Reviews 12 min read
07 Jul 2023

Expert Roundup: Top E-commerce Tools and Apps for Shopify Store Owners

Expert Roundup: Top E-commerce Tools and Apps for Shopify Store Owners

Are you a Shopify store owner looking to advance your online business? Look no further.

We have gathered insights from industry experts who have shared their recommendations on the best e-commerce tools and apps tailor-made for Shopify.

Whether you're seeking to streamline operations, boost sales, or enhance customer experience, this roundup is your ultimate guide to staying ahead of the competition in the ever-evolving world of e-commerce.

Get ready to revolutionize your Shopify store with these game-changing tools and apps!



Oberlo is a popular e-commerce tool that integrates seamlessly with Shopify, making it easier for store owners to start and manage a dropshipping business.

Here are the key features of using Oberlo:

1. Product Importing: Oberlo lets you easily import products from various suppliers and marketplaces, including AliExpress, into your Shopify store. This eliminates the need for manual product sourcing and simplifies the dropshipping process.

2. Order Fulfillment: When a customer places an order in your store, Oberlo automates the order fulfillment process by automatically syncing the order details with the supplier. This saves you time and effort; you don't have to process each order manually.

3. Inventory Management: Oberlo keeps track of inventory levels in real time, ensuring you don't sell products out of stock. It also alerts you when products are low in stock, allowing you to restock promptly.

4. Product Customization: With Oberlo, you can edit product titles, descriptions, and images to make them more appealing to your target audience. This helps you create a unique and branded shopping experience for your customers.

5. Pricing Automation: Oberlo enables you to set pricing rules for your products, including automatic price updates based on supplier changes or profit margins. This ensures that your pricing remains competitive and profitable.


1. Easy to Use: Oberlo has a user-friendly interface that makes it simple for beginners to navigate and start their dropshipping business. The platform provides step-by-step guidance throughout the process.

2. Wide Product Selection: Oberlo offers access to a vast inventory of products from multiple suppliers, allowing you to choose the products that best align with your niche and target market.

3. Automated Order Fulfillment: The automated order fulfillment feature saves you time and streamlines your business operations. You can focus on marketing and growing your store while Oberlo handles the backend logistics.

4. Real-Time Inventory Updates: Oberlo ensures you never oversell or run out of stock by providing real-time inventory updates. This helps you maintain a positive customer experience and avoid potential issues.


1. Limited Supplier Vetting: While Oberlo provides access to a wide range of suppliers, the platform does not extensively vet them. Researching and vet suppliers independently ensures product quality and reliable shipping.

2. Dependency on AliExpress: Oberlo primarily integrates with AliExpress, meaning most product options come from this platform. This can limit your product selection and potentially affect shipping times.

3. Pricing: While Oberlo offers a free plan with limited features, some more advanced features and benefits are only available with the paid plans. The cost can add up if you require additional functionality.

Overall, Oberlo is a powerful tool for dropshippers using Shopify. It simplifies importing products, managing inventory, and automating order fulfillment. However, conducting thorough research and considering your business needs is important before deciding if Oberlo fits you.


Klaviyo is a popular email marketing automation platform designed specifically for e-commerce businesses. It offers a range of features to help store owners create personalized and targeted email campaigns to engage customers and drive sales.

Here are some key features of Klaviyo:

1. Segmentation: Klaviyo allows you to segment your customer base based on various criteria such as purchase history, browsing behavior, demographics, and more. This enables you to send highly targeted and relevant emails to specific customer segments.

2. Email Campaigns: With Klaviyo, you can create and automate email campaigns for different purposes, including welcome emails, abandoned cart reminders, post-purchase follow-ups, product recommendations, and more. The platform provides a user-friendly drag-and-drop email editor to design visually appealing emails without coding knowledge.

3. Personalization: Klaviyo lets you personalize your email content based on customer data. You can dynamically insert customer names, recommended products, and personalized offers into your emails, making them more relevant and engaging.

4. Analytics and Reporting: The platform offers robust analytics and reporting features to track the performance of your email campaigns. You can measure metrics like open rates, click-through rates, conversion rates, revenue generated, and more. This data helps you optimize your campaigns and make data-driven decisions.

5. Integration: Klaviyo integrates seamlessly with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce. It also integrates with other marketing tools, such as Facebook Ads and Google Analytics, allowing you to create cohesive marketing strategies.

Pros of Klaviyo

1. Powerful segmentation capabilities enable targeted and personalized email campaigns, increasing engagement and conversions.

2. User-friendly interface and drag-and-drop email editor make it easy to create professional-looking emails without coding knowledge.

3. Robust analytics and reporting features provide valuable insights into campaign performance and customer behavior.

4. Seamless integration with popular e-commerce platforms and other marketing tools streamlines workflow and data management.

Cons of Klaviyo:

1. Pricing can be high for small businesses with limited budgets, especially as the subscriber count increases.

2. Some users may find the learning curve steep, particularly if they are new to email marketing automation.

3. While Klaviyo offers a wide range of features, some users may require more advanced automation options unavailable in the platform.

Klaviyo is a powerful email marketing automation tool that greatly enhances your e-commerce business's email marketing efforts. Its segmentation capabilities, personalization features, and integration options make it a popular choice among Shopify store owners looking to drive customer engagement and boost sales.

Debutify Reviews

Debutify Reviews

The review app offered by Debutify called "Debutify Reviews," is a valuable tool for Shopify store owners. It allows you to easily collect and display customer reviews on your website, helping to build trust and credibility with your potential customers.

Here are the key features of Debutify Reviews:

1. Seamless Integration: Debutify Reviews seamlessly integrates with your Shopify store, making it easy to set up and use.

2. Review Collection: The app provides a user-friendly interface for collecting customer reviews. You can send automated review request emails to customers after purchase, encouraging them to leave feedback.

3. Customizable Review Display: You have control over how the reviews are displayed on your website. You can choose from different layouts, customize the colors and fonts, and decide where to place the reviews.

4. Photo and Video Reviews: Debutify Reviews allows customers to upload photos and videos with their reviews, adding authenticity and credibility to their feedback.

5. Moderation and Filtering: You can moderate and filter the reviews to ensure only appropriate and relevant content is displayed on your website.

6. SEO Optimization: The app ensures that your customer reviews are optimized for search engines, helping to improve your store's visibility and organic traffic.


1. Trust and Credibility: Displaying authentic customer reviews on your website helps build trust and credibility with potential customers, increasing the likelihood of conversions.

2. Social Proof: Positive reviews act as social proof, showing that others have had a positive experience with your products or services.

3. User-Generated Content: Customer reviews provide valuable user-generated content that can boost your SEO efforts and improve your search engine rankings.

4. Customizable Display: Debutify Reviews offers customization options, allowing you to match the review display with your store's branding and design.

5. Photo and Video Reviews: The ability for customers to upload photos and videos with their reviews adds a visual element that can further enhance the impact of the feedback.


1. Limited Features: While Debutify Reviews provides essential review collection and display features, it may not have some advanced functionalities offered by other review apps.

2. Pricing: The app's pricing structure may not be suitable for all budgets, especially for small businesses or those just starting.

Overall, Debutify Reviews is a valuable review app for Shopify store owners. It offers essential features to collect and display customer reviews, helping to build trust and credibility and increase conversions. You can download the app directly here.

However, it's important to consider your specific business needs and budget before deciding on an app for your Shopify store.


Privy is a popular e-commerce tool designed to help Shopify store owners increase website conversions and grow their email lists. It offers a range of features and functionalities that can enhance the customer experience and drive more sales.

Here are some key features of Privy:

1. Email Capture: Privy allows you to create attractive and customizable pop-ups, banners, and other forms to capture visitors' email addresses. You can offer incentives like discounts or freebies to encourage visitors to subscribe to your email list.

2. Exit-Intent Pop-ups: Privy's exit-intent technology detects when a visitor is about to leave your website and triggers a pop-up to grab their attention. This feature can help you capture leads and reduce cart abandonment.

3. A/B Testing: With Privy, you can test different designs, messaging, and targeting options to optimize your campaigns. This feature allows you to identify the most effective strategies for increasing conversions.

4. Targeting and Segmentation: Privy enables you to target specific customer segments based on their behavior, location, referral source, and more. This allows you to deliver personalized messages and offers to different groups of visitors.

5. Email Automation: Privy integrates with popular email marketing platforms like Klaviyo and Mailchimp, allowing you to automate your email campaigns. You can set up automated welcome emails, abandoned cart reminders, and other triggered emails to nurture leads and drive sales.

Now let's discuss the pros and cons of Privy...


1. Easy to Use: Privy offers a user-friendly interface that allows store owners to create and customize their pop-ups and forms without any coding knowledge.

2. Conversion-focused: Privy provides various tools and features specifically designed to increase conversions and capture leads, helping you grow your email list and boost sales.

3. Integration: Privy integrates seamlessly with popular email marketing platforms, making it easy to sync your email contacts and automate your campaigns.

4. Targeting Options: Privy allows you to target specific customer segments, ensuring your messages and offers are relevant and personalized.


1. Limited Free Plan: While Privy offers a free plan, it has limitations on the number of monthly impressions and features available. You must upgrade to a paid plan to access advanced features and remove these limitations.

2. Design Customization: Privy offers a range of templates and customization options. Some users may find the design options somewhat limited compared to other tools.

Privy is a powerful tool for Shopify store owners looking to increase their website conversions and grow their email lists. Its features and ease of use make it a popular choice among e-commerce businesses.

Bold Upsell

Bold Upsell

Bold Upsell is a popular app on the Shopify App Store that helps store owners increase their average order value by offering upsells and cross-sells to customers during checkout.

Here are some key features of Bold Upsell:

1. Upsell and Cross-sell Offer: Bold Upsell allows you to create customized upsell and cross-sell offers displayed to customers when they add items to their cart or checkout. You can offer related products, bundles, or upgrades to encourage customers to add more items to their orders.

2. Smart Targeting: The app uses advanced targeting algorithms to display upsell offers based on customer behavior and purchase history. This ensures that the offers are relevant and personalized, increasing the likelihood of conversion.

3. Customizable Design: You can customize the design and placement of the upsell offers to match your store's branding and aesthetics. This helps maintain a consistent shopping experience for your customers.

4. A/B Testing: Bold Upsell allows you to test different upsell offers and measure their performance. This helps you optimize your upsell strategy and identify the most effective offers for maximizing revenue.

5. Analytics and Reporting: The app provides detailed analytics and reporting features that give you insights into the performance of your upsell offers. You can track metrics such as conversion rates, revenue generated, and average order value to evaluate the success of your upsell campaigns.

Pros of Bold Upsell

1. Increased Revenue: By offering upsells and cross-sells, Bold Upsell helps you increase your average order value and generate more revenue from each customer.

2. Personalized Offers: The app's smart targeting feature ensures that the upsell offers are tailored to each customer's preferences and purchase history, increasing the chances of conversion.

3. Easy Customization: Bold Upsell offers a user-friendly interface that allows you to easily customize the design and placement of your upsell offers without any coding knowledge.

4. A/B Testing: The A/B testing feature enables you to experiment with different upsell offers and optimize your strategy based on real-time data.

Cons of Bold Upsell

1. Additional Cost: Bold Upsell is a paid app, so using it will incur an additional cost on top of your Shopify subscription.

2. Learning Curve: While the app is user-friendly, it may take some time to understand and utilize all its features effectively and fully.

Overall, Bold Upsell is a powerful tool for Shopify store owners who want to increase their average order value and boost revenue through upselling and cross-selling. Its customizable design options, advanced targeting, and A/B testing features make it a valuable asset for optimizing your upsell strategy.


Refersion is an affiliate marketing platform that helps e-commerce businesses create and manage their affiliate programs. It provides a range of features to help businesses track and reward affiliates, drive sales, and increase brand exposure.

Here are some key features of Refersion:

1. Affiliate Tracking: Refersion offers robust tracking capabilities to accurately monitor affiliate referrals and conversions. It provides affiliates with unique referral links and coupon codes to promote products and track their performance.

2. Commission Management: With Refersion, businesses can set up commission structures and rules for their affiliates. It allows you to define different commission rates for products or affiliate tiers, ensuring fair and transparent compensation.

3. Affiliate Recruitment: The platform enables businesses to recruit new affiliates and influencers to expand their affiliate network. It provides tools to reach potential affiliates, track their performance, and manage partnerships effectively.

4. Reporting and Analytics: Refersion offers detailed reporting and analytics to help businesses gain insights into their affiliate program's performance. It provides data on clicks, conversions, revenue, and other key metrics, allowing businesses to optimize their strategies.

5. Integration and Automation: Refersion integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, and Magento. It also offers automation features for tasks like affiliate approvals, commission payouts, and tracking code installation.

Pros of Refersion

1. Easy to Use: Refersion has a user-friendly interface, making it easy for businesses to set up and manage their affiliate programs without technical expertise.

2. Robust Tracking and Reporting: The platform provides comprehensive tracking and reporting features, allowing businesses to monitor affiliate performance and make data-driven decisions.

3. Integration with E-commerce Platforms: Refersion integrates seamlessly with popular e-commerce platforms, making it convenient for businesses to implement and manage their affiliate programs.

4. Customizable Commission Structures: Refersion allows businesses to create custom commission structures based on their specific needs, ensuring fair compensation for affiliates.

Cons of Refersion

1. Pricing: Refersion pricing can be high for small businesses or those with limited budgets. It offers different pricing tiers based on the number of orders and affiliates, so businesses should consider their requirements before committing.

2. Learning Curve: While Refersion is generally easy to use, some users may find navigating and understanding all the features and settings challenging.

Refersion is a powerful affiliate marketing platform offering robust tracking, commission management, and reporting features. It can be a valuable tool for businesses leveraging affiliate marketing to drive sales and increase brand exposure.


Recart is a popular Shopify app that focuses on recovering abandoned carts and boosting conversions for e-commerce businesses. It offers several key features to help store owners optimize their sales funnel and increase revenue.

1. Abandoned Cart Recovery: Recart sends automated cart recovery messages to customers who have abandoned their carts, reminding them to complete their purchase. This feature helps to recover lost sales and increase conversion rates.

2. Messenger Marketing: Recart integrates with Facebook Messenger, allowing you to send targeted messages directly to customers through this popular platform. Messenger marketing can be highly effective in engaging customers and driving sales.

3. Opt-In Tools: Recart provides various opt-in tools, such as pop-ups and checkboxes, to help you grow your email and Messenger subscriber lists. These tools enable you to capture leads and build a valuable customer base for future marketing efforts.

4. Push Notifications: With Recart, you can send push notifications to subscribed customers, informing them about new products, promotions, and other updates. Push notifications are a powerful way to re-engage customers and drive repeat purchases.

5. Analytics and Insights: Recart offers detailed analytics and insights into your campaigns, allowing you to track key metrics like abandoned cart recovery rate, revenue generated, and customer engagement. These insights help you measure the effectiveness of your marketing efforts and make data-driven decisions.

Pros of Recart:

1. Easy to Use: Recart has a user-friendly interface and is easy to set up and integrate with your Shopify store. You can quickly start recovering abandoned carts and optimizing your marketing campaigns.

2. Multi-Channel Marketing: Recart allows you to reach customers through various channels, including email, Messenger, and push notifications. This multi-channel approach increases the chances of engaging customers and driving conversions.

3. Automation: Recart's automated features streamline your marketing efforts, saving you time and effort. The app automatically sends cart recovery messages and targeted campaigns, freeing up your resources for other business tasks.

Cons of Recart:

1. Pricing: Recart offers different pricing plans based on the number of monthly active users. While the app provides value for its features, the cost may be a consideration for smaller businesses with limited budgets.

2. Limited Customization: Some users have mentioned that Recart's customization options are somewhat limited compared to other similar apps. However, the app still provides enough flexibility to create effective marketing campaigns.

While there may be some limitations in terms of customization and pricing, Recart offers an effective solution for e-commerce businesses looking to maximize their conversions.

SEO Image Optimizer

SEO Image Optimizer is a Shopify app designed to enhance the search engine optimization (SEO) of your product images. By optimizing your images, you can improve your website's visibility in search engine results and attract more organic traffic.

Here are the key features of SEO Image Optimizer:

1. Automated Image Optimization: The app automatically optimizes your product images by adding alt tags, file names, and meta titles. These elements are crucial for search engines to understand the content of your images.

2. Bulk Image Optimization: You can optimize multiple images simultaneously with just a few clicks. This feature saves you time and effort, especially if you have a large inventory of products.

3. Image Compression: SEO Image Optimizer compresses your images without compromising their quality. Compressed images reduce the file size, which improves website loading speed and user experience.

4. Customizable Settings: The app allows you to customize the alt tags, file names, and meta titles for your images. This flexibility lets you optimize your images according to your specific SEO strategy.

5. SEO Reports: SEO Image Optimizer provides detailed reports on the optimization status of your images. You can track the progress and identify any areas that need improvement.

Now, let's discuss the pros and cons of SEO Image Optimizer.


  • Easy to use: The app has a user-friendly interface, making it accessible for beginners and non-technical users.
  • Time-saving: With automated and bulk image optimization features, you can save significant time compared to manually optimizing each image.
  • Improved SEO: By optimizing your images, you can enhance your website's SEO, leading to better search engine rankings and increased organic traffic.
  • Customization options: The ability to customize alt tags, file names, and meta titles allows you to align your image optimization with your SEO strategy.


  • Limited functionality: SEO Image Optimizer focuses solely on image optimization and does not offer additional SEO features like keyword research or on-page optimization.
  • Dependency on alt tags: While alt tags are important for SEO, they are not the sole factor in determining search engine rankings. Other SEO factors, such as content quality and backlinks, also play a significant role.

It is important to note that image optimization is just one aspect of SEO, and a comprehensive SEO strategy should include other factors.


ReCharge is a popular subscription management platform designed specifically for Shopify stores. It enables store owners to easily set up and manage recurring subscription products, allowing customers to subscribe to regular deliveries of their favorite products.

Here are some key features of ReCharge:

1. Subscription Management: ReCharge offers a comprehensive suite of tools to manage subscriptions, including flexible billing options, customizable subscription frequencies, and the ability to pause, skip, or cancel.

2. Seamless Integration: ReCharge seamlessly integrates with Shopify, providing a seamless experience for store owners and customers. It syncs with your existing Shopify store, inventory, and customer data, making managing subscriptions alongside regular product orders easy.

3. Customer Portal: ReCharge provides a portal where subscribers can manage their subscriptions, update payment information, and view order history. This self-service feature helps reduce customer support inquiries and improves customer satisfaction.

4. Upselling and Cross-selling: ReCharge allows you to offer upsells and cross-sells to subscribers during checkout. This feature helps increase average order value and drive additional revenue.

5. Analytics and Reporting: ReCharge provides detailed analytics and reporting tools to track subscription performance, revenue, and customer behavior. This data can help you make informed decisions and optimize your subscription offerings.


1. Easy to Use: ReCharge has a user-friendly interface makes it easy to set up and manage subscription products without any technical expertise.

2. Seamless Integration: Since ReCharge integrates seamlessly with Shopify, there's no need for complex coding or manual data syncing between platforms.

3. Flexible Billing Options: ReCharge offers various billing options, including one-time purchases, recurring subscriptions, and prepaid subscriptions, allowing you to meet your customers' needs.

4. Customer Retention: You can increase customer loyalty and retention by offering subscription options, as subscribers are more likely to make repeat purchases.

5. Revenue Growth: ReCharge's upselling and cross-selling features can help increase your store's revenue by encouraging customers to add more products to their subscriptions.


1. Cost: ReCharge is a paid app, and the pricing depends on your store's subscription volume. While it offers value for money, it may not suit stores with limited budgets or low subscription volumes.

2. Limited Customization: While ReCharge provides some customization options, the level of customization may be limited compared to other subscription management apps.

3. Advanced Features: ReCharge may lack some advanced features available in other subscription management platforms. However, it still offers robust features for most store owners' needs.

ReCharge is a powerful subscription management platform that can help Shopify store owners manage and grow their subscription-based businesses. It provides seamless integration with Shopify, flexible billing options, and features to increase customer retention and revenue.


Smile is a popular loyalty and rewards app for Shopify store owners. It enables businesses to create and manage customer loyalty, referral, and VIP programs.

With Smile, merchants can incentivize customer engagement and loyalty, ultimately driving repeat purchases and increasing customer retention.

Here are some key features of Smile:

1. Loyalty Program: Smile allows businesses to set up a customizable loyalty program where customers can earn points for various actions such as purchases, referrals, social media shares, and more. These points can be redeemed for discounts, free products, or other rewards.

2. Referral Program: The app enables merchants to create referral programs encouraging customers to refer their friends and family to the store. In return, the referrer and the referred customer can receive rewards or discounts.

3. VIP Program: Smile enables the creation of VIP programs to reward and retain high-value customers. Merchants can offer exclusive perks, early access to sales, personalized discounts, and other benefits to their VIP customers.

4. Customization Options: The app provides a range of customization options, allowing merchants to tailor their loyalty programs to match their brand's aesthetics and requirements. This includes customizing the loyalty program's design, rewards, and messaging.

5. Analytics and Insights: Smile offers robust analytics and reporting features, providing merchants with valuable insights into customer behavior, program performance, and engagement levels. This data can help optimize loyalty programs and marketing strategies.


1. Increased Customer Loyalty: Smile's loyalty programs incentivize customers to engage with the store and make repeat purchases, fostering long-term customer loyalty.

2. Referral Marketing: The app's referral program feature can help businesses tap into the power of word-of-mouth marketing, allowing satisfied customers to bring in new customers.

3. Customization Options: Smile offers extensive customization options, enabling merchants to create loyalty programs that align with their brand's identity and customer base.

4. Analytics and Insights: The app provides valuable data and insights to help merchants understand customer behavior, measure program effectiveness, and make data-driven decisions.


1. Cost: Smile offers a free plan with limited features, but access to more advanced features and customization options requires a paid subscription. The cost may vary depending on the size and needs of the business.

2. Learning Curve: Setting up and configuring Smile's loyalty programs may require technical knowledge and time investment, especially for new merchants.

3. Integration Limitations: While Smile integrates seamlessly with Shopify, it may require additional integrations or custom development to work with other third-party apps or platforms.

By leveraging its key features and customization options, businesses can create tailored loyalty programs that align with their brand and customer base.

Enhance your Shopify store with these apps!

These apps can significantly enhance your Shopify store's functionality, improve customer experience, and drive more sales. It's important to consider your business needs and goals when selecting the apps that best support your e-commerce operations.

Diane Eunice Narciso

Diane Eunice Narciso

Diane Eunice Narciso is a content marketer, strategist, and writer who's skilled and passionate about marketing, social media, eCommerce, etc. And is also an expert in sales and business development nurturing strategic partnerships and collaborations.

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