e-commerce marketing
5 min read
02 Dec 2024
When growing your eCommerce store, your chosen strategies can make or break your success.
Push vs pull marketing strategies are two sides of the same coin. And you need to know how and when to use them.
Although both approaches have strengths, they’re designed for different goals and audiences.
So, how do you know which one works best for your store?
Push marketing is all about getting your product or service directly in front of customers, often before they even know they need it. You’re “pushing” your message out into the world.
Examples include Google Display Ads, promotional emails, and direct sales outreach. If you’ve ever seen a banner ad for a product you didn’t search for, that’s push marketing in action.
Pros:
Cons:
Pull marketing takes a different approach. Instead of chasing customers, you attract them.
This strategy builds curiosity and desire, “pulling” people toward your brand. Examples include SEO, content marketing, and word-of-mouth campaigns.
It's similar to planting a seed and tending to it until it bears fruit and attracts people to you.
Pros:
Cons:
The main difference lies in the approach.
Push marketing is proactive. You’re taking your brand to the customer. On the other hand, pull marketing is reactive. It attracts customers who are already looking for a solution.
Push feels like shouting, while pull is more like inviting someone into a conversation.
Here’s a quick look at the other differences in push vs pull sales strategy:
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Push marketing works best when:
Pull marketing is ideal for:
For example, a Google Display Ad campaign can create immediate awareness (push) if you're launching a new product. Meanwhile, a well-written blog explaining the product’s benefits will continue attracting organic traffic (pull).
A balanced approach works best. Here’s how:
For instance, a B2B company might use push tactics like LinkedIn ads to attract leads but follow up with pull strategies like in-depth blog content to nurture those leads.
Now you know the ins and outs of push vs pull marketing strategies. Push marketing helps you grab attention quickly, while pull marketing ensures customers keep coming back. Both are essential tools for eCommerce success.
The smartest brands don’t choose between the two—they integrate them. By balancing immediate sales with long-term relationship-building, you can create a marketing strategy that’s both effective and sustainable.
So, are you ready to push forward and pull in success?
Author
Rhea Diamante is a copywriter at Debutify, where she crafts compelling and engaging content. With a knack for storytelling and a keen eye for detail, she ensures every piece she writes resonates with the audience and drives results.
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