5 Best eCommerce Brand Video Examples

A brand video is a visual story introducing your business to the world. It focuses on who you are, what you do, and why you matter.

A brand video isn't about hard selling. It's about sharing your values and creating a connection with your audience.

For eCommerce brands, these videos serve as a bridge between your product and your customers' emotions.

They explain your "why" while showcasing your unique personality. Think of it as your first handshake with a potential customer.

Importance of a Brand Video

Why does a brand video matter in eCommerce? Here's the thing: People don't remember statistics. They remember stories. Videos help you share a story that feels real and relatable. They are also one of the most effective tools in eCommerce video marketing.

A study revealed that 82% of consumers say a video convinced them to buy a product. And videos on landing pages increase conversions by 80%.

In a crowded online world, a brand video grabs attention and keeps your audience coming back for more.

With people spending 84 minutes a day watching online video content, businesses have the perfect tool to communicate quickly and effectively.

Here are more reasons why brand videos matter:

• Engagement: Videos drive more clicks and shares than other content types.
• Conversion: Including a video on a landing page boosts conversions by up to 80%.
• Trust: Customers trust businesses more when they see transparent and relatable video content.
• Search Visibility: Google ranks video-rich pages higher, making it easier for your audience to find you.

What makes a brand video work? These key elements hold the answer:

Clear Objective

Every strong brand video starts with a purpose. Do you want to inspire, educate, or entertain? Define this goal before filming.

Compelling Story

Stories stick. A good story evokes emotion, whether humor, nostalgia, or inspiration.

Stories are what we remember. A strong narrative keeps viewers engaged and makes your message meaningful. Whether it's an origin story, a customer experience, or a simple idea, make it relatable.

Clear Message

Don't overcomplicate it. A brand video should not leave people confused. Focus on one main idea and deliver it in a way that's easy to understand.

Powerful Visuals

High-quality visuals grab attention and hold it. They should complement your story and make your brand unforgettable.

On Brand

Every second of your video should reflect your brand's personality. Use colors, fonts, music, and a tone that matches your overall image.

Authentic

Audiences value honesty. Be real, relatable, and true to your brand's essence.

Humor

A little humor can go a long way. It can lighten the mood, make your brand memorable, and keep viewers entertained. The right joke or playful tone can turn a good video into a viral one. Just make sure it aligns with your audience and message.

Clear Call to Action

Your video is only as good as what it inspires viewers to do next. Do you want them to visit your website or sign up for a newsletter? Tell your audience what to do in simple, direct terms.

5 Real-World Brand Video Examples

Let's get practical. Here are five brilliant examples of brand videos that stand out:

1. Dollar Shave Club

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The Dollar Shave Club launched its brand with a viral video. This video, packed with humor and personality, told their story while solving a common pain point: overpriced razors.

What Makes It Standout:

• Humor and wit: The comedic tone breaks the ice and makes the brand approachable.
• Simplicity: It delivers a clear message about affordability without overcomplicating things.
• Engaging personality: The founder narrates, creating a personal connection with viewers.
• Memorable tagline: "Our blades are f***ing great" sticks with the audience.

2. Allbirds

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Allbirds is known for its eco-friendly shoes. And its brand video reflects that ethos beautifully. It emphasizes Allbirds' mission of sustainability. At the same time, it showcases the comfort and style of their products.

What Makes It Standout:

• Eco-conscious storytelling: Focuses on how their products help reduce environmental impact.
• Natural visuals: The video uses earthy tones and textures to reinforce the brand's sustainability message.
• Audience alignment: Speaks directly to environmentally conscious consumers.
• Focus on simplicity: Keeps the messaging clean and clear to emphasize product benefits.

3. Nike – "You Can't Stop Us"

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This video is a masterclass in visual storytelling. Nike stitches together footage of athletes from all walks of life. The goal is to deliver a unified message: perseverance and inclusivity.

What Makes It Standout:

• Seamless editing: The split-screen transitions are flawlessly executed.
• Emotional resonance: It speaks to determination and overcoming challenges, themes everyone can relate to.
• Diverse representation: Highlights athletes from different cultures, sports, and abilities.
• Core values alignment: Reinforces Nike's brand identity of empowerment and performance.

4. Warby Parker

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Warby Parker simplifies the eyewear buying process with a brand video that is informative and fun. The video emphasizes their home try-on program, which eases the hesitation of online purchases.

What Makes It Standout:

• Solution-focused storytelling: Clearly addresses the common fear of buying glasses online.
• Relatable tone: It feels like a conversation with a friend, making it approachable.
• Engaging visuals: Fun animations and real-life scenarios keep viewers hooked.
• Customer-centric messaging: Highlights how their process makes life easier for customers.

5. UNTUCKit – "The Story of UNTUCKit"

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UNTUCKit tells its story through a traditional yet highly effective brand video. It's centered around its founder, Chris Riccobono. In the video, Chris shares the relatable problem that inspired the creation of the brand: finding a shirt that looks great untucked.

What Makes It Standout:

• Relatable problem-solving: The video starts with a clear and real-world problem that resonates with the target audience.
• Founder-driven storytelling: Featuring Chris Riccobono adds authenticity and a personal touch.
• Brick-and-mortar integration: The video highlights the brand's physical stores while emphasizing its eCommerce presence.
• Professional yet approachable tone: The tone aligns perfectly with the brand's target demographic of young professionals.
• High production quality: Clean visuals and a polished finish enhance the message's impact.

Looking for more examples of eCommerce marketing videos? Visit this blog for more inspiration.