Digital Marketing
7 min read
05 Feb 2025
If you've ever been hooked by a video online, you know how strong its impact can be. For eCommerce brands, videos hold the power to engage, connect, and drive action.
They aren't just videos. They're stories. Stories that introduce your brand and build trust. And when you combine creativity with purpose, you get a brand video that sticks.
This article explores the concept of brand videos and why they matter, as well as highlights brand video examples that every eCommerce owner can learn from.
A brand video is a visual story introducing your business to the world. It focuses on who you are, what you do, and why you matter.
A brand video isn't about hard selling. It's about sharing your values and creating a connection with your audience.
For eCommerce brands, these videos serve as a bridge between your product and your customers' emotions.
They explain your "why" while showcasing your unique personality. Think of it as your first handshake with a potential customer.
Why does a brand video matter in eCommerce? Here's the thing: People don't remember statistics. They remember stories. Videos help you share a story that feels real and relatable. They are also one of the most effective tools in eCommerce video marketing.
A study revealed that 82% of consumers say a video convinced them to buy a product. And videos on landing pages increase conversions by 80%.
In a crowded online world, a brand video grabs attention and keeps your audience coming back for more.
With people spending 84 minutes a day watching online video content, businesses have the perfect tool to communicate quickly and effectively.
Here are more reasons why brand videos matter:
Why does a brand video matter in eCommerce? Here's the thing: People don't remember statistics. They remember stories. Videos help you share a story that feels real and relatable. They are also one of the most effective tools in eCommerce video marketing.
A study revealed that 82% of consumers say a video convinced them to buy a product. And videos on landing pages increase conversions by 80%.
In a crowded online world, a brand video grabs attention and keeps your audience coming back for more.
With people spending 84 minutes a day watching online video content, businesses have the perfect tool to communicate quickly and effectively.
Here are more reasons why brand videos matter:
What makes a brand video work? These key elements hold the answer:
Every strong brand video starts with a purpose. Do you want to inspire, educate, or entertain? Define this goal before filming.
Stories stick. A good story evokes emotion, whether humor, nostalgia, or inspiration.
Stories are what we remember. A strong narrative keeps viewers engaged and makes your message meaningful. Whether it's an origin story, a customer experience, or a simple idea, make it relatable.
Don't overcomplicate it. A brand video should not leave people confused. Focus on one main idea and deliver it in a way that's easy to understand.
High-quality visuals grab attention and hold it. They should complement your story and make your brand unforgettable.
Every second of your video should reflect your brand's personality. Use colors, fonts, music, and a tone that matches your overall image.
Audiences value honesty. Be real, relatable, and true to your brand's essence.
A little humor can go a long way. It can lighten the mood, make your brand memorable, and keep viewers entertained. The right joke or playful tone can turn a good video into a viral one. Just make sure it aligns with your audience and message.
Your video is only as good as what it inspires viewers to do next. Do you want them to visit your website or sign up for a newsletter? Tell your audience what to do in simple, direct terms.
Let's get practical. Here are five brilliant examples of brand videos that stand out:
The Dollar Shave Club launched its brand with a viral video. This video, packed with humor and personality, told their story while solving a common pain point: overpriced razors.
What Makes It Standout:
Allbirds is known for its eco-friendly shoes. And its brand video reflects that ethos beautifully. It emphasizes Allbirds' mission of sustainability. At the same time, it showcases the comfort and style of their products.
What Makes It Standout:
This video is a masterclass in visual storytelling. Nike stitches together footage of athletes from all walks of life. The goal is to deliver a unified message: perseverance and inclusivity.
What Makes It Standout:
Warby Parker simplifies the eyewear buying process with a brand video that is informative and fun. The video emphasizes their home try-on program, which eases the hesitation of online purchases.
What Makes It Standout:
UNTUCKit tells its story through a traditional yet highly effective brand video. It's centered around its founder, Chris Riccobono. In the video, Chris shares the relatable problem that inspired the creation of the brand: finding a shirt that looks great untucked.
What Makes It Standout:
Looking for more examples of eCommerce marketing videos? Visit this blog for more inspiration.
A brand video is your chance to communicate your values, vision, and personality—all in a matter of seconds. Done right, it doesn't just inform but inspires and connects.
Take cues from the above brand video examples, and use these lessons to craft your masterpiece. Start exploring and see how videos transform brands from ordinary to extraordinary.
For more eCommerce marketing tips, visit Debutify and Ricky Hayes' YouTube channels.
Now, what kind of story will your brand video tell?
Author
Debutify is the easiest way to launch and scale your eCommerce brand.
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