folder Content Marketing

Why Content Creation Is Just As Important As Your E-commerce Site's Products

calendar 2021-08-23 | glass 9 min read | user Ricky Hayes
Content Creation
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Why should I create content for my eCommerce site?

Ever wondered why people stress upon creating content for their websites?

After all, it’s an eCommerce website, not an entertainment website, right?

But, let me tell you why…

Content creation is a must for every website. Be it eCommerce or not. Because, how do you expect people to come to your website if you have nothing valuable to offer them?

Now, you must be thinking….

‘I have wonderful products to offer.’

True, you have excellent products. But, how would your prospects know that your brand is valuable and worth investing in?

The answer is through Content Marketing!

Content marketing is an important part of digital marketing campaigns. The majority of the brands create interesting content to attract visitors and win their trust.

Let’s stop here for a moment and answer this question:

  • Do you buy products from a new website without any hesitation?
  • Or do you research, compare prices, and then buy?

I always do my research and visit different eCommerce sites to buy a product. And I am sure the majority of the buyers do the same.

Nobody wants to give away their money to brands that aren’t trustworthy.

Thus, content marketing can help you build the trust of your audience and boost your sales.

What Is Content Marketing?

Content marketing involves creating and publishing content such as blog posts, videos, infographics, etc.

The purpose of creating content is not to promote the brand’s products directly. Instead, it attracts the audience and keeps them hooked to the website or social profiles.

We know what’s brewing in your mind…

How can content creation help my business?

What are the benefits of content creation?

Don’t worry! We’ve got it all covered.

Continue reading today’s blog post to understand the benefits of content creation. In today’s post, we present you with a list of benefits of content creation.

Are you ready to discover them? Yes? 

Then without further ado, let’s start…

The Importance Of Ecommerce Content Creation

1. Builds Better Relationship With Customers

Publishing helpful content on a website is a great way to build a strong relationship. It addresses the problem of your prospects and provides a solution.

Great content on the website also keeps the prospects entertained. If a person enjoys the content on the website, he’ll look forward to visiting your website again.

Let’s talk about what kind of content you should create and post for your customers?

a) Create Product Guides 

Create Product GuidesĀ 

Do you think people will buy your product if they have no idea about how it works?

I don’t think they will…

So, you have to teach them how to make the best use of your products. Create a step-by-step guide or videos to show how to assemble your products.

It will help the people and influence their buying decision.

b) Focus On Their Problem

We know you are eager to make a sale to your visitors. But, refrain from bragging about your products. Instead, focus on addressing your audience’s problem. Inform them about the causes of their problem and offer them a solution.

And while doing so, you can recommend your product and highlight its benefits.

Let’s take an example:

Suppose an eCommerce store sells perfumes. What kind of content do you think the audience will like to engage with? Problems of body odor, making the perfume last longer, perfumes with woody notes, and etc.

In the content, the seller can recommend a perfume from his eCommerce store.

And… it will also keep you ahead of your competitors…

2. Provides A Competitive Edge

Why do you think people would buy from you? Especially when many other stores are selling the same product.

Give the people a solid reason to buy from you and not others. Do you have something valuable to provide them?

To get ahead of your competitors, you have to do things in a different way. Now, I don’t mean that you should stop selling the same items as your competitors.

No! Keep selling the same items.

But…

Present a very good reason to your prospects to buy from you. Thus, think out of the box to create content for your audience about your content.

For example.

If you sell winter coats, you can create content on how to wash and dry the coats. Or you can talk about how to keep the fabric soft, etc.

Show your customers why your brand is different from the rest. Prices aren’t the only thing that affects customers’ buying decisions. Valuable information by the business also motivates them to buy.

Content creation is also helpful for SEO. Let’s talk more about it…

3. Boosts Website’s SEO

Google.com is the number one source to get hot traffic to your store.

It receives around 5.6 billion search queries every day. There are strong chances that your prospects go to Google to search for products that you sell.

So, why not increase your ranking and invite huge traffic to the store?

SEO is the lifeline of digital marketing. Marketers work on it to rank their website on SERPs and reach a wide audience.

Thanks to content creation - you can boost your SEO without spending a huge sum!

Here’s how: 

Keywords and SEO are best friends. Without including proper keywords, SEO will remain low.

But… when you create content, you can add relevant keywords to it. Remember that you have to include the keywords that your audience is using.

If you optimize your content with words that nobody uses, the SEO will remain unchanged. 

Hence, conduct thorough research for the right words. By doing so, you’ll also get an idea of what kind of content your audience searches for. 

It’ll help you to create the same type of content for your audience and…

Make them believe that you’re best at what you do.

4. Highlights Your Expertise

Highlights Your Expertise

When people buy something online, they ensure to buy it from a reliable seller. If people do not know your brand or how competent it is, they’ll hesitate to convert.

Thus, you have to convince people that you are the best at what you do.

So, whether you sell products, or services, convincing your audience is a MUST.

Again, content creation can be a powerful tool in convincing customers. Valuable content on your website informs the audience about your experience and expertise.

And guess what?

People will love to spend their money on a store that proves itself as an expert.

Let’s take a little break here and think about the following situation:

2 online stores sell professional cameras.

Store X creates videos about different cameras, their lenses, picture quality, etc.

While Store Y only writes product descriptions.

Who do you think appears as a professional and expert in their field?

Store X, right?

Because it talked about the products, it deals in. Hence, interested people will feel more at ease to buy from it.

So, we can say, content creation attracts high-quality leads...

5. Cost-Effective Way To Get More Leads

Getting new leads is important for every business. Every business tries to capture as many quality leads as it can.

And… guess what? Content creation can help you with that too.

Here’s how:

Suppose a person finds your website listed on the result page. He clicks the link and lands on your blog post. He reads the content and wants to learn more about your business.

He will explore your website and view your products. And if he enjoyed your content, there are chances that he’ll sign up for the newsletter.

And once you have his email address, you can send enticing offers to convert him.

Talking about conversions…

6. Helps Increasing Conversions

Yes, dear readers!

Good content not only entertains the audience but also increases conversions.

Trust me, your customers will buy from you if your content impresses them. Remember we talked about creating helpful content?

If the content answers all the queries of your prospects and provides a solution…they’ll convert in no time.

But…you have to provide a little push to them by including powerful CTAs in your content.

Suppose you have talked about a product that can solve your visitors’ problems. You’ve provided them with all the details they need about a product. So, they won’t hesitate to buy from your website.

All you have to do is direct the users from your blog post to your product page. Adding proper CTAs can help you with that.

Adding proper CTAs helps visitors know what you want them to do next.

What do you want the visitors to do?

Do you want them to buy from your website?

Follow you on social media?

Or, sign up for your newsletter?

Whatever you want your users to do, ensure to include a clear CTA for it. 

So, that’s it? The benefits of content creation end here?

Nope, not yet.

We have one more benefit up our sleeve...

7. Promotes Customer Engagement

 Promotes Customer Engagement

Content creation can also help you engage with your customers.

Here's how:

You can encourage your customer to give their questions and suggestions in the comments section.

Their comments can give an insight into the performance of your content. If they have questions related to the content, you can answer them right then and there.

Engaging with your customers will also allow you to create content that they like. For example, if your video gets high engagement rates, you can create more such content.

And that’s not it… if you want to take a survey, content creation can help you.

Wondering how?

It’s simple, you can ask questions in your content and request people to respond in the comments.

For example, a skincare business can ask its customers about their favorite skincare ingredients in a blog post. Like, do they prefer Vitamin C, Vitamin E, or rose extracts, etc.

Taking the feedback from customers can help improve your content’s quality!

Why You Need Great Content...

When people visit your store, make sure you offer them something more than products.

Share informative content and prove yourself as an expert in the market.

Oh… and don’t forget to engage with your audience under the posts. It’ll help you to understand their views on the shared content. And their feedback can help you to create content that they would love.

Do you know of other benefits of eCommerce content creation?

Please share with us by commenting below.

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

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