8 Reasons to Dropship Men's Grooming Products

The men's grooming market is projected to reach $115 billion by 2028.

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Gone are the days when men's grooming was just soap, shaving cream, and razors.

Today, men are investing in their appearance more than ever. Beard care kits, anti-aging creams, and skincare for men are flying off the shelves.

But what fueled this change?

An increasing focus on self-care, social media, and the normalization of skincare routines for men influences this rise.

And for dropshippers, NOW is the best time to jump on this fast-growing, profitable niche.

Many people think starting a business takes a ton of money. Maybe that's the case for traditional businesses.

But you can start dropshipping with no money. Yes, zero dollars.

Platforms like Shopify let you launch your store with free trials, and suppliers like AliExpress or Oberlo don't charge upfront fees for inventory.

This makes dropshipping men's grooming products perfect for beginners.

You don't need to buy hundreds of razors or beard balms. Instead, you only pay for a product after a customer orders it. It's risk-free and budget-friendly.

Men's grooming is a diverse category. Here are some products to consider:

Skincare Products

• These include face washes, anti-aging creams, and moisturizers. Men want specific solutions for dry skin, acne, fine lines, and other skin concerns.

Haircare Products

• Hair clays, pomades, and scalp treatments are in high demand, especially among younger men.

Beard Care Products

• Beard oils, balms, and trimming kits cater to the growing number of men embracing facial hair.

Let's talk margins.

A premium beard oil might cost you $5 from a supplier. But did you know you can sell it for $20 or more? That's a 300% markup!

The same goes for high-end razors, shaving kits, and other skincare products.

Shipping can be a nightmare if you're selling bulky or fragile items.

But men's grooming products? They're light as a feather.

Beard trimmers, travel shaving kits, skincare bottles—they're easy to ship, reducing the chances of damage or high shipping costs.

This is especially important when running a dropshipping business. Customers want fast delivery, and lightweight products can be shipped quicker and cheaper, keeping them happy and coming back for more.

Men are willing to pay for quality when it comes to grooming. This is where private label skincare for men comes in.

Dropshipping these products allows you to add a premium markup, especially when the branding feels luxurious.

Think about this: You can create a line of "premium" beard balms or anti-aging creams and add your logo.

For example, let's say you notice your competitors are selling generic beard oils.

To stand out, you could launch a private label line called "Urban Man Essentials." Suddenly, your product will have a more "premium feel."

Men’s grooming products are incredibly visual, making them ideal for platforms like Facebook, Instagram, and TikTok.

Imagine a 15-second TikTok showing a before-and-after of a guy using a beard balm. It’s relatable, it’s engaging, and it converts.

Plus, social media ads allow you to target specific demographics.

Want to sell to men aged 25-40 who are into fitness and self-care? Done.

The targeting options make it easy to connect with your ideal customers.

You've probably heard people say, "Dropshipping is dead."

Here's the truth: dropshipping isn't dead. But oversaturated and boring niches are.

And men's grooming is far from that.

While many niches are oversaturated with competition, men's grooming products remain relatively under the radar.

For instance, while everyone else is selling phone cases and workout leggings, you could carve out a niche in grooming kits or private label skincare for men.

The key is finding unique products that stand out. For example, try selling beard straighteners or eco-friendly razors.