Your online brand has been chugging along nicely. Customers like what you have to offer, and there’s a steady stream of cash coming into your pockets.
However, things feel a bit flat. Yes, you’re getting some money. But the business doesn’t seem to be growing. You want it to bring in more cash. The most obvious solution to your problem is to freshen up your line of products. Your customers have seen all there is to see in your shop. They’re probably moving over to your competitors to see what they have to offer.
To stay in the game, you need to launch new products on your Shopify store to keep them interested. And not only will you keep your existing clientele interested in your brand, but you will also attract new buyers.
The combination of these two things will see your business grow as more cash starts to flow in. However, this doesn’t mean you should just add new product pages and carry on as before.
Your existing online product marketing strategies just won’t do. No, you need to roll out the red carpet for your new entries.
In other words, you need your new products to land with a bang, sending waves throughout the market, letting everyone know that you have something new to offer.
This article will show you the different methods you can use to promote new eCommerce products. To launch a new product or range of products, you need to set up new product pages, highlight your latest offerings.
The #1 free Shopify theme allows you to create organized, rich content that puts your new products in a favorable light. Download the top converting Shopify theme Debutify now for free!
How To Launch New Ecommerce Products
So, you’ve decided to spice up your range with a new product. You might be expanding an already existing category, or you might be introducing a new one altogether.
Regardless, you need to put a lot of thought into how you’re going to promote and launch the new products on your Shopify store. Read on to find out how you can do this and set your online brand back on the path to eCommerce success.
1.Research Your Market
You’ve been in business for a while, and you know your market. Customers have bought your products diligently and are quite familiar with your brand.
So, it’s not a stretch to say that you’ve got them figured out. And basing on this, you probably think you know what exactly they want. You’ve chosen a product that’s a sure win.
However, you shouldn’t get carried away and think that your customers - and others like them - will readily take on the new product. You need to carry out market research before you launch the new product.
This helps you to know what your target audience wants. In doing so, you can avoid making an expensive mistake that’ll set you back even further.
Additionally, market research allows you to see if your competitors carry the same or similar product. And if they do, what are they doing right and where are they falling short. All this informs your decision on whether to go through with the product launch and promotion.
2.Create A Marketing Plan
Regardless of how excellent your product is, no one will buy it if they don’t know that your store carries it. Therefore, you need to create a plan for marketing your new products.
Before you can run the marketing and promotion campaigns, you need to get your ducks in a row. This means drawing up a plan of the various marketing channels you’re going to use to get the word about your new offerings. Remember your market research? You’ll have created an ideal customer for the new product range.
Draw from this hypothetical customer and see what marketing channels they’re more likely to access. If it’s social media, what platforms do they hang out on? Do they prefer blog articles, Email marketing, or are they drawn to video content?
Do they prefer your message to get to them naturally, or don’t they mind paid advertising? Whatever the case, draw up a plan to show the various channels you’re going to use to put the word out.
3.Put The New Product Through Its Paces (Test It!)
You’ve found out whether your customers would welcome the new product. You’ve seen which of your competitors are selling the same product and at what prices they’re doing so.
If all this seems in order, you can go ahead with plans to launch the new products on your Shopify store. But before you can promote or launch new eCommerce products, you need to test them thoroughly.
After all, it’s a new product. Customers will expect the quality that they’ve come to associate with your brand.
Therefore, you need to ensure that you meet their expectations. Should you fall short, you’ll lose all credibility. You’ll lose a significant portion of your customer base and any new ones willing to try you out.
Your competitors will be frothing at the mouth at such a prospect. To avoid all this, test every aspect of your new products. Try it out with a few select customers and gather their feedback.
Listen to their recommendations and fix all the problems they’ve highlighted. Now that you’re sure of your merchandise, it’s time to move to the next step to promote new eCommerce products.
4.Craft Converting Product Pages
What we have talked about above is all groundwork before you can launch or promote new eCommerce products. With this step, we’re continuing to lay the foundation for the launch. If all goes well, your potential customers will land on your product pages to buy the new items.
Therefore, craft product pages that appeal to your customers; pages that entice the client to add the product to their cart. A great product contains high-definition photography depicting the new product.
This should include several product angles so that the customer knows exactly what they’re getting. Additionally, you should add a well-crafted product description, highlighting the features and benefits the customer should expect from the item. Why should a customer buy that specific item? Answer this question with the information you add to your product page.
Exceptional product pages also have an ever-present ‘Add To Cart’ button. With this, the customer rarely forgets why they visited the page in the first place.
The #1 free Shopify theme Debutify does a great job of providing top-notch add-ons that allow you to install a sticky Buy button on all your product pages.
5.Stock Up On The New Product
Nothing’s worse than promoting and unveiling new products on your Shopify store only to have them run out a few hours after launch.
The smart thing to do is to stock up on the new product so that customers can get what they want on time. You need to ensure that your suppliers can meet the demand. This applies if you’re running your Shopify store on a dropshipping model.
The Debutify Shopify theme lends itself well to dropshipping, especially if you’re finding difficulty operating that way. You can brush up on your order management skills here.
6.Market Your New Product Line
Now that everything is in place, you need to let the world know about your new products. Follow that plan we talked about earlier. To make your new offering stand out from all your other products, you need to capture the audience’s market.
They want to know why they should come in for that product. Therefore, your marketing campaign should revolve around a story you’ve created for the product.
A captivating tale generates plenty of hype and pulls in more potential customers to see what all the fuss is about. This story is what you should be pushing through the different marketing channels.
Here are some of the crucial marketing channels that you should have in your marketing plan. They include:
- Social media
- Email marketing
- Search engine optimization
- Paid ads
When these channels direct traffic to your site, your already well-optimized product page will convert visitors into sales.
A sensation product; check! Optimized product pages; check! Effective marketing strategy; check! What’s left is to open the virtual doors and let the customers come flooding in to check out your new product. And that’s how you promote and launch new products on your Shopify store.
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