In this episode, we chat with Yoni Mazor, co-founder of Gatita, a leading solution provider for Amazon sellers. Yoni shares how Gatita helps sellers recover lost revenue from discrepancies in Amazon's FBA system, including inventory lost, damaged, or overcharged. We dive into his entrepreneurial journey, the evolution of Gatita, and the complexities of managing logistics as an Amazon seller.
What is Gatita?
- Gatita is a technology and service platform for Amazon sellers using FBA.
- It identifies and resolves inventory discrepancies such as lost, damaged, or overcharged items.
- Sellers either recover inventory or receive reimbursements, enabling them to reinvest in their businesses.
Why Inventory Discrepancies are a Big Problem
- Common issues include discrepancies in received inventory, damages during transfers, and errors in customer returns.
- Many sellers are unaware of these issues, leaving 1–3% of annual revenue unclaimed.
- Gatita’s service audits transactions to recover funds efficiently.
How Gatita Started
- Born out of Yoni’s personal experience as a successful Amazon seller managing over $100M in revenue.
- Initially developed as an internal tool, Gatita grew into a business in 2015 due to industry demand.
- Gatita is now the global leader, with over 240 employees across 12 countries.
Insights into the E-Commerce Landscape
- E-commerce has grown from 0% to 16% of retail in 20 years, with more expansion ahead.
- Brick-and-mortar stores are pivoting to hybrid models, blending in-person shopping with online convenience.
Common Misconceptions About Selling on Amazon
- Many sellers believe the process is entirely passive and straightforward.
- In reality, success requires data-driven decisions, continuous optimization, and significant upfront effort.
