I am a HUGE fan of accidentally funny Facebook posts. Ironically.
It's what keeps me going back to the most popular social media platform. Just take a look at some of the gold I found on my Facebook page:
While I'm scrolling through my newsfeed, I can't help but wander around the app. Facebook Marketplace happens to be a favorite of mine.
You see, here's the thing about Facebook: It's a time-consuming vortex. And it's not just the place where your grandma posts embarrassing photos from your childhood. Facebook is also a space for customers to connect with ecommerce companies. You can do that with Facebook ads.
And if you're not taking advantage of it, you're missing a lot of prospective customers.
Because just like me, 2/3 of Facebook users visit a business' page once a week. That's a fraction of over 2 billion people.
The point is, maximize this opportunity for your Shopify store. You need to know how to use Facebook ads for ecommerce properly.
In today's blog post, I'm going to teach you some of the best Facebook ads for ecommerce techniques to help you boost your store's presence. So as to strengthen existing customer relationships. And in turn, your sales, too!
Before you run Facebook ads, let's go ahead and start by answering...
What is Facebook Marketing?
Facebook marketing is an umbrella term for promoting your brand and presence on Facebook.
This includes paid advertisements such as Facebook ads and Facebook Marketplace. This entails dynamic ads, too. As well as organic posts from your business page and posts on Facebook groups.
Your Facebook marketing strategies depend on your allocated budget. The good thing is, there are free options for you besides paid Facebook ads.
And besides having a big audience, this type of social media marketing also has other benefits.
So, you might ask...
What Are The Benefits Of Facebook Marketing?
Drives Traffic To Your Ecommerce Business
Running Facebook ads is not the only thing you can utilize. Facebook pages allow your customers to follow your updates.
You can create a Facebook ads account. And with every update you post, it will show up on their newsfeed.
Through this, you can direct your audience to your ecommerce website. Plus, they are also more familiar with your brand. That means they are higher-quality leads.
Facebook ads also let you link your online business. When users click on a Facebook ad, it shows your website's full-size image. That gives your a higher chance of people visiting your store.
Another benefit of adding Facebook ads to your ad campaign is that it...
Connects Your Brand To Your Customers
Having a phone number as a customer support line is all well and good. But people usually prefer to connect through social media platforms in these times.
Facebook Messenger is the rage these days. By creating a Messenger chatbot on your ecommerce website, they can easily talk to you about their concerns. How?
In Messenger, your customers can quickly tap on set keywords they want to learn more about.
If you already have a list of FAQs, you can base your keywords on it. After you're set, you can automate your chatbot. This will give you more time to focus on other aspects of your digital marketing.
One of the good things about having Facebook ad strategies is that it also offers...
Different Types of Ad Formats
You can play around with different formats of Facebook ads.
The most commonly used types of dynamic product ads are image ads and video ads. The other formats are carousel ads, collection ads, slideshow ads, and lead generation ads.
All the dynamic product ads can accommodate both text and visual elements. This gives you the ability to properly showcase your products or services. If I do say so myself, especially with a carousel ad and a video ad.
So add it to your ad campaign!
Besides dynamic product ads, Facebook advertising also...
Re-engages Your Online Store's Visitors
You might have experienced this yourself. You visit a certain website. Then, their ad shows up on your Facebook feed.
This digital advertising method is called remarketing.
It allows you to reach out to your ecommerce website's recent visitors and existing customers. How does it work?
When someone visits your ecommerce store, they might not purchase your products or contact you. Your hesitant customers are then tracked. When they later enter Facebook, FB will display retargeted ads.
Your visitors will then return to your site.
As you can see, it's highly crucial to focus on your Facebook advertising.
Next up are...
7 Facebook Marketing Techniques To Boost Your Online Store
1. Create Stunning Facebook Ads
Who would want to click on uninteresting ads, right?
You need to create dynamic ads that will inspire people to click on them.
So, start by using high-quality images in your Facebook ads. If you use pixelated, low-quality ones, your custom audience will be less likely to click on them.
Here's another thing that can help improve your ad to make them more likely to attract the right attention. The pictures should be bright and eye-catching.
You don't want pictures with the same color as Facebook because this will cause your ads to blend in.
Make your Facebook ad stand out! Otherwise, people will miss them.
The ad should be of the right size. It should also invoke a positive emotion in your target audience. Your ad is only as strong as the images used in it.
For example, here's an ad from Starbucks.
This Facebook ad checks all the boxes. It's a high-quality, well-lit, colorful photo. It's stunning!
Take advantage of this social media marketing and...
2. Find Your Niche Audience
As an business owner, your time is as valuable as money.
So, don't waste your time targeting an audience that is not likely to purchase your products.
This will be a waste of money, and you will miss out on focusing on the people who will actually buy your products.
Imagine this: Your niche is women's clothing. So, you will only want to target women for your ads.
Fortunately, you are able to exclude other audience groups from your targeting.
Facebook allows you to target ads based on geographical location, interests, and demographics. This ensures that you get your ads to the people who are actually likely to purchase your products.
Up next, you have to...
3. Take Advantage Of Multi-Product Ads
I'm sure you've seen this swipe-able kind of ad. It's called multi-product ads. This gives you the chance to showcase multiple products in one ad.
Your custom audience can scroll through a few different products on your ad. This gives them a better idea of the various products that you sell.
Plus, you can increase your conversion rate. The more products your audience sees, the more likely they will buy from you.
Here are a few statistics to consider multi-product ads to help you see why this is an excellent choice.
- There is a nearly 35% reduction in your costs in a PPC model due to the higher level of engagement.
- The Click-through rate can improve between 50% up to 300%.
- Cost per acquisition efficiencies can go up to 261%.
Sounds good, right?
Just take a look at how Finnish Design Shop uses a multi-product ad.
The ad highlights their variety of furniture. Notice how they use high-quality photos, as well as individual product photos. It makes you want to swipe more!
Also, don't forget to...
4. Leverage Facebook Pixel
Facebook Pixel is an especially useful tool for your Facebook marketing team. If you use a Shopify theme store for your ecommerce site, then you can install Facebook Pixel to see the actions of your customers on your site.
How does it work, you ask?
Facebook Pixel contains a small snippet of code. It tracks your customers' behavior on your ecommerce website.
Additionally, Facebook uses the data to optimize its campaigns. It also tracks your customer's actions after clicking your ad. That way, you can measure your ROI, too.
To install Facebook Pixel for your store, you first have to go to Facebook and click on "Ads Manager." There's a Pixel section where you can set up Pixel. This will integrate it into your Shopify store.
It will walk you through this process on how to set it up properly. Once you do, you can see how people behave on your ecommerce platform. It will teach you how to better target people with the right ads in a future campaign.
Next, remember to...
5. Run Retargeting Campaigns
Did you know that just under 70% of shoppers will abandon their carts? That's a massive percentage of missed sales. It's even more important to know that only about 8% of this group will return to your site.
That's where retargeting campaigns come in. It can potentially bring 26% of your customers back and purchase the items in their cart.
The numbers are significant enough to run general retargeting campaigns. More importantly, not retargeting your current customers will make you lose conversions and sales.
You can try adding coupons or discounts to your campaigns. It's to entice your existing customers to return for their abandoned cart.
You can do general retargeting campaigns in a lot of different ways. Check out how Airbnb does its retargeting campaign. I think it's one of the best Facebook ads out there.
After checking out some listings, Airbnb posts Facebook ads.
Their ads contain listings you might have viewed. At the bottom, it also has a call to action, "Book Now." Not only is it tempting, but it also directs you into the same listing on the ad.
You can't say no to that!
After your Facebook campaign, you can...
6. Discover New Customers With Lookalike Audiences
Lookalike Audiences is a great feature that you have access to when using Facebook ads.
This Facebook campaign feature will help you find an audience and new customers similar to old customer behavior.
Facebook's system takes information such as demographics, interests, and behaviors from your Custom Audience. Then, it finds new people who have the same qualities.
Your ads are delivered to your lookalike audiences.
For instance, you have a hundred people from the same country following your page. Lookalike Audiences uses that specific location and will include people from that place.
Last but not least, it's vital that you...
7. Share Your Brand Story
Don't forget: Facebook is a social media site that is meant to connect to people.
Yes, most people aren't on Facebook to shop for products. But it is an excellent place for any ecommerce store to connect with its potential audience.
News flash: creating a connection with your audience will make them more likely to buy from you. When you build a relationship with your customers and any potential customers, you can improve your sales.
So, how do you connect with your customers?
Create a brand video for your Facebook ad. Videos are the best approach here as you can convey more in a short video content than you can in a blog post.
These Facebook ad videos can be only a minute or less. You can send a nice brand message or brand story to attract more customers.
If you're still having doubts about its efficacy, just look at these numbers.
- There's an 87% increase in users visiting brands' landing pages with sequenced Facebook ads.
- There's a 56% increase in subscription among users exposed to sequenced ads
- Users converted at higher rates when exposed to ads with good storytelling.
For example, Ben & Jerry's Facebook ads include video ads. They show off their employees and their stories about the ice cream company.
And there you go! Seven Facebook marketing techniques to attract potential customers to your online store.
Now, it's time to...
Like, Follow, and Share!
Here's a bonus tip: Be patient! It takes time and work for your following to grow. That following will eventually turn into conversion and more sales.
However, attracting your potential customers is only half the battle.
The other half? You need to be sure that your Shopify theme inspires customers to purchase your products.
Don't let all your hard work be put to waste!
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