👉 In today’s video, we’re going to do a tutorial about Google Ads. We will talk about different ways of advertising on Google, what matches and bids are, how to build out a Google campaign, how to use negative keywords, and how to set up conversion tracking.
Google Ads Explained Slides
00:57 Google Ads Overview
01:18 PPC (Pay Per Click)
02:07 CTR (Click Through Rate)
02:19 How To Figure Out CTR?
02:38 Three Options For Bids
02:41 CPC (Cost Per Click)
02:47 CPM (Cost Per Milli)
02:55 CPE (Cost Per Engagement)
03:10 Google Quality Score
03:54 How To Manage Google Quality Score
04:26 Bounce Rates
04:48 Three Factors That Impact Ad Rank
05:24 How To Rank On Google
05:50 How Does Google Auction Work?
05:54 Main Bids For E-commerce
07:46 Bidding Strategies Example (Fern City)
09:20 Why Would You Want To Advertise On Google Ads
11:48 Type Of Ads You Can Run On Google
11:53 Display Ads
12:24 Video Ads
12:32 Shopping Ads
13:08 Responsive Display Ads
13:29 Call Only Ads
13:42 How To Build Google Campaign
18:51 Few Tips When Making An Ad
20:13 Keyword Planner
21:33 Negative Keywords
21:52 Where To Find Good Negative Keywords To Use
22:21 How Much Should You Spend Per Day?
23:43 Conversion Tracking
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