How To Use TikTok For Your Business And Get Followers In 2024

Did you know that TikTok is one of the social media platforms you should be using NOW?

TikTok is a short-form video platform created in 2016 by ByteDance. And I'm telling you... it's HUGE!

It reported 1.67 billion daily active users in 2023 and was downloaded more than 3 billion times worldwide!

This is the reason why you should use TikTok for your business. It has billions of users, which means many people can see your page if you use it right!

In fact, Shopify and TikTok even launched a partnership to help you increase your sales. ?

So, if you're thinking of using TikTok but you have no idea how to get started...

Fret not! Because whether you're starting a new TikTok account or have been in the game already... you're going to learn some tips here!

We're going to talk about getting followers on TikTok in 2024 and how to use it for your business!

So, how can you use TikTok for your business and gain followers? Are you ready?

9 Ways To Use TikTok For Your Business And Get Followers

1. Set Up Your TikTok Page

To grow your TikTok page, you need to have an optimized profile. Because when your target audience visits your page, that is one of the first things they'll see.

And that would play a key role if they want to follow and engage with your TikTok account.

So, what are the things you need?

Change Into A Business Account

Make sure to change your account into a Business account from Personal to access more features!

You get access to Business Creative Hub, which has content from other business accounts. There's also a Business Content Guide to help you.

Here's what you need to do:

1. Go to your Profile.
2. Click the three lines or menu on the top right.
3. Select Settings and Privacy.
4. Choose Manage Account.
5. Find Account Control, then select Switch To Business Account.
6. Choose the category you fit in.

After changing into a business account, upload a...

A Clear Profile Photo

TikTok users can see your photo everywhere on TikTok, even when you leave a comment on somebody's page.

To make sure you can grab their attention, make sure your profile picture is attractive.

You can use your logo, self-portrait, or any photo that represents your brand or the content of your TikTok account.

You can also use videos as your TikTok profile! This is an exciting way to make your page more noticeable.

Don’t forget to edit your photos so they look appealing to your target audience. You can use a free online photo editor like Picsart to make your profile pictures shine.

Here's how to change your profile image.

1. Go to your Profile.
2. Click on Edit Profile.
3. Choose between Change photo and Change video (as seen in the image above).
4. Select the image or video you want.
5. Crop according to your liking, or you can disregard this step.
6. Save.

Next is...

Use A Proper Username And Write A Convincing Description

Your username should reflect your brand to strengthen your online presence.

Don't use usernames with random letters and numbers. It doesn't help build credibility, and it's hard for your customers to search.

While a description is what your audience sees when they visit your page.

This is important because you should consider it as introducing yourself at your first meeting.

You need to have a personality because this is one way to humanize your brand. It shows that there's a real person behind it.

So, for your bio... you can state what your business is about, what you do, or anything that will help you convey your brand's message.

Here's how to change your name, username, and bio.

1. Go to your Profile.
2. Click Edit Profile.
3. Select the field you wish you edit.
4. Save.

And another thing is...

Take Advantage Of The Links

TikTok allows you to put relevant links in your bio. AND you need to take advantage of this!

Because this will be a great help for your audience. They can access your pages without hassle if they want to connect with you beyond TikTok.

But how?

1. Go to your Profile.
2. Click Edit Profile.
3. Scroll down a little bit, then you will see the "Social" section.
4. Add your accounts and website to your profile by clicking the fields.

It's best to put all the links necessary to increase your website visitors and social media followers!

Not that hard, right? Let's see an example!

Gymshark's TikTok account is fully optimized. From a profile photo showing a shark to a fun and concise bio saying they have nothing to do with sharks.

Not only that but there's also a link to their website to make it more accessible.

So, after setting up your account, another way to get followers on TikTok is...

2. Create And Plan Your Content In Advance

Did you know that TikTok users spend an average of 52 minutes per day on the platform?

And that's why you need to be consistent in your posting!

Because imagine millions of people who might come across your TikTok every day?

So, to help you with that... you need to create and plan your content. This way, you'll be able to post even if you have business tasks on the following days.

Here are some tips to get you started:

1. Create a content calendar and plan your ideas.
2. Set a day where you're just going to shoot and edit multiple videos for your TikTok account.
3. Use TikTok's tool to schedule your videos.

Consistency is vital on TikTok because the more they see you on their feeds, the more they can remember you.

Another tip is...

3. Write Captivating Captions On Your Videos

Just in any social media platform, a good caption is essential in TikTok. This applies to the captions in the video itself and the one you write before posting.

Captions will help your audience understand your content more. As a result, they might interact with it.

But here are some tips on writing a good caption on your TikTok videos:

1. Make sure the timing is accurate when editing the captions in your videos.
2. Use hashtags when you're writing the caption before posting to help boost visibility.
3. Take advantage of auto-captions and generate subtitles so the audience can either read or listen to your videos.

Are you ready to write great captions on your videos? L t's hop on to the next tip!

4. Use Trending Music

If you recognized the tunes I asked you earlier... you probably know the importance of trending music on TikTok.

This slightly increases your chances of appearing on other TikTok users' For You Page.

Another reason why you should use trending music is that more people are already familiar with the trend. T ey already know what to expect from your videos.

So, to find trending sounds on TikTok, just go to the Discover page at the bottom.

You can see the trending sounds, trending hashtags, as well as challenges and effects.

It's time you used these trends to make your brand more discoverable!

The next tip to get followers on TikTok is...

5. Focus On Your Niche

There are billions of TikTok users around the world.

Focusing on your niche can help you narrow down the audience interested in your videos.

That's why if you're a product-based business owner... you can post videos about your products, the benefits, reviews, or any related content.

It can also be about busting myths (ie digital marketing myths) or educating others about the nature of your business.

Remember, your followers follow you because they like your videos. O the knowledge they get from them.

If you suddenly start posting dancing videos like Charli D'Amelio, they might not enjoy them because it's not what they followed you for.

My next tip might take you some time to fully master...

6. Produce High-Quality Videos

Producing content with excellent quality is essential in growing your page. Why? Cause it shows that you are putting a lot of thought and effort into making them.

But by quality, I don't mean 4K videos!

You see, quality videos come in different ways. I can be through your editing, transitions, or production setting.

It doesn't mean you need to hire a professional, especially if it's out of your budget yet.

You can totally do it at home!

While it might take some time to learn the ins and outs of marketing on TikTok, practice definitely will help you master it.

Let's look at a real estate business, ChernovTeam's TikTok account.

This video showcases one of their houses. B t who would've thought this is a TikTok video? The production and quality are just A+!

It has over 800,000 likes and 12.4 million views, too!

So amazing, right?

Another tip for growing your page is...

7. Post Behind The Scenes

Want to humanize your brand? Take your audience with you!

Posting what your day looks like behind the scenes inspires other TikTok users who want to start their own business. Or someone who wants to achieve the same success as yours.

Another video you can post is the process of how you pack your products, like from Glitz N' Glamour Cosmetics.

This video has more than a million views and 244,000+ likes! S ch a great way to use TikTok for your business, right?

Aside from growing your page, this also helps in building trust that you are packing and sanitizing their orders well.

But take note! Going viral on TikTok would take some time. Not overnight. ?

The next tip you need to know is...

8. Utilize The Tools

TikTok has several tools or features you can take advantage of, such as stitch, duet, and the effects.

Using these makes your videos more enjoying and engaging to watch.

So, how to duet or stitch videos?

1. Go to the video you wish to stitch or duet.
2. Click the Share button or the curved arrow icon.
3. Choose between stitch and duet.

Another feature you can take advantage of is replying by posting a video.

Let's say one of your potential customers has a question... it's best to acknowledge them by posting a video that will address their concern.

This is one way to use TikTok for your business because it shows your transparency and care for your customers.

And last but not least...

9. Engage With Other Creators

Engaging with other creators increases your chances of being seen by your potential customers.

It's because when you comment on others' posts, they can see your profile.

BUT you have to do it strategically. Don't just leave comments on random people's posts. A d here's how to do it:

1. Go to an influencer's page. Probably with lots of followers who might have an interest in your products. If you're selling makeup, connect with beauty influencers.
2. Leave thoughtful comments. There are TikTok comments that reach hundreds of thousands of likes if it's well-thought-out. Make sure it's entertaining and thoughtful!
3. Genuinely connect with them. Don't just leave comments because you want to get followers on TikTok. Building relationships are way more important.

Now that you know some tips on how to grow your TikTok account, what are you waiting for?