand.
They can see you have reliable products and buy from you.
There are different types of social proof. It can be your number of followers, user-generated reviews, or user-generated content.
How can you use these?
You can take the positive reviews from your website and create a graphic to post on your social media accounts. Or, you can ask your followers to film unboxing videos and share them on stories or their feeds!
And speaking of which, there's something you should keep an eye on that will help you showcase your valuable reviews. ?? So, stay tuned for our future blogs!
Anyway, what's the next step?
Use Social Media And Increase Your Sales!
Social media is helpful for your business... as long as you do it right and keep improving your social media strategy.
But to top it all off, you also need to have a functional website that loads fast if you don't want your potential customers to leave your online store.
And Debutify is the answer.
It's a fast-loading eCommerce theme with 50+ Add-Ons to help you increase your revenue. Debutify has an Instagram feed Add-On you can use to display your amazing account on your website!
Are you ready for this?
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Ricky Hayes
