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Facebook Shops: Build Your Own Storefronts On Facebook And Instagram

By Ricky Hayes | Jul 28 2021 |

Social Media Marketing

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Facebook Shops

Are you satisfied with your current sales? Or do you want to boost it?

Silly question, right?

Every online seller wants the latter. So, it’s time to think and act like a smart entrepreneur. eCommerce giants do not wait for customers to come to them. Instead, they reach out to their customers.

It’s time that you do the same. What we mean here is that you become proactive. 

No, we aren’t asking you to knock on every door in the town and offer your products. There is a much better way of doing it.

You can use the power of social networking sites to introduce yourself to prospects. 

With the Debutify Product Research tool, you can select the best product for your online store and boost sales.

DOWNLOAD DEBUTIFY NOW ->

That’s right!

Facebook is the undisputed leader in the world of social media. It has over 2.85 billion users. What’s more? On average, people spend 2 hours and 24 minutes on this platform daily.

Isn't it cool?

You have the chance to reach 56.89% of the world’s internet users on one platform.

So, you do have a business account on Facebook, right? (If not, then what are you waiting for.)

If yes, then have you used the Facebook Shop’s features? If not, you’re missing out on big profits. 

Did you know that Mark Zuckerberg dropped a bomb on the eCommerce world when he introduced Facebook Shops?

This feature is available to everyone. From major online sellers to small brick-and-mortar stores. It allows people to convert their Facebook handles into fabulous storefronts.

That's why, in today’s blog post, we’ll talk about this new feature. And we’ll also discuss how to create a Facebook shop in 2021.

Let’s dive in…

What Are Facebook Shops?

Facebook Shops

A Facebook Shop is a digital shop on Facebook or Instagram page. This feature allows consumers to browse, share, and buy products from social sites.

Wait for a second…I already have a Facebook Page Shop. What’s new?

Well...Facebook Shops is a new feature rolled out by Facebook. It is different from Facebook Page Shop.

Here's how:

It allows customers to checkout from Facebook. Instead of redirecting them to the business’s website.

Since small businesses faced a tough financial time during COVID-19. Facebook Shops have provided an opportunity for small sellers to run their businesses. Besides that, small retailers can get more customers than ever.

Retailers can now display their goods on their Facebook and Instagram to provide a smooth shopping experience. Also, sellers can create collections from their inventory. It makes it easy for people to browse the products.

And the best part?

This feature allows you to customize your storefront as per your liking. It helps in creating a unique brand identity and storefront across Facebook and Instagram.

Oh wait… there’s more!

Do you like offering support to your buyers? If yes, then you’re in luck!

With the help of Facebook Shops, you can connect with your customer through many channels. Such as Messenger, Instagram Message, and even WhatsApp. You can answer their questions, provide order updates, etc.

Let’s move on to the much-awaited part… Facebook Shop Tutorial 2021. We have created a step-by-step guide for you to create a Facebook Shop in 2021.

So, let’s begin!

How To Create A Facebook Shop?

Here’s how you can set up your Facebook Shop in 4 simple steps.

1. Set Up An Account With Facebook’s Commerce Manager

i) Head to Commerce Manager

ii) Click the button Get Started

iii) You’ll see two options:

  • Set up on Commerce Manager
  • Set up Using an eCommerce Platform

iv) Hit the left button Get Started With Facebook

v) Facebook will display the requirements for Facebook Shops. Review them and click Next.

vi) On the following screen, click Set Up for Business Information. Upon clicking, Facebook will guide you through the process. It’ll ask you to enter your store’s name. Next, it’ll walk you through linking the commerce manager with your current page. 

We won’t be going into the deeper end. Facebook does an excellent job of guiding sellers with the procedure. Follow the instructions, and you’ll be good to go!

2. Create A Collection

 Create A Collection

To get the most out of Facebook Shops, group your products into Collections.

Head to your Commerce Manager and hit Create Collection. Add the following for each collection:

i) Collection Name

You’ll have 20 characters to name your collection. You can add emoticons to jazz up your collection name.

ii) Description of Collection 

Facebook allows 200 characters for this. Don’t waste them by writing irrelevant or boring descriptions. 

iii) Cover Image 

Apart from adding product images, you’ll also need to set a cover photo for your collection. It must be of 1080p x 810p size and with a 4:3 ratio.

Repeat the above steps to add more collections. Or, if you’re done, move towards personalizing your Shop.

3. Personalize Your Store Front

This is where the fun part begins!

You can customize your storefront to create a unique brand identity. Because of this step, Facebook Shop will look like your store instead of Facebook's.

i) Click on Shops on Commerce manager

ii) Select the Shop you want to customize

iii) Hit Edit

Facebook will show you 2 tabs within your selected shop:

a) Layout

You can display your products and collections as featured. Add a carousel of other collections, etc.

b) Style

This tab lets you edit colors, buttons, size, etc., to match your storefront with your branding.

Phew…that’s a lot to take in, right?

Don’t worry. We’re one step away from publishing Facebook Shop.

4. Preview And Publish

Use the Shop Preview option to check how your page looks. If you’re satisfied with everything, hit Publish.

Facebook will review your collection and approve it within a day. Once approved, you can go live.

Viola…Your Facebook Shop is ready to sell.

Now, let’s move towards setting up your Instagram shop!

How To Set Up An Instagram Shop?

Once you have set up your Facebook Shop, take it on Instagram to increase your sales. It’s a simple process and won’t take long.

You’ll have to meet the following requirements to sell on Instagram:

  • Ensure that Instagram stores are available in your country. This feature is available in limited countries. But don’t worry, Instagram is working to make it available in more regions.
  • Agree to follow service and commercial terms, community standards, and regulations.
  • The seller should have an eCommerce store or Facebook Shop to sell from Instagram. If you are using Facebook Checkout, you can sell products from Instagram. If not, then you’ll need an eCommerce store to redirect buyers from Instagram.

If you meet all the above requirements, you are set to turn your Instagram into a business account.

1. Convert Your Instagram Account To A Business Account

i) Log on to your Instagram account. Click the menu icon on the top right corner of the screen.

ii) Select Settings and tap Switch to Business. 

iii) Click Continue.

That’s it! Told you it’ll be quick...

Now, one last step before you start selling on Instagram. It’s connecting your Facebook Commerce profile with your Instagram. This is how it’s done:

i) Open your Instagram profile screen. Click Edit Profile.

ii) Click Page.

iii) Select the Facebook Page you want to connect with your Instagram.

2. Setup The Products On Your Instagram Shop


 Instagram Shop

Time to upload your inventory on Instagram!

Upload all your products to Instagram using Facebook Catalog Manager. Again, Facebook will guide you through all the steps.

The best part about Catalog manager is that it enables you to add or edit your product’s information.

It also performs some useful tasks. Such as it sets product titles, pictures, price, etc. It also assigns account access to managers and partners who’ll run the store.

If you don’t have a Facebook Shop, no issues. You can use your existing eCommerce platform to upload your products. All you have to do is link your Instagram store to an eCommerce store and import your products.

Finally! We’re Ready to Sell…But Wait!

How would people know that we have a fantastic shop on Facebook?

Well, thanks to Facebook. It has already figured out the solution to the above question. Sellers can attract their prospective audience by running ads on Facebook.

Isn’t it generous of Facebook to allow us to connect, sell, and market our products in one place?

Facebook Shop Ads

We are sure that you’re familiar with Facebook ads. But, along with Facebook Shops, Facebook has introduced something else too. It’s running Facebook ads through the commerce manager. These ads, when clicked on, can bring a user straight to the checkout page.

Crazy, right? 

A person taps on the ad, and with no extra steps, he can buy the product.

Let’s walk through how to run new Facebook Shop ads.

How To Run Ads On Facebook Shops?

Once you have set up your shop and customized it, move towards setting up ads:

i) Head over to the commerce manager and select the shop tab. 

ii) You will see an Ads button on the left side. 

iii) Select Create Ads in the ads section.

Make sure you consider the following 5 factors before creating and running each ad:

  • Where the Ad Lands

Where do you want people to land after clicking on your ad? Do you want them to land at your Facebook Shop or straight to checkout?

  • Ads Content 

You can select the ad’s content in the Ads Creative section.

  • Target Audience 

Who do you want to target? 

Remember, be very specific about your ideal buyers.

  • Budget and Duration 

You don’t want to spend all your budget on running ads, do you?

Decide and set aside the budget for running ads. Also, think about how long you want to run these ads.

  • Placement of Ads

Where do you want to display your ads?

If you’ve set the Facebook and Instagram shop, you can run the ads there. If you haven’t set the shop yet, you can run ads on Facebook and Instagram feeds. Your ads can also appear on Instagram Explore.

Once you’re finished creating the ad, review it before publishing.

Time To Set Up Your Facebook Shop…

Facebook provides a wonderful opportunity for sellers. They can sell their goods on the most populated social networking site.

Before we part ways, let’s recap how Facebook Shop will benefit you:

  • Increased social engagement on this platform exposes your brand to a vast audience.
  • Customers can buy products without heading over to your eCommerce store.
  • Running shop ads increases your brand awareness and reach.

So, when are you launching your Facebook Shop?

We hope this article helps you set up your Facebook and Instagram Shop without a hassle. 

Good Luck!

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.


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