So, you’ve tested different video formats, marketing tactics, and TikTok trends… yet your account still isn’t growing the way you want.
Chances are, you’re missing one crucial ingredient. Want to know what it is?
It’s understanding how TikTok’s algorithm really works. Once you know what the algorithm prioritises, you can tailor your content and strategy to maximise reach and engagement.
If you’re serious about levelling up your social media game in 2025, updating your TikTok strategy is a must. Let’s break down how the algorithm works this year, and how you can use it to fuel your growth.
So, finish this blog to learn...
- What is the TikTok algorithm?
- Why is it important to learn how the new TikTok algorithm works?
- What are the factors that affect the TikTok algorithm?
- 3 Quick tips to improve your TikTok marketing and work with the algorithm.
Let's get started!
What is the TikTok algorithm?
The TikTok algorithm is a system used to decide which videos to show on a particular user's For You Page or FYP.
And different factors help TikTok show videos curated for your preference, which we'll discuss later.
To sum up, the TikTok algorithm is designed to rank videos that TikTok users might find interesting. The algorithm prevents other users from having the same For You Page. Why?
Because each user gets a personalized feed. You don't get to see the most random videos you don't like on your FYP. This also gives you the best user experience while using the social media platform.
But you're probably wondering...
Why should you learn the TikTok algorithm?
Understanding how the TikTok algorithm works will help you with many things. For example, understanding how it works will help with your strategy.
If you know how your TikTok videos are shown to your target audience's For You Page... it will be easier for you to create a solid TikTok marketing strategy.
Another reason is to reach more people. Once you create a strategy that will help you get into a user's For You Page... you will be able to reach more people, and that's good for your brand.
Knowing how the TikTok algorithm works will help you strengthen your brand's TikTok presence.
I'm sure you already want to know what the...
Factors that affect the algorithm of TikTok
Different factors help a TikTok video appear on the FYP of a user. As I said, it's mostly based on the user's preferences to have the best experience on the app. Some of them are:
- User interactions. These are the actions or activities you take on your TikTok account. For example, those videos you like, share and comment on. Also, the accounts or TikTok creators you follow and the kind of videos you make.
- Video information. These include captions, sounds, hashtags, effects (filters, etc.), and a video's content. These factors also play a significant role in appearing on one's FYP.
- Device and account settings. These are your language preferences, country, and device type. They help ensure that users' app experience and performance are optimized based on these settings.
Now, you have the answer to your question, "How does the TikTok algorithm work?" but here are some things that don't:
- Follower count. Even if you have thousands of followers, it's not guaranteed that your videos will go viral or perform well.
- Previous high-performing videos. Even if one of your TikTok videos went viral, it's also not guaranteed that your next ones will perform well.
Again, you need to consider the factors I mentioned above to smash your TikTok marketing game. And speaking of which, here are some tips on...
How to work with the TikTok algorithm?
Since you now understand the factors that affect the TikTok algorithm, let's discuss some tips you can implement to hack it.
1. Use trending sounds
TikTok trends are fast-paced. And there's a reason why a sound goes viral... because many people use them, which also makes you more discoverable.
How to find trending sounds?
Discover them on your FYP. While scrolling and watching TikTok videos, you'll notice that many creators use the same audio. That's one of the easiest ways to discover the sounds to use.
Here is an example. Go to the audio and see how many videos are created using the sound. As you can see, there are 1.8 million videos created under this audio.
Another way to discover trending sounds is through the video editor. After adding the clip, click on the "Add sound" option.
After that, you will be redirected to this page.
On this page, you can discover different sounds and viral ones. But if you're using a TikTok business account, you need to check if the sounds are free for commercial use.
You can create videos related to the audio, or if you want to use a trending sound, you can lower the volume of the music.
Another thing to do is...
2. Create content for a niche
TikTok's For You Page is based on the interests of the users. If you create content based on your niche or industry... it's easier to reach people who are interested in your content.
That's why you probably noticed that TikTok influencers are focused on their niche because that helps them grow and connect with loyal followers.
For example, you're selling beauty products. It's best to post content around that topic, like beauty tips and showing off your products.
Doing so will help your video land on a beauty enthusiast's For You Page... and who knows? You might turn them into a customer!
Lastly...
3. Create high-quality content
Imagine this. Your videos landed on your target audience's FYP... but they're not good quality. Chances are, these people will scroll past your post and not engage with your videos.
Even if you succeeded in reaching them, it's still important to learn how to keep them hooked on your videos and interact with you.
You can do this by filming videos in a great setup, using excellent devices for filming, and being strategic with the concept of your content.
But wait, there's more...
Bonus tip: Utilize TikTok Shopping!
TikTok is now eCommerce-friendly. Users can now shop within the app... without leaving TikTok. And that's great news for eCommerce brand owners!
See? TikTok is expanding for brand owners! That's why you need to utilize the tool and learn how to integrate TikTok if you're using the Debutify theme.
Are you ready to...
Reach more target customers on TikTok!
The TikTok algorithm is not your enemy. It should be your friend... and you should start by understanding how it works so you can work with it.
But learning the algorithm is one thing... but knowing how to create an effective TikTok marketing strategy for your brand is another.
So, here is...
