Influencers of varying scale have become a burgeoning subject on the program as of late and I'm not surprised. As advertising becomes harder and more expensive, it's forced sellers to rethink how to use it effectively, especially for new and upcoming brands. This is where influencer marketing becomes pivotal to success as growing brands can align themselves with people trying to grow on their own platforms as well.
Enter Social Media College and my guest, CEO and founder Jonathon Tanner, like how influencers can vary in terms of scale, so to can this revolutionary educational program find various methods to share it's knowledge with others.
Jonathon Tanner is a highly motivated and successful CEO, entrepreneur and strategy consultant with a passion for emerging technologies and a track record of delivering results. He has an extensive training and nine years experience as a strategy consultant specializing in growth strategy, mergers and acquisitions and operational improvement.
What is Social Media College and how it all works
Joseph: It's great to have you here. I was workshopping different ways to introduce the show. Today was supposed to be the first day of it. Cause I realized, as I asked to fill out how they're doing, how they're feeling, I'd already asked that before I turn on the recording. So I was trying to think of some way to keep the redundancy down and I did not succeed in that. So that is my meta analysis for the day. So Jonathon Tanner, first question that I'm going to post to you to get the ball rolling is for you to tell us what you do and what are you up to these days.
Jonathon Tanner: Yeah, sure. So I'm the CEO and co-founder of a business called social media college and we're based out of Sydney, Australia. And we are exactly that, whereas school that educates people on how to use social media marketing to grow their business. And we've been around now for about six or seven years. So we've been in the market for quite some time.
And since then, we've really kind of expanded all of the different courses that we offer and really kind of expanded who it is that we teach. And some of the courses, a lot of the courses are delivered through our partner, universities and colleges, but also we do a ton of stuff direct to students as well.
Joseph: I'm gonna make sure I put a note for that as well. It just to follow up on the relationships between you know, your school which I'm assuming it's a college school. And then the relationship with the other universities, that's a fascinating aspect in of itself. But the first thing that sticks out to me is that this is really the first formal qualification anybody, anywhere in the world can get a degree in social media that am I getting that right?
Jonathon Tanner: Yeah. So, well, that's I guess the first product is we call them now because we have a pretty wide sweep, but . The first, yeah, the first course that we developed was the diploma of social media marketing.
So in Australia, What they allow private companies to do is actually go on a credit courses in new and emerging areas that the government itself is not yet covering. And because of the rate of change that's occurring in the economy, you know, we identified that social media in particular was under addressed.
And so we went and we accredited the diploma of social media marketing, and it sort of operates a little bit like a patent. It's a five-year patent, it's a rolling five-year patent. So every five years we need to go and resubmit to the government to get reaccredited, which we just recently did. And with that particular course, the diploma.
Yeah, it was, you know, the first and only formal qualification in social media marketing in Australia. And at the time that we first accredited, we haven't done the analysis for a while. The time that we first accredited, we couldn't actually find any other formal qualification anywhere in the world that did the same.
Um, so yeah, it was really, really exciting to, I guess, be at the forefront of the industry and, you know, back then it was about convincing people, why they should be on social media, why that, why it's such a great place to market and advertise their business. Nowadays, you know, things have changed. Of course people understand the power of social media and why it's such a critical part of any media plan. And you know, now it's really about making sure that we keep the course content as up to date as possible, which is a huge challenge for us given the rate of change that there is. But yeah, so with that particular course, the diploma, that's the one. We in most cases, we go and partner with colleges, they're called registered training organizations here in Australia colleges, essentially.
And some of those colleges are feeder colleges into universities as well, which is really, really exciting to work with some of the universities. And the way that works is, we take, we provide them with the course, but we give it it's we sort of call it like a turnkey solution. You know, typically some of the more established colleges out there they're just not great at innovation.
They're also, you know, why they are. And look, they admit it as well. You know, they're the first ones to admit it. And so we come in, we give them this, you know, solution that really is, it makes it really, really easy to deliver this course. And then we support them with sales and marketing as well.
And it's a business model that's really resonated with all of our partners. And then over time what's happened is we've now started expanding into short courses. So non-accredited courses more focused on particular topic areas like LinkedIn marketing or Facebook advertising or Instagram marketing, whatever it is.
And now what we're finding is that's a lot of those partners now are, are adopting those courses as well. So yeah, it's been in the past.
Joseph: Yeah, there was definitely a distinction there that I wanted to make sure that I got, which was whether all of the services or that I see another website were all commensurate with the diploma or the diploma was a separate thing.
And then you can take all the additional courses. So that's one thing I wanted to clear up and make sure it's also fair for my audience as well. And then in the midst of that, you know, the journey of getting this accredited was also something that, you know, you're describing.
And I guess I was imagining that there were as much more of an adventure to it, where there was an area where you have to really prove and validate that this course has enough value and enough impact in not, you know, in society and business and culturally to raise itself to the point of credit accreditation.
So what was your pitch when you were describing this and you know, what information were you using? What data did you have on hand to say, look, this is something that needs to have the accreditation for it?
Jonathon Tanner: Yeah. I probably massively over simplified the process that we had to go through the first time around.
And it was that, you know, it was looking at as many different data points as we possibly could to try and justify why we felt that there was a need for a formal qualification in this area. So at the time it was going back a few years at the time, you know, we were looking at, you know, growth of revenue, even if some of the social media platforms to say, hey, look at how much money is pouring into the ad platforms of these guys, but also growth in number of users, time spent on social media as well, engagement levels, et cetera.
And so we, you know, we had to work really, really hard to demonstrate to the Australian government, why there was a need for this formal qualification. Second time round, all we had to do was put the enrollment data in front of them. I think now we're up to something like 5,000 enrollments in the diploma overall, which is incredible number.
When you think about, you know, 5,000 people that we've been able to impact with this, just with that qualification, let alone some of the other short courses that we have. And I think when the second time round, when they saw the volume and the demand that there was for this particular area, I think it was a bit of a no brainer to re accredit us the second.
Joseph: Yeah. I think one thing that comes to mind is the, you know, the stigma attached to what one might consider to be a social media user. Obviously, you know, millennials, pre millennials, post millennials, for one, and I think social, beyond that, I think social media for a long time, it doesn't really have it anymore, but for a long time, it did have an insider's club feel to it.
Like the only people on Twitter was, you know, insular group same, same would go for well, Tumblr not so much. For me, Twitter was really the one that sticks out. But that is just not the case at this point. At this point, social media is it's embedded in each person's life is not to the extent of, oh, I'm building a brand and I havemy Twitter routine and I haven't followed was an Instagram, but even something as simple as, you know, grandma was about the cookies that she baked to come up with the most pedestrian analogy that I can, it's all over. It's hard to imagine anywhere that has escaped that that does not also escaped the digital world altogether.
Jonathon Tanner: Absolutely. I mean, I think you've only got to look at the usage statistics. I think we're now it's over a third of the world's population is now an active social media user. You know, they're using it actively every, every single week. And you know, the numbers just keep climbing Facebook numbers, just keep climbing.
If you look at the baby boomers, you know, that generation they're the most fastest growing and most active on that. So it's certainly has gone mainstream. We're now looking at penetration into all age demographics, and I think most people understand now. It's here to stay. It's not going anywhere. And if people are spending a bunch of their time on social media, then obviously it's a good place for brands to, to be active and have a really, really big.
Joseph: So the other thing that I made a note of earlier was just about, you know, working with other schools. So from the perspective of a student and regardless of what I'm enrolled in, I mean, there's different degrees of how I think relevant social media is, you know, I'm just gonna take a shot in the dark and say, somebody who's focused on, you know, engineering probably isn't on social media, as much as maybe somebody who's, you know, in athletics or really anything more, more public facing.
So all of that aside, how does a person, you know, discover the program and, you know, and sign up for that and what are the, what do they get out of it while also balancing their own course load?
Jonathon Tanner: So I like to think about the education market in two ways, and it's a really simple model, but it kind of makes sense that there's a proportion of the market out there who undertakes a study to signal to a prospective employer, that they have a certain skillset and that they, therefore, you know, worthy of a particular job.
So the diploma product in particular is focused on those people that are, are looking for either a career change or they're looking to do. Kickstart their career, because in getting that piece of paper, you know, that formal qualification, it's a signal to employers that they are equipped to do the job well on the other side, you know, and, and really this is the big trend that we've seen in the education market over the last two or three years, is this kind of move away, actually move away from formal qualifications for a lot of people that traditionally would do them towards what we call short courses.
Right. And we short courses, unlike formal qualifications, which are about signaling short courses are about skills, right? So you've got signal versus skills. Skills is like, look, I don't know, the piece of paper, you know, what I really, really need is rapid up-skilling, you know, the, again, I already flagged this, you know, we're saying just this incredible amount of change in the economy, and it's so rapid that people just don't have time.
And one of the challenges of the diploma product is it's a nine to 12 month course. And, you know, we are our best-selling, non award program, short courses is called the social media marketing intensive. And what we really did is we kind of compressed the diploma into this nine week program and we delivered it, delivered it, you know, very differently.
We do, you know, for four and a half hours of pre-recorded video content. And then this live session on zoom with all the other students in the intake, we put them into WhatsApp and they're doing activities together. So this concept of social learning and accountability, and it's been able to achieve really, really high completion rates, unlike other online self-paced courses, which have around, you know, sub 10% is one of those things where people really want change.
You know, it's education is often one of those things that you keep trying to get to at the end of the day, and you never ended up getting there. And that's why, you know,, the first generator we call it kind of online education. 1.0 was really about this online self-paced courses where you, you know, you come in and it's a little bit lonely, you know, it's up to you, you kind of in there, it's just you and the computer screen, and you've got to work through the content at your own pace.
We kind of do things, you know, quite differently in that regard, but yeah, there's definitely kind of two parts of the market. You know, there's the skills, which is like, teach me as quickly as you can, but without compromising on content, you know, what you need to learn. And then there's the signal side of the market. That's the best way to, I guess, describe it.
How they stay on top of the trends and continuously improve the courses
Joseph: You know, you've touched on, you know, the challenge of how rapidly the industry evolves and how that reflects. What material you want to convey to the students? What I appreciate this is to me, it was something that I appreciated a great deal in college myself too, was that all of my professors, and I don't think there was an exception.
All of my professors were also active participants in the industry. And that I think is a pretty significant benefit to being in these programs to, you know, one day they're a teacher and then someday down the line, they could be a colleague or even a peer. And that to me is a source of inspiration given how quickly things can change in the courses that your school is running. So how are the faculty doing, how are they staying informed and, you know, deciding what alterations to make to the program?
Jonathon Tanner: Yeah. So we traditionally use what we coined as a SME, as subject matter experts. So we would try to partner up with someone who already has a lot of success in a particular area.
Like the guy we're working with, in Australia, He's the number one LinkedIn marketer with some awards that are social media awards that are given out, he's won it last two years. The third time round,. He runs a LinkedIn marketing agency and he has, you know, 20 top tier clients.
So you look at this guy and you go, why he's at the top of his game and whatever he's doing, we need to kind of tap into his brain and work it out and get it, get it on paper and, you know, get it into a course. Right. And you know, there's the contents. One thing, I mean, we like to think about that as the meal, right?
So the content is the meal, but when you go into a restaurant, it's not just the meal that you think about to assess whether or not you enjoyed the restaurant, it's the whole dining experience, right? It's the grading that you get when you first come to the door, it's the smells, it's the music playing, it's the lighting, you know, it's this customer service, right?
So there's a lot more that goes into a course beyond just the content that's in there. There's, there's the whole experience with it. And a lot of it, you know, is kind of tapping into that research around what, the way in which you can deliver a course to maximize output and maximize kind of mental retention because and a lot of that is quite tactical in nature.
You know,there's certain things that like, just getting people into the habit of, if they're watching a, of course video to write notes, right? And so the research is clear that when you write things down, then you mentioned retention, skyrockets. Similarly, we try and get people to do, we have a whole bunch of let's talk activities where they have to discuss what they've just learned or do some type of activity.
Let's do it. Right? So we, we have different kind of points at which we jump in and say, okay, it's time to actually apply the learning again. You know, you mentioned the attention will skyrocket. So, so I think when it comes to keeping these courses updated,there's the element of keeping the social media assets, social media content updated, but then there's also making sure that you're constantly looking at all the trends that are occurring in learning design to make sure that the courses are updated in that regard as well. What's happening I think interestingly as we've evolved in the businesses got bigger and the teams got larger and, you know, I've had a lot of cases. I was, I was always the person, you know, doing a lot of the courses, myself being that social media expert, I had to kind of gradually step back from that and, you know, push a lot of that onto the team so I can, you know, manage the growth of the business.
More and more now we're actually bringing that expertise in house. You know, we've identified that, you know, we actually are best placed to do a lot of that desk research ourselves, and also learn from the experiences of our students. So that's always a really, really big thing, you know, when you're getting. We now do a lot of coaching with our social media marketing intensive program. And there's a daily group coaching calls, you know, when someone enrolls, they get coaching for a full year walk so that we help them with implementation and you learn like you learn what challenges they're facing. And we're like, okay, well, we need to add, in course, content that helps people to address that particular challenge.
Or we need a template or we need a checklist, or we need a calculator. You know, we need some type of tool that assists them with the challenges advising you and you pick up these trends. Right? So that's, I guess one of the advantages that we've had from being. SMEs still have a role. Like we still want to work with people and tap into it, but there's so much more to it.
Now there's a desk research and unfortunately we're in a space where. You know, you've got so many softwares, social media softwares that are just so heavily do off on venture capital, that the content that they're creating is amazing. But you know, part of that it's quite piecemeal and a lot of people will come to us and say like, you know, I subscribe to this blog and this blog and this blog and, you know, there's, the content is great, but I still can't work out what I need, what do I need to do in my particular business size and my particular industry and so forth.
So a lot of that is kind of looking at the research that gets published also really following some of the content that the social media platforms are doing. You know, Facebook's got Facebook blueprint, which is great. They've got the creators account on Instagram. Adam Maseri is the head of Instagram. He publishes a lot of great content, you know, his Instagram profile.
So it's just knowing for each of the different social media platforms. What, you know, what are they publishing? What content are they creating and putting out and making sure that that finds its way into the hands of the students that study.
Joseph: And then a couple of things that suck out a chief among them is also, I think, given the material that you teach, there's you know, a heightened dependence on its efficacy because you also use it to promote your business.
I keep coming back to engineering just because, well, I have a friend who's an engineer. And so, you know, there's that, but I always, it's always, it's fun. It's fun to me to compare and contrast, you know,, different courses and the dependency that they have on their own, on the survival of their course, and based on the material they're teaching, you know, and you don't want good engineers to come out of the engineering program, but engineering is, you know, is they're using word of mouth, they're using a completely different skillset in order to promote their program. Obviously being good engineers makes it. Just to show all my understanding of it. My goodness. I should have picked something in the arts to make a comparison. Anyways.
So I'd like to hear your commentary on, you know, your own need to use what you're teaching for the good of your own of your own business to, to show that not only can we teach this, we also practice what we preach. And I think in your case, you have to.
Jonathon Tanner: Yeah. It's, it's definitely something. We are active on social media, or if we are investing in paid social media, advertising formats, if we are actively emailing to our database, if we are doing all of those things that we promote in our course, then of course, that is going to make us a better educator, but it's not necessarily essential.
Right? So if you look at, and part of, I think the evolution of our businesses realizing that the social media game has changed that the old days where you used to have as many social media logos, as you possibly could on the bottom of your website is no longer kind of really relevant. What we preach really is that you want to choose one or two platforms and nail those and get as much efficacy as you can out of them.
As opposed to spreading yourself too thinly across lots of platforms. And if I look at the evolution of our business, you know, we started really, really aggressively on Instagram back in the day when you could actually get some pretty good results from you, you know, using it organically. But over time we've actually transitioned more towards paid advertising formats and that's part of the process that every business goes through from startup to growth to scale is that, you know, over time you want to actually start adopting the paid advertising formats and rely less on organic or organic changes. You know, organic becomes about more about branding and conversion and less about lead generation or direct, you know, driving of traffic.
And that's kind of the phase that we're in, but, you know, a lot of our students are in that startup or scale phase, startup or growth phase. And for them, you know, they don't have a budget to invest in paid ads. And so for them, they have to use organic to so therefore,you know, generate the traffic in the leads that they need to.
And one of the key personas that we work with, one of the key, you know, types of students that we have are social media agencies or social media freelances. And for them, you know, a common mistake that we see is that they think that, okay, I'm going out there and I'm helping say e-commerce businesses with their Instagram organic marketing, for example.
And therefore they think because they're providing their clients with help on Instagram, organic that therefore they need to promote their own business using. Instagram organic. And I'm like, no, like don't do that because you're going to get judged on like how you, you're a B2B business. You're trying to target other business owners and you should be on LinkedIn.
And that's where all your focus should be is prospecting and creating content on LinkedIn. And the percentage of people that actually post content to LinkedIn is quite low. So as a B2B business, you can get amazing organic traction on LinkedIn. You don't need to be on Instagram. They're like, oh, but won't, they want to look at my Instagram account to demonstrate my expertise.
And I'm like, show them one of your client's accounts. Like show them, you know, show them your expertise to prospective clients on one of your existing clients, because they're in the same industry. And you know, that you'll be able to kind of demonstrate your expertise in that particular way. So, yeah, I think just because coming back to your original question, just because, you know, with we are social media college. I sort of say to the team, I don't think we need to have this ridiculously large presence across all the different social media platforms. I remember for us, it's all about, it's all about YouTube. You know, YouTube and email marketing really for us is just a huge focus area.
And we're getting some incredible results out of that. And also out of SEO, you know, which is outside of social media, we're in a fortunate position now where we can invest a lot into SEO by that that's taken us, you know, two or three years to get there. And then of course, you know, you've got the paid Facebook ads, which are a staple in the budget.
Joseph: I consider myself, a fundamentals, a person, a lot of this comes from my competitive game experience. Because what you find in games is that they get changed a lot by the developers. A certain ability is too powerful, the need to bring things in line. And what that does is you have this, this meta to the game where mastery of it is, is ever-changing and evolving. And I actually find that kinda frustrating. If I would always say, if somebody were to make chess today, they would have to undergo changes because David was at the queen is do powerful. With the less something changes, the more you can fixate on the fundamentals. So like we were saying you know, with gardening, you know, what are the fundamentals of gardening?
Well, you know, you've got to understand soil, understand weather, understand tools, and then you specialize into the kind of flowers or plants or crops or whatever it is that you want to do. But with you and your program, have you gotten to the point where you can assess or surmise, what are the fundamentals to this, or are even your roots and your foundations still up for, you know, for a routine changing?
Jonathon Tanner: We talked a lot about principles and platforms, principles, and platforms, and that's a really, really nice kind of framework. I think for most of our students to wrap their heads around, which is, hey, there's a bunch of stuff that you need to do that. Applies to any platform and that's going to be things like, you know, strategy, it's going to be things like content creation. It's going to be things like, you know, what's the post-click experience from social through to your website, you know, thinking through things like that, you know, using lead magnets, et cetera, et cetera.
Right? So there's a bunch of principles that it doesn't really matter what course you're delivering, that they kind of need to understand and then where all of the change comes in is in the platforms. You know, that's where, you know, you have this kind of mixture. If you don't have a good strategy, I think you really gonna struggle on social media, right?
So you've got to define that strategy, but then the tactical implementation of that can, can change and it can change, you know, in the space of months, you know, depending on what they decide to do with the algorithm, the challenge is that they just tell you, right? So they'll make these changes.
They provide more and more. They're providing hints. There's a bunch of accounts. And I mentioned, Maseri, you know, if anyone out there, who's an Instagram marketer, jump on and follow Adam Maseri on Instagram, he's the head of Instagram. And they use his account to provide a lot of guidance. And a lot of, you know, do this kind of myths and legends type stuff, where he clears up a lot of rumors that circulate about how the algorithm was.
And so, you know, like for example, the other value is talking about hashtags. A lot of people use hashtags in the first comment and he actually said, no, don't do that. Like put them in the actual caption as well. That kind of, that sort of stuff is really, really great. They provide guidance on, on how their algorithms work, but they don't tell you exactly.
And the reason they don't tell you exactly is because if they did everyone would copy it. Right. So I think, I think what if you're going to use social media to grow your business, I think you, you committing to lifelong learning, you know, you're committing to, yes, come in, learn the fundamentals, learn the core principles, but then, you know, come out the other side of one of our courses, you ready, you attack, but you got to understand that things might change and they might change quite quickly.
And so you've got to make sure you're committed to keeping abreast of whatever the changes are.
What to expect after you finish the courses
Joseph: I think that evidence off is a core fundamental as well is, you know, conditioning people to observe changes, being able to adapt to them. I mean, you know, that should be a fundamental in many schools, but well, as we were discussing it, it's actually not the case, depending on how ingrained and how rooted things are. We both did a plant plan without realizing it. Cause you said evergreen, the gardening, and then I said rooted. Okay.
Anyways, we're pretty close to, to hitting an hour and a, and I have to say the, certainly, uh, some, some of the things on the mind,one thing I wanted to make sure I did, just in case, you know, I gotta let you go is I did want to hear a case study of one of your students.
Cause I think for a lot of people, you know, I think it would just be helpful to hear, you know, exactly happens to somebody who in particular, who's coming to the program, you know, what happens to them on their way out? I mean, you know, there's people that they come into to come back to study as well, continuing the learning, but it was, yeah. I would love to hear a case study.
Jonathon Tanner: Yeah. I mean, I'll give you three and they kind of talk to the different cohorts of students that we have first is that free social media, freelancer, or agency owner. We had the, this is very, very recent. And we've got a ton of them up on our website.
If anyone wants to go and have a look at some of them. But very recently, this lady named Claire, she came to us. And one of the key things we preach is like, you need to focus on a particular niche, right? So the niche for social media service providers is typically a combination of targeting and industry and targeting once one type of service like Facebook ads or LinkedIn, organic or YouTube organic or whatever it is.
Right. So try and narrow what you do, because it's less competitive. You can make more of a name for yourself and charge a premium over and above what everyone else is charging. Right? So she came in and she, I think she works in the hotel industry or something along those lines. And she came to me and we have these kind of mental calls, one-on-one mental calls.
And she said, look, I'm thinking about doing, you know, Instagram, organic for head brands. And I said, look, I actually, you know, as a management consultant, I actually worked on a transaction years ago in the pet industry. And it's huge, right. It's a massive market. And I was like, wow, that's a really good nation.
I think there's a lot of pet, big pet brands out there that could afford to pay you a good, good amount of a good phase per month. And I said, what experience do you have in repetitive strain? And she said, I have none. And she goes, I just love dogs. And I'm like, okay. And then I was like, look, you know, I think it was the hotel industry.
I said, look, tell me about that. She's like, yeah, I worked in it for 20 years and blah, blah, blah. And she went through it all. And I could just tell that, like, there was just something there. She just wasn't, she, she she'd left that industry. And I said, as I was kind of pushing it towards her, I said, look, you've got so much experience that you got to understand you're going into an industry.
You don't know anything about. Forget social media. You're going to learn, need to learn that industry. You gonna need to learn the competitive dynamics, the pricing, et cetera, related to that industry. But I can tell she just, wasn't passionate about the, I think it was the hotel industry anymore.
And so, anyway, funnily enough, it's one of those kind of serendipitous things. Someone, one of her friend approached her and said, she'd put herself out there that she was doing the social media course on LinkedIn and approached her. And she was actually from the pet industry. Right? Talk about manifesting what you want.
And anyways, she managed to sign up this client while she was doing the course on, on two K per month for 12 months. Right. As the initial terms. So she already got five times. In the social media marketing intensive program while studying the course, she got out of the course and like two weeks later, she's not his second client.
And that's kind of our model, you know, five clients, two K per month. That's kind of your initial starting point to get your agency off the ground. And then that's the point at which you go, yeah, I'm kind of hitting that 10K per month. Mark. What's next? Do I want to grow into a larger agency or am I happy with what I've got with the selection of clients that I have?
And, and so she set up a second one. So, I mean, she's looking at like 10 X on our investment in our program. Like three weeks after graduated from it, you know, that that's amazed, like the best case that I can give you another guy I'll never forget his, his name was Adam. And he came into our course and at the time we weren't actually teaching messenger at all, came through the intensive program and then went to, got to job as like a messenger marketing specialist.
And I was like, huh, like, okay, well, we didn't teach him, but we're like we mentioned earlier, we're not, we didn't go too deep on, on messenger. And, and he was like, no, look, you know, what you did is you provided this, this injection of confidence and structure so that I could go and talk about, you know, they weren't looking for someone, they were looking for someone at an entry level, that don't necessarily.
You know, once someone who understands all the intricacies of, of automated messenger marketing, what they were looking for was someone that could talk the talk and understand the social media marketing industry. And so he's got this job and now he's one of the top messenger marketing, you know, people in the country.
And we chat all the time. He's lovely guy. So that look, there's more, there's more, you can jump on my YouTube, but a couple, couple of examples of, of great outcomes for our students. It's, it's fantastic to hear.
Joseph: And it's especially, you know, encouraging to hear that things really, it took off for that lady.
You see, you said it was three weeks. Yeah. That's not, that's not too bad at all.
Jonathon Tanner: I mean, you know, these are the ones where we actually put tags on them, like one to watch, you know, and then we like to get in contact with them 12 months later and hear about all this there's there's so many we've lost count.
Yeah. It's, it's great. You know, and education is this wonderful thing and people who work in education, it's just kind of, you get this little warm, fuzzy feeling because it tends to be, you know, an investment that people make or a commitment that people make the puts their whole lives off on this. You know, it's like a fork in the road puts their life in a whole new direction.
And when it, you know, when that, when that new direction turns out to be something that's really, really positive. You know, has a improvement in their life.\ When you hear those stories, it, yes. It's the most rewarding.