“Trends start here. Culture starts here”
Can you guess what I'm talking about?
Yes, that's right. I'm referring to TikTok.
TikTok is the leading social media platform that is popular for its 15 and 60-second, and now, 3-minute videos.
With over 1.7 billion active users and 2.6 billion downloads, the platform has every reason to do so.
But that's not the only reason TikTok has gained traction.
TikTok has expanded its reach by entering eCommerce.
What does it mean for your business?
Isn't it a great opportunity you can tap into today to widen your reach?
Wait, there is more...
The platform also announced an expanded partnership with Shopify recently.
Why expanded? Because TikTok announced its plans to collaborate with Shopify last October.
The expanded deal is expected to take things to a whole new level. Shopify merchants can now add a 'Shopping' tab to their TikTok profiles.
Not only this, but they can also integrate their product catalogs to create storefronts for potential customers.
How awesome is that?
If you're also planning to unlock the true potential of TikTok, you have come to the right place.
In today's post, I plan to talk about:
- What is TikTok for Business?
- Everything you need to know about Shopify's partnership with TikTok
- Who can use TikTok Shopping?
- Driving sales with TikTok Shopping
This is going to be an all-inclusive TikTok guide for Shopify business owners.
Let’s not waste a minute and jump straight in.
What Is TikTok For Business?
TikTok for Business has allowed brand owners to tap into unique engagement solutions.
You can set a budget and create advertisements. Also, it allows you to conduct market research and analyze data.
And the best part is...
You don’t have to create a marketing strategy for that.
In fact, you can build connections and develop a new trend using the platform’s e-learning service.
So, what exactly do you get when you use TikTok for Business?
TikTok For Business Let’s You...
✅ Find Untapped Audience
No matter what you’re making or selling, you’ll find an audience for that on TikTok.
TikTok for Business is a perfect platform for all business sizes. Whether you’re a startup or a mid-scale setup, you can use TikTok to connect with the right audience.
✅ Use ‘Ads Manager’ to create different ads.
You can use Ads Manager to create these:
- TopView Ads to showcase your brand on TikTok's most prominent placements.
- In-Feed Ads to tell your brand story by adding a video in the viewer's 'For You' feed.
✅ Create branded hashtags and effects.
Looking to start a new trend on TikTok? Do it with branded hashtags.
Use these tags to inspire TikTokers to create personalized content around your hashtag.
For example, say you’re a footwear brand that has just introduced white fitness sneakers.
You can create a branded hashtag ‘#InMyWhiteFitnessSneakers’ to drive engagement.
You can also create challenges around your hashtag to make it go viral.
The bottom line?
TikTok For Business is for you if you want to:
- Increase engagement using smart audience targeting
- Stay in the know about recent market changes
- Track your progress in real-time
Now that we've gone through what is Tiktok and how business owners can use it to market their products using Tiktok for Business...
The next section covers everything you need to know about this collaboration. So, stay tuned and keep reading.
Everything You Need To Know About Shopify’s Partnership With TikTok
Shopify and TikTok partnership has opened new avenues for eCommerce business owners.
With the TikTok Shopping App, merchants can enjoy greater flexibility and control.
They can promote their products on TikTok without leaving their store.
Currently, the app is available in 21 countries. But the list continues to grow…
Here's what you can do using a TikTok App on Shopify.
1. Create A New TikTok For Business Account And Start Running Ads
With TikTok for Shopify App, you can create your ‘TikTok For Business’ account in 3-simple steps:
1. Create an account
2. Set up a payment method
3. Start running ads
That’s it. You’re all set to use this amazing Shopify-TikTok combo to boost sales.
2. Install Your Pixel With A Single Click
This is my favorite feature. With TikTok pixel, you can track your real-time progress without hiring a developer. There is no list of steps to follow either. All you need to do is install a pixel once your account is connected, and you're good to go.
Yes, it is as simple as that...
3. Set Up Conversion Campaigns
Promoting products using TikTok for Shopify App is easier than you think. There is a guided campaign creation tool you can use to create and optimize campaigns.
4. Target Your Audience Using Smart Targeting
You can also tweak your targeting options to make them as broad and defined as you want.
Why is this feature important?
The more targeted your approach will be, the better you can create your campaigns.
5. Create TikTok-Style Videos Within Minutes
As easy as it may seem, creating TikTok videos is an art not everyone can master without experience.
But it is not all bad news...
Using TikTok for Shopify App, you can create TikTok-like videos within minutes. That too, using no software or help.
6. Optimize Your Ads For Better Reach
TikTok for Shopify App comes with a reporting dashboard. You can use it to track your campaign data and gain an understanding of your sales funnel.
With this data at hand, you can optimize your campaigns and reap better rewards.
It's time to talk about the newly launched TikTok Shopping tab. What is this tab all about?
Who can use it? How can you get the most out of this tab? Let's find out...
What Is TikTok Shopping And Who Can Use It?
The TikTok Shopping tab is a dedicated spot on the business owner’s TikTok profile.
Customers can use this tab to scroll through the list of products. Upon clicking, they’ll be directed to the merchant’s Shopify storefront.
Want to see this in action?
Check out Kylie Cosmetics' TikTok profile.
This cute little bag will pull products from Kylie's catalogs. Choose whatever you like without leaving a store and head over to the storefront to make a payment.
Who can use this feature?
TikTok Shopping is only available for Shopify brand owners having a TikTok For Business account.
Some business owners from the US and UK have been granted early access. A few Canadian merchants will also jump on .the bandwagon in the coming weeks.
Yes, TikTok Shopping is not for everyone at the moment. But the good news is new regions will get access to it soon.
Why not use this time to learn some tips to get the most out of this feature?
Remember, driving sales with TikTok using a Shopping tab is only possible if...
You know how to use it RIGHT.
Here are some tips I am sure you don’t want to miss out on...
Driving Sales With TikTok Shopping - Tips For Creating A Profitable TikTok Storefront
1. Optimize Your Catalog For TikTok
The shopping tab on your account acts as your storefront. That means you have to optimize it to drive sales with TikTok.
TikTok is already a visual platform. Nobody’s going to pay attention to what you sell if your images are blurred or low-quality.
As I always say, maintain consistency to make your brand stand out on different social platforms. So, whether it’s images, color schemes, or videos, maintain consistency.
TikTok allows brand owners to use a 34-character limit title. So, stick to it. You can create a long description, though.
2. Promote Your TikTok Shop
Take the guesswork out of the process by promoting your TikTok Shopping tab on your own. Create a few videos that talk about how this feature works.
3. Mention Your Products On The Platform Every Now And Then
Let's suppose you open a new branch of your shop at a different location.
What would you expect your customers to do? Research about it on their own? No, right?
You will promote it whenever and wherever possible.
That's what you need to do when you open a shop on TikTok. Promote it whenever you have a chance. Mention it in your videos so that more and more people get to know about it.
4. Collaborate With TikTok Influencers
TikTok is not like other social media platforms. It’s different.
That’s fine if you don’t know how things work on TikTok. But I am afraid it will affect your sales. You don’t want that.
So, what is the solution?
Collaborate.
Collaborate with influencers who know how the TikTok algorithm works. Partner with people who are well aware of the unique culture and norms of the platform.
The key here is to find the influencers who feel your brand.
Are You Ready To Bring Your Shopify Store To TikTok?
TikTok has a huge user base. People use this platform when they are free and have time to explore different things.
This is your chance to capture their attention and convince them to spend on your products.
I hope this post has cleared some of your doubts about your ecommerce TikTok marketing strategy for 2023 and beyond.
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Trisha Ballesteros