Email Marketing 6 min read
30 May 2023

Win Customer Hearts with Abandoned Cart Email: The Loop that Boosts Sales!

Win Customer Hearts with Abandoned Cart Email: The Loop that Boosts Sales!

Are you struggling to convert potential customers to eCommerce businesses?

Do you find that the items added to a shopper’s cart are frequently abandoned? You’re not alone.

According to Baymard Institute, the average shopping cart abandonment rate is as high as 70 percent.

Fortunately, there's a solution:

Abandoned cart messages can help boost sales by reminding people of abandoned items and guiding them back to your eCommerce store.

Here’s how to win over customers and reduce shopping cart abandonment by creating effective abandoned shopping cart abandonment email campaigns!

Understanding abandoned carts

Shopping cart abandonment is a common challenge for ecommerce businesses.

It happens when customers add items to their virtual carts, but shoppers abandon the online store without completing their purchase.

Let's dive deeper into understanding abandoned carts and their impact on your online store.

Reasons behind cart abandonment

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Reasons behind cart abandonment 
  1. Distractions and interruptions: Life is full of distractions, and sometimes customers get sidetracked while shopping online. They might receive a phone call, get caught up in a social media notification, or lose interest momentarily.
  2. High prices or unexpected costs: One major factor that leads to cart abandonment is sticker shock. Customers may be put off by high prices or discover unexpected costs during checkout, such as shipping costs or taxes.
  3. Impulse decisions or mismatched products: Shopping online can sometimes trigger impulse purchases. However, after some thought, customers may realize that the item doesn't meet their needs or preferences. This is why customer abandons their carts after reconsidering their decision.

Impact of abandoned carts on businesses

  1. Lost sales and revenue: When customers abandon their carts, it directly translates into lost business sales. These potential customers were so close to purchasing, but something stopped them. This loss can significantly impact a business's revenue and growth.
  2. Missed customer engagement and loyalty opportunity: Abandoned carts represent missed opportunities for businesses to engage with customers and build loyalty. By leaving the site without completing a purchase, customers may not have a chance to experience the total value of the product or the exceptional customer service a business provides.

Addressing these issues can improve your chances of converting potential customers into satisfied buyers and boost their overall eCommerce sales.

How abandoned cart emails work?

Ever wondered how businesses manage to bring customers back to their abandoned shopping carts?

Well, that's where abandoned cart email come into play.

Let's dive in and explore how these abandoned cart emails work their magic.

Definition and purpose of abandoned cart emails

Abandoned cart email is precisely what they sound like.

It's a follow up email sent to customers who have left items in their virtual carts without completing the purchase. The purpose of these automated emails is to remind customers about their abandoned carts.

And encourage them to come back and complete their transactions.

Reminder and recovery mechanism

When customers add products to their cart but leave the website before checking out, you can use an abandoned cart message in emails as a reminder.

This cart email serves as a gentle nudge. Bringing the abandoned cart to the customer's attention and prompting them to take action.

Typically, abandoned shopping cart reminder emails include details about the products left behind. And gives a clear call-to-action that reverts customers to their empty shopping carts.

This reminder mechanism helps customers remember the items they were interested in and encourages them to return to the website to complete the purchase.

Benefits of using abandoned cart emails

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Benefits of using abandoned cart emails

Using an abandoned cart email template can bring several benefits to businesses.

Let's take a closer look at these advantages:

  1. Recovering lost sales: The primary goal of an abandoned cart email is to recover potentially lost sales. By reminding customers about their abandoned carts and providing a simple way to complete their purchases, businesses can significantly increase the chances of converting them into completed sales. This can have a positive impact on revenue and overall business growth.
  2. Building customer engagement: Cart abandonment emails provide an opportunity to engage with cart abandoners personally. You can build a stronger connection and enhance customer loyalty by contacting them directly and showing that you care about their shopping experience. These cart abandonment emails demonstrate that you value their business and are willing to make an effort to bring them back.
  3. Automating the process for efficiency: One of the great things about abandoned cart emails is that they can be automated. Once abandoned cart automation is set up, it can run in the background without requiring constant manual effort. This automation saves you time and resources while allowing them to consistently reach out to customers who have abandoned their carts.

You can recover lost sales by leveraging abandoned cart emails, fostering customer engagement, and streamlining their processes.

So, the next time you leave items in your online shopping cart, don't be surprised if you receive an email inviting you to return and complete your purchase.

It's all part of the magic of abandoned cart emails!

Creating effective abandoned cart email campaigns

In abandoned cart emails, crafting an effective marketing campaign can make all the difference in converting potential customers into satisfied buyers.

Let's explore key strategies for creating a compelling and persuasive abandoned cart email strategy that drives action.

So, before you send abandoned cart emails, make sure you...

Craft a compelling and attention grabbing subject line

The subject line of your first abandoned cart email is the first thing that catches the recipient's eye.

To grab their attention and entice them to open the email, it's crucial to use personalized and urgent phrases.

Make it clear that something important awaits them in their abandoned cart. Add phrases like "Oops, you forgot something!" or "Don't miss out on this deal!" on your email subject line or lines.

This can create a sense of urgency and curiosity and encourage recipients to open the email.

Write persuasive copy

The content of your abandoned cart email should be persuasive and compelling, urging customers to take action.

Use persuasive language and tap into their emotions. Highlight the benefits and value of the products they left behind, emphasizing how those items can enhance their lives or solve a problem they're facing.

Incorporate emotional appeal by focusing on the positive feelings of owning the product. Creating a sense of urgency and scarcity can motivate loyal customers to act promptly and complete their purchases.

Let them know that the items in their cart may sell out or that a limited-time discount coupon code will expire.

Design creative call-to-actions

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A strong call-to-action (CTA) guides customers back to their abandoned carts.

Make your CTAs visually appealing and easy to spot within the email. Use contrasting colors and clear, concise language that tells customers what to do next, such as "Complete Your Purchase" or "Return to Your Cart."

Making the CTA buttons or links prominent ensures they stand out and draw attention. Once customers click on the CTA, it should seamlessly take them back to the product page, facilitating a smooth checkout process.

Create visually appealing designs

Visual elements are crucial in engaging customers and motivating them to take action.

Incorporate high-quality images of the items they left behind to remind them what they're missing out on. Show the products from different angles or showcase them being used in real-life scenarios.

This visual representation can reignite their desire to own those items. Use design elements like colors, fonts, and layouts that align with your brand's aesthetic.

Creating visually appealing emails consistent with your brand identity helps build trust and reinforces a positive customer experience.

Remember, it is key to understand your customers' motivations and provide them with a seamless and enticing path back to their abandoned carts.

Advanced strategies for abandoned cart email optimization

To take your abandoned cart and email marketing campaigns to the next level, there are some advanced strategies you can implement.

These strategies go beyond the basics and can help optimize your efforts for better results.

Let's explore these advanced tactics:

Remarketing ads and social retargeting

Remarketing ads are a powerful tool to target customers who have already shown interest in your products.

Through digital advertising platforms, you can display ads to customers who have abandoned their carts, reminding them of the items they left behind.

These ads serve as gentle reminders to keep your brand in mind and encourage lost customers to return and complete their purchases.

Social retargeting takes a similar approach but leverages the power of social media platforms.

By retargeting customers on platforms like Facebook or Instagram, you can reach them in their social media feeds and provide additional touchpoints to bring them back to their abandoned carts.

Exit popups and upsells

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Exit popups and upsells

Exit popups are a clever way to retain customers on the checkout page when they're about to abandon their carts.

These popups appear when customers move their cursor toward the exit button or attempt to close the browser tab. By offering a last-minute incentive, such as a discount code, coupon code, or free shipping offer, you can entice customers to reconsider and complete their purchase.

Upselling is another effective strategy to capture customer interest. When customers abandon their carts, you can offer them related or complementary products they might be interested in.

Presenting these upsells immediately can increase sales and the average order value and encourage customers to explore additional options.

Cart abandonment surveys and feedback

Sometimes, understanding the reasons behind cart abandonment requires direct insights from customers.

Sending cart abandonment surveys or feedback requests can help you gather valuable information.

By asking customers about their experience and the reasons behind their decision to abandon their carts, you can uncover common issues and identify areas for improvement.

Use this feedback to make necessary changes to your website, checkout process, or product offerings, ultimately reducing the likelihood of cart abandonment.

A/B testing and experimentation

A/B testing involves creating variations of your abandoned cart emails and testing them to see which ones perform better.

You can experiment with different subject lines, email designs, copywriting styles, and call-to-actions. By analyzing the results and comparing conversion rates, you can identify the most effective elements and optimize your own email marketing campaigns accordingly.

A/B testing allows you to continuously refine and improve your approach, maximizing the effectiveness of your abandoned cart emails.

Embrace these advanced tactics and unlock the full potential of your abandoned cart email marketing campaign strategy.

Abandoned cart email templates

Here are a few abandoned cart email templates you can use as a starting point for your cart abandonment campaigns:

Template 1: Friendly Reminder

Subject: Oops! Did you forget something in your cart?

Hi [Customer's Name],

We noticed that you left some amazing items behind in your cart, and we didn't want you to miss out on them! We're here to give you a friendly nudge and remind you to complete your purchase.

[Include a visually appealing image of the abandoned item or items]

Don't let these fantastic products slip away.

They're still waiting for you. Simply click the button below to return to your cart and finalize your order.

[CTA Button: Return to Your Cart]

Contact our friendly customer support team if you have any questions or need assistance. We're always here to help!

Happy shopping,

[Your Company's Name]

Template 2: Limited-Time Offer

Subject: Complete your purchase now and enjoy an exclusive discount!

Hi there,

You recently added some great items to your cart but didn't complete your purchase. We understand that life can get busy, so we're here to sweeten the deal and make it worthwhile.

We're offering you an exclusive discount of [X]% off on your entire cart for a limited time. But hurry, this offer won't last forever!

[Include an eye-catching image or collage of the abandoned items]

To claim your discount and secure these incredible products, click the below button and return to your cart. Time is running out, so don't delay!

[CTA Button: Claim Your Discount]

Our dedicated support team will assist if you have any questions or need assistance. We value your business and can't wait to see you as a satisfied customer.

Best regards,

[Your Company's Name]

Template 3: Personalized Recommendation

Subject: We think you'll love these items! Take another look at your cart.

Hello [Customer's Name],

We wanted to remind you of the amazing products you added to your cart. We've just handpicked a few more recommendations based on your preferences and shopping history.

[Include visually appealing images of the abandoned items as well as personalized recommendations]

We believe these products complement your style perfectly and will enhance your shopping experience. Why not take another look and complete your purchase?

[CTA Button: View Your Cart]

If you have any questions or need assistance, please don't hesitate to contact our knowledgeable customer support team. We're here to make your shopping journey exceptional.

Happy shopping!

[Your Company's Name]

Feel free to customize these templates based on your brand's tone and style.

Remember to include compelling visuals, a clear call-to-action, and a touch of personalization to increase engagement and conversions.

Start implementing abandoned cart emails!

Implementing abandoned cart emails can be a game-changer for your e-commerce business.

It's an opportunity to recover lost sales, engage with your customers, recover lost revenue, and optimize your marketing efforts.

Here are a few best practices and some final thoughts and next steps for you:

  • Be patient and persistent: Results may not come overnight, so stay committed and refine your strategies. Building a successful email campaign takes time, but the rewards are worth it.
  • Analyze and learn from the data: Keep a close eye on the performance metrics of your abandoned cart emails. Monitor open, click-through, and conversion rates to gain insights into what's working and what can be improved.
  • Stay customer-centric: Always put your customers at the center of your email campaigns. Understand their needs and preferences, and tailor your communication to provide value and a personalized experience.

So, don't wait any longer!

Leap and implement abandoned cart emails in your eCommerce platform and your eCommerce business. Remember to experiment, learn from your results, and adapt your strategies accordingly.

However, if you want to know more about cart abandonment...

Check out the ultimate cart abandonment guide!

Diane Eunice Narciso

Diane Eunice Narciso

Diane Eunice Narciso is a content marketer, strategist, and writer who's skilled and passionate about marketing, social media, eCommerce, etc. And is also an expert in sales and business development nurturing strategic partnerships and collaborations.

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