Best Sites Like Etsy for Handmade & Vintage Products

The Fee Stack Is Getting Heavy

Etsy’s fees aren’t outrageous on their own, but once you add listing charges, transaction percentages, payment fees, optional advertising, and renewal costs, your profit margin shrinks faster than expected. Many creators eventually reach a point where they wonder whether the platform is helping them grow—or quietly holding them back.

Competition Makes Visibility Tough

Etsy’s audience is huge, which sounds amazing at first. But that also means hundreds of thousands of shops are trying to reach the same buyers. Even high-quality products can get buried under pages of similar listings. The fight for visibility often ends up taking more energy than the creative work itself.

Choosing the right place to sell your work depends on your goals, but most successful platforms share a few things in common:

Lower or Clearer Fees

Sometimes it’s not even about paying less—it’s about knowing exactly what you’ll owe without five layers of fine print.

A Built-In Base of Interested Buyers

Traffic matters. A niche audience is even better. Some platforms attract buyers specifically looking for handmade goods, vintage collectibles, or artisan craftsmanship.

Flexibility to Build a Real Brand

A storefront that feels like you—your colors, your layout, your voice—can make a dramatic difference in how buyers connect with your products. This is where Shopify and themes like Debutify shine.

Below are some of the most reliable and seller-friendly options for turning your craft or collection into a thriving online business.

1. Shopify – The Best Choice for Sellers Who Want Full Control

If you’ve ever wished Etsy gave you more freedom, Shopify is probably the answer you were looking for. Instead of sharing a marketplace with thousands of competitors, you run your own website—your branding, your layout, your rules.

Why Handmade Sellers Love Shopify

You’re not limited to preset templates or marketplace restrictions. You control the experience from homepage to checkout, which makes your shop feel more trustworthy and polished. You can build something that grows with your vision instead of being boxed into a rigid format.

How Debutify Makes Shopify Even Better

One of the fastest ways to set up a clean, high-converting Shopify store is by using the Debutify theme. It gives handmade sellers a sleek, modern shop without hiring a designer. Pages load quickly, product displays look professional, and built-in conversion boosters help turn browsers into buyers. It’s an easy way to make your small shop look like a brand customers can rely on.

2. Amazon Handmade – Perfect If You Want Massive Reach

Amazon Handmade puts your products in front of a gigantic global audience. It’s a completely different ecosystem from Etsy—more structured, more controlled—but the buyer reach is unmatched.

What Sellers Appreciate

• Exposure to millions of shoppers
• Zero listing fees
• Prime delivery options on eligible products

What to Consider

There’s an approval process, and the fee percentage is higher than some platforms. But for artisans who want serious visibility, it’s a strong contender.

3. eBay – A Strong Match for Vintage, Collectibles, and One-of-a-Kind Pieces

If your niche leans heavily toward vintage finds, antique décor, rare objects, or unique thrifted gems, eBay has the right kind of audience. Buyers who shop here are often hunting for items they can’t find anywhere else.

Why eBay Works Surprisingly Well

• Auction-style selling encourages higher bids
• Collectors trust the platform
• Flexible listing options

It’s a great pick for sellers with rare or limited-quantity items.

4. Debutify – Not a Marketplace, But a Game-Changing Asset for Shopify Sellers

Debutify deserves its own spotlight because it levels the playing field for handmade shops that want to build a branded storefront. Instead of paying for multiple apps or hiring a developer, Debutify streamlines everything—design, conversion features, trust badges, product displays, and more.

What Makes Debutify Valuable

• It gives your store a polished, cohesive look
• Helps customers navigate more comfortably
• Adds features that boost sales without complicated setups

For creators ready to grow beyond Etsy, Debutify makes the transition smoother and more professional.

5. Bonanza – A Seller-Friendly Marketplace With Low Fees

Bonanza doesn’t get as much attention as Etsy, but sellers who discover it often stick around. The listing process is simple, and fees stay refreshingly low.

What Sellers Like About Bonanza

• Transparent pricing
• Easy import tools for Etsy or eBay listings
• A marketplace that attracts buyers looking for handmade or niche finds

It’s a lighter, less chaotic alternative to Etsy’s crowded landscape.

6. Folksy – A Home for the UK Handmade Community

If you’re based in the UK, Folksy is worth exploring. It caters specifically to British makers and attracts buyers who want authentic, artisan-made goods from local creators.

Why Folksy Works

• A creative, supportive community
• Buyers who appreciate handmade craftsmanship
• A niche platform that doesn’t feel overwhelming

7. Ruby Lane – Ideal for Vintage, Antiques & Art

Ruby Lane has a reputation for high-quality vintage and antique items. Buyers here are serious about finding authentic pieces.

Why Vintage Sellers Choose Ruby Lane

• A curated, enthusiast-driven audience
• Strong credibility in the antique world
• Higher selling price potential

If your items are rare or collectible, Ruby Lane is a strong alternative to Etsy.

Before jumping in, think about what your business needs most.

Ask Yourself:

• Do you want full creative control? → Shopify + Debutify
• Do you want big marketplace traffic? → Amazon Handmade or eBay
• Do you sell mostly vintage? → eBay or Ruby Lane
• Are you UK-based? → Folksy

There’s no single “best” platform—it all comes down to the kind of shop you want to build and the audience you hope to reach.

1. What is the best site like Etsy for handmade sellers?
Shopify is the top choice if you want full control, branding freedom, and long-term growth.

2. Where else can I sell vintage items online?
eBay and Ruby Lane are excellent platforms for vintage and collectible items.

3. Does Amazon Handmade work better than Etsy?
Amazon Handmade offers much wider reach, but it comes with stricter requirements.

4. Which marketplace has lower fees than Etsy?
Bonanza is one of the most affordable options for handmade sellers.

5. How can I create a unique brand outside Etsy?
Build your store on Shopify and use a theme like Debutify to design a cohesive, professional shop.