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E-commerce Marketing

How Any Brand Can Leverage Micro Influencers to Grow Their Business

What are Micro-Influencers? Micro-influencers are unique because they specialize in their niches. Unlike celebrity influencers who usually depend on getting as many hits or traffic as possible, the interest of micro-influencers' followers is often more focused. This means that most of their followers belong to one community, which is why they tend to respond more to the micro influencer's recommendations. Why Promote to Micro-Influencers? There are other reasons you should promote your business to micro-influencers, and it is all because of these three reasons. Higher Engagement As mentioned, followers of a micro-influencer belong to a small community. Because of this,...Continue reading »

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E-commerce Marketing

Why You Should Focus on Re-converting Your Existing Customers

While a lot can be said about how to optimize your website to turn visitors into customers, the fact is that the most valuable sales you get are going to come from your existing customer base. Acquiring new customers is important, but they are never going to be the driving force behind your bottom line in the same way that your loyal, devoted customers can. Pull quote: Loyal customers make more purchases and spend more on those purchases than first-time shoppers When you’ve locked customers into your brand and turned them into loyal advocates, you start to become as valuable...Continue reading »

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E-commerce Marketing

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »

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E-commerce Marketing

What Is Ecommerce Marketing? Everything You Need to Know

We live in a society where everything is becoming digitized. Nearly all businesses today are being done electronically over the internet. As time advances, technology also advances. Entrepreneurs and business people should be keen to note the changes in technology and adjust their business accordingly, lest they will not be able to withstand competition and other emerging issues in the business world. It is, therefore, imperative for all business-oriented persons to know about e-commerce and its marketing. E-commerce is buying and selling goods electronically via the internet. Unlike other kinds of marketing that are done offline via televisions, radios, newspapers, and...Continue reading »

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E-commerce Marketing

7 Facebook Marketing Tactics to Boost Your Online Ecommerce Store

Facebook is one of the leading social media sites, which means this is the perfect place to boost your ecommerce site. Facebook marketing for ecommerce can be the best approach if you want to advertise for your Shopify store. However, you need to know how to properly use Facebook marketing to maximize this opportunity. The goal of this article is to teach you some of the best Facebook marketing tactics to help you boost your store. 1. Create Stunning Facebook Ads People will click on ads that interest them. This means that you need to create dynamic ads that will...Continue reading »