Black Friday and Cyber Monday are among the most awaited sales this holiday season. And consumers are on the lookout for the best deals.
And because of that, businesses are looking for ways to advertise their products. This might be challenging for your business because you need to stand out.
You need to find ways to advertise your products to get high sales on Black Friday and Cyber Monday. Are you curious how? No worries, this blog will discuss...
- The difference between Black Friday and Cyber Monday
- 7 Sales and marketing strategies to implement for Black Friday and Cyber Monday
If you're excited to know... I won't keep you waiting!
What is Black Friday and Cyber Monday?
Black Friday and Cyber Monday might be confusing to some. So, let's talk about what they mean and what is their difference for business owners.
Black Friday has been celebrated after Thanksgiving for decades. Black Friday sales are for retail shoppers who flock to physical stores.
Since we're going digital, Cyber Monday was coined by National Retail Federation in 2005 to give shoppers more time to shop online. It's the Monday after Black Friday.
Both of them are important. In fact, almost 180 million Americans shopped from Thanksgiving to Cyber Monday in 2021— in-store and online.
Now that you know their difference, let's hop on to the best part of this article!
7 Strategies to increase your Black Friday and Cyber Monday sales
Here are some Cyber Monday marketing ideas and great Black Friday campaigns for your business!
1. Post on your social media accounts
Your customers are on social media.. even if your business doesn't have an eCommerce website or a physical store. So, it's essential to utilize your social media channels to spread the word.
You can post simple images with the products you're putting on sale or any publication materials. The purpose is to convey your message.
Use Instagram, Facebook, TikTok, LinkedIn, or any social media channel you use to run your business.
Some tips when posting are:
- Get the right timing. Post before Thanksgiving, so they're aware of your deals before Black Friday and Cyber Monday.
- Use hashtags and relevant keywords. Some shoppers are searching for promos... so use keywords like "Black Friday deals" or "Cyber Monday deals" when posting.
- Create enticing graphics. Your target customers need to stop when scrolling through their phones. That's why you must create graphics that showcase your brand while being holiday-friendly.
Another Cyber Monday Marketing strategy is...
Customer reviews are essential in enticing your potential customers to buy your products. They trust customer reviews because they come from people who have already tried your products.
So, what can you do to take advantage of these reviews? You can use them in your marketing campaigns. This way, potential customers will know how efficient your products are.
You can post the reviews on your social media, display them on your website, or include the reviews on your landing page.
Doing so will help you boost sales because you have positive reviews from actual customers. But another way to gain more sales is...
3. Don't forget to send emails to your customers
Email marketing should be a part of your strategy. Use the emails your customers provided to send them emails. But of course, make sure they agree to receive promotional campaigns.
So if you already have an email list... make sure to spread the word. Email your customers about the upcoming sales and deals you'll have.
This will help them know which brands to look forward to buying from... and your business is one of them.
Here are some things to remember when sending emails for Cyber Monday and Black Friday:
- Be timely. Again, send emails before and during the Thanksgiving holiday to remind them.
- Use catchy subject lines. It's crucial to catch their attention, so write catchy subject lines that will make them open your emails.
Now, let's hop on to one of the most effective Black Friday and Cyber Monday marketing strategies...
4. Use paid ads
Paid ads can also help spread the word. You can reach more people and be specific in your targeting.
If you have content on social media worth boosting, do it! You can maximize your reach and let more people know about your Black Friday and Cyber Monday deals.
But it's not just limited to pre-Thanksgiving announcements... because you can also use paid ads to promote the products you're selling for the holiday shopping season and get more online sales.
For example, you can create catalog ads on Facebook. This is what it looks like:
This ad displays your products and makes it easier for your customers to view them while using Facebook. You can then send them to your website if they click on the CTA.
The next Cyber Monday and Black Friday marketing tip is...
5. Update your website
Every online business needs to do this. Why? Because this is perfect for shoppers who visit your eCommerce website before Thanksgiving.
They'll be aware that you will have the best holiday deals! So, make sure to put promotional banners, change your hero image, or add scrolling text banners on top of your website.
This way, they'll know what to expect on Black Friday and Cyber Monday. It's also essential to...
6. Create and optimize you landing page
You need to create and optimize a landing page where you'll redirect your customers from other channels. You can also have a dedicated page for products you're putting on sale.
Or if you have an exclusive deal. This is an example from Hip2Save.
They have a landing page for their giveaway where participants can sign up to win. There's also a countdown for more urgency.
Having a landing page makes it easier for your customers to browse the products on sale or inform themselves about what kind of promos you're having.
And last but not least... This is a fantastic Cyber Monday and Black Friday marketing idea to boost your sales.
7. Offer exciting discounts and promos
Since a lot of businesses are offering promos and deals... you need to think of deals that will excite your customers. You need to have offers they can't resist.
For example, you can give your customer a free gift if they reach a certain threshold. Or, you can offer free shipping.
This will depend on your business finances, of course. You should offer promos that will increase your profit margin. Not the other way around.
Is your business ready for Black Friday and Cyber Monday?
Implement these sales and marketing strategies to attract more customers!
If you want your Black Friday and Cyber Monday sales to succeed... you need to implement smart promotions to boost your sales and acquire more customers.
But that's not where it ends... because when you acquire customers, you need to make an effort to make them stay.
Your customer relationship shouldn't start or end during Black Friday and Cyber Monday. So, here are some tips to...