Today, we will discuss something more important than your morning coffee fix - marketing to Generation Alpha!
If you're unfamiliar with the term, Generation Alpha refers to the first generation of kiddos born after 2010.
We're talking about the largest generation of tiny humans who've only known a world with smartphones, social media, games, and streaming services.
Crazy, right?
But here's the thing: these little powerhouses are the future and already a massive market. By 2025, they're expected to make up over 20% of the global population and have an estimated $4 trillion in buying power by 2030.
That's a whole lot of lunch money and allowance to spend!
But beyond the numbers, there's a good reason why connecting with Gen Alpha matters. They're growing up in a world different from what we knew as kids.
So, they have different expectations, social media consumption channels, engaging with brands, and making purchasing decisions. And if you want to reach them, you've got to speak their language.
That's why we will explore some tips and strategies for reaching Gen Z alpha consumers if you're ready to up your social media marketing game and become the cool kid on the block.
Let's get started!