Based on HubSpot's research, blogging is 13x more likely to generate a positive return on investment for ecommerce businesses.
This means businesses that create regular blog content will generate far more revenue.
But writing an eCommerce blog is not easy. Because starting, growing, and maintaining an online store blog involves a lot of work.
And you must strategically set up your blog for success.
Don't be overwhelmed yet! I'm here to help you .
Today, I will tell you everything you need to know about writing great blogs for your ecommerce store.
But before we dive into that, let me begin by discussing...
The Benefits of Having An Ecommerce Blog
Rank Higher For Relevant Keywords
Blogging provides ecommerce websites with many SEO benefits.
It will help your online store rank for keywords that are relevant to your products.
Ultimately... driving more revenue.
Typically, you start by building your content marketing team. They will be in charge of doing keyword research. And determine the best words and phrases to target.
This will make your ecommerce site visible.
Next reason...
Build A Loyal And Engaged Online Community
Post regular content that is both relevant and interesting to your target audience. This will lead to building a loyal online readership.
You can utilize this to your advantage.
Also, respond to blog comments and tweets. This will ensure a steady flow of conversation. This will keep your readers coming back for more great content.
It's also a great opportunity for you to make important company announcements.
Furthermore, this allows you to stay on top of any issues affecting your customers... and your community.
Another reason to consider writing blog articles...
Build Internal And External Links
Building internal and external links will improve your search engine optimization.
Despite being often overlooked, natural link building remains... one of the most effective methods in increasing visibility.
Try adding links to high-ranking, non-competitive websites. And link back to your product pages.
This will also improve SEO and at the same time promote your products. And increase your page and site authority.
Next reason to blog...
Demonstrate Industry Expertise
Your followers want a glimpse of what happens behind a company's head office doors, how production runs, and... what the business has to say about new trends and style.
They like to read about your business's regular industry news and updates... as well as your participation in charity events if there are any.
You can use your blog to generate engaging, shareable expert content.
You can start writing how-to articles, news updates, and interviews with your team... something that makes you stand out as an expert in your field.
Another reason to take note...
Cost-Effective
Writing blogs is an effective way to create engaging content that can be shared on social media. This generates a steady stream of traffic to your site at no cost!
Plus, you don't always need to come up with fresh content. You can just edit, improve and update old content as well.
In addition, content can stay relevant for a long time, bringing visitors back to your site. Just publish it once... and that's it.
Next important point...
Easily Promote Your Products Through It
It is possible to use a blog to promote new products, featured products, and top-selling products. Or even slow-moving products that need a boost.
You can stylishly position products within blog articles that are informative as well as useful. This allows products that need promotion to reach consumers.
The next key reason is...
Create A Brand Voice And Implement Brand Values
You are trying to get your voice heard. So it's crucial to establish an identity and tone. This should match your brand.
Not only will you be a memorable figure in your industry. But you will be able to take your expertise to the next level.
Your blog posts should reflect your voice across other platforms... such as print advertising or social media.
The last reason I can think of is super important...
Boost Your Website's Organic Traffic
It's all about traffic, traffic, traffic.
This is probably the most obvious benefit... adding a blog to your ecommerce site will drive traffic to your website.
A blog that is created for a specific audience and with the right funnel in place... can generate increased traffic and boost sales.
Publish regular, relevant content... and you give your potential customers more reasons to visit your site.
You can even turn your e-commerce store into an information hub—a hub that people will want to visit every day. This will make your SEO efforts worthwhile.
And you know it, Google gives higher rankings to sites with more traffic... and blogging increases your site's overall traffic.
So having laid down the importance of having an ecommerce blog, let me talk about the juicy part... on how to write blogs for an ecommerce website.
How Do You Write An Ecommerce Blog?
1. Know Your Focus
How do you intend to benefit from writing blog articles? Decide what your primary focus will be.
If possible, you should focus on bringing readers to your site... through search engines and social media, building relationships with them. And then ultimately, converting them into customers.
Write blog posts that are aligned with your goals. Choose blog post topics that are relevant to your niche.
Next step...
2. Identify Your Target Audience
Before you begin writing, you must determine who your target audience is.
You're likely targeting people who are looking to buy your products but think deeper than that.
Do you know where your target audience lives? Where do they fall on the age spectrum? Are they active online? What sites do they frequent?
You must know these so you can create content that's relevant to your audience.
Then, narrow it down until you've created a buyer persona. This is helpful so you know who to target. And you can use this to guide your content creation.
Let's go to the third step...
3. Create An Outline
Your outline is the road map, the framework, and the foundation of your blog. Outlining is more than merely planning.
It is a conscious effort to develop a thought logically and convincingly.
Using an outline can help you write in sections one at a time in an orderly way. This can organize your thoughts and the overall feel of your blog.
An outline can help you write a better blog.
And when you create an outline, you are letting yourself know beforehand what you are going to write about.
This is what it means to start with the end in mind.
I can't stress the next point enough...
4. Think Of A Captivating Headline
A simple way to be sure that your blog posts perform well is by writing captivating headlines. It isn't enough to write well-researched blog posts... you also need a catchy headline.
This is the first point of contact between your content and your intended audience. That's why headlines should entice the reader to click and read your blog.
Can you believe we're on the fifth point?
5. Keep Away From Passive Voices
There are several reasons passive voice is not so helpful in blogging.
First of all, a passive voice is unnecessarily wordy. And you can make your point in fewer words by using an active voice.
Also, the passive voice lacks clarity. Using an indirect form of a passive sentence makes it difficult to tell who is doing the action.
Take this sentence for example... “The situation will be taken care of.” It doesn't clarify who will take care of the situation. It feels much clearer to say, "We will take care of the situation."
That's why it's always a good idea to use an active voice that has a much clearer structure. It's straightforward and denotes action.
Lastly, your writing will be more natural and conversational when you use an active voice instead of a passive voice.
This is one of the most important tips in this article.
#6 is golden...
6. Link Your Blog To Related Content
Share links to related articles so your readers can learn and explore further. And for the most part, you want your readers to read other articles on your website.
Once they click on those links, you have done your job well. You have convinced them of your point of view... and they trust your judgment about related content.
Plus, you'll get more views on your pages. How do you like that?
Halfway through... so keep reading!
7. Check Your Grammar
Paying attention to grammar is essential to maintaining your credibility and public trust. This may seem obvious, but I cannot stress this enough. Proofreading is essential.
Be sure to read through each blog or text you write to make sure it looks good and professional.
Take advantage of grammar software that offers a multitude of features. This will facilitate and speed up your blogging process.
A good tool to use is Grammarly. But there's much more to use.
The next point is VITAL...
8. Have A Strong Ending
As you produce content, the conclusion is your last chance to wow your audience. Last chance to keep your readers engaged and interested.
And your last chance to... get some ROI on your content. So it's best to craft a conclusion that compels the readers to move.
And be sure not to forget...
It is imperative to provide your blog readers with a call-to-action (CTA). This will help your readers understand how and why your brand can benefit their lives.
We're almost done here... so hang on!
9. Integrate Your Content Marketing With Your Social Media Strategy
Have a social media strategy in place. It is wise to focus your efforts on the channels where your audience spends most of their time.
You can choose different channels depending on your niche and your resources. But it's best to limit yourself to one or a couple of social networks.
Share your blog posts on your social media regularly. This will excite your existing customers and they will always look forward to your blog posts.
You can also ask your social media fans for ideas about your next blog post.
The next point is coming...
10. Convert Readers into Customers
Generating traffic for your ecommerce blog is one thing... but, converting those blog visitors into customers is another.
You should design the pages of your blog with your target audience in mind.
And when it comes to ecommerce blogging, use content that's not only useful. But it should also be capable of converting readers... into customers.
Yes, you heard it! Make sure to optimize your content to influence your potential customers purchasing decisions. You should make this your ultimate goal.
You shouldn't miss the last point...
11. Measure How Well Your eCommerce Blog is Performing
As you go forward with your e-commerce blogging, try experimenting. Check new traffic source. And don't forget to track your performance using helpful tools like Google Analytics. The tool keeps track of all your online business transactions. And it gives you valuable insights into your visitors and your ecommerce site.
So that's it for this blog today...
11 Things Your Ecommerce Store Needs to Know About Writing Great Blog Posts...
These will surely help you writing an e-commerce blog and promoting a successful blog. All these things taken together will put you in a position to create great content. Content that not only ranks well in search engines. It will also attract your target audience... and convert them into customers.
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