Did you know that TikTok is the number one app for consumer spending? This proves that TikTok marketing is booming.
And it's not just for entertainment anymore. It can drive your sales and help you reach your business goals. So, if you're not yet on TikTok... you're missing out!
As we know, TikTok is full of creative people. TikTok creators love to entertain other users in the app while expressing themselves. From lip sync videos to dance videos...
That's why more and more brands are exerting their efforts in TikTok marketing and influencers.
For sure, you already know what TikTok is. It's a short-form video platform allowing users to upload 15-second to 10-minute videos. It also lets brands or users go live to sell and interact with followers.
One of the best parts? TikTok has a shopping option where users can buy from sellers and brands.
Just imagine how convenient it is... a user sees a product in their feed and can buy it without leaving the app.
Given these, it makes monetizing their accounts easier for brands and creators. So in this blog, we'll talk about...
- Why should you collaborate with TikTok influencers?
- Who are the best influencers to check out?
First, let's discuss...
3 Benefits of collaborating with TikTok influencers
Collaborating with the top TikTok influencers can...
1. Give more reach
Influencers can create a viral TikTok video, especially if they have millions of followers. And they can expose your brand to thousands and millions of fresh eyes.
But to achieve this, you need to find the right influencer with your target customers. For example, you want to reach wellness enthusiasts. You should collaborate with a fitness and wellness TikTok influencer.
So, collaborating with a social media influencer can introduce your brand to many TikTok users. Another reason is...
2. Establish credibility
In the influencer marketing industry, some influencers are considered "experts" or "trustworthy" when it comes to reviewing products or brands.
For example, a beauty guru reviews a foundation. Their followers can trust the brand because they know that the influencer knows what they're talking about.
And brand credibility is essential in acquiring customers. If target customers know you have efficient products, they will most likely buy from you.
And that will...
3. Increase sales
TikTok influencer marketing can help you increase sales. Since it's now easier to shop in-app, you can ask your influencers to link your shop in their bio.
These two can bring more sales! This way, it's easier to shop for your products. And again, TikTok influencers can increase your reach and help you establish brand credibility.
Since you know the benefits of TikTok marketing and influencers, let's go to the best part of this blog...
10 TikTok influencers you should check out
Here are some TikTok stars you need to check out!
1. Khaby Lame
Khaby Lame is the most followed TikTok user, with over 150 million followers. He posts funny videos without talking and only using his hand gestures. He's already partnered with big brands like BOSS.
2. Charli D'Amelio
Charli D'Amelio is another social media personality who started growing on TikTok through dancing videos. She's the second most-followed TikTok user, with almost 150 million followers.
Charli posts of her doing her makeup, dancing, and sometimes, just vibing and lip syncing to music. She has worked with big brands like Dunkin' and Hollister.
3. Kris HC
Kris HC is another content creator you should check out. She creatively posts ads, which she's known for. Because she's posting relatable and comedic videos, that's also why a lot of people interact with her.
4. Bretman Rock
Before joining TikTok, Bretman Rock was known for his YouTube channel. Bretman posts lifestyle and entertaining content, which makes the TikTok community love him more.
5. Bella Poarch
Bella Poarch started to gain a huge following in 2020. She posted a lip-sync video that automatically zooms in an out of her face. And that video is one of the most liked videos in TikTok.
She currently posts about her life and music on her TikTok videos, entertaining her fans.
6. Steph Hui
Steph Hui is one of the TikTok stars that provide valuable content for her audience. She is posting videos related to beauty... like skincare and makeup tutorials.
7. Emily Mariko
Emily Mariko is a Japanese-American TikTok personality. If you've seen the salmon bowl recipe with mayonnaise, sriracha, and avocado... Emily popularized it. She posts cooking videos and a glimpse of her life.
8. Jihoon Kim
Jihoon Kim is another content creator that is passionate about her craft. She posts relatable content, but she has a lot of beauty and fashion videos, too. She also posts some snippets of her travels.
Jihoon has worked with brands like Tiffany & Co. and received gifts from Chanel beauty.
Kate Bartlett is an American social media personality. She's a fashion influencer who also posts content about lifestyle and beauty. She even gets a PR haul from big brands like Louis Vuitton!
10. Addison Rae
Addison Rae is also one of TikTok's biggest stars! She created her TikTok account in 2019 and started posting dance videos. Her social media career is now booming with massive brand deals, like with Adidas and Fashion Nova.
Check out these Top TikTok influencers and get inspiration!
These TikTok influencers will inspire you because of their creativity. So, when you're collaborating with influencers for your brand... you know where to learn from!
This way, you can develop a solid TikTok marketing strategy! And did I mention that you can also integrate TikTok if you're using the Debutify theme? Here's how to...