There are 5.28 billion smartphone users worldwide. This number amounts to 86.11% of the global population and is estimated to grow exponentially in the coming years.
Most customers use their smartphones and mobile devices to access the internet, browse content, and interact with brands. As a result, mobile has emerged as a dominant channel for marketers to reach their audience.
While digital-first brands are already present, digital marketers are also developing marketing strategies to engage customers, create personalized experiences, and drive conversion rates via mobile marketing.
If you look at current market trends, you will find that there is mass adoption of mobile devices as the primary medium of browsing and searching. Logically, a need arises for mobile marketing strategies to engage with the modern customer. But before we explore strategies, let’s look at some consumer trends that have been affecting how marketing works.
