Decoy pricing and customer behavior are closely linked. People often rely on quick judgments when facing multiple price points. They compare features, costs, and perceived value. A decoy can strengthen the impression that a slightly more expensive item is worth the extra money.
In eCommerce, customers have many choices, so guiding them is key. A decoy can reduce decision fatigue by making your main offer stand out. This strategy can be particularly useful for special promotions, subscription plans, or limited-edition products.
By understanding how decoy pricing and customer behavior connect, you can build a pricing layout that feels natural. Buyers like getting a good deal. The decoy ensures your target item looks appealing next to a slightly off-balance alternative.