Google ads
6 min read
24 Oct 2024
Let me ask you this: Have you ever scrolled through a website, maybe casually reading an article, and then suddenly—bam!—an ad catches your eye, making you pause for a second look? That's the power of Google Display Ads when done right.
In this article, we'll go through some of the best Google display ads examples and why they work.
Before diving into examples, let's quickly cover what Google Display Ads are. These ads appear across millions of websites, apps, and even YouTube. And because of that, it gives you the chance to reach your audience not just through a traditional search campaign but through diverse visual touchpoints.
Display ads are the digital equivalent of a billboard—except way more targeted. In fact, Google's Display Network reaches over 90% of internet users globally. That's huge!
When done right, display advertising is like casting a wide net across the internet. But instead of catching everything, you get to choose who sees your ads.
So, why should you consider adding Google Display Ads to your marketing toolbox? Here are some key benefits:
A strong Google Display Ad needs to be eye-catching, easy to understand, and relevant to your audience. It's not enough to just throw a picture up there. You want to create something that resonates with viewers and compels them to click.
Below, I'll show you some Google display ads examples from top brands and break down why they're so effective.
Bellroy is a brand known for its sleek, minimalist wallets. In their Google Display Ad, they keep it simple with a clean, high-contrast image of their product. The dark background ensures the slim leather wallet is front and center, with a clear CTA: "Slim Your Wallet".
This ad is brilliant because of its simplicity. It doesn't clutter the space with unnecessary text or graphics. It visually demonstrates exactly what the product offers—slimness—and leaves no room for confusion. The minimalist design mirrors the product, making the ad feel cohesive and intentional. Plus, the "Shop Now" button gives an instant, clear path to purchase.
Keep your ad focused on one key message. Don't overwhelm viewers with too much information. When it comes to writing a display ad, simplicity is your best friend.
Reebok's "Nano Sale" ad is the perfect example of how you can leverage a clear product image and an enticing offer. The ad features a sharp image of the Reebok Nano shoes with a discount tag. It's a straightforward approach that gets right to the point.
Reebok's ad uses urgency and value to drive clicks. The large, bold "Sale" text alongside the image of their best-selling shoe makes this ad a winner. It's tailored to their audience—fitness enthusiasts who are always on the lookout for deals on performance gear. The direct messaging works because there's no fluff. It's clear what they're offering and why you should click.
Adding urgency (like a sale or limited-time offer) can push viewers to act quickly. Clear, concise messaging that focuses on value will always outperform vague promises.
Allbirds is a brand that highlights comfort and sustainability in its shoes. Their Google Display Ad for the Tree Runner model does exactly that. The ad uses a light, airy color scheme, reflecting the comfort of the shoes, with the simple tagline "Easy Breezy Comfort".
Allbirds focuses on the feel of the product. It's almost as if you can imagine how soft and comfortable the shoes are just by looking at the ad. The use of colors and minimalist design mirrors the eco-friendly nature of the brand, which resonates with its environmentally-conscious audience. It's not just about selling shoes—it's about selling an experience.
Your ad should evoke a feeling. Whether it's comfort, excitement, or urgency, tapping into emotions can make a huge difference.
For tech brands like Asus, the challenge is often to make complex products look approachable and desirable. In their ad for the ASUS ExpertBook B9 OLED, Asus highlights the laptop's sleek design with a sharp, detailed image of the product. The headline emphasizes its OLED display, a key feature for anyone looking for top-notch visual quality in a laptop.
The ad is visually stunning, leveraging high-definition imagery to show off the product's premium design. By focusing on one core feature—OLED display—the ad makes it easy for the viewer to immediately understand the value proposition. For tech-savvy consumers, it's clear why this ad works: it speaks directly to their interest in cutting-edge technology.
Highlight one standout feature of your product. Don't overwhelm viewers with too many details. Let the most important aspect of your product shine.
Nespresso's ads are all about luxury and convenience, and their display ad for "25% Off Select Machines" is no different. The ad showcases one of their sleek coffee machines in a modern kitchen setting, creating a feeling of sophistication. The big draw, of course, is the 25% discount prominently displayed.
This ad successfully combines a sense of luxury with a tempting offer. Coffee lovers know Nespresso for its high-end products, and this ad taps into that by emphasizing both style and savings. The image does most of the talking here, and the discount pushes viewers to act now rather than wait. It's a perfect balance between aspirational living and practical savings.
If your product has a premium appeal, showcase it in your visuals. Pair that with a compelling offer to make your ad irresistible.
Sephora's Google Display Ad focuses on convenience. The ad highlights different ways customers can get their beauty products: Pick Up In Store, Curbside Pickup, Same-Day Delivery, and Free Shipping. Each option is presented with a clear, bold icon, making it easy for viewers to understand their choices.
Sephora addresses a major concern for online shoppers—convenience. In an era where consumers want instant gratification, offering multiple fulfillment options is a huge draw. This ad works because it speaks to a pain point: how quickly and easily can I get my products? It's a smart move to cater to different shopping preferences, all while maintaining the sleek, glamorous look Sephora is known for.
Solve a problem for your audience. If you can make their shopping experience easier or more convenient, call it out directly in your ad.
For a brand like Wayfair, the emphasis is often on making the shopping experience as easy and attractive as possible. Their ad prominently features stylish, modern furniture pieces in a visually appealing setting, paired with the promise of "FREE 2-day shipping on Thousands of Items."
The ad is visually engaging with its use of bright, inviting colors that draw the eye. By showcasing a range of furniture in a well-decorated room, it immediately gives potential customers ideas about how they might use the products in their own homes. The offer of free two-day shipping is a powerful incentive, addressing a common customer pain point: the wait time for online orders. This promise not only enhances the deal's attractiveness but also positions Wayfair as a convenient and customer-friendly option.
Leverage fast shipping or other logistical benefits as key selling points, especially when they solve common customer problems. Ensure that your visuals are attractive and relatable, helping customers envision your products in their everyday lives.
Watchfinder & Co's ad for "Part Exchange" services appeals to luxury watch owners by offering a seamless way to trade their watches. The ad features a high-quality image of a sophisticated watch, complementing the service's upscale nature.
The ad is straightforward and speaks directly to the needs of luxury watch owners who are likely looking for upgrade or exchange options. The inclusion of perks like "FREE NEXT DAY DELIVERY" and "14 DAY RETURNS" alongside the promise of a quote on their watch today makes the service feel immediate and accessible.
What You Can Learn:
Highlighting a unique service can differentiate your business in a crowded market. Use high-quality visuals and clear information about the benefits of your service to attract a niche audience.
By now, you're probably asking, "What budget do you need for Google display ads?" The answer depends on your goals.
The great thing about Google Display Ads is that they're flexible. You can start with as little as $5 daily and scale up as you see results. This allows businesses of any size to enter the competitive ad space affordably, contrasting with often higher-cost PPC advertising strategies that require bidding on keywords in a search campaign.
However, it's still crucial to plan your spending wisely by testing different creatives and audiences first.
Now that we've seen some killer examples, you might wonder, "How do I write a Google display ad?" Here are a few tips:
In this article, we've explored eight standout Google display ads examples that each take a unique approach to engage their audience. Whether through clean design, a clear value proposition, or addressing customer pain points, these ads provide plenty of inspiration for your next campaign.
As you plan your next campaign, think about how these examples could inspire your own ads. Remember, it's not about copying what others do but finding your unique voice. So, get creative, test often, and most importantly—know your audience.
Ready to create your next winning ad?
To learn more about leveraging Google ads for your eCommerce brand, check out this blog.
Author
Rhea Diamante is a copywriter at Debutify, where she crafts compelling and engaging content. With a knack for storytelling and a keen eye for detail, she ensures every piece she writes resonates with the audience and drives results.
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