How to Sell on TikTok with Shopify

TikTok's user base is predominantly younger. But people of all ages are jumping on board. This makes it the perfect platform to target Gen Z and Millennials who love discovering unique products.

TikTok's algorithm doesn't care about follower count. If your content is engaging, it can blow up overnight. One viral video can lead to thousands of dollars in sales and a huge spike in traffic to your Shopify store.

With TikTok Shop, users don't even need to leave the app to buy. This makes it easier for potential customers to go from "I love this product!" to "Take my money!" in seconds.

TikTok Ads have lower costs compared to platforms like Facebook or Instagram. This gives smaller businesses a chance to run ads on a budget.

TikTok users are active and ready to engage. Videos on TikTok have an average engagement rate of 5.96%, which is far higher than Instagram or Twitter.

Discover more benefits of TikTok for eCommerce businesses in this blog.

• Log in to your Shopify store's admin.
• Go to the Sales Channel section and search for the TikTok app.
• Install the app to begin the integration process.

Important: After installation, you must set up your Marketing Settings. Without this, you won't be able to access key features like Conversion Ads. You can refer to TikTok's Shopify User Guide for detailed instructions.

To unlock the full potential of the TikTok Shopify integration, you'll need to connect or create the following accounts:

1. TikTok for Business Account: This gives you access to all your business assets in one place. This includes ads, analytics, and more.
2. Business Center Account: Use this to manage non-ad assets like TikTok Pixel, Product Catalog, permissions, payments, and other management tools.
3. TikTok Ads Manager Account: This is where you'll create and manage your TikTok ad campaigns.

TikTok offers three data-sharing options for tracking and optimization: standard, enhanced, or maximum.

Choose the level that works best for your business goals and click to proceed.

The TikTok Pixel is essential for tracking actions on your Shopify store, like purchases, clicks, and cart additions.

• Click Create Pixel to generate a new TikTok Pixel and install it in your store.
• If you already have a Pixel, select it from the dropdown menu to connect it.

You'll need to provide details about your business location in the Company Information section. Fill in the required fields and click Confirm to complete this step.

The TikTok Catalog is where you'll manage your product data for advertising purposes. After you've completed the setup process:

• TikTok will automatically create a marketing catalog using your Shopify store's primary market settings.
• You can use this catalog to run Video Shopping Ads and other ad formats.

Once your catalog is set up, you'll need to monitor its status. Here's how to do it:

1. Go to the TikTok App on Shopify.
2. Navigate to Settings and click Product Catalog.
3. Check the Product Status to see which products are approved, pending, or disapproved.

TikTok users value authenticity over polished ads. Show your product in action, use real people in your videos, and keep things fun and relatable.

Pay attention to trending hashtags, sounds, and challenges. If your product fits into a trend, jump on it quickly. TikTok rewards timely, relevant content with greater reach.

Track your TikTok campaigns through TikTok Pixel. Pay attention to what works (and what doesn't) and adjust your strategy. The platform moves fast, so don't be afraid to experiment.