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πŸ‘‰ In today’s video, we’re going to do a tutorial about Google Ads. We will talk about different ways of advertising on Google, what matches and bids are, how to build out a Google campaign, how to use negative keywords, and how to set up conversion tracking. 

 

Google Ads Explained Slides

https://bit.ly/30uW6bi

 

TIMECODES:

00:00 Intro

00:57 Google Ads Overview

01:18 PPC (Pay Per Click)

02:07 CTR (Click Through Rate)

02:19 How To Figure Out CTR?

02:38 Three Options For Bids

02:41 CPC (Cost Per Click)

02:47 CPM (Cost Per Milli)

02:55 CPE (Cost Per Engagement)

03:10 Google Quality Score

03:54 How To Manage Google Quality Score

04:26 Bounce Rates

04:48 Three Factors That Impact Ad Rank

05:24 How To Rank On Google

05:27 Blogging

05:50 How Does Google Auction Work?

05:54 Main Bids For E-commerce

07:46 Bidding Strategies Example (Fern City)

09:20 Why Would You Want To Advertise On Google Ads

11:48 Type Of Ads You Can Run On Google

11:53 Display Ads

12:24 Video Ads

12:32 Shopping Ads

13:08 Responsive Display Ads

13:29 Call Only Ads

13:42 How To Build Google Campaign

18:51 Few Tips When Making An Ad

20:04 Keywords

20:13 Keyword Planner

20:27 Matches

21:33 Negative Keywords

21:52 Where To Find Good Negative Keywords To Use

22:21 How Much Should You Spend Per Day?

23:43 Conversion Tracking

25:01 Outro

 

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DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.

 

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links provided there may be affiliate links. Thanks for supporting the Debutify channel and company, DEBUTIFY CORP.

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Tags: #Debutify #googleads

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