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Why Kylie Jenner Uses A Shopify Theme For Her Brand (And Why You Should Too)

calendar 2021-09-25 | glass 9 min read | user Ricky Hayes
Kylie Jenner Uses A Shopify Theme
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Stormi Webster isn’t the only baby of Kylie Jenner!

Yep, you heard it right. Stormi is the second.

In fact, her first baby was born in 2014.

No, I'm not talking about a baby who cries but still needs a lot of attention)

Wanna know what it is?

It's Kylie Cosmetics!

After all, a business is like a baby to the entrepreneur.

Kylie Cosmetics is any makeup enthusiast's dream come true. From vegan skincare range to gluten-free palettes, the website has a little something for everyone.

Kylie cosmetics website

Kylie has a wonderful team behind her venture. But there is one more thing that made Kylie Cosmetics what it is today.

You guessed it... It's her online store. 

Wondering what platform the young and passionate entrepreneur selected for her retail endeavors?

She selected Shopify, just like 1,700,000 businesses in the world did!

Shopify already had a connection with the Kardashian family. It has also powered Dash’s website in the past. But Kardashians switched as they realized demand would be too high for their platform.

This time Shopify made special arrangements to streamline everything.

According to Loren Padelford, VP & GM, Shopify Plus, “We had to write special software that allows us to manage servers uniquely.”

If you want to buy from Kylie Cosmetics, you need to wait in a digital queue as you do in any physical store.

This is to prevent the store from crashing when millions of customers flood in at once.

Kylie's Shopify store is a perfect blend of luxury and sophistication. The platform chose not to go overboard with design and navigation. They followed the 'less is more' route, bringing one of the biggest celebrity brands to life.

But why did Kylie choose Shopify to create her online store?

Let’s find out...

Why Kylie Jenner Uses A Shopify Theme For Her Brand (And Why You Should Too!)

Ever wonder why so many celebs trust Shopify themes?

The simple answer is...

They allow them to deliver what their audiences WANT.

They trust Shopify and its themes, not because it is easy to use. But because it enables them to offer a premium user experience - just exactly what their customers expect.

And that’s what Kylie Jenner’s long-term business goal is - to offer her buyers what they WANT.

Some other reasons why Kylie preferred the Shopify theme over others are:

1. Easy Management

Celebrity stores like Kylie cosmetics receive tons of qualified traffic every day. Also, it is not a single channel where they get customers from.

People visit the website from different sources, such as Search Engine Results Pages (SERPs), social media posts, and even YouTube. A large online store like Kylie Cosmetics needs a platform sufficient to handle and manage the different sources of traffic and sales.

Shopify is a user-friendly platform. It effortlessly integrates with every sales channel. Managing and handling inventory becomes hassle-free with Shopify. You person can track all your sales on different channels by using only one dashboard.

Another reason for choosing Shopify over others is that it is...

2. Optimized For Expansion

Changing themes or eCommerce platforms with the expansion of business is no joke! With Shopify, business owners don’t have to worry about the expansion of their business.

Shopify themes cater to the needs of a growing business. Managing increased traffic and sales is a no-brainer with converting Shopify themes.

Some Shopify themes are also designed to cater to international customers. Many premium themes contain geo-location automation for the international audience. For instance, Debutify offers its Automatic Geo-Location Add-on that translates the site’s language and converts the currency according to the visitors’ location.

Here's a quick walk-through video of our Automatic Geo-Location Add-on:

Shopify also offers…

3. Multiple Payment Gateways

Kylie Cosmetics are not only for US customers. People across the globe can visit the website and buy the products. And since Shopify supports over 100 payment gateways, people can easily shop for their favorite items without having to worry about payment channels.

The availability of different payment channels attracts more customers. It also reduces the cart abandonment rate, which is common because of the absence of trusted payment channels.

Multiple Payment Gateways

Another reason that makes Shopify the favorite choice of business owners is…

4. Responsive Design

Can you imagine a giant online store only designed for desktop users?

Nope, at least I cannot.

Responsive website designs are no longer nice to have. Instead, they are a MUST TO HAVE! Mobile phones generate more than 50% of all web traffic. Thus, the website must cater to the needs of mobile users.

Like all the popular stores, Kylie cosmetics wanted to provide a phenomenal experience to its desktop and mobile users. Hence, she chose Shopify to entertain all the traffic that arrives from different digital devices.

Shopify also ensures that your customers don’t have to wait for your website to load. Let’s discuss more about it below:

5. Fast Load Times

Customers do not like to wait for the website to load. In fact, if the site takes longer than 3 seconds to load, it can lose more than 50% of its traffic.

And losing traffic is a nightmare for any business owner. Thus, to avoid losing prospects, Kylie had to trust a fast platform that could keep up with the expectations of her customers.

Shopify themes are fast and load the website quickly. Hence, it was the ideal choice for Kylie Cosmetics!

Apart from speed, another reason for selecting Shopify is...

6. User-Friendly Site Structure

If the users are unable to navigate the website. Or, if they have trouble exploring the products, they won’t stick around for long on your website.

If the user experience is fantastic, the visitors will convert into customers in no time.

Shopify themes are user-friendly. They focus on user experience more than anything else.

Kylie wanted to provide a premium user experience to her visitors. And Shopify helped her create a mind-blowing user experience for her customers.

Apart from that, Shopify also provides the...

7. Opportunity To Go 'As Creative As You Want' With Your Content

Content creation is an essential part of digital marketing. Business owners create and publish engaging content on their websites to keep the users hooked to the website.

It was a part of Kylie’s strategy to share mindful and unique content with her visitors. Kylie made the right decision to choose Shopify.

It helped her bring her dream to life. Shopify can do the same for you. By using Shopify themes, you can also build a beautiful online store. You can provide a spectacular user experience and equip your store for more conversions.

Now, let’s discuss why you should trust Shopify themes for your business!

Why Should You Trust Shopify Themes For Your Business?

Why Should You Trust Shopify Themes For Your Business?

1. Easy To Use

Shopify themes are easy to use. They can integrate with your social channels to support omnichannel sales.

The best part?

You can control everything from a single dashboard.

You can also use Shopify's analytics feature to measure your performance in real-time.

Another reason why you should use Shopify themes for your business is...

2. Offers Impeccable Support

If you are new in the eCommerce world, I am sure there are thousands of questions buzzing in your mind about running your store.

You might have concerns about the technical issues of the theme. Or you might need a helping hand to fix the problems at your online store, right?

Well, then take a sigh of relief! Shopify themes are for you because…most Shopify themes offer 24/7 support. That means you can find answers to your questions right away.

You can also upscale your marketing efforts using Shopify. Here's how...

3. Provides A Range Of Marketing Tools

Marketing is essential for every business. Either it's Kylie Cosmetics or your business, every brand owner needs a solid marketing strategy to promote the products.

With built-in marketing tools, Shopify enables you to spread the word. You can promote deals, discounts, and coupon codes without breaking your bank. 

Looking to rank your store on the first page of Google? Continue reading to learn how Shopify can help you with that...

4. It's SEO-Friendly

Shopify also includes SEO apps you can use to optimize your site. The platform covers almost all standard SEO practices.

That means you can make your Shopify store shine in SERPs making no extra efforts.

You can also scale your business using Shopify...

5. It's Scalable

Shopify grows with you as your business grows. Themes like Debutify allow you to upgrade your plan anytime you want.

You don't need to worry if the theme can handle the increased traffic or not. Focus on your business...

... and let Shopify themes handle the rest!

The above-listed reasons make Shopify a perfect choice for running successful online businesses.

Shopify currently has 100+ paid and free themes. With so many choices, it is easy for anyone to feel overwhelmed.

The following section will help you find the best Shopify themes 2021.

So stay tuned and keep reading...

How To Choose The Best Shopify Theme 2021?

How To Choose The Best Shopify Theme 2021?

1. Draw Up A List Of Must-Have Features

Figure out what features you need in your store.

Sure, exceptional aesthetics add life to your website. But it is the user experience that matters the most. Kylie Jenner’s website is the perfect example of this.

Give some thought to the functionality you’ll need. How do you like your front page to appear? Do you want a large image in the center? What navigation options do you want for your site?

The next step is to...

2. Decide On A Budget

Shopify has a wide range of themes, including free, paid, and third-party. 

Do you have enough cash to buy a premium theme? Or do you have a limited budget for your business?

If you're a start-up, you can start with a free theme. You can always move to the paid option later on. 

But if you already have a website and want to change your theme, a paid/third-party solution can be the best choice. It will allow you to access advanced features. 

After deciding your budget, make sure to…

3. Consider The Size Of Your Product Catalog

Do you sell a few products at your store? Or do you offer a wide range of products?

Make sure you select the theme that is the perfect fit for your catalog size.

Find answers to these before you start your hunt for the best converting Shopify theme.

And don’t forget to...

4. Go Through Reviews

As with anything, reviews are a great way to validate your choice of Shopify theme. Luckily, all Shopify themes include a section where users can drop their feedback. 

Dive through these testimonials to see whether the theme you like is worth the investment. 

Kylie Cosmetics Secret Sauce To Success...

No wonder Kylie's family fame, her career, and beautiful pout made it easier for her to market her brand.

But, also her powerful marketing strategy and clever tactics made her business an immense success.

You can follow Kylie's footsteps to set your sales on fire.

Kylie's cosmetics marketing strategy revolves around these three factors.

1. Give people what they want

2. Total market awareness is an unbeatable advantage

3. Roll out complimentary products if you want to stand out

If you include these tactics in your marketing plan, I am sure you'd be able to attract sales as Kylie does.

Another ingredient to make your business successful is to choose Shopify, just as Kylie did to sky-rocket her sales.

You can also cut down search time by using Debutify. We're a top converting Shopify theme that makes things simple.

And besides everything else...

More Than 334,455+ Ecommerce Businesses Trust Debutify!

Now it's your turn...

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Written by

Ricky Hayes

Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.

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