folder Dropshipping

The Ultimate Oberlo Guide To Getting Profitable Dropshipping Product Ideas

calendar 2020-11-02 | glass 10 min read | user Ricky Hayes
The Ultimate Oberlo Guide To Getting Profitable Dropshipping Product Ideas
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Dropshipping has come through for the vast majority of online brands. Rather than stock huge amounts of products, they can now only ship what’s needed at that particular time.

Businesses strike up partnerships with manufacturers and suppliers to make, source, and deliver items to customers who have paid for them.

However, not all businesses can run a dropshipping mode of running an online store. This kind of online commerce is reserved for specific niches.

Consequently, the world of dropshipping can get confusing. With so many products out there, finding the right ones can be an overwhelming task.

The most logical course of action to take is identifying a marketplace from which you can source products that are ideal for your dropshipping business.

Oberlo is a great marketplace for you to try your luck. Not only does it have a wide range of dropshipping-ready products, but it’s also directly supported by Shopify. Therefore, using Oberlo seems like a no-brainer.

This article is a guide to help you find the best ways to use Oberlo to find the best selling dropshipping products.

But before we get into that, let’s see why getting into dropshipping is a great idea.

Dropshipping requires very little requirements to get started. However, increasing traffic and converting it into sales can be a bit of a difficulty. To increase your chances of getting more conversions, download the free Debutify theme.

Why You Should Consider Dropshipping For Your Online Store

Dropshipping For Your Online Store

With several people turning to online shopping, entrepreneurs have set up eCommerce stores to earn income.

However, this whole process of setting up and running an online store can present several challenges if you’re a beginner.

Fortunately, you can run your online business on a dropshipping model. Here are a few reasons why you should seriously consider this.

Low Cost Of Setup 

Other business models need you to invest a lot of money into buying products. In other words, you need to buy enough products to fill up your store before you start selling.

For example, consider you’re selling women’s yoga pants. With the traditional business model, you would need to purchase 1000 yoga pants, or even more, to fill up your store before you start selling.

However, with dropshipping, you only need to pay for what you sell. You don’t need to buy a lot of products to start selling.

If you’re selling women’s yoga pants for dropshipping, you would only need to buy the yoga pants you’re selling in your store. If your customer has placed an order for ten yoga pants, you need to buy ten yoga pants.

You also don’t have to worry about paying for storing your product or inventory. With a traditional business, you’re not just responsible for making the products, you’re also responsible for storage and transportation.<

With dropshipping, you just have to worry about maintaining your website, and online store, everything else is taken care of.

Low Risk

The traditional business model is very risky because you can buy a lot of products, but end up having low sales.

Let’s go back to the yoga pants example. Say you’ve bought 1000 yoga pants and you’re ready to sell them, and you only end up selling 10. 

Now you’re stuck with all this product that you’ve put money into but cannot sell, spelling disaster and losses for your online business.

However, with dropshipping, you just need to buy the 10 yoga pants your customers ordered and not 1000.

This means you don’t have to take the risk of guessing how many yoga pants you need to have, and how many you can sell.

You also don’t have to risk your hard-earned money buying a ton of products not knowing if you’re going to make a profit on that product or not.

Less Time Required To Run A Dropshipping Business

Another advantage of dropshipping is that you don’t have to spend too much time running your business.

With a traditional business model, you would have to spend a lot of time running your business. You would have to deal with making your product, managing inventory, and distributing it.

With dropshipping, you don’t have to deal with any of that. All you need is a laptop, a top-selling niche, and a good supplier.

Flexible Business Model

With dropshipping, you can add products to your store whenever you want. You can also decide the prices you want for the products you’re selling.

With a traditional business model, you don’t have much choice when it comes to price. You decide your price based on what you put in to make the product.

So, if your product costs ten dollars to make, you would set the price at $15 to clear five dollars in profit.

With dropshipping, you can sell that same product at a much lower price.

Little Business Experience Required To Start Dropshipping

With a traditional business model, you might need to have some years of experience to run a traditional business properly.

With dropshipping, all you need to know is how to use a computer.

Most dropshipping platforms have instructions that are easy to follow, meaning that you can set up your store within minutes.

How To Use Oberlo To Get The Best Dropshipping Product Ideas

Because it’s backed by Shopify, Oberlo stands out as the best dropshipping software. It’s directly plugged into one of, if not, the biggest eCommerce platform.

Nevertheless, using this marketplace to find the best-selling dropshipping products requires some skillful navigation.

Before you choose your products, you need to find a niche to operate in. To do this, you need to have an exact audience in mind. This requires you to do a bit of market research to find out who your online brand caters to.

You need to ask yourself who you're creating products for. Even if your eCommerce store spans a wide range of assorted products, you’ll find that there’s a specific type of person that frequents your store.

In other words, even if you have a general store, you still need to think of what kind of person would have a strong urge to buy products from it.

Fortunately, you can choose from several diverse product niches for your online store. 

Below, you can see some of the many sectors your brand can get into:

  • Men's fashion
  • Women's fashion 
  • Beauty
  • Home decor 
  • General store 
  • Jewelry 
  • General store
  • Watches 
  • Home improvement 
  • Lighting 
  • Maternity
  • Babies and kids 
  • Novelty 

To decide which of these categories you can get into, you should ask yourself the following questions during your market research.

  • Which online retailers are popular right now, and what are they selling?
  • What are the most popular products right now?
  • Which niches have the biggest audiences?
  • Which products have the highest profit margins?

Looking at what niches are trending and what niches are "evergreen." 

Trending niches are those that are popular at that very moment in time. For instance, fidget spinners were the in-thing at one time, but hardly anyone talks about them these days.

On the other hand, evergreen niches are those that remain profitable for a long time, not just for a single moment. Think niches like fashion, beauty, and gaming. You’ll always have a ready market within these industries, ensuring that your store remains relevant.

Once you’ve settled on a niche for your brand, you can start looking for the best-selling dropshipping products.

Here’s how:

Use Star Ratings And Reviews 

Looking at what other people like is a great way of finding products that are likely to be a hit in your online store.

Oberlo rates all the products in the marketplace using a five-star rating system. This ranges from zero to five stars, with zero being the lowest rating and five being the highest.

reviews a product has. This solves a problem where a product has skewed ratings due to the number of reviews.

For instance, a product might have a 5-star rating but only one person has rated it. This doesn’t give an ample representation of your target market. The first person might find it great and the next 100 people don’t think so.

However, if a product has 2503 views with a 5-star rating, there’s a great chance that it's an awesome product.

These are the kinds of products that you should be looking to include in your store.

We also have reviews where people can provide their thoughts and opinions about a specific product. They can lay bare their personal experiences with a given product.

Look At The Order Count

Oberlo lets you know the traffic or activity surrounding a particular product in the marketplace. Each item has an order count statistic; revealing the product’s demand.

In other words, you can gauge the product’s popularity. If several people have ordered it, there’s a high chance that the market has an insatiable taste for it. 

count stays fresh and relevant. For instance, some items might have a high order number. 

However, the number might be swollen because of heightened sales during the festive period. But now you’re viewing the product and might be tempted to add it to your product line-up yet its off-season.

Oberlo sets the order count in a set of two: the order count from the past six months and the order from the last thirty days.

This will help you estimate how relevantly competitive a product is compared to the other products. A higher-order count means that this product is a popular one and is likely to be popular with your audience in that period.

Check The Imports Stats

Before listing products in their online stores, the vast majority of owners want to know if the products they’re interested in are viable. otherwise, they might have a store that doesn’t bring in any traffic to convert into sales.

Oberlo attempts to make it simpler for online store owners to assess the competition surrounding a product or group of products. It does this by displaying import data for each item.

This new feature makes the process of finding profitable products even more transparent. You can now see what other online entrepreneurs are selling in their stores.

Consider this, for instance. If a product listing shows over 350 imports, that could mean that around the same number of different stores have imported the product.

And if they’ve done so, it could be that the particular product is popular with the given target market.

Consider Pageviews For Each Product Page

Pageviews For Each Product Page

A great product requires great marketing; in other words, it's not enough to select a great product.

This is where Oberlo's pageview data helps. Pageviews show how many times a product has been viewed on Shopify stores.

This gives you insight into how well other online entrepreneurs are doing with marketing their products.

Now, put all this together. You’ve chosen a product with great ratings, a high order count, and favorable import stats. If it has high pageviews, it’s an indicator that your competitors have found great success with marketing the item and attracting traffic to the product page.

Wrapping Up

Coming up with great dropshipping product ideas can be a difficult task. After all, several people also want to get into the same business. Therefore, you have to come up with savvy ways to identify what to add to your product range in your online store.

Oberlo is a great marketplace to source products. The Shopify affiliate platform provides several ways for you to identify what you can add to your store to generate profits.

To take advantage of this, you need to have a high converting store. Download the Debutify theme for free!

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

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