So, you created well-thought content with compelling copy and design. And you hit the "publish" button on your platforms.
Then waiting, and waiting... But it's not getting the results it deserves.
This means one thing... Your content is being seen enough by the right people. And just imagine how many people will be aware of your brand if they see you pushing out the most engaging content!
That's why you need to have an effective content promotion strategy to get the best results for your content. Yep, you're going to promote your own content!
And before we hop on the strategies, let's talk about...
The importance of content promotion
Promoting your content can help you...
1. Increase reach
Of course, promoting your content means more people will be able to see them! You can increase your reach or impressions, and your target market will discover you.
This is great because increasing your reach can also mean increasing brand awareness! Another thing is...
2. Increase traffic
More people will click on your website if more people see your content. And that's a good thing because you can increase your traffic!
And if you have more traffic, it will be easier to see which referral traffic is the highest, which can help your content promotion strategy.
A content promotion strategy can also help you...
3. Boost engagement
If you have compelling content and more people see it... Chances are they will interact with your content.
That will boost your engagement, which is an excellent way to increase sales, traffic, and reach. Now, I'm sure you already want to learn more about how to do this. So, here are...
5 Content promotion strategies for your eCommerce brand
One of the things you can do is to...
1. Utilize social media platforms
Social media has billions of users, and your target users are part of them. So, sharing your content on social media channels is definitely one of the best strategies you can do.
- Optimize your content. This includes tagging, geolocations, captions, and hashtags. These details will actually help your social media promotion.
- Take advantage of social media groups. Find a relevant group to your niche and share your content with users who might be interested.
By following these tips, more people will discover your content because it will show up on their social media feeds.
2. Leverage influencer marketing
Influencers are called influencers for nothing... They have influence and a huge following that will benefit your brand.
So, this is how it's going to work. You can ask an influencer beforehand for a partnership, which asks them to share your content in their stories.
Another way is if you're already working with some influencers, they will be the ones to share the content themselves, especially if you've built a rapport with them.
Or you can also tag influencers, which is one way to get them to share your content. Remember, it's all about partnership and asking them kindly.
3. Set a budget for paid ads
Using paid ads will get your content in front of the eyes of the right people. Let me explain.
Social media advertising allows you to customize targeting the users' locations, interests, etc. You can also choose an objective depending on the goal of your posts.
So, let's say your content aims to generate more leads. You can set "lead generation" as your ad objective, making it easier for users to sign up for your form.
But wait... You need to ensure your content is tailored to each customer's journey. For example, you want to drive brand awareness.
Your content must include something that introduces your brand to new users or people. Or, if you want to target people who are aware of your brand but have yet to purchase...
It's best to include customer reviews in your content. You can also boost your social media post instead of creating an entirely new ad.
4. Use your email list
People in your email lists are already aware of your brand and even interacted with you through signing up!
That's why you should include email marketing in promoting content because they are users who might be interested in your content. And they are also part of your community.
To do this, you can share your blog articles in a newsletter and include your latest social media posts. So you're not only bringing traffic to your blog post but your social media as well.
5. Create compelling content
Lastly, your content marketing strategy should be irresistible, to begin with! That's how you can produce thumb-stopping content.
What you need to do is to craft a content strategy based on your business. This way, you can produce content that's in the best interest of your target audience.
Because email, paid ads, and social media marketing can only amplify your content. But the content itself is the most significant factor in success.
So, what are you waiting for?
Amplify your brand with these content promotion tips!
You see, content marketing is really beneficial for your eCommerce brand. You can share your brand story, connect with your target audience, and more.
Not only that... But increase the numbers, such as your reach, engagement, sales, and more. And to start having a successful content promotion strategy, you need to learn...