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Conversion Rate Optimization

How To Optimize Product Category Features To Boost Conversions For Your Shopify Store

To increase conversions in your Shopify store, you need to ensure that your potential customers find what they want as smoothly as possible. Creating an effective product category is one way to attract customers towards the products.  After all, the most significant pull of online shopping is the fact that everything is so convenient. You wouldn’t want to have people rummaging through your online store, looking for what they need, and eventually failing to find it. And if they fail, they’ll log off and visit your competitors who have a well-organized layout. Therefore, you need to ensure that everything is...Continue reading »

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Conversion Rate Optimization

The Ultimate Guide To Optimizing Ecommerce Site Navigation For Higher Conversions

First impressions matter. Yes, we know it’s a cliche. But in this case, it’s actually something that you should really have at the forefront when designing your online store. When potential clients land on your website, they want to find an organized platform where they can easily find what they’re looking for. If they run into too many hurdles, they can just as easily click off and try the next online store. And that’s something you don’t want to even cross their mind because, in eCommerce, the next store is just a click or thumb swipe away. Therefore, you need...Continue reading »

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Conversion Rate Optimization

How To Create And Effectively Manage Your Ecommerce Sales Funnel To Increase Conversions

Customers don’t land in your online store out of the blue and buy products. No, far from it. There’s a series of steps that they go through, without even knowing that you’re at the other end of the string, reeling them in. Of course, some will get lost along the way, each stage claiming potential customers. This goes on until you reach the final step where people actually put items in their carts and clear them. What we’ve loosely described is known as an eCommerce sales funnel. It starts at the point where a customer comes to know of your...Continue reading »

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Conversion Rate Optimization

The Ultimate Guide To Increasing Conversions With Effective Ecommerce Product Videos

Given the fierce competition in the eCommerce industry, you need to find a way to stand out. But that’s easier said than done. Even in your niche, securing a small slice of the market all to yourself is difficult. Therefore, you need to come up with a marketing strategy that trumps what your opponents are offering to the audience. One of the best ways to market your eCommerce brand is through video. Visual content catches the eye, moving pictures even more so. From the earliest days of marketing, video marketing has been around in the form of television commercials. Now...Continue reading »

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Conversion Rate Optimization Shopify

How to Easily Optimize Your Shopify Website Speed for More Conversions

In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization. But why is page loading speed crucial to your ecommerce store’s success in the first...Continue reading »

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Conversion Rate Optimization

How To Execute An Effective Conversion Rate Optimization (CRO) Strategy

It is one thing to know what a conversion is and how to calculate your ecommerce website’s conversion rate, but actually managing to improve your conversion rate is a whole other ball game. Keep in mind that conversion rate optimization (CRO) is about getting the most out of the traffic that you already have coming to your store from your digital marketing efforts. For example, even without increasing traffic to your site, improving your conversion rate from 2.5% to 5% will double your conversions. This is why if you’re not optimizing your conversion rate, you are wasting money while leaving...Continue reading »

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Conversion Rate Optimization

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »