You've probably tried dozens of strategies to write powerful content for your brand...
But you're not getting the results you want.
And that's okay! Because it takes some time to master it... especially if you're creating your own ecommerce content marketing strategy alongside running your business.
Luckily, you’ll discover a drop-dead-easy way to smash this – and you’ll probably wish you had known about this years ago.
Because we're going to talk about tips on how to smash your content marketing strategies to get customers and establish your online presence.
And not only that, because if you're still on the fence...
You will also see some examples of brands pushing out powerful content online!
So, are you ready? Let's start now!
What Is Content Marketing?
Content Marketing is part of digital marketing. It is the creating and distribution of online materials in the digital world.
But take note... this isn't just any material. Sometimes, the purpose of this is to give value to your target audience or make them aware of your brands and products.
And the best part? There are dozens of content types you can use!
Sounds amazing, right? So, let's see some content types you can use for your content strategy:
- Blogs
- Video
- Infographic
- Podcasts
- Ebooks
- Newsletters
... and the list goes on!
See? There's no limit when it comes to marketing using content! That's why your brand needs it NOW...
But... why do you even need it?
Why Does Your Brand Need Ecommerce Content Marketing?
1. Drive Website Traffic
Driving website traffic is crucial to your business. If you can't lead them to your ecommerce site, you won't be able to convert them into customers.
And luckily, content marketing can help you with that!
Because if you share your brand's optimized content on other platforms, you might spark their interest and go to your ecommerce store.
Another benefit is...
2. Keep Your Customers Engaged
Yep, you read that right!
With the right creativity, this type of marketing can help you keep your customers engaged.
Once you find the perfect content that would make your customers feel something, they might interact with your brand. Who doesn't want that, right??
And last but not least...
3. Increase Your Search Traffic
Once you have fully optimized content, your brand can come up on the search results whenever a prospect looks for something.
If you put in the best content marketing efforts, success will follow!
So, are you ready for the best part?
7 Ecommerce Content Marketing Tips To Help You Create Your Killer Strategy
1. Understand The Needs Of Your Audience
This might not be new to you, but this is an important tip when planning your ecommerce content marketing strategy.
Why, you ask?
Because before you push out any content, you need to ask if it's something your audience needs and wants.
Remember... one of the purposes of this type of marketing is to keep your audience engaged with your content. You need them to interact with you.
And they might not do this if they don't find your content relevant to them.
But.. how can you determine what they need? Well, this leads us to our next step...
2. Analyze Your Insights
Have you tried creating different types of content? Maybe a podcast, blogs, or infographics? Then you need to analyze which one is receiving the most engagements.
And from there, you can try to lean on the one that performs well and improve it.
Because here's the thing... insights give you the information about the activity of your audience. You can understand them better, and you can improve your content.
Sounds good, right?
Another content marketing tip is...
3. Try Video Content
Did you know that 85% of internet users watch videos in the United States?
Yep, that's a lot! Right?
It's because video marketing has been in the game for quite some time now. So, it's no surprise that this is a killer content marketing strategy.
Furthermore, search engines prioritize video content, enhancing a brand's online visibility. With platforms like Instagram, TikTok, and YouTube amplifying reach, ecommerce video marketing has become indispensable.
For ecommerce brands aiming to make a lasting impression and boost sales, embracing video is no longer optional—it's imperative.
And if you want to create powerful video content for your audience, make sure to be creative.
With many brands utilizing videos for their marketing, you can stand out by making yours creative and unique.
Another tip is to keep it entertaining. The key to having your audience stay until the end of your video is to keep them entertained. So, make it relatable and enjoyable!
The next ecommerce content marketing strategy you could try is...
4. Create Social Media Content
Social media has 4.48 billion active users in the world in 2021. That's why you really need to strengthen your social media presence as a brand.
But aside from boosting your online presence, you also need to find the right audience. I mean, there are billions of social media users... don't let your content reach the wrong people.
So, when you're creating content for your social media marketing... make sure it can be relatable to your target audience to interact with it.
Take note, creating content on social media can be tricky. Why? Because there are different trends emerging every day.
That's why I suggest always going back to Tips #1 and #2...
Always adapt to the needs of your audience and check your insights to pull this strategy effectively. These will help you stay on top of your game. ?
Enjoying these tips so far? The next one we'll be talking about is...
5. Offer Value
Want to keep your customers while building trust and credibility? Offer value through your content!
Basically, these are content that your audience would find useful. So, you need to give them valuable information from time to time.
For example... let's say you're selling healthy pre-packed meals. You can create content that tells the benefits of living a healthy lifestyle.
It can be through a blog post, infographic, or carousel post... or you can interview another health expert and post it on your podcast.
The audience wants to see how your brand can benefit them or change their lives. That's why you need to provide value as much as possible.
Looks like a solid marketing strategy, right? Well, who doesn't love value??
Are you starting to have new ideas? There's more!
6. Take Advantage Of Blogs
Are you using blogs to strengthen your overall digital marketing efforts?
Hmm... if not, there are many reasons why blogging should be part of your ecommerce content marketing strategy.
Let me give you the seven best reasons:
- It helps you become more searchable on search engines.
- It builds trust and credibility as you write about your expertise.
- It provides your business with the opportunity to share updates, answer FAQs, and engage with your customers on a more personal level
- It gives you long-term results or online visibility.
- It can give your ecommerce brand a steady stream of shareable content all leading back to your site
- It showcases your brand's personality
- It can position your business' ahead of your competitors who aren't blogging
The thing is... as long as your blogs are optimized for certain keywords, you can still appear on the search engine results page even after years.
Take note... it can be time-consuming as well. You need to think of ideas constantly and set aside some time to write them.
But as they say, you reap what you sow. Right?
Because the benefits make blogging a solid marketing strategy for your business. ?
And last but not least is...
7. Experiment With Your Content
There is no one-size-fits-all content for businesses. Maybe a podcast would work for other brands, but we're not entirely sure if it would work for you. And vice versa.
Why? Because the market has different needs. They have different ways on how to receive the content every brand pushes out.
That's why it's important to experiment. And remember, it's okay if you don't get the results you want at first.
If you would recall, I told you to understand what the audience needs and to analyze your data. Because these will help you in experimenting with content that would work for your brand in the long run.
And once you continue trying and trying... you'll find the right content that your audience will enjoy!
Since you already know some content marketing tips... let's see some brands who are smashing their content marketing game!
5 Brands With Great Content Marketing
1. Apple
Apple has a branded hashtag on Instagram called #ShotoniPhone. This allows creatives and iPhone users to showcase their photos taken using their phones.
And this is a great ecommerce content marketing strategy on social media because it shows the ability of their products to capture mind-blowing and artistic photos.
The next one is...
2. Gymshark
Gymshark knows that everybody loves some fun and relatable content!
Let me ask you... who doesn't want to wake up at a home gym, right?? And we can see that thousands of people are interacting with the post.
This is what I mean when I say you need engaging and relatable content online to make your audience interact with your brand.
Now, let's see the next one...
3. Canva
Do you remember when I said you need to offer value in your content marketing? Canva is doing it right!
If you don't want to sign up on their design platform because you're afraid you won't get the hang of it... Canva got your back.
They have courses and lessons focused on teaching starters how to start with designing. Awesome, right?
So... just continue providing help and value to your clients or customers. Because this is one of the reasons why they're going to love your brand.
The next one is...
4. Guess
Video + User-Generated Content? Guess is smashing it with their #inmydenim TikTok challenge!
This allows TikTok users to show how they style their denim jeans and create entertaining videos. And this is a great way to keep the community engaged as they join the challenge!
So, this is a great example of a successful content marketing campaign. And it's perfect if you have an audience that loves content creation as well.
Looks amazing, right?
And our last example is...
5. Barbie
Barbie's Imagine The Possibilities is a video campaign by the brand that went viral.
The video shows young girls who are imagining the women they want to become in the future. And it's no surprise that this video has amassed millions of views.
Yep, it has a whopping 27 million views!
These are just a few examples of brands smashing their ecommerce content marketing. And I'm sure your brand will smash it, too!
So, what are you waiting for?
Maximize Your Brand's Potential To Reach More And More People!
Content marketing can help you reach more people if you do it right.
And the more people who discover you, the more people who are going to visit your ecommerce store.
That's why you need to make sure you have an efficient ecommerce theme that's fast-loading and pleasing to the eyes...
And the answer is... Debutify! It's a wonderful but functional theme you can use in your online store. But it's more than that.
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