Leo Cousineau - Adapting Your Work And Content As a Youtuber And Entrepreneur

Leo Cousineau - Adapting Your Work And Content As a Youtuber And Entrepreneur
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Leo Cousineau, is a Youtuber and an Entrepreneur. He is the CEO of prettypawsusa.com, and SouljaEssentials.

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Leo Cousineau: [00:00:00] I think it really started with being in the gaming community young, uh, seeing people grow and, uh, segway into doing huge things on YouTube and being able to see it all like having the internet. Everything's free, everything's in front of us. So it's kind of really like, yeah that played,  that played the biggest role on all of that mindset and vision of what I wanted in life and how to achieve it.

Joseph: [00:00:32] You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kinds of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state-of-the-art research. Your time is valuable, so let's go. 

It is great to see what my guest Leo Cousineau has pulled off already, demonstrating an inspiring work ethic and drive. While a lot of our guests turn to YouTube as a way to grow their platform as ecom influencers, what makes Leo distinct is how long he's been an active youtuber prior to jumping into this industry. I observed that being a prolific video content creator is a great means to instill consistency since one becomes responsible to an audience. So even if you haven't made it yet, it wouldn't be such a bad idea to set one up for yourself anyways. 

Leo Cousineau, it is good to have a here on Ecomonics. How you doing today? How you feeling? And did I get the name right? Cause I didn't have that much time to practice. 

Leo Cousineau: [00:01:37] You nailed it. Yeah. Thank you. Yeah. Thanks for having me, man. I'm having a good day today. You know, just been working, doing the daily grind in everything and yeah. Again, thanks for having me on the podcast.

Joseph: [00:01:50] Thanks for being here. And it's, it's, it's going to be great to hear as much of your story as we can get to. And I believe you, when you say you're having a good day, because I've seen some of what you're up to. I see like some of the Instagram stuff I'm like that house, that staircase. Oh my gosh. Uh, so we're, we're looking for some inspiration today.

A lot of our listeners, you know, maybe they're like one episode is all they need just like to take that plunge just to get to the next step. So maybe today we'll do it. Maybe tomorrow we'll do it. Who knows what we're going to do our best. All right. So let's warm up. Let's warm us up with the question of all questions, which is who you are and what do you do?

Leo Cousineau: [00:02:27] My name is Leo Cousineau. I'm, I just turned 20 years old, a couple of weeks ago. And, uh, really right now I'm fully occupied with outsourcing or Shopify dropshipping, as you guys may know it and, uh, really changed my life for the better, uh, you know, it's, it was kind of the decision to go school and be somewhere I didn't want to be, or to, you know, work my tail off and make, make things happen to where I could live a life I wanted to live and make, build connections and network and yeah. I mean, this is really who I am. I mean, I just start my computer all day, usually making videos or doing a bunch of drop shipping crap. So I'm filling orders and it's about it, man. 

Joseph: [00:03:11] Yeah. You are unique in that. A lot of the people that I've talked to who have YouTube, a lot of the people in this space, in the e-commerce space, they, they, they get their, they get their Moolah and they want to give back to the community and they want to forge a community, community of their own as well.

And so they start a YouTube channel. And they, and they reveal some of their secrets, but not all of them. And they take it from there. Um, I went through your YouTube page and you're, you're, you're, you're working the dropshipping, in the e-commerce space is recent, but there's a lot of content prior to that, that is on, you know, in meshed in the, you know, the YouTube, community.

Leo Cousineau: [00:03:50] It's pretty messy. 

Joseph: [00:03:52] It's, uh, it's interesting. Cause you know, you go back and you look at like your, your, your content and it tells a lot of your life story about, you know, what you were up to, uh, sharing little bits and pieces, you know, how you wanted to convey yourself to others. So that's where I want to start is you know, you're, you're making YouTube content and you're growing a, you growing a follower base. You know hi to, you know, the 35,000 subscribers you have. How, how were you all doing? And, and, and I guess it just pivoted, so like how much was your, your YouTube career or your, you know, your work in YouTube influencing what you were doing? Um, did that seem like the prospect that was going to get you out of school and get you a steer, to steer clear of the nine to five? 

Leo Cousineau: [00:04:34] So, at first I was like, I was kind of thinking on it, but, you know, YouTube, it's not like really reliable and I don't really want to bet on getting a certain amount of views.

I'd rather just do it as a passion and kind of enjoy it. But my goal with YouTube is really to provide value and kind of do things that no one else really talks about. And one of the things I talked about a lot is Facebook ads. I've, I mean, I've spent as of right now, about half a million dollars on Facebook ads and, you know, using that knowledge, I try to give my best of, you know, what people haven't really hit before and kind of go on on it.

And, um, really just, yeah, the YouTube I've always been really highly motivated and I've always just been striving to do, to do well. So with YouTube, yeah. I was always uploaded and constantly trying to grow that, but it took a year off or so, and, uh, just yeah, start a business and really try to make things work. So.

Joseph: [00:05:28] And the other part of it too, that I would also want to know is, you know, what prospect did you have while you were going through school? Like, what did, what did you think you were working towards?

Leo Cousineau: [00:05:37] Right. So I really didn't think I was working towards anything. Uh, truthfully I've kind of just always known, like, there's no way I'm going to like work for anyone else, like in the end of this.

And like, it's kinda, it was kind of a good thing to kill time, but then I realized if I were to pursue college, it would literally hour by hour be a waste of my time. So I had to weigh that out. It's kind of that type of way to prove to my parents and to really make it work. Uh, it was hard, but. You know, a few good months under your belt and you're chilling.

So I, I, I've always been striving for, you know, the higher and reaching goals and accomplishing. So, um, yeah, I mean. 

Joseph: [00:06:17] It's all good. I always just,  uh, I'm I'm polite, right. So I always try to make sure. You can get to trail off for a second air. It's all good. Just, uh, get a little bit. 

Leo Cousineau: [00:06:26] Yeah. And I don't want to like trail off into some nonsense.

I always end up talking about nonsense, even on YouTube. 

Joseph: [00:06:32] I'm a pro nonsense. I'm a pro rambling guy, because I think when you give people a chance to just kind of like let their brain go, um, with some parameters, because we know we are recording this for content. You never know what somebody might on neuro. Sometimes it just gives people a chance to kind of like, you know, dig within themselves just to see what they come up with. And if, and if that's, as far as you can dig for now, don't worry. I got a shovel. 

Leo Cousineau: [00:06:54] I love this, honestly, like I've, I've never got to like really just talk about it. Like. And now I really love how this is going and everything.

So it's cute. Let's keep it. 

Joseph: [00:07:03] Yeah. I mean, it's, it's what I'm here for. So here's one thing that I like to talk about. Um, I'm, I'm 31 years old. Uh, I hesitate to upgrade past 720P because the higher the resolution, the more the gray, the grays become visible. And for the record, I actually take break. Yeah.

Leo Cousineau: [00:07:17] You're looking at him. You're looking beautiful, man. You're looking beautiful.

Joseph: [00:07:20] I can't see you right now, a little behind the scenes, but just.

Leo Cousineau: [00:07:23] So sorry, but you'll see it in editing and I'm waving to you if you're doing well, man. Yeah. 

Joseph: [00:07:28] Yeah. You're not so bad yourself by the way. Um, but I'm, I got 11 years on you and that's the only numerical advantage that I have.

Like all the, all the, any other metric by far, you've got higher numbers than I do. And I, even at my position, I find that inspiring because it reminds me that, you know, when I, when I was at that point, I, I didn't have, I mean, I had, like, I had a view of what I wanted to do, but it really didn't feel like I had the means.

Um, so I think for a lot of people who are within your age bracket, a little bit younger, a little bit older, what this does is it gives people the opportunity to then find their means. You know, and everybody that I talked to make it happen, everybody that I talk to, they don't. Most of them, don't really stick to drop shipping for like forever.

They always end up wanting to do something else. Do an agency do, do, do their own brand. Um, maybe they, they, I I've yet to meet somebody who likes straight up exited e-commerce, but I guess they're not really in the industry and they're not really no how to, how to find them, but it really opens up the pathway for people to want to go do whatever it is they want.

So that I think is an interesting question. I'd love to pose to you is like, you know, what do you want to do? What, uh, what, what businesses do you want to run? Where, where would you like to see your, your empire evolve into?

Leo Cousineau: [00:08:45] So like as someone who, I mean, I'm, I like to optimize everything from my time to my money, to my ads.

Like I love to just optimize and, um, you know, once you have money, you can always use money to make more money. And that's kind of like the vibe I've been working off of, but, um, you know, just, just looking at what's next. I mean, is it Bitcoin? Do I put some money there? Do I put some money here? Um, stocks, you know, and just, you know, investing into maybe a fulfillment center to where you're getting cut of people's orders or, I mean, what I have, I have three brands right now.

I'm not, I mean, I have one store that drops ships from China. Otherwise it's just 3PLs in LA that are just customizing my products and shipping them out. But, uh, you know, it, it's kind of just always evolving and I'm always in a challenge with myself. I like to say, and I'm always trying to get more and more things done per day.

And I really think that's the thing. It's kind of all like a mindset, really, in my opinion, to where, you know, it's, what is next, it's what.

Joseph: [00:09:50] Do you feel like you, you fell into that mindset or was that something that you had to work towards as well? 

Leo Cousineau: [00:09:54] Uh, honestly I feel like I've, I've I have fallen into it. I, I really have my whole life looked up.

I think it really started with being in the gaming community young, uh, seeing people grow and, uh, segway into doing huge things on YouTube and, you know, faze for example, um, or, you know, people like that. And, you know, it's really been an awesome, like being able to see it all, like having the internet. Everything's free, everything's in front of us.

So it's kind of really like, yeah, that, that place that played the biggest role on all of that mindset and vision of what I wanted in life and how to achieve it cause you know, drop shipping or things like it's, it's just, it's a way to, you know, get some means to where you're able to use that, to accomplish your goals and things like that.

And I mean, I'm, I am passionate about it, but there's also other things I'm passionate about, you know, life keeps going. So always trying to challenge myself and keep going. 

Joseph: [00:10:54] I want to ask you about your, your business. Um, the one where you're drop shipping from China. And now I record, I, I understand that this is, uh, it comes down to how much you're willing to reveal.

Uh, I did see one of your videos. You know, you, you have a certain degree of openness to you. You definitely want people to know, uh, as much as you're willing to tell them, but there's always, I feel like there's always going to be like something that's kept, um, a secret. So it's up to you how you want to approach it.

That's what I mean. So the position that I'm in right now is, you know, after what, 75 interviews I've done so far, I am more than inspired to do this as well. In fact, it's actually my job to also do my own store because I need to be able to prove to the listeners, to myself, to my boss, that if I'm observing all this information, that I can apply it because we have to live by our, uh, live by our word, the store that I'm running right now.

It's a very niche product. Uh, it it's those drawers that you stick to underneath the desk. Um, my, I got a friend of mine. He ordered them is it was two months ago that he, no, sorry, not two months. About a month and a half ago, he ordered them. I gave him like a discount, just like, just order for free. I'll take the cost.

I just need you to experience what it's like to be a customer. Right. He, he got it yesterday. Oh, wow. Forever for him to get these. Um, so I, uh, or a couple of recordings ago, I met, uh, yakkyofy they're an Italian based drop shipping company. Um, they, they do the, the, the middle of people work and I was really happy about, about that.

I was being an Italian too. It's like, yeah, I got us has got to support my fellow paisanos so I'm working with them right now to try to reduce some of the shipping time. But I want to hear about some of the challenges you're facing, uh, drop shipping from China and like dealing with delivery times as specific I think is something I wouldn't really want to hear more about.

So just tell me about the, you know, the origin of the, just tell me everything really. 

Leo Cousineau: [00:12:46] Yeah. So, um, quite an easy fix, uh, dealing with Chinese delivery. There's a few logistics company called, uh, SF express and yun another one starts with like a yun, I don't use it, but really just messaging your supplier.

There's, I mean with that company, the only reason I'm running it still is because the margins are too good. They really are to where I can give it up. It's kind of just clockwork. I've been running that same website for over a year now it's consistent. Really the only thing I'm hiding it, I would have to hide, uh, would be the product and the ad set targeting on Facebook ads.

But yeah, so you're able to actually get in contact with these suppliers on Ali and, uh, build connections, build a measure, personal agents. And really, if you can provide the sales, like thank you. I mean, like if you're going at least 300 orders a day, you know, you're really pushing your ad spend up and you're going for it.

And yeah, maybe you have longer shipping time at first, but you really, once you are able to build that trust with your supplier and, um, you know, you have the winning product, you have everything going for you. It's quite easy to start contacting them and getting into a quick contact to where they're getting right back at you.

And. Um, you know, what can, what prices could you do per country on this, uh, logistics company? And, you know, that's really one of the only reasons I'm still writing that storage because my supplier is so good and he's able to, you know, give me the best prices per country to what, to, you know, it's even looking out with Facebook ads, you know, what country is costing more money to create that conversion from.

So that way I'm able to price it out to where I'm making sure I'm always making money. Um, a lot of the time, you know, with those long shipping times, it's a really beginner kind of like you gotta get past that because no businesses sustainable, uh, Really moving with that for more than a month or two. I mean, everything will fall apart.

The Facebook ad, uh, the Facebook page, uh, score, uh, you know, the charge backs, everything. It just leads to fucking, Oh, sorry. Okay. I started with like. 

Joseph: [00:14:57] Uh, I think we're about eight so far throughout the whole series, so we're not like anti profanity or anything like that. I just, I also, uh, yeah, I don't worry about it.

Don't worry about that. 

Leo Cousineau: [00:15:08] Leads to some problems that's, that's what I meant to say. So yeah, it's just really scared after those suppliers and, uh, trying to build real business connections. Cause, uh, you know, the business model is AliExpress, Shopify, but there are people behind it like you and me and you and I, and the suppliers, you know, there are people and you know, a good business is good business.

Always make sure to connect with these people and get the best for you. 

Joseph: [00:15:33] I think that's a great point, especially when you look at AliExpress, uh, one thing that didn't click into me until maybe a couple of weeks ago as an AliExpress is it's certainly arbitrage. Even they are the ones that are getting it from other wholesalers.

So you wanted to go with the red, to the wholesalers, you've got to go to Alibaba. And then, then from there you go to tau and it all depends on how good your Chinese is. And, and, and it's true is that, you know, these are people and these are people that are trying to get their products going. And they, I think most of them at this point, understand that the reason why they're selling on AliExpress in addition to the individual consumers, they want to work with, uh, other sellers as well.

Um, because there, there is something that at margins that we look at the margins and we think, Oh, or it's something that our price is. We look at that and go, okay, this is the, the cost of it, but this is now how I'm able to two X or three X. It, um, for instance, these gloves that, uh, the, the audience can look at, if they're looking at their video and they're not like.

I dunno, immerse in a raid boss or something like that. I pay 20 bucks for these when I was, when they were marketed to me, but then I being much more informed than the average person getting to do those show, found these gloves, uh, on ad express and was able to buy $20 worth. So I bought one from me, one from my girlfriend, and then I have a backup.

Uh, so, you know, Christmas is sorted out put it that way. So what I want to know about with, uh, work talking to suppliers is if you had to have any leverage going in, or were you able to, uh, even just without having really sold anything yet, you were able to say, look, you know, I'm trying to, I really believe in this product.

I want to sell it. Um, but in order for me to make any headway, I got to cut down into these shipping times. 

Leo Cousineau: [00:17:14] Right. Um, yeah. So I mean, that connection goes back over a good years and ting lines when supply, but, uh, yeah, I mean really the way I got is, you know, money talks, if someone's spending thousands a day on their product.

They really want to start getting you way better prices, you know, even half the cost of what is on their AliExpress list. And you can get way better prices, way better shipping times. And they could be, you know, your personal agent sending out tracking and tracking numbers and such. And, um, it really, you know, again, staff's building that connection, but, uh, that's pretty much all I did to get like any leverage.

I never, um, I mean, now if I were to start and build off of a new supplier for a new product, I would totally probably send out 10, 20 messages to all the suppliers. But I mean, I don't know how far it would get, you know, cause I have no previous history with their store. They're not really going off of anything.

And for all they know, I could just be a scammer. So they don't want to really engage into a more lucrative setting of, you know, supplier to dropshipper. 

Joseph: [00:18:20] Right. Well, I, I mean, I guess one thing I, I can see you doing though, is. Letting them know some of your past success. Like a, if you're willing to say, Hey, I've worked with this supplier, I'm moving this product.

Here's some of my results. Uh, and I, and I want to do the same for your product. I, is there something about that I'm missing here because I feel like that would work. 

Leo Cousineau: [00:18:39] Yeah, probably. Yeah. It'd probably work, you know? Yeah. I mean, whatever it takes to, you know, human to human, build that connection, build that trust and, uh, yeah, totally. That would totally work. 

Joseph: [00:18:51] Uh, so there's one other part of this I just want to make sure it's crystal clear in my mind is, you know, you're, you, you start your store up, you know, you're trying to get the first 10 sales. Did you already have a relationship with the supplier at that point or were you just?

Leo Cousineau: [00:19:05] No, so usually, yeah, usually I, at the beginning, I'm not too. I know it doesn't sound good, but I'm not too worried about the supplier. I'm actually worried about creating the conversion. So then I can problem solve and get the product to the customer as cheap as possible and fast as possible. Really. So, you know, And all it really is, is throwing up a CBO with 10 ad sets, splitting interests, and, um, you know, putting like $50 a day ad spend and really just started banking in some sales.

But, you know, at the, at the beginning, you know, you're figuring that part out first. And then how do you get the customers for your site to create that sale? But yeah. Then, then, um, you kind of start seeing, and with those first few orders before you scale, you kind of can funnel out who's the good supplier.

And who's like the guy who takes two or three days to update, uh, tracking information, you know, so yeah, I've really just tested and throwing yourself at it and figuring it out. 

Joseph: [00:20:02] I see. So that was cool. Cause so what, what I'm, what I'm hearing is that you have the orders. Um, and with that, you can talk to the supplier, say, listen, I've got these orders.

All right. Can you, can you work with me to deliver on that? Uh, Oh my goodness. 75 recordings and hours and hours of mentoring session. And that is the first time that has clicked in. Wow. That is really cool. I, I appreciate that one a great deal.

I want to get into Facebook ads cause I know you're a, you're a big fan of doing that. One of the, so what I like to do is I like to extract a video or two from people's a YouTube, just let the listeners know this is a taste of what they can get. If they hit over onto your YouTube channel. One of them is about making Facebook ads.

Uh, indestructable where you are not going to have to worry about these things being taken down. Uh, cause I'll tell you a story. And, uh, for those of you who got your punch cards, this would probably be the third time that I've told this story, uh, seven more and I owe you a coffee. So just let me know podcasts at  dot com.

But, um, my YouTube colleague and I, uh, uh, Connor, uh, were being trained and we set up this store to sell demos, shower heads, where they stick a bunch of like the water's supposed to be pretty cool product. And my account, both of our accounts were banned because. As far as we figured out, we had accidentally linked to people to the, uh, the product landing page and not the website landing page. And apparently that was that's a no-no. And so there's like little details like that, that can, all of a sudden cost us a, an account.

And my account was, uh, was banned by proximity. I didn't do anything. I was just, I was just restricted by osmosis. So there is a lot of chaos out there. So tell me, tell us about how you manage to, uh, derive order from them. 

Leo Cousineau: [00:22:09] So you go back on that. I think what actually might've happened with your ad account is so with Shopify on product landing pages that you can edit the website SEO.

And if the website SEO of that, uh, URL doesn't match the products name. It will ban it. It's so weird. Sometimes called circumventing policies. It's a really weird one, but, uh, yeah, so yeah, just really was setting up really just to come most common problem really is, uh, getting ad accounts, just banned for no reason, you know, Facebook loves to just do it to especially new accounts.

Uh, I can't tell you how many times I've seen it, heard it, but yeah, it was just like a video. I really want to provide as much value to people who are having that problem. It's common. And, you know, with my experience, I've probably been through about 10 good Facebook's with good solid ad spend. And, um, you know, it happens.

It really does. It happens to everyone. You're not a bad person. It's, uh, it's just a bot. So, uh, you know, it was figuring out kind of how it works and. If I can give my 2 cents, why not? You know? 

Joseph: [00:23:14] Yeah. Yeah, for sure. Um, did you, did you want to, uh, give us like a, a little bit of insight into what actually you do to protect your Facebook ads, right?

Leo Cousineau: [00:23:23] Yeah. So there's a few things I personally do to protect it off the bat, to where, you know, there's actually ways that companies target each other on Facebook to stop advertising from one another. And it's really, uh, you know, things like going into your temp, going into your page settings of your Facebook page, uh, you know, templates and tabs, uh, turning off the reviews, you know, one, one bad review can result in a delivery penalty of your ad.

So you're still spending the same amount of money, but Facebook is literally going to give you less reach engagement, everything. So, um, that's probably like one of the biggest things, again, like no scammy, no, no, like starting off with a question, um, you know, uh, Really just nice, uh, formal looking ads to where, uh, you know, obviously, no, no, no, nothing bad.

Nothing with guns or any of that, like, but yeah. Yeah, it was just playing it by the rules and uh, Oh, never get, you're never happy payment declined. If I give you one of the biggest insider speed, like biggest things. I always see it. And, uh, it happens a lot with people scaling their bank will automatically decline payments sent to Facebook because as a spin, your statement comes up.

Each transaction has all these different numbers at the end. So your bank will sometimes recognize it and go, Oh my gosh, is this you? I send you a text and you have to reply to it. Yes. And then they still declined the payment. It looks really bad for your Facebook ad account health and it can bottleneck scaling.

Really, uh, hugely because, you know, if you're trying to scale and there's that shadow daily ad spend on an ad account, um, you can't get past that for another two weeks of successful payments until Facebook will lift that shadow daily ad spend. But. Yeah. I mean, again, you know, the video has a lot more I'm sure, but that's pretty much all I got off the top of my head right now.

Joseph: [00:25:19] Yeah. Yeah. I mean, there's just a how you do it. I always feel like, you know, you only get so much at, uh, uh, you can only do so much with, with a person in an hour, but we, the center is, this is the kind of thing that you can go check out. So a couple of other questions for you, uh, about Facebook. This is I think more stuff that I want to hear from you personally.

I don't know if there's like a video specific on this. One of the things I did notice that you talked about is the learning phase part of Facebook ads. And this is something that I really want to hammer home for the listeners, because I think one of the big misconceptions with the first wave of ads is that those ads are made to convert.

And if they do great, but that's not the point, the point is to figure out how to optimize the ads so that they target better interests, the you figure out what's the demo, demographic. So I want to hear more about your, your learning phase of what the Facebook ads?

Leo Cousineau: [00:26:10] Uh, to anyone who doesn't know is basically Facebook. It's an algorithm and it's one of the smartest algorithms in the world. You know, it's a billion dollar company for a reason, but anyways, like learning phase is per an ad set. You have to get 50 conversions, uh, or whatever your traffic is set to, but always said, it's a conversions if you're going for conversions.

So it has to get 50 conversions within a seven day click or one day view attribution window. So what that will do is it allows Facebook to get enough information to actually optimize officially and, you know, cut your cost per purchases in half, or, I mean, I've had my cost for purchases cut like three times and you know, the first day I was running a huge CBO or just a single ad set. Uh, maybe didn't get too good results. The second day got a little bit better. And then it's the third day where, well, it's cut in half and all of a sudden I've profited five, 600 bucks. Now you scale it, then you, yeah. So it's really letting, I think that's the hardest part for me and really anyone, but I always have to kick myself and tell myself that Facebook really is in this and targeting people in the right.

It's it, it really is smarter. Like it's, it's really smart. And, um, yeah, so you kind of have to trust it and let it optimize and do its thing. Um, you know, the first two days, if you're not going to see the best results, the best results come as your ads keep spending Facebook learns, um, you know, learning as an artificially, just, you know, learning and, um, yeah, just optimizing everything like that.

Joseph: [00:27:48] Uh, So, are there any, um, I'm wondering if there's any, like a noticeable are tangible changes in some of the information, like if you pop back into an ad and then you see that the interests have changed, like Facebook noticed that, um, maybe like Lulu lemon was a little bit of a better ad, uh, uh, interest for them then, um, I don't know.

Women's clothes, all that well, why don't I go with that as my example, I could, there's a controversy has been called anyway, so yeah. So that's my Nike. Yeah. Yeah. Um, so yeah. Did you ever notice that like, uh, they would, uh, either recommend or even just manually change, um, uh, interests or change demographics or anything along those lines?

Leo Cousineau: [00:28:29] Um, so I've never seen Facebook actually go ahead and change the interest. I think what it does is it just kind of starts targeting to that audience. And that's why, you know, detailed targeting expansion is one of those things that if you are scaling and pushing, pushing the limits, you don't want that on.

So Facebook can then go ahead at a high scale and find you that right audience every time and create consistent dialed results. Um, that's, you know, that's what you see like 2,500 ad spend, plus it really lets detailed targeting expansion just, or as long as they're hitting certain conversions within the window.

But, uh, yeah, it just lets it go. I mean, there's no set in stone strategy for anyone to run their ads. It's really letting ads optimized and then seeing what to turn off, what to keep running and making your own margin with that. 

Joseph: [00:29:19] Yeah, because it's a lot of, it depends too on the margin of the product, some products, uh, yeah.

It's like what's the, what's the, what would be the relationship here is if it has a, a lower cost? Uh, let's say it's like a, I don't know, it's a $20 item. I'm spending a certain amount of money to advertise that. But if it's a higher ticket item, like we're talking about like a hundred dollars. I I'm imagining that the advertising would actually increase as well, because you'd need to spend more money to convince the customers to convert because the more expensive the product is, the harder it's gonna be for them to be willing to part with that money.

Um, especially online, especially with something that's on Amazon, frankly. 

Leo Cousineau: [00:30:00] Yeah. So like, if, if I have like a $15 product, I probably started if per ad set, I wanted to each ad set to get at least like $250 worth of ad, spend a day to really push it out of that learning phase as fast as possible. Let's say for, I mean, I, I, I have, uh, a vacuum store that is seventy-five dollars vacuums, modern hae 5,000 PSI vacuums.

But, uh, uh, you know, that, you know, to create those, to let those ad-sets exit learning phase, I'm starting off with at least 1500, uh, really to give it what it needs and follow that strategy. And I mean, it's really just listening to what Facebook wants in order to sell your product. So, um, Yeah. It just following in and things like that.

Um, there's, you know, one of the things I would like to add though, is you don't with Facebook, I feel like one of the biggest things, people, people will get their audience and everything, and they know their exact demographic. They know everything and that's cool. Like, do you know exactly what placement is hitting it on the dot on the dial?

It could be Facebook newsfeed, it could be audience network. Um, you know, one of the things I've noticed and would recommend scaling up is leaving all those options, like 18 to 65, plus gender, all male or all, and, uh, automatic placements. But I'm starting to realize, and this is 2021. How everything I've noticed has been working is leaving those options up to Facebook because it will, it's smart.

It's going to get you targeted to the egg, to the exact audience that it needs to be targeted to already has all the data, especially coming from your website. Now with new at the new conversions API with all the pixels. So if you leave those options blink at a high scale, you're going to be paying a lot less per click.

You're going to be paying a lot less. Um, and all, all, all those, all the statistics, you know, cost per purchase, everything. And, uh, I mean, you're still going to be hitting the same audience. So that's just a little thing. Leave that blank and let Facebook do its thing. 

Joseph: [00:32:03] It sounds like, you know, the more Facebook automates it the better, but is there a, are there certain things that you would insist on doing manually, um, manually?

Leo Cousineau: [00:32:13] Um, you know, I just made a video on this, but it's huge, you know, detailed targeting expansion. If you're planning on doing a thousand purchases per ad set, uh, turn it on. If you don't turn it off, it's really the only huge thing that pertains to anything, uh, all ads will optimize and learn as long as they're getting what they need.

So, yeah, that's pretty much the only thing that would pertain to anyone's scenario, uh, detailed targeting span, should it step on or off.

Joseph: [00:32:45] So that's all been really good. I got one more question about this, uh, this side of the advertising, something it's not Facebook specific, but Facebook would be very relevant to it.

And then after that, I actually want to get back into, uh, your, your experience being a YouTuber. Cause I'm, I'm very curious about how that sort of like affected your, um, you know, your relationship with other people and its runnings and stuff like that. So we'll get to that. But off the, off the top, uh, you'd said that thus far, uh, in aggregate, you probably spent about a half a million in advertising?

Leo Cousineau: [00:33:16] Currently. Yes. Um, I mean I made a video probably back in the end of November. So, you know, I spent like a quarter or 200,000, but since then, you know, Q4, um, I've been at the high palace working with a lot of people doing big things there and. Uh, you know, yeah. Things have really been taking off recently when it comes to ad spend for sure.

Starting new brands, everything like that, starting up high, really just going, aiming for the moon. Always, always for the moon. 

Joseph: [00:33:45] I, I hear that. And I have to admit that when I imagined, if I had like $500,000 in my, in my bank account, I think, well, I've got rent covered for quite a while and food and internet and phone.

And I'm like, all right, there's something about not ever having the ability to invest that money. I don't really have the ability to like, grasp what that must feel like. So what I want to hear about is like, you know, some of these stumbling blocks and, you know, getting like, you know, overcoming say like the hurdle of the first 5,000 that you would spent the first 50,000 you would spend.

Cause it really want to hear about that mindset. 

Leo Cousineau: [00:34:23] You can have 500 bucks. You know, it's successful ads and everything you put push a hundred thousand a month thing is, does I didn't start out with, I start out with like a thousand dollars really, and you kind of just cycle the sales and keep take your profits and then put your profits back into your business.

Again, if you're trying to grow a business as fast as possible, you know, you just kind of keep putting the money right back in. And, uh, I mean, there's never, I've never had 500,000 sitting in my bank account, you know, it's, it's just, uh, really using my sales to keep spending on ads and keep creating profit and going higher and higher.

So it's yeah, that's a, that's a, yeah.

Joseph: [00:35:05] I think I oversimplified it to the idea of just like, just like a stack of grands, just like all the ones. Yeah. Yeah. Okay. Fair. But there are some people that do and it's crazy. Um, I, I I'm competent they are. You know, I mean, the, the, the curious thing is, uh, really trying to figure out, you know, what do people have that, uh, working at that scale have, or what experiences are they having that are similar to my experiences?

And it really does have, you know, but everybody gets anxious. Like everybody gets like, uh, nervous and they feel like the bottom of my fallout under it. So, uh, it's, it's, it's a great takeaway to know that, like, you know, these, these challenges that we face now, um, the mind, the, the things that we go through in our head, it's very similar to what happens later down the line.

So it's good to experience those things, um, uh, at a lower scale. So that mistakes aren't quite as bad. I guess the other thing too, I haven't asked anybody else this, um, is just about like, deciding how you want to. Uh, deciding what money to reinvest. And at what point you decide you're going to start paying yourself.

Uh, do you have like a system where we say like a couple of percent is just shaved off the top for yourself? Um, which I feel like is how I would do it. I would shave off maybe like one or 2%, uh, just for keeps and then reinvest the rest. But, uh, how did you go about it? 

Leo Cousineau: [00:36:26] Honestly, like I totally should, but again, I mean, I'm, I'm, I'm, my accountant is like trying to categorize everything, how I'm paying myself everything, but.

Really, um, you know, my real focus is just generating sales and profits and that's, that's my fuel line, everything really, and a shoot man. I just take for my business as I want. Uh, really, I mean, I either, if I want to throw a bunch of money into Bitcoin or crypto or, uh, stocks like freely, that's pretty much all I'm doing else other than Shopify, but, uh, you know, the most sustainable, like what I've noticed instead of stocks, I mean, stocks long-term, but, um, you know, throwing, putting my money back into my business is actually the most beneficial thing to do.

Um, cause I, I mean, I have taken a lot out at a time and I've thought about selling it and getting like a three-year appraisal and everything. And it's like, uh, you know, I've took all my money out and I was like, wait, I'm not even making money anymore. I got to use money to make money starts dropping money on ads and then get everything going again.

I think that happened like last summer. And I was just like, what am I doing? Like, but yeah, no, definitely just staying focused, never let the emotions, get to you. I mean, Uh, people do big things in this world. So, you know, we got, we gotta give it our all. 

Joseph: [00:37:47] Yeah. I, uh, this was a revelation that I had a couple of episodes ago.

I was just about when, when you talk to people in this space, you really do get to meet some of the biggest movers and shakers. And, you know, they're, they're not quite like Elon Musk, you know, they don't, uh, they're not like a regular on, uh, on Joe Rogan or they're not Joe Rogan, but it's just very, very Finley past the veil to see what are all these people are really doing, um, making, making this industry work, uh, and then elevating, so that as higher standards.

Dying to talk to more, talk to you more about your, just your relationship with your YouTube channel. Because again, as I alluded to earlier, we didn't, I have yet to really talk to somebody who's like been like a YouTuber before getting into Shopify. One thing I'd like to know about is how it maybe changed like your perception of how w what to do with your time, like, you know, what would be just for fun stuff to do privately versus stuff that you feel like should turn into content?

Like if you're playing, you're playing Fortnite, right. And you think I'm mad, I should not make stream going right now. I should turn this into content, but then, like, you know, it first is a gear shift in, in your mind. So let me, let me start, let me say, we'll start with that. W what was, um, What were some changes or some things you felt were different about you being a YouTuber and being, you know, being popular, frankly? You know, yeah. 

Leo Cousineau: [00:39:20] Really back in the day, like I've always, you know, whatever I'm passionate about. I really like to give it my all hence with like ecom or anything, or just community, like doing this type of stuff, like awesome. Like I'd love to give this my all. And, um, you know, I was really influenced by other people in the gaming community and seeing what they were do doing, pushing themselves to do things like daily upload.

And I kind of almost really just fell back on they're doing it. I look up to them. I want to do it too. Why can't I not do it? You know? So I, I really, you know, I started with like daily uploading and, um, kind of young, really, honestly I was 15, 16,  young. I was putting a structure in my life of not something that was already implemented by like my parents or the government, really.

So it was creating my own like structure to where, okay. Every day I had to sit down and record a video, edit it all by myself, upload it every single day. And, um, you know, it's just things like that. And, um, it's kind of always just been inside of me to really, I don't like to Slack or like play around and be lazy and, um, you know, really giving into my whole and everything I do as much as I can. But yeah.

Joseph: [00:40:37] I don't like to be lazy either, but my God do I end up being lazy. 

Leo Cousineau: [00:40:42] Yeah. It's routine and structure helps at all. 

Joseph: [00:40:45] I agree. Uh, one thing that I, that I noticed is, so you're saying, you know, you want it to structure something for yourself, uh, beyond what the parents and the state did. And I, uh, you know, I, I have a mix of views and one of my views that is, uh, I'm a big believer in institutionalism.

I heavily criticized institutions. Uh, if people go back they'll, they'll see, like I've had like a lot of, uh, not so pleasant things to say about school. Um, and then I got schooled, but you know, that that's for people who are rewarded by following the, uh, the complete arc. And what I noticed is that, you know, YouTube, Facebook, these are institutions.

I feel like they have a responsibility to, uh, to be neutral. And in many cases they're not, they, they tend to gravitate towards one side or the other, which I don't want to get into. Cause that's not the point of the show, but I do think it's interesting to, uh, recognize the value of structure in the structure that your parents provide, the structure that the government provides, and then to want to mimic that for yourself to create your own structure, right?

Leo Cousineau: [00:41:47] Yeah. Yeah, totally. Just wanting to make violence structure. I have my own kind of something I could do myself. And be fulfilled you know.

 Did being 

Joseph: [00:41:56] a, a, a YouTuber to the degree that you were, did that how did people treat you differently? Did like people notice you and in person? 

Leo Cousineau: [00:42:04] Yeah, dude, like going through school, honestly, man, just like you get made fun of, but you really do.

And like there's people always going to hate and like talk whatever they want. And you know, it's really is it's, it's kind of like that, that really taught me the mental game too young. What do I want in life? Am I going to give up because, uh, Sally's saying this about me to people or am I going to, you know, success is the best revenge really?

And, uh, do I want to just do pursue me and am I going to be happy or am I going to let these other people bring me down? So yeah, really, that's kind of what YouTube taught me. That's the main value I can get out of it. Um, But being young, doing that, it's definitely crazy. And, uh, uh, you know, if, if, if anyone's ever thinking about it, please go for it.

It's, it's just fun, you know, like you're, you're filming your life and you're always having to look back on and you know, there's not a lot of people have like a lot of pictures from when they're younger, you know, having like your own video series and having this podcast, like what you're going to be like, that's awesome.

Like, no, I love that. And, uh, please just get out there and go for it, like anything. And that goes for anything in life, really, you know? Um, it's not, it's up to you to make it happen. It's up to you to live the life you want to live and.

Joseph: [00:43:28] Yeah, one thing I'll back you up on as well, is that, you know, there are, there are a lot of benefits to doing these things and they might not always be so tangible as like ad revenue or something like that.

Leo Cousineau: [00:43:38] Right. 

Joseph: [00:43:38] Um, but I I've been you know, in, in, in content creation for the last 10 years being in media and last 10 years, um, some, some of the, the, the benefits, I mean, I'm not going to say it on the, uh, on the program because, you know, but there are things that are, that that just improve a person's life. Uh, I made different connections.

You, you, people. People were probably like next to money. I mean, I guess maybe it was like a 50 thing, but like people were probably the next best resource. Uh, and next to money, uh, having this like Rolodex of people that I've, um, even like a guest that was on a show that I produced for somebody else is somebody that I made a connection with.

And so if I really sit back and think about like, oh my goodness, I have, I've gotten through to so many people that I could reach out to. So that right there is one of the major tangible is one of the major benefits. They may not be tangible. Um, but you said another one too, which I think is fantastic, which is the ability to look back and just see how you've grown over the years.

And, you know, one day, I dunno if you're planning on being a parent or not, but you know, your kids can check out the content as well and be like, well, you know, get to, uh, get to be around their parent from when their parent is, you know, as off, as off at work with moving over into a sh uh, You know, getting into drop shipping.

We'll, we'll get back to that. Cause I, I do want to hear a little bit more about like some of like the very first things you had to do when you were learning and like, you know, where are some of the roadblocks? So we'll get to that. But one other question for you about your YouTube, which is like feedback from your audience.

Uh, when I would, I would say that you basically pivoted, I, you know, your four nights to making less lots of money, there's the bit of a pivot there. Uh, did you get like a negative feedback for that positive feedback? Y audience just cheering you on no matter what. 

Leo Cousineau: [00:45:19] Yeah. Um, I've kind of been hopping around audiences and really what I love about this is the people that I'm connecting with now are very, you know, they're a lot more, you know, dealing with like kids and stuff, you know, you're going to hear, you're going to hear it. All kids are ruthless, but, uh, you know, going into this scene, uh, very mature people, everyone's positive, you know, like-minded people. Um, and you know, I've, I've a good, you drop shifts to, you might know him as in sheriff, but it's on YouTube as well is about 90,000.

But a he, you know, he, he says the same thing. He pivoted his whole channel from YouTube or from Fortnite, um, deleted the Fortnite videos might have to do that one day, but I kinda just want to keep them all for, you know, as we said to look back.

Joseph: [00:46:01] Maybe condense it into like a, like a best of reel. So you have like a 10 minute video of just like, yeah.

Leo Cousineau: [00:46:08] Yeah. But, um, jazz, I really liked being around like minded motivated people. And I think with, you know, putting these videos out, I'm not looking for a YouTube ad revenue. I mean, that's minimal. Very minimal pennies. But, uh, you know, it's, it's building these connections, doing these things. Um, just, you know, it makes you feel good to be around like people kind of, you know, you like, and it's hard to do that, especially with like, obviously COVID and trying to go out and do stuff. So like having YouTube. Definitely great. Love it. 

Joseph: [00:46:40] Yeah. I think so. It's, it's, it's funny how, like, you know, the, the, the virus of our time is so specific. It's so specific to our ability to respond to it. You know what I mean? Like we can, all, most people can stay home. People can work remote, uh, people who, uh, have to work, you know, they do have to leave the home they're they are, they, they work in the restaurant, they can, they can deliver food.

So it's so crazy. Like we have a virus set up specifically for us to respond to it in a way that's forging a lot of how we're going to be doing things in the future. You know, I personally, my, like, I, I do tend to be a father and I do intend to send my kids to school. But if my kid don't like it. I am pull, make it right out and, uh, go into remote learning.

And it, and it is a positive takeaway in the long run that like, okay, now remote learning is a lot more accepted, a lot more of a cultural norm. Um, so that  I'm pretty pleased about it. Here's something I'm wondering though. Um, just about, and th this doesn't really have that much to do with YouTube, but this is just kind of comparing my experience, uh, to yours.

I'm interested in knowing how, uh, w what your experience is like in this regard, which is about just like general socializing. So, um, when I was, you know, I'm in my mid twenties. Uh, the big thing was for everybody to just hop in on Skype calls and, you know, people would have the mic on them, like off whatever.

And I would be in a Skype call with like six or seven people and was I playing with them? No, I was just there. It just to kind of like, you know, be in their presence. Sometimes I would join them. Sometimes we'd play together. Sometimes we socialize. It all depends. Uh, but I loved it. It was just this way to, you know, be among other people for however long.

And then just, can just as easily leave. Um, so I'm wondering what, like with your lifestyle right now, what is your social structure like? You know, do you, do you hop on the discords and hanging out with people? What is, what are the kids up to these days.

Leo Cousineau: [00:48:42] I'm fully with you. Skype? I love that, man. I had a lot of memories back in the day as well, doing the same exact thing, you know, just as you said, and, uh, you know, these days it's really, um, I've kind of cut back a lot of my gaming and I've cut back a lot of online, uh, socialize, socialization other than like Instagram, Twitter, and YouTube.

But, uh, um, I'm really trying to optimize my time as best as I can for my business, you know, all the legal stuff behind it. It it's it's real work. So, um, you know, I'm trying to do that and you got tax season coming up, but really other than that, I mean, I'm traveling I guess. And seizing those opportunities meeting those people.

I mean, the whole socialization really was just going to schools, going to parties, and now it's a lot more sophisticated and I love it. Honestly. I'm kind of doing what I like to do and creating my own environment, um, that I want to be in. So that's definitely, you know, that goes, even back to UC, I was like big pro about it.

You kind of again, create your own environment and really, you know, it, you know, if you hang around a bunch of cripples, you start to limp, you know, it really is. It's just like that. So.

Joseph: [00:49:54] That's, that's profound. That's the first time I've heard that one. I almost saw, you're going to say, hang on one bunch of Crips.

I'm like, all right. All right, hang on a bunch of Crips. Yeah. You'll end up with a limp, you know, things they get into. Uh, um, okay, so we, I got you about for another 10 minutes. So, uh, I, I want to hear about one, maybe two, you know, it depends on, uh, your embellishment of like. Early on, like you're, you know, you're, you're getting into, uh, enter the drop shipping you're getting into e-commerce.

Uh, what were some of like the first major hurdles that you didn't anticipate? 

Leo Cousineau: [00:50:31] Didn't anticipate it being so like unforgiving, you know, like when you take a loss, you really take a loss and, uh, back in the beginning it hurts because you're like, Oh, because I could have spent that on this, or I could've got this for that.

And it's like, trust, like, I don't know. I was always kind of like trying to justify things and do all this until like, I really started taking it as like a serious business and putting most of my money into it. Really, the value changed a lot, but yeah, definitely at the beginning, like, Oh my gosh, you don't even know what to do.

I was running an influencer ads to cold traffic, like I didn't know anything of what I was doing. And I'm kind of just trying to copy people and not really knowing what the numbers meant behind it, how to like find winning products every time or like anything. So, um, yeah, if there's a lot of hurdles, um, really it's just, cause you don't know, it really is.

And you know, I've said it before, you know, I, I, one of the reasons I don't have a course is because of this, I do, I do private mentorships and consulting, but I don't have a course because I don't like the fact that someone's just going to look at everyone's information, copy it. And think what they're doing is right.

You know, it's, it's not, and everyone has their own copy and paste into all these recent things that I've been seeing because. If I'm going to be honest with ghost for anything, you're only going to learn it. If you do it yourself, and if you really spend your own money and your own emotions into it, that's how you really get it into you, to where you can replicate that success every time for whatever you do and grow on it.

So, um, yeah, just, that was a hurdle. Definitely just having to figure that one out and learn it, learn it all the hard way. 

Joseph: [00:52:18] And one thing I, I will say in response to courses, you know, I've, I've Def, I've talked to a lot of people who, you know, they do offer courses and I think that they, they do have a place, but I agree that they are not going to make or break someone's ability to succeed.

It comes down to the individual, but.

Leo Cousineau: [00:52:35] The whole scenario, everything. Yeah.

Joseph: [00:52:38] It's all good. So, I mean, uh, mentoring sessions, they, they're definitely, you know, more, um, more personal, uh, and a more curated. Um, but what I've noticed is that with a lot of people in the space, is that the beauty of the uh, courses, is that, it's, it's, you know, it's, it is passive income. Uh, you can get through to a lot of people who can then maybe funnel towards a, a mentoring program. And I think for me, um, what I, as a user of, uh, of a course, it, it's helpful to have a documented resource that, um, is a little bit past the veil and it was also freely accessible at any time.

So if I'm say like, if I'm working out a store, uh, and I just have that open on another window or another monitor, and I'm just kinda like, you know, cross-referencing what I'm doing with what they're doing, so they can be good. They can be helpful, but I appreciate your, your opinion on them just as well.

Leo Cousineau: [00:53:34] Yeah. So courses, I mean, like, I guess like, yeah, I could come out of the course and like 50 grand, a hundred grand, and I'm not, you know, the thing is, is I don't like to. I don't know, I'm not like I've always seen, I've always watched the gurus and I'm, I'm not, I don't, I kind of know for if I'm going to be doing YouTube, kind of what I want to be.

And again, I'd like to more privately cater towards someone's business. Um, my business is not making money out of courses. I have three legal companies, so it's like right now, everything is crazy. I'm not focused on it. I should in the future, maybe you've come out with something like that or some sort of program or something.

But, um, you know, it really is. I think I will drop a free course within the next few weeks and not even worry about a paid course. I'd rather just, uh, you know, provide my 2 cents to where everyone can see it. And, uh, because I, I think everyone should, because if I'm gonna be honest, I have all the numbers to back it up, all the ads, everything, and I'd love to have a real free, full course of just, you know, so when you guys, what it is and how it works and I'm really, you know, I do have kind of a biased opinion that a lot of people on YouTube right now are just cap like really are, uh, I don't mean to call anyone out, but like, you know, it's pretty well.

Joseph: [00:54:53] I don't think we've talked to anybody like that. Whenever I hear the, uh, the word, the gurus, I don't think I've talked to anybody who's like one of the gurus, everybody that I've talked to are all pointing to this group of people that I don't think we'll ever really connect with. Uh, I say that, but I don't know that for sure. Cause, uh, for all I know, maybe they're maybe they're already booked. So I mean, if anybody, by some chance, um, one of the gurus is listening to this right now.

Feel free to message us. And we would love to hear, you know, your, your side of it as well. So I get where you're coming from, you know, we've, we've, we've definitely talked a lot of people in this space, you know, we want, we want transparency. 

Leo Cousineau: [00:55:34] Yeah. Yeah. I mean, I've, I've seen a lot of gurus who have 20,000 in sales and they're the guru it's like, what do you make off that 20%?

It's like, I don't know. It's just. I don't know if they, yeah. Sorry about that. Sorry to cut you off, but I know when I was going, yeah.

Joseph: [00:55:50] It's all good. You know, it's just, uh, yeah. W w we can, we can, we can bounce back and forth on that, uh, quite a bit. Uh, I think it's just, it's important at the very least to make sure that when we get to hear an opinion like that, we want to hear it.

So I'm, I was more than happy to hear yours as well, and, you know, no harm, no foul, uh, our, our listeners benefit from getting near different opinions have different takes on it. So. It's all, it's all well and good by, by my, by my estimation. Um, with that I I've only got like, well, I've got one more question for you before I give you like the wrap up.

So I, I usually I check on people's Instagram and check out people's Twitter. I always try to like find little, uh, bits and pieces of people's personality. Um, one of your your tweets. And I think this is going to be good one to kind of like, right. Don't worry. I didn't go. I know what I'm looking for.

I know what I'm looking for. I definitely know when some stuff is not a fit for economics, but this is what I thought I was good. And it summarizes a lot of what we talked to you today. You say, um, your childhood just shows you everything you need to know. And I, I thought about that too. And I thought, yeah, I really do like Zelda.

I don't know this stuff. I guess there's other stuff too. But for me, like I connected with that series in such a meaningful way. And over time, I would love to be a part of that series. And, you know, even. Uh, heaven forbid make us make a film or make a game on. And so like that has definitely been like a, a driving factor for me.

Um, so I, I wanted to throw that thought to you as well as, you know, what was something from, uh, uh, from your, uh, from your childhood that like shows you what it is you needed to see? 

Leo Cousineau: [00:57:26] There's a lot of times that I noticed when I was younger, that I would have these crystal clear of right. And wrong, even just as morals or anything.

And, uh, kind of, you know, it just, uh, there's this show, it really did. It showed me a lot of learning experiences and, uh, showing me kind of what to value, because, you know, if I'm going to be like, as you get older, I mean, a lot of the people, you kind of realize that, you know, a lot of people around are not the best influences.

They're not the best, uh, you know, I was, I'll be in LA and I'm like, it's just like, wow. Like some of these people just have no morals and it's like, Yeah. but you know, I'm always kind of like looking back to what would it, what w what, what does the Leo have done? You know? And, and usually that ends up being the right answer, just going with my gut and my original morals and beliefs and everything. And it kind of pertains what I like about that, too, is it doesn't, it's not necessarily necessarily my personal experiences, the actual meaning it, everyone has their own personal experiences and things that values that they took away from their childhood.

And. Um, definitely, you know, holds ground to this day. So yeah, don't never doubt your little self, if you had any big beliefs, any big dreams, uh, for sure. Like always go at it. You can literally do anything you want in this world. Just like never give up and it'll happen. 

Joseph: [00:58:59] That's terrific. And you basically answered my wrap up question, which is if you have any like words of wisdom, something that you would want to share with the audience.

So yeah, we pretty much did that, but if there's anything else that you wanted to tack on to that feel free, otherwise we're going to get you on out of here. So, uh, yeah. Let us know where people can find you on YouTube down on your websites and take it away.

Leo Cousineau: [00:59:20] Okay. Sure, sure. Yeah. Well, again, um, just never like. Please just never give up.

You know, I was so close so many times to just giving up and if I were to you've given up life would have been a lot different. I would have been away at school. I would have been broke. I would have, you know, it just never give up. If you want to do something, you can more than do it. And I know that's a hard thing for a lot of people, if they're facing inner challenges, you know, either mentally or, um, and just in life in general and, you know, always pull yourself out of that rock and a hard place, always, never give up and, you know, you'll achieve everything that you've always wanted to.

And that's, you know, advice that I've gotten from people that have much higher up than people that own huge corporations never give up. And you're good. Always keep that vision always stay true to yourself through your beliefs. Whatever you thought, maybe in your childhood, you know, it is what it is, but, uh, yeah.

Um, other than that, you know, subscribe to the YouTube channel, I'm going to be posting like a lot of like, just really like more lucrative things that I find that no one even talks about really. And it's like, okay, this is like a huge thing it should probably be talked about. So like, things like that and, um, you know, probably YouTube down below.

And if you guys are interested and, uh, give me a follow. Otherwise, I dunno, nothing else really shout out. 

Joseph: [01:00:41] Uh, thanks, Leo. This has been great. It's, uh, it's been great to meet you and great to talk to you. And, and I want to just like, say as well with, um, believing in what you, our beliefs were when we were, when we were children is that okay. Like in a story, you know, when the, or in a movie or in film or any really anything was where a story is told the first chapters are your set up. And the only way for the story to be told well is for the, for those threads that are set up in the beginning to unravel and pay off, uh, by the end.

And, you know, there's a lot, there's, we, we basically have no control over how a lot of our childhood experiences goes. It is just practical to think about what we believed in and what we thought was right and wrong. And we wanted to do when we were kids, because the, the motivation from that part of our story is so pure and is so much more relevant.

And there's so much more energy that comes from that. Then, um, then, then later down the line, not to say that it's not doable. Um, I I've reinvented myself quite a few times, but the core of, uh, of what drives me, um, as, as far as like, I go off into like different parts of, uh, of the world, it always comes back to, uh, what means, what means the most to me.

And it's still Zelda. I just, it just is. 

Leo Cousineau: [01:02:08] Yeah, definitely. And I mean, I call it duty for me, something where, you know, we just all had our times and things like, yeah, it's just, uh, it is the core. I totally agree with that. And it's the core, it's the real, uh, passionate obsession and, um, things that I always wanted to do.

And yeah, exactly as you said. 

Joseph: [01:02:30] So, uh, once more thank you so much for your time. And listeners, thank you all as well for your participation. We couldn't do this without, well, I should just, if we could technically do this up without you, but you being around really helps. So. Uh, we, we definitely appreciate, uh, your, your involvement, contact podcast@debutify.com.

I get involved in socials, you know, to do we'll. Uh, I trust you. So yeah, take care and we'll check in soon. 

Thanks for listening. You might've found this show on many number of platforms, Apple podcasts, Spotify, Google play, Stitcher, or right here on Debutify. Whatever the case, if you enjoyed this content and want to help us thrive, please take a few moments to leave a review on Apple podcasts or wherever you think is best.

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