icon-folder-black Dropshipping Product Research Apps

Rush of Sell The Trend - Centralized Dropshipping Product Research

icon-calendar 2021-05-07 | icon-microphone 1h 3m 28s Listening Time | icon-user Joseph Ianni
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Today we’re looking at Sell the trend, and are joined by its figurehead Rush, who explains the origin of this all encompassing, A.I driven product research tool. One of the key takeaways on this episode is that we talk about ranking the different reasons a product is sellable, we certainly have talked about these factors before but never got into which one is the most important, its a big takeaway for me and should give you a sense of the kind of knowledge available from this centralized research platform. 

Rachid "Rush" Wehbi has been building data driven applications for years.  From developing mission critical platforms for the financial industry all the way to cellular based platforms for the music industry. He has over 15 years of software and technology experience and is the founder and CEO of Sell The Trend, an ecommerce application providing access to millions of trending products, a full suite of automation tools as well as complete end to end order fulfillment.

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Tags: #Ecommerce #E-commerce #Shopify #Dropshipping #ShopifyStore #Entrepreneurship #Debutify #sellthetrend #winningproduct

Rush Wehbi: Don't go in there thinking I'm not going to make it. Go in there thinking people are making it. People are making money on sell the trend. They're giving us information, make, take the opportunity and do something with it, as opposed to thinking of that, I can't make it. There's too much competition. I mean, and your mind space dictates the result, right? You go in there with a negative mind space, thinking of there's too much competition, guess what? You're going to see a lot of competition. You go in there and thinking people are making money. I can make money as well. I can use this data. I just to commit to this and make it happen. And you will commit to this. And you will make it happen.

Joseph: You're listening to Ecomonics, a Debutify podcast. Your resource for one of the kind of insights into the world of e-commerce and business in the modern age. This is Joseph. I'll be presenting a wealth of industry knowledge from interviews, with successful business people and our own state-of-the-art research. Your time is valuable so let's go.

Today, we're looking at sell the trend and are joined by its figurehead Rush, who explains the origin of this all encompassing AI driven product research tool. One of the key takeaways on this episode is that we talk about ranking the different reasons of product to sellable. We certainly have talked about these factors before, but never got into which one is the most important. It's a big takeaway for me and should give you a sense of the kind of knowledge available from this centralized AI driven research platform. 

Rush from sell the trend. It is good to have you here. How are you doing today, man? How you feeling?

Rush Wehbi:  Great. I'm doing great. Thanks for, thanks for inviting me. 

Joseph: Happy to. You know, we, uh, I, I see Ecomonics as a exploratory vessel. We have our, we have our space station, which is Debutify and the Ecomonics gets to go out into the, uh, e-commerce galaxy, make contact with all the other agencies and services or whatever metaphor I'm supposed to use, planets, whatever it is. And it's great to make a, to just keep on making content in. It's great to make contact with you today. So with that, let's go, let's get right into this. Tell the audience who you are and what do you do. 

Rush Wehbi: So, uh, my name is, uh, Rush. I am the founder of sell the trend and, um, basically sell the trend is people, uh, Uh, we created basically sell the trend to, as a way for people to find, uh, and sell better products and online, right? So it's, um, it's kind of an application that you can use to really help them make more money. 

Joseph: But that was, that was question two, uh, which is, you know, what, uh, what sell the trend is. And the first thing that struck me is, and by the audience, you'll have to forgive me. It's still a drilling season here in my apartment.

Um, so with that out of the way, uh, what struck, the first thing that struck me was the name is, is sell the trend. And what I was wondering about was the, uh, the philosophy behind this name. And, um, because I, because I think that with the, if you look at the word trend, uh, there are some positive, but are also some negative connotations to it.

When you hear the word trend, you hitting the trendy, you think stuff that's, that comes and goes, um, which is somewhat true in the, in the e-commerce base and the drop shipping space, depending on what kind of product you're getting into. So with all of that, what was the methodology behind sell the trend as a name. 

Rush Wehbi: So, you know, when we came up with, uh, with the name, what really wanted to do is come up with something that.

First of all, it's hard to come up with names. It's, I mean, you know, it's super hard, like anybody who's ever done any creating or anything, and a lot of people, a lot of our customers are creating stores. Right. So when you come up with your name, you're, you're trying to come up with something that, uh, you know, might be memorable, uh, something that, you know, makes sense to your business, that maybe something that's catching, something that, you know, uh, has some kind of energy behind it.

So, first of all, it's super difficult to come up with a name. So, so, you know, obviously once we're, there were a lot of different durations, uh, but when that came up, when, when, you know, as, as we, you know, you create anything, there's a creative process, you kind of shooting out of the off people. What do you think of this?

What do you think of that? Or that's sounds too goofy. That sounds too, you know, on, on, on point or new to, you know, it doesn't make sense. And when we finally came up with that, it was really like one of those like eureka moments where it was so simple and it sounded good. And it was exactly what the business was about.

Right. So it was, it was, you know, obviously selling trending products, right. It's really what the business about, but what's so good about it as we have evolved over, over, uh, since we've been in business, is that the selling part, uh, has really, uh, is it's so wide that you know, we've been able to kind of add features to sell the trend, uh, over the years, uh, where selling is just as important part as the trending product component. Right. So it's not just, it's not a product discovery tool anymore. It's really an entire, uh, e-commerce drop-shipping platform. Uh, so that's what we do where, where kind of the name started and where it's taking us. 

Joseph: Yeah, I will say that coming up with, uh, with the name is difficult because we don't always have the power of hindsight. Like sometimes I think if I were doing something for a year and then I would have a chance to name it in retrospect, it might be a little bit easier. Um, so, so one advice just with my personal, uh, experience was if you're okay with spelling things wrong, then, uh, then, then you have a little bit more, uh, opportunity.

So Ecomonics, um, you know, the combination of e-commerce and economics by putting it together. It's great. People like it. Google, not so much. Are you sure that's how you spelled it? I'm like, yeah. Google. Yeah. Google. Don't I'll switch to Dr. Go. In fact, I've done it numerous times. 

Rush Wehbi: Yes exactly. It's you should know by now, right. Actually watch a video on, on YouTube, on, uh, basically the, uh, philosophy and, uh, the, the code and the analytics behind the Google search engine. And it's, it seems like simple, right? It seems like you type in a bunch of words, you're looking at an index and you search for matching websites, but obviously it's not, I mean, didn't become the number, one of the number one companies in the world and was successful companies and, you know, biggest, uh, uh, companies in the world by doing something that's common.

Right. So if you look at, if you watch that video, you can check it out. Um, uh, funny enough was recommended by YouTube, you know? Uh, but, uh, yeah, it's, it's really fascinating. It's the depth of research and the teams that they have that analyze all the stuff that you said, like, hey, I already dispelled it like five times.

Why are you correcting me? Right. So there obviously there's no logic why they keep correcting you, you know, and eventually maybe they'll stop correcting you as they, they profile you and figure out exactly your likes and dislikes. And look you've been typing and everything like that. So, funny, funny that you say that, but that's, that's the truth. Sometimes eventually the algorithm learns, right? 

Joseph: I mean, the irony is that Google itself is a word that didn't exist prior. So, you know, their, their business is named after not only a spelling error, but like a complete aberration of the English language, but you know, this isn't a, uh, uh, we won't get too much into that, but I think that's a, that's an interesting observation just about how much research goes behind it.

Okay. Hang on one more point. This one's fair to make, which is, if you just think about what I would expect somebody to use, how I would expect someone to use a search engine is so far removed from all the different ways that people might use a search engine. You have to be able to using search engine as a web browser, where they're just going straight to Google to go directly to Facebook, for instance.

So you have people who are using Google as a consultant, where they are asking Google a question. And, and that to me was actually a pretty significant breakthrough when Google could actually start answering the questions, because they would find that exact question or as close to it as possible. And then just a present the answers to the point where you don't have to go onto a new website right now. 

Rush Wehbi: One of the biggest reveal things that I learned from that thing is that they get a lot of their innovations out of the questions that breaks their algorithm. So they would, they have an entire team dedicated to, uh, like errors where it's like people type this thing and we don't even know, like, we don't even have, we, you haven't caught that.

And I was in there all, and then they have an entire team that analyzes these, these errors that, that the engine is returning because it's just never even thought of those kinds of questions. Right. So they have an entire team set up for that. And it makes sense. Right. It definitely makes sense.

Joseph:  With sell the trend, you have to forgive me if this question is like partially answered, but I think it's important to just make sure that we give it the correct frame of reference, which is, um, what problems were you seeing going unsolved when you created sell the trend? Keeping in mind that like, you know, there is the active industry. There are other options out there. So in specific, what did you want to hone in on and get right?

Rush Wehbi: When you creating anything really, there's really no point. I mean, I believe anyway, there's no point in creating something if there is no need in the marketplace for it, right. If you go out there and you say I'm going to create a brand new search engine, uh, you have to have a pretty good reason why you creating a search engine to compete with Google.

Uh, you know, and that's why there is, I think duck, duck go or something. They, they find a niche that says, you know what, this is what Google does. We can do it either better or a different way, or there's a need for this. And that's where you, where, you know, the reason we started sell the trend is kind of looked at the marketplace, all the available tools and realize that for us, um, it didn't like there was definitely a gap. Gap in the quality of the results and gap in the quality of the products that are being displayed. And a gap in, uh, really what you're, what you're paying for in terms of the servicing, what you're getting back. So for example, you know, there are a lot of tools out there that maybe give you two or three products a day, and maybe these products are a niche you're not interested in, you know, like, you know, two prep products and, um, you know, beauty product, but you're like in the fishing niche.

So that day is wasted for you. There's, you know, you're not gonna, it's not gonna be good for you. And maybe there's going to do a few days that are not good for you until you find a brand new item that, that your interest rate. So number one was that, and then the other two, the, the products that were database, uh, we believe that the, their, their data was completely lacking.

You know, it was, it was not transparent. It was a lot of it is, hey, this is a great trending product based on maybe one factor or based on what, you know, trust us, this is really joining product trust us. Because you can't really see where the, where the data points are. It's not really supported by, by any kind of obvious, uh, metrics.

Uh, so that's really where, where we saw, we saw an opportunity to create something that's better, uh, and that has, you know, is more powerful. And that's why, that's why we started for sure. 

Joseph: I want to make a point about the comparison between Google and duck duck go, but I wouldn't do this. I swear if I wasn't trying to relate it to our conversation here, but one of the main issues is that you take a look at a service like Google and it is on top so much so that I would say it's institutionalized.

Rush Wehbi: For sure.

Joseph: Yeah. And what happens is you actually starts to run into issues and ideology and, and peace of mind. You have people who are concerned about, maybe the algorithms are manipulated in such a way that it's providing search results that favor one group over another. This, I will say I don't, I don't know this for sure. But then you have a search engine, like, uh, like duck duck go and people are they, I don't think they will be personally. I've been a user of it for a number of years, and I never expect the results to be quite as like intuitive as Google. But what I do you expect is that they're not tracking my data and it is more of like a neutral search engine.

So it is interesting to think that at some point some of these, um, some of these services, even within our space, I mean, there's a lot of growth right now, but a lot of it can actually end up being divided by, by philosophy or being divided by perspective or politics, which is the grenade that I keep accidentally pulling the pin out that's yeah. 

Rush Wehbi: Yeah. Well, I mean, I'm in two minds of that. I mean, I am running, uh, um, you know, a platform that is grabbing information from people, whether they're searching for something or maybe, you know, some of the products, uh, that they're, they're selecting. Uh, but that's really, you know, we're doing this information to gain knowledge so we can present you with better choices.

So there is no, you know, um, the various reason why there's not even an iota of a nefarious reason. I mean, again, our services will be different than Google, Google they're, I mean, they're tracking where you travel, you know, because of Gmail or whatever you can, if, you know, a friend of mine showed me this, this, this travel map of all the destination, I'm like, oh, what is this? And they're like, uh, well, this is where I've been. I'm like, well, how did you get this? Like, you flew from this, on this date and you flew from that, on that date, he was like, oh, it's just like some Google. I'm like, oh, okay. That's interesting. Like, you know, you've never agreed to it anywhere obviously, but you obviously agreed to it in the fine print.

Right. So, you know, to me, uh, data privacy is some for some people, it's, it's a very important topic. They're super passionate about it and super cautious about it. So for me, I don't necessarily put any kind of public information, I know that we are in a public info, an information world. And if I don't feel like I want to protect, if I should not go on to protect my public information, I just don't put it online.

So I don't really care. You know, that's the way I look at it. So I'm not as scared about, oh, does Google know that I searched for this? Or I'm interested in buying this product? Oh, now I see all the apps of this product. I'm like, that's fine. It doesn't bother me. Right. And their reasoning is they're doing it to improve the experience.

Right. They're doing it so they can prove it presents you with better products instead of just right. We're going to present you with products regardless. Now, whether they present you with products you interested in or not, you know, that's a different story. 

Joseph: Well, I, I appreciate your take on that. I, I wasn't sure if, uh, you know, there's, uh, there's that iceberg right? Where it's like, okay, well there's these subjects and then there's all this other stuff. And like the, the Joseph iceberg, uh, runs, it runs pretty deep. So thank you for your perspective on that. All right. So let's, uh, so with sell the trend. The next question I want to know is I love that I get to talk about AI now, because it's been brought up once in a while.

Um, uh, Kyle Dane with salesource. He has a, his services, AI powered as well. So how is AI involved in this exactly? 

Rush Wehbi: So, so we obviously are running all of our, you know, we, we, we basically scan the entrance or, you know, millions of products, but we need to categorize them in a way that makes sense. Right. We need to categorize them in a way that that starts to put some, uh, some logic behind, um, behind the reason why some of these products are popular. Some of these are not proper, you know, and what level of popularity. Is it is a popular now? Is a popular, was it popular six months ago? Um, so, so we're constantly feeding our product.

Um, we're constantly feeding our algorithm with information about, uh, current products, uh, brand new products, as well as, um, uh, performance of certain types of products, certain types of niches. Uh, and the more data we feed, we feed into the algorithm. Uh, the more it starts spitting out, basically, uh, some, some recommendations and as well as actual connections.

Uh, so that's kind of how we use, um, uh, artificial intelligence in our process.

Joseph: And, and, and, and speaking of trends, there is a, a 4.0. Um, I guess lifespan, uh, for a lot of products, I believe it's like it's discovery and then, uh, there's a peak, there's a saturation. There was a decline and I don't think I got the terminology quite right. So can you just run through the terminology? 

Rush Wehbi: That's pretty close. Yeah. That's, that's, that's pretty close, like discovery and the saturation, decline, I think was another phase somewhere in there. It's it's, uh, we go through it in detail in, uh, one of our, uh, trending tutorials, which is a, I think it's called eight keys to a winning product.

And basically, um, I think saturation and just kind of talking about one of these, uh, one of these phases. So the product, the discovery part is when people start getting to do so the product, right? So it, you start to see maybe some ads about it's like ads, or maybe you'll run a run across it by somebody mentioning they've just bought it or whatever. So that's a discovery. That's the discovery phase. The saturation is when you know, it's everywhere, right? It's like I'm the fidget spinner back in the day where it just, everybody knows about the fidget spinner. But a lot of people mistake the saturation as a part as a time to get out, right? Oh, it's saturated. I need to stop selling this product. This is no longer viable. I need to, uh, jump out of this product. The that's, I mean, that's a mistake. The time to jump out of the product is when it's going to decline, right. There's always money to be made. Uh, and uh, obviously the discovery is obviously the most amount of money to be made, right?

Where there's not as much competition, not as many people selling the product. Uh, but again, not as many people know about the product, so maybe they haven't seen it and now you need to sell them. You need to show it to them on multiple times before they kind of get, get introduced to the product, even know what it is, right?

So it's a little riskier to be selling something in the, in the discovery phase. The saturation phase is the easiest place to sell, right? That's why whenever we are asked or whenever we talk and you know, different groups or whatever we say, hey, if you want, the easy money is, is during the saturation phase because, but it's, you're not going to get the biggest piece of the pie.

Well, when the product is saturated, but you can still make money. You just have to have a better ad campaigns. You have to be a bit more ingenious with your ad campaigns, with your targeting and all that kind of stuff. But this is not the time to start, stop selling a product. And as you mentioned, there are some products, there are quote unquote in the saturation phase for a long time and it could be months. It could be years, some products are seasonal, even, you know, they keep coming back. Right. So, uh, you know, we also on our blog, there's also another video about, you know, we called the myth of, uh, of saturated products, right? So there is a myth associated to that. And we even give examples of a product that, you know, came on, sell the trend. Uh, let's say, in February, you know, and it started selling a little bit and, you know, you can see it starting to pick up trend and, um, you know, it was featured, um, on, on one of our blogs. And then it kept selling and selling and selling, and then it was six or seven months before it even reached its peak of saturation.

So finding products in sell the trend, you could find these products and then keep riding them until the point where you can see it on the chart. It stopped selling and that's the part to get out. Right? That's the time that you get out is when, when it's no longer selling. That's no longer popular. Right. So, so yeah, we cover all of that in a lot of our education, as well, as you can see, read on the website in the charts that we have. And some of the other tools. 

Joseph: And as I, long running theme on the show. I've always recommended to the audience that while I have my guests for an hour, sometimes a little bit more, sometimes a little bit less, it's only an hour, whereas the content goes on for hours and hours and hours.

And so, and the audience has always had more time. So, um, so, so, so audience I've, I've, I'm always able and always fortunate to be able to check out the content prior to the interview. And this is no exception. There's a lot of really great insights here of which I wrote down and I want her to expand on anyways.

 The reason why I brought up the different periods. And I think it's interesting to actually, um, talk about, I think the term saturation, cause I think certain terms, they just have a negative. Uh, perspective to them, even if it's actually a, a neutral or if it's just an observed observation of it. Um, cause when I, when I think saturation coming into e-commerce often, I think, well, it's saturated.

Therefore it's reached a peak appeal, uh, across the, the demographics and that's not necessarily true. So what I think is is happening here is okay, we're the different interests groups are being targeted with it. So they're me yet to be other interest groups that could be targeted with it, but I've not just been, not quite been found yet, or haven't been targeted by somebody who has the marketing angle in mind that can go for them in specific.

Rush Wehbi: You nailed it and think of it this way. You've already now confirmed that this product is a winner, right? So, so your, your level of risk has decreased dramatically, you know, guaranteed. It's a winner now comes the, you know, uh, being creative part, right. And in any business. And even if she, if somebody is businesses, don't seem creative in any business, you need to tap into creativity, uh, to succeed.

Right. Uh, you know, the most successful companies, the most successful people have always, uh, put out products that are, have some kind of creativity at them or, or some kind of a angle, uh, that differentiates them from everybody else. Right. So, um, you know, being able to jump on products like that and just use your creativity to kind of, you know, uh, attach to the different angle, uh, could be the difference.

Joseph: I want to ask you about the strategy here. So this is, this is hypothetical, although I suppose if you have real life examples by all means. So let's say I'm looking at a product right now. I've settled on my niche. Um, I know my niche by the way is like remote worker home office. Uh, but for the sake of this, I'll just say my niches, uh, pets, everybody loves pets.

So, um, I'm looking through and I'm seeing your product is saturated. Uh, How do I know how much time I have to act before? Um, because I, I would imagine that even within saturation, there is like early phase, mid phase, late phase. 

Rush Wehbi: It's a very, it's a very good question. That's a very good question. And, uh, I'll give you a short answer now, but th the, the good news is that we are in the process of doing like a, like a UI redesign for the website.

And we are adding some really exciting features that are tailored towards exactly the question that you asked. So, so instead of, I mean, I'll give you a little preview here of what's coming. 

Joseph: If I can just give you some frame of reference, uh, usually episodes are out at two months after we record. 

Rush Wehbi: Perfect. Perfect. So this is, this will, you know, the, the, the, the, the audience will be able to kind of use this feature by the time it gets not, and I'm not even giving away any secrets.

That's perfect. So basically what it is is that right now, a lot of the questions that people have is, hey, I don't know, like, it's great. You have all this data. It's great, but I don't know how to read it. Like it's and we have tutorials, obviously we have tutorials on, you know, on the actual page where, um, you know, what are you doing your work? Let's say the product research bait top right hand corner. This is the right. And we also have an e-commerce course that also goes through, into picking product as well as one of the chapters. Right. And we have other tutorials that are, you know, in the tutorial space, but some people, uh, maybe even after watching tutorials, they send up questions or maybe they don't watch it and they just want to jump into the application.

And everybody's not a few, but I've done it, you know, I don't know the last time actually watch a tutorial when I onboard it to a brand new application, we just want to use it. Right. You don't have time for them. Right. So, so, uh, so that's a great question. And we do get asked that like, okay, so how do I know, like, do I jump in now? Do I jump in later? So what's coming in the next iteration, which is, uh, in the next thing is that we are going to be breaking down from all the experience and all the knowledge that we have, we are going to be breaking down in English, uh, this, the current status of the crop. So instead of just having to look at the chart and go, okay, so it's sold, um, you know, it's, it's sold a thousand, a thousand units, like, is that a good, is that saturated?

Is that too little? Is that too much? Right. So we obviously have been collecting data for a long time. So, uh, in a brand new feature we're going to have is going to be called product insights, right? So in English, we are going to tell you that, you know, what, the insights of this product, this product has X amount of orders.

That is a great time to jump in, or this product has too many stores already selling it. It might be a bit more difficult to sell it because of competition, right? So we're going to break it down in English. Here are the pros, the cons, as long as all the data and the charts and everything like that, that's not, not going to go away.

So, um, you know, for people that are just unsure of how to read someone's data that are going to have plain English, you know, actionable insights, uh, about the products. 

Joseph: That's great. Although I will say it does raise a different concern. I'm putting myself in the position of somebody who's doing this, which is now, okay, this information is being presented. And everybody is being given very clear instructions of this is the time to jump in. So what my fear would be is now everyone, whereas before maybe it takes a cert intuition to understand, okay, this is the time to jump in. Whereas now it's being, it's pretty clear. Okay. This is time to jump in. So I can see that having a pretty significant effect on how many people are actually going to be active in it.

Rush Wehbi: Yeah. But the thing that this way we are like, we are not, this is not like a stock trading signal, you know, buy this stock right now. We're not doing that. Right. We're never do that. Right. Because it's even those companies, I mean, I don't even know how they're doing that stuff. I mean, it's, it's completely like it's a stock market.

I mean, you know, it's, it's, it's, it's, it's crazy. But the point is this is that, um, two things, these are only meant to help, right. And the people that are going to combine that with the data that are going to understand, you know, the, the holistic part about the product with all the, uh, product information that we're going to have on that page.

We'll definitely have more insights. We'll have more knowledge and we'll be able to identify products. So think of it this way. Not only that also a niche nodded, right. Not everybody is into pet niche. Right. So a lot of people will have clothing stores or whatever. Uh, and also, uh, you know, the, the, the last time I checked, I think there was, I think like 12 or 13 million people in who are, uh, sorry, uh, what is it? 2 billion people on Facebook or something. I don't know what the last number is. Right. So, yeah, exactly. Exactly. The audience is kind of wide, right? The fear of like, oh, you know, I'm going to hit the pet niche. And 10 people are going to be trying to sell the same product and I'm going to be competing with other people.

It does not make sense, but we get this question a lot is like, hey, uh, how many people know about this? And like how many who are using the app and how many people think? And it's like, our answer is always, don't think of the scarcity. Think of the opportunity. Don't go in there thinking I'm not going to make it. Go in there thinking people are making it. People are making money on sell the trend. They're giving us information. Take the opportunity and do something with it. As opposed to thinking of the, I can't make it. There's too much competition. I mean, and your mind space dictates the results, right? You can't go in there with a negative mind space thinking of, oh, there's too much competition.

Guess what? You're going to see a lot of competition and go in there thinking people are making money. I can make money as well. I can use this data. I just need to commit to this and make it happen. And you will commit to this and you will make it happen. 

Joseph: I appreciate that a lot. Um, so I'm one thing I wanted to relate to too. Cause I thought you made a great point just about the, uh, about stock markets and trading. And I can't remember the name of the guy, but, um, I was just picturing that guy. Who's got like the bell and he's got the horn and he's like sell sauce up. Yes, I agree. Is it MSNBC? Okay. Okay. Okay. Yeah, that's it.

I was way off of his name. I don't know. And there's a through line between both of these is that you have the, the day trading crowd who, um, now they're not invested in the industry. They're not invested in the product and investing in the surface, not invested in any of it. They're just invested in making money.

And am I in my philosophy, which I developed like two and a half weeks ago is that if you really just want to make money, play poker, like, you know, you learn, you learn how to learn, how to play and make a lot of money doing it. And you don't exit and you don't have to like break your back or stress out.

And you know, the day you're still playing, you're playing a game. So. That's my, that's my, that's my take on that. And I think the same is true here too, is that why people select the niches that they do. Well it's because of their invested in it. Um, so I think, you know, for, for our audience, I don't re I think we've curated the, the people by this point, but if people in the audience are really just in it to make money, you're making a huge mistake.

Even if you succeed, you're making a mistake because you're missing out on a lot of the, on the ideal ideology is like solving problems for others, trying to make the world a better place if only slightly.

Rush Wehbi: Absolutely. Absolutely. And, and sometimes, you know, um, people get into any kind of business because they, uh, you know, just not, uh, they might not be passionate about something, but they just want to make money and they see somebody else making money.

So they want to make money. Right. But the problem is, is that it's hard to get anything to work if you're not passionate about it, because you either gonna lose interest. You're not going to put in the work you are going to quit immediately because there's not that passion is not there. That's going to keep you committed to it.

There's so, so for anybody that just wants to jump in and make a couple of dollars and get out, uh, it's, it's difficult. It's more difficult than people who are like, you know what, I'm going to invest in this. I'm going to, you know, uh, get a tool. You don't get a tool, whatever it is, I'm going to invest in the business.

Right. And get a store, either built, or I'm going to learn how to build a proper store and, and, and get the funnel working and everything like that. People that are doing this are the people that have a better chance of succeeding than the people who are like, I just want to throw something together.

I'll get a couple of tools. I'll try a couple of products. If it doesn't work yet, nothing works. Nobody can make money from e-commerce, which is, which has joined my YouTube channel. Exactly. Exactly. 

Joseph: Yeah. I, I appreciate that. And also, I just appreciate too, is that like, I, you know, I ha I always have an agenda set up, but as time goes on, it's been easier for me to just.

You know, naturally be able to come up with questions because there's so much we're invested in. And so, uh, just like little, little self check-in on my own journey. What I wanted to ask next is what you would recommend in terms of preparation. So let's say somebody, uh, finds a product, um, in their niche and is, is a, it's a good time to get into it now.

Some, some, some people in the space they're experts at setting up Shopify stores. They can do it in an hour. If that, um, I don't think everybody is, uh, is so lucky. And also, you know, you do have to, unless you somehow manage to like clear your goal within the 14 day Shopify free trial, there are, uh, expenses that have to be, um, shelled out in order to even any compete to say nothing of Facebook advertising.

So there's, there are a lot of things that I would imagine people would need to have prepared before they, uh, they take this product to, to, uh, to the market. So, um, what have you seen? And I love it cause you, you, you collect a lot of data. So I I'm, I'm thinking this would be a data driven answer, but like what have you seen, uh, users have to have ready before they, they, they go for their first, uh, the first competition, they take the first product into the market.

Rush Wehbi: So number one, I think you need to have your mental state, right? Right. You have to go in there already prepared that this is not a one click, you know, uh, just, you know, you press one button, the easy button and, you know, money comes spitting out on the other end. Right. So there's gotta be some realistic expectations, right.

I believe with the right product, obviously we wouldn't even be here if it wasn't, uh, I believe with the right product and with sensible reasonable advertising, right. I'm not talking about, you know, being supercycle about the creative and super think, uh, about the video or whatever, I believe with the right product and with reasonable targeting.

And we even offer targeting inside the app. So you can kind of quickly find that. Uh, with an, a reasonably created store. And again, not doesn't have to be the prettiest. Doesn't have to be spent thousands of dollars on it. And you know, everything is perfect. Like with all of this reasonable, you are going to make sales.

If you are not making sales, then you know, there's something very wrong with one of the pieces, right? Whether it's the product is not right or your store is not right, or your advertising campaign is not right. Something is not working that is breaking down this entire process. Right. So if you say, what do people need to prepare?

I think we need to prepare the mental state number one and B, they need to do some of the, um, some of the, uh, some of the work, right? So, so we have, for example, an included, uh, like a full dropshipping course, right? That takes you through the entire thing where we show you how to set up your store. We show you how to pick products.

We show you how to add into your store. We show you even after this all orders, we'll show you how to, uh, run basic campaigns on Facebook and Instagram. So we show you the entire thing. So you can go through that entire process and just kind of get something that is. We'll work now digging it to the next level.

Of course, that's the whole point you need to kind of start really honing in on the products you want to add, you know, fixing your store, checking out to a funnel, all that kind of stuff, but just to start. You can make sales with what I just mentioned reasonable, just being reasonable about this stuff.

Joseph: Don't mind me asking, um, uh, price-wise what would be like a, the reasonable amount of money people should have ready to invest? I believe I've asked this question before, but I just want to get more of a median. 

Rush Wehbi: So to be honest with you, it's it's, I mean, I can throw a number out of a hat, but it's really different for a lot of people.

Some people have $500 in their pocket and they can start making money right away. Right. Some people even less, because think of it this way, you know, even just talking about basic, basic, basic expenses, you got, you know, your Shopify or any kind of e-commerce, whatever, some kind of a platform, $30 a month, or whatever you got to a product research integration, something like, like Silva trend to input your products and fill order.

So you're not doing it manually spending hours a day. Right? So just simple stuff like that. Then you have your advertising campaign. You don't have to go straight to Facebook. Right? I mean, I don't even recommend going straight to Facebook. You know, you can go to influencers, they go and go on Instagram.

You can spend 25 $30. You know, research some good influencers. We even have an, an influencer, uh, um, uh, tool inside sell the trend, allows you to judge if an influencer is worth the money or not. Uh, so, so you can for, and that's a small budget, right? Your $25 $30, just to start, start bringing in sales start, uh, you know, you can make four, even if $25 shallots, you can make 10 loaders, 12 orders on $25.

Right. You know, we've seen it happen many, many times, right? So the investment is different for everybody, but again, now you want to scale just making, you know, $50 a day or whatever it is on those orders. Maybe a hundred dollars a day is great for a lot of people, but you're not gonna, this is, you know, you want more, right?

So then you can get into Facebook ads and do some of, you know, tip-off ads or whatever the case may be, but then you'd need a bigger budget, right. Because influencers are one cost, you know, thank you very much. Facebook ads, you need to test, you need to tune, you need to spend more money. You need to have multiple campaigns, multiple interests, all that kind of stuff.

Right. Uh, so, you know, I don't know what a proper number is. Like I said, I gave you the range. Um, but it's different for everybody. 

Joseph: Okay. Yeah, I appreciate that. And, and, and for me, the takeaway that's, uh, most prevalent is, uh, not going to Facebook first, uh, because Facebook, it is effective, but it is expensive and it's only gotten more expensive over time and, and, and on an audience.

Uh, I think our, our, our consistent audience understands that, you know, we do get a lot of different answers to the question. And so it's important to always, it just gives me the answers to it, but I, I think.

Rush Wehbi:  It has to resonate with you and it has to resonate with your budget. Right. You know, somebody says to you, oh, you can't even start for less than $10,000 a day.

You're like, well, why don't I don't have $10,000 to spend on this to start a business. I don't. Right. And the whole point of drop shipping, it's the lower, lower cost of entry. Right. But some people can say, you know, hey, you should be able to make it with $200. You should be able to get started. Right. It's every it's, you know, and it's, it's really different for everybody. 

Joseph: But I think your point about influencers, um, makes a great deal of sense, especially just, even from a cost benefit analysis. If it is only a one-time a buyer may not need to have to pay them if you just send them the product and they, and they test it out and they like it and they were passionate about the niche as well. It was a lot of credibility. So that's, that's, that's, that's a big takeaway, a hundred percent, a hundred percent.

We've seen it work many times. Yep. Well, let's, let's talk about the tools. We've, we've alluded to some of them I'm going to, uh, it's like, I know it's like a dropshipping suite. Um, so I'm gonna, I'm going to rattle all of them off and then you can pick out which ones you want our audience to know about.

You want to go through all of them by all means. I'm more than happy to go through all of them. But, uh, so there's a, the, your nexus, your product explorer store explorer, store intelligence, retail trend explorer, uh, Amazon trend explorer, video ads creator, Insta, and Twitter engagement calculator,  Facebook audience builder, one-click add to store, one-click order fulfillment. 

There's a lot. There are some of them. I I'm going to say it's self-explanatory. Um, the one that I wanted to actually start with, uh, is the retail trend explorer, because we tend to have a lot of conversations in the e-commerce base that are absent of retail. I remember I've had one guest so far that was, uh, very much so invested in the retail space that it was a Syama Meagher. So go back, check out that episode just to hear how things are going on in the retail, but we largely don't talk about it. So, um, how is, uh, uh, how, how does, how does retail? 

Rush Wehbi: Yeah, so yeah, so, so we have, so yeah, so, so when we started sell the trend, it was the, the, we started as just a product discovery tool, right? So that's, that's where we started and we wanted to provide. Um, we want it to provide a concept of explorers, right? So, so we, you know, you would have different streams of, of, uh, information, you know, whether it's a strain on our Shopify stores or AliExpress express or Amazon, or, you know, uh, uh, you know, just added CJ dropshipping, right?

So these kinds of explorers are kind of the fuel that feeds into the nexus explorer and the nexus explorer, uh, which has kind of a flagship explorer is basically a kind of like, I mean, the next, the name is app, right? The nexus is like a con like it's a, it's a, it's a central place where a lot of things feed into.

And that's really what the nexus is, is you have the explorer, the Shopify explorer, the Amazon explorer, all those explorers, they feed into the nexus, they feed of data. And then the next one shows you the best products across all of these explorers across Amazon Ali express and all those places. And now we're just, like I mentioned, we just added CJ drop shipping and another supplier.

So the data from, from drop shipping as well, and we feed that all into the nexus. Uh, and then that gives you a good, uh, view of really what are the trending products, right. So you're not just, we get a lot of questions like, oh, why can't I just go to AliExpress? And I'll just find products. They'll just sort by most orders. And I'll just find products there. It's like, you can find products there, you can find products anywhere. The key is the quality of the products. And are they backed by any kind of data or information, or are you kind of closing your eyes and kind of following the herd. I don't want to say they're hurting in bad way, but kind of following if it's think about what a herd mentality is, right.

It's following what everybody else is doing without kind of seeing if, if any of this stuff is really being supported by any kind of facts or is it just, um, you know, uh, you know, yesterday's popular product, right? So that's kind of really, if you want to talk about our feature set, a lot of our, our website in terms of defining a part of it is these explorers and we tell explorer and all these other explorers.

But now if we talk about the other part of the trend, which is the selling part, right? Is where really we've kind of added over the years to sell the trend, which is, uh, the, the product importer, um, adding products directly from Ali express through our Chrome extension, uh, as well as, you know, the fulfillment feature, right?

So once you products come in on your Shopify, WooCommerce store or whatever, uh, then you need to easily fulfill these products. Um, you know, and we have our, you know, one-click fulfillment, you click on it. It's fulfills the order, updates your customer through the email and you, you know, it's a lot of it is hands off and it should be. That's the whole point of technology is it's supposed to take some of these menial tasks, at least for the performance part in the, in the importing parts. And it's supposed to make it easy. That's the whole point, right? That's the whole point of, you know, using tools like this. 

Joseph: Cause as you said earlier, that it all takes creativity and we want to use our creative energy for the marketing because that's the important part that's reaching out to, uh, to speak to so many people.

Um, so this one is kind of like a, a side question. This is one of my I'm personally, uh, wondering about, um, cause I, I I'm the kid in the candy store doing, doing these interviews. I get to tell you to hear all the services. Um, so at the moment I'm, uh, I'm uh, I signed up for a three PL, which is a yakkyofy, uh, had an interview with them earlier on and uh, So, you know, I'm, I'm, the product gets uploaded to the warehouse and then they can, uh, they can ship it.

Now, is there a relationship between, uh, sell the trend and a third party logistics as well as what the Shopify store or cause it sounds to me like I I'm using this for the, for the information and it can automate some of the Shopify, but it's, I'm still kind like on me to also work out that third party logistics. I'm just not sure how to like put that out. 

Rush Wehbi: So sure. I'll give you a kind of the flow, right? So, so this is, this is the flow of using sell the trend on a daily basis, right? So you come in and you find a product. We have all of our explorers, or if you want to keep it simple on yourself, just go to the nexus explorer.

And that's kind of like the hub, right? So you don't have to kind of break it down to Ali express, Shopify and all that kind of stuff, go to the nexus explorer and you find a product that is interesting to you, right? So you click a button and then we will automatically export this product, right? Allows you to select some picture of some, some content, uh, you know, tweak it to your liking, press a button, and then.

But, but before we actually takes it to your store, we also have a section for suppliers. Right? So obviously after you find a product, you need to be able to get it someplace, right. So you need to find a supplier for it. Right. So right now we have an integration with Ali express, which we're an official, uh, partnering with Ali express, but as well, uh, we just onboarded CJ drop shipping.

We're also an official partner for CJ Drop shipping. Right? So now you have, you know, your supplier base where you can grab these bottles, right. And what's so great about, you know, senior dropping for example, is that, you know, the shipping times are, you know, even faster than Ali express, right.

Especially for, uh, directly from China, uh, and as well as they have local shipping. Right? So a lot of the questions we have is, you know, we need local shipping. We need to be able to ship from European locations or from the US so then we'll hook you up with a supplier, right? And you can, right from the interface, you can see, you know, the rating for Ali Express.

You can see the, the supply rating. You can kind of get a judge of how many orders they sold the ratings on the product itself, as well as the supplier rating. So you can get a kind of sense of, is this a good suppliers is a bad supplier. What kind of use are they getting? So then once you set all that information up from, from this one page, you click a button and then that product goes to your Shopify store, woocommerce, whatever.

So now it's on your store, right? Well, they facilitated the whole process of finding the product, as well as pushing it to your store. Once you've got a product, once you got an order, when you're on your, uh, on your store, on your Shopify store, for example, then that order shows up right on South China, new dashboard in your orders dashboard.

So then since we already know the supplier, you click a button and this order will automatically all the information to address and the quantity of the product and all that kind of stuff gets sent straight to the supplier. The supply then prepares the order, uh, you know, uh, gets all the shipping stuff and then sends it directly to your customer.

That's obviously the, the shipping drop shipping model sends it to you up to your customer. So at this point you haven't touched the product, you know, you're just kind of connecting all the pieces together. And once that product chips, then we will then automatically trigger Shopify to send an email to your customer with an email you have set up in Shopify and woocommerce or whatever, and then your customer will get that, uh, the notification that the order has shipped as well.

They'll also get the tracking. You can click on the tracking number. They can find the tracking for the product. Right. So that is kind of entire flow of using sell the trend on a daily basis. 

Joseph: That's terrific. So, so the one thing that I wanted to just touch on, just to make sure that I understood it as well as, so the order is sent it to the supplier.

Uh, now I'm I would, for me, I would, because it's interacting through my Shopify store. It would go to my supplier, which may or may not be connected with sell the trend. 

Rush Wehbi: Sure you have the choice if you don't want to use a sell the trend fulfillment, you have a choice to fulfill it with any supplier that you want.

And you know, one of the things that, you know, we're always investigating is adding brand new functionality based on user. A request and user demand, right? So, you know, a lot of people wanted a faster shipping and that's why, you know, we're bringing in brand new suppliers that provide faster shipping. Uh, but, uh, uh, you know, it's a third party fulfillment kind of, uh, functionality.

That's definitely something that we're thinking about, uh, as well to kind of bridge the gap for people that maybe you went out and researched quality three PL companies, but not everybody maybe has had the knowledge or maybe they want to sell the trend. And they were trusted that the work that we've done to secure a couple of great three PL companies that they can then use.

Joseph: Cause I, I'm not sure exactly like what era, uh, uh, we're in right now in the, in the, in the drop shipping legacy. But one thing I know for sure is that I joined in once a lot of standards had been, um, set and increased a lot of the standards. Of course I buy stuff at Amazon, uh, which can deliver something.

Okay. Now I just, I just don't want to sound like it's already here. Yeah. And, and for that reason, what I feel like it did, which I would say it might be a bit discouraging for a lot of people, at least at the beginning, but as a net positive in the long run is that it reminded people that you do have a lot of work to do in order to have a functioning backend, uh, and have the logistics correct. So that, you know, the, the, the, the, the buyers or the customers will get their product, uh, and, and be satisfied in a reasonable amount of time. And in doing all of this, what I find personally is that it does legitimize the operation altogether, and it shows that there is once you see the gears and you understand how all the work has to be done, it demystifies a lot of how to actually, um, sell a product that frankly, I've never, I don't have in my own, in my own home.

Rush Wehbi: Yeah, for sure. For sure. Well, think of it this way, like commerce is like, You know, uh, it's one of the most ancient professions. So the other profession of that profession, you know, commerce exactly. It's one of the, the most, you know, uh, from the beginning of time, so to speak, right. Trading bartering, and, you know, you, you grow something and then you can sell it and you know, all that kind of stuff.

So the, the, you know, when people say all the drop shipping model, is it going to work? Is it going to last or whatever, that's the basics of commerce, right? It's just, uh, a way to facilitate, uh, commerce. Right. So, so, but, but, but you raised another question is that it's got to keep evolving, right? Like, you know, you know, evolve or die, so to speak, right.

It's got to keep evolving and it has, right. It's got to keep evolving to match customer expectations. Right. And what's so great about, uh, even, uh, drop shipping and just kind of getting into the space is that, you know, things happen in stages, right? You can start with, you know, processing your order through Ali Express, which is super easy, super low cost, right?

You don't have to really invest a lot. And essentially you can say, you know what, I'm making some money now it's through this, let me buy some product. Right. And we know a lot, we have a lot of customers that do this. They find the product, they start making sales, they tested, they're starting to get sales and they are okay, this is the product.

Now that I'm going to either brand, or I'm going to start making more money from, by buying in bulk and sending it to a warehouse and then having them start to fulfill it. And then you can get the two day shipping one day shipping, depending on, on the, uh, the companies you're working with. Right. So there is definitely a progression, uh, that you can do in this business model as well. It doesn't have to be stagnant. 

Joseph: So one thing that I want to ask and you don't have to be like the, the arbiter on it, but I'm curious about your opinion is if there is a, a reasonable limitation to. How much, sorry. I'm I kind of butchered them drugs again. So if I'm selling something on, uh, just. I get it. I get the product and ali express, but on my store and sell it. I, I, I, I worry that it's a, it's going to take too much time. I don't have enough of a clear, um, relationship with the ali express supplier. And so my, the point that I was that I was alluding to earlier is that that particular method to me seems like it's, uh, it's on the decline and to the point where it's not viable.

So I not, and I think I'm wrong about that. So, uh, in, in the most, what is, I guess here's, here's the, the simplest way to, uh, to ask this question. I, I got this, I got this, which is what is the most viable method so far as like an entry-level method. 

Rush Wehbi: This is by far is the best entry level method, for sure, for sure. Because think of it this way. A lot of people when starting a brand new business and a lot of people, this is a brand new business. If this is already, you know, your 10 store, right. You're already at a different level, right. You're already doing things differently. Right. But for people who are just starting, this is the, like even we mentioned some of the budgets required to kind of get started.

This is the lowest, uh, you know, one of the lowest businesses, uh, in terms of starting something from home. I mean, a lot of, I mean, that's kind of really what it is. So starting at that level, this is definitely the best method to do it. Now like I mentioned before, It doesn't stop there. Right? This is not something that, you know, uh, you can't expand and become, you know, create a brand, right?

I mean, we've, you've seen some of these, these brands that started off as drop shipping stores and now have become complete brands, right. Where, where, you know, it's a, it's a shoe brand. Right. And you can think of Kylie Jenner, right? Kylie Jenner is, uh, you know, running a, basically a drop shipping business.

Right. It's so-so, you know, it's this, the business model is valid is just what you do with it. And like I said, it will always keep evolving, like any, any business model will keep evolving. 

Joseph: And, and I think when, when we're in a way to look at that is rather than look at it as like, where does the bottom fall out? It's more of like, the bottom stays the bottom, but where does the top go? And the plateau continues to increase and there's more opportunity available. 

Rush Wehbi: Absolutely. Absolutely. People have been talking about drop shipping is dead for, I think, 20 years maybe, except exactly. Because I was talking to a, I was talking to a, a buddy of mine that blends, that store culture is another, another really good company.

And, uh, he's been, he's been here way longer than I have been in it. And he's like, Oh, I've seen this all before. You know, people have been talking about this dieting for like years. Right. And what they don't realize, it's a business model. Like any business model out there, it's not, um, it's based on it's based on commerce, right?

It's based on conferences. What you do with it is, is going to dictate whether you're going to be successful at it. Or are you going to kind of just use it up for, you know, the surface and say, Oh, it doesn't work. You know, you can make money from this price. So all depends really on the, on the, on the people.

Joseph: Now I want to ask you a question, uh, specific about products and bear in mind that this is from a YouTube video. So to get the full effect of that YouTube video, go check it out. Um, but I, I'm going to tell you what struck me about it. So, uh, you go through the key factors to a winning product, and I've talked about, you know, uh, the factors to winning products with other people before.

But what struck me was that the way you had done it is that you had ordered it based off, which is the most relevant. And then it was a descending from there. So in order to have relevancy, it was like, wow, factor, problem-solvers emotional connection, profit margin, and perceived value, niche versus broad retail ability seasonality.

And then the bonus one, which I won't spoil it because that was a bonus video. 

Rush Wehbi: Go see the video. 

Joseph: Yeah. Um, and I, and again, I can't help, but, uh, uh, uh, expect or anticipate that this is a data-driven answer just because of how much data you're getting access to, but why is wow. Factor, the number one factor in, you know, how, how does all of these fit in terms of having to be more important than one next to the, again, didn't, didn't quite put you the question.

Here's the thing I noticed about myself is like, I, I'm very clear about what I'm going for and then I need to like, okay, but I really want to sound pretentious that's the most. Oh, thank you. I appreciate it.

Rush Wehbi: So here's the thing. Um, when we kind of sat down to kind of, we get this question a lot, is that, hey, how do I find a winner? And it's like, the whole point is we created sell the trend so you don't have to kill yourself trying to find this answer. Right. That is why we have, you know, the nexus, for example. And we have been sorted by the nexus ranked. So, you know, whatever's at the first two pages, those are the most, most popular currently. Right. And we even have a trending product category if you want things that are happening like right now. Right. So, but now you have to take it into a bigger perspective, right?

At the end of it all, we are selling products, right? Well, not selling ones and zeros. Right. We are selling actual products that people need to, uh, you know, be motivated enough to kind of without the credit card and buy them. Right. So that's why we have wow factor as the number one. Wow factor is kind of like the w the non quantifiable thing about a product that when you look at it, you just gravitate towards it.

Now, the good thing about sell the trend is that you can quantify these things with data, because think of it this way. If you have a product that is, you know, amazing, right. It's, it's really exciting. Then people are typically buying the product, right? People are, you know, putting it on their stores. People are engaging with our product.

So that is a product that you can quantify with data, even though if you just look at it and say, okay, something about it. So I don't know if I should go for it or not. Well, you can go for it because you can see what it's doing in the marketplace. Right. And that's really where, you know, we kind of do it with sell the trend.

We cannot, you know, the algorithms haven't been advanced enough where you can look at a product and say, it's got what, why, why factor? Because you know, but you can compare it to other products that have sold in the past and then start to quantify them based on some of the history. Right. So that's kind of what we're doing.

Uh, you know, when we're comparing these product and when we're waiting this product, but in terms of the video that you mentioned to just go back to your video, You know, wow factor is just, you know, that's where the creativity comes from besides looking at the data which we have for you. We just can't, you know, some, some things are going to require your ability to look at something and go, okay, the data supports it, but am I excited to sell that product on my store.

And I know I have an idea how I'm going to do the video for it, and it's going to be exciting and I'm going to put it up and I'm going to make some money from it. That's really where we're kind of, the hierarchy comes in. 

Joseph: I need to think about how no matter, uh, how, how data-driven something can be, it still comes back to something human and something really tangible and emotional about having that, that, that impact of that feeling of, oh my goodness, this is a, this is a game changer.

And, and, and it, what it does is it changes a person's worldview. Even if they don't buy the product. I think the knowledge of the product exists and that this there is. I mean, sometimes they don't even know what the problem is. They, you know, they see, they see the people just go about their, their, their daily lives, um, interacting as I do.

And then somebody, what somebody has to do is come along and actually show them the product, the problem first, and almost put them into that, that, that, uh, that negative state for a second to then pull them out of it and say, here, now here's a solution. And that's where I think a lot of that wow factor comes from it's just, oh my goodness.

I didn't, it didn't just didn't occur to me. 

Rush Wehbi: Exactly. And that's kind of, even in our drop-ship reports, that's kind of how we describe what, how to write the proper product page description. Right? So we have a lot of examples, obviously, inside the app, you can kind of see what other peoples are doing, but we will recommend that you write your own as well.

You know, you can be inspired by some other pages, but you really need to create your own because that's where you can put your own stamp on things. Right. But one of the things that we teach is that you need to identify your audience. You need to identify who you're selling. You can't just sell a pet item to somebody who only cares about golfing.

Like it's just not going to who doesn't have a pet, right? So you need to identify your audience and then you need to connect with them. You need to, you need, and that's where the, you know, hitting on the pain point is you have to connect with them. Like, why are you going to buy this posture corrector, which is very popular, but why are you buying that fascial corrector?

Because you have back pain, you know, you have, well, you have that posture, right? So you need to first connect with the issue before you can provide the solution. You can just say, hey, buy this thing. It's like, I don't know. I'm kinda thinking I'm hungry right now. Yeah. But look, but look how much pain you are gonna face as you walk through the kitchen to make some food.

That's where, when you introduce somebody like you, right. My back doesn't hurt. Maybe I can use your product. Right. So it's, it's, you know, that's why there's studies and studies about psychology and selling. Uh, but it doesn't have to be that difficult. You don't have to be kind of a, you know, uh, pro paralysis by analysis because there are certain things that are guaranteed to work, right.

Identify the pain problem. Provide, you know, um, you know, rather than defy the payment provider solution, you know, also a discount, there are certain that's just regular commerce, uh, that we'll discuss in our courses. Uh, but yeah, but you can use those, those, those easy to use tips. 

Joseph: I just wanted to add into, into all of that is that I think the more acutely aware somebody is of their problem, the more likely they're just going to go solve it on their own.

Anyways, like you're saying like, if somebody is hungry, well, I don't need to wait for a, for an hour. It might, it might make me crave it. So the next time I am hungry, I'll go buy it. Um, which has worked numerous times, but I have, when I'm hungry, I go, I go deal with my hunger. Uh, whereas when I, when I have back pain it's sometimes I just take it as like, oh, this is my normal, this can't or maybe this can't be resolved and I just have to get used to it.

Rush Wehbi: Yes, yes, yes. But, and you, you mentioned actually something early on is that, you know, what, what are you really? Okay. Everybody needs to make money. You know, you have to make money, right? You don't need to survive, need to eat all that kind of stuff. But the point is this and that. You're also have to think about any businesses, what are you actually providing to the world?

Right? What are you doing? Like, what are you, what, what are you selling this posture corrector, for example, are you just, are you just synchrony make doing it so you can make money? Or also are you doing it? Because by providing products that people may not know about, you're actually providing a service, right.

You're actually helping somebody resolve something. Right. And like in any kind of business, if you really go in thinking about, you know, who your customer is and what are you doing to actually help them, it will help you leaps and bounds because at the end of it all. People are attracted to people who are trying to help them as opposed to people are just literally just started to sell them. Right. So. 

Joseph: Yeah. Well, it's funny. Cause we've been talking about the, uh, the posture corrector. I ended up getting one of those myself, uh, by the way, I will say the Velcro ones, not a big fan because the more I was trying to correct my posture and the more resistance it put up in the Velcro would rip off.

So as it was like a, if it was like a version of it with fastens, I think that would be a lot. So I don't have you for too much longer. Um, but I did want to ask you, uh, just about, you know, your background briefly, but how you got into e-commerce. But before I do, I just want to make sure, are there any other, uh, elements or features to sell the trend that you want to let us know about like, if there was a question I might've forgotten to ask. 

Rush Wehbi: Just kind of as an overall, I don't want to specifically mention a specific feature because I think one of the biggest challenges that we have with sell the trend to be frank is that we have too many people come in and we're working actively working on that with the new design we're working on, you know, uh, getting, getting people the value without the overload, you know, so, so, you know, I don't want to add, you know, hey, there's even this, you can also also cooks your breakfast.

I mean, I don't wanna, I don't want to add to that. The only thing that you have to look at when you come to sell the trend is that a we are focused on you, the customer. So that's our number one focus is that we want to make sure that we provide you a valuable service for a reasonable price. That's that is our number one kind of mantra. Is that when you come to solve a trend, you are, we have source. We have, we have you as our customer first. And then we are always evolving with the marketplace. We're also evolving with the services. So you're not going to buy into a static, stagnant, static product. And it will be, you know, as, as, as you just saw kind of from the evolution, from being a product research tool to a, you know, an entire kind of, you know, drop shipping app to some of the things that are, uh, you know, coming down top, coming down the line that are going to add features to sell the trend.

That's just one thing that, that, uh, you know, you can have confidence in is that we'll always be adding features to your subscription. 

Joseph: Okay. I, I thought that that's a great take on the question. I th uh, and I, I appreciate that a lot, so, yeah. So w w what about yourself? Like how long have you been in the industry for, and, you know, the, usually the question that I like to ask is always like, you know, what were you doing prior to, and if any skill that you had developed in your past life, uh, had come with you when you got on to e-commerce.

Rush Wehbi: Absolutely. Absolutely. So, you know, I've always kind of been involved in developing applications. Uh, you know, we've developed applications for banks and we've developed, uh, you know, applications for, you know, different companies. We even develop an application for, uh, for EMI music, which was kind of like a, uh, like an American idol online where, you know, a bunch of bands would, would, would submit the music and there'll be ratings and, you know, feedback and interactions.

And, you know, Ben's actually got record deals out of it. That was kind of the prize. Right. So, so, you know, we developed that application for, for EMI music and, and it was really super successful for them, but that's kind of where I've come in from just kind of creating applications. And when, when I, you know, I've always known about drop shipping, the kind of the back of my mind kind of friends and, you know, things like that.

And then when I finally, uh, you know, thinking of some kind of new adventure slash venture, uh, you know, that's when I really got interested in drop shipping because I went kind of an addictively survey of, of what the available options. And when I realized that I could make a mark. Uh, in the space is one, I got really excited, so I would not have jumped in if I thought, well, it can be a, me too, like a hazmat, you know, or whatever.

Like, you know, I can do the same thing as that obligation. I can make money. I'd never, I personally have never seen success, just copying somebody. Uh, and I don't believe much people have seen success. Even the people that you think are copying, you really need to look deep into what they're doing, because most probably they're not copying a hundred percent.

They might be copying something similar, but the marketing might be completely different or something that innovating somewhere. Um, so that's really kind of where it's coming from and the reason why we even started sell the trend. 

Joseph: And one thing I actually, I just wanted to let the audience know about before I close out, because I know you want to give more of the holistic view of it rather than a focus on any particular future.

But there's one that. Uh, I think it's worth pointing out because on the blog every Friday, uh, consistently for quite a while you do like winning product Fridays and I would recommend them for the audience to just, um, I think what this does is it, it gives people a really like a free sample of what products, the, what sell the trend to unearths and, and are willing to present.

So even if somebody isn't, um, ready to sign up, there's still something that they can do every really every Friday just to check out our product and see if it fits. 

Rush Wehbi: Absolutely. Yeah, absolutely. Thank you for mentioning that. And, and a lot of people love it and we do it and we do it for, uh, for that reason.

Right. It's it's. You know, we w that's where we have a seven day trial. Right. That's why we want to give you the fall, you know, on adult rated experience and let you make a decision as opposed to, you know, expecting something before you get something. Right. So we have a trial, try it out, you have a problem, new, we just on support, live, chat, whatever.

Right. Do you have any kind of questions? We have questions before you even sign up for a trial. You, you know, we get that a lot. Right. You know, you know, do you have suppliers, you have this or whatever. So, yes, I appreciate you mentioning that. And, um, you know, any, you know, you, you can possibly try out sell the trend without any kind of, uh, risks, so to speak.

Joseph: Okay. Terrific. And, and with that, uh, I'm going to, uh, give us our, um, our, our wrap up question. Um, I may or may not have forgotten to do this in a, in an episode or two, but for the most part, I've been pretty consistent with this, um, which is to let the audience know if you have any, like. I don't know if there's any advice or wisdom or anything that you'd like to share with people, answer to a question and ask that kind of thing. Um, you're more than welcome to have the floor once more for it, and then let the audience know how to, how to find you. 

Rush Wehbi: Sure, sure. So, I mean, I have so much, I can say so many things, so many things about this, I'm really a big believer in and commitment and big believer in a mental space, right? You really need to commit to something in order to get the real, to see if it's even a fit for you.

Right. It's a new business, you know, drop shipping, e-commerce, it's a new business. So, you know, if I have to say something, it's not even like, Oh no, how to cost your products, not to pick a proper drop shipping, none of that stuff. It's all good. Right? It's, it's useful. Right. But going in there and saying, I can do this.

I'm, you know, I'm, I'm capable to do this. And then, uh, believe that you're able to do this. And then commit to it. Right? You have to have those factors in before you come into any kind of business and drop shipping is no difference. Right? So if, if there's any kind of parting words, is that, you know, have the passion for it. Commit to it and take it as far as you can take it and you will see results and then level of results all depends on the person, but you will see results.

Joseph:  I couldn't agree more, very well said and that the other half of it too is just let the audience know how they can find you find on YouTube, find your website, all that good stuff.

Rush Wehbi: Sure, sure. sellthetrend.com obviously, uh, you know, obviously we're available on all the different social medias. You can hit us up at any time, uh, and we'd love to hear from you. 

Joseph: Terrific. All right. Well, audience, as always, it's an honor to be able to provide this information for you. Uh, it's an honor for me personally, just to be able to really meet so many great minds and, and not only, uh, learn by by insight, but to constantly be reminded how much passion is driving the industry. And as we, as we, uh, as we established, um, and touched on, uh, with the wow factor is that passion, I think is at the top of all of this. And, and if you don't have that, then I don't know. Good luck. Thank you so much. And with that take care and we'll check in soon. 

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Written by

Joseph Ianni

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