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E-commerce Marketing

What is Conversion Rate Optimization and Why Should You Care?

Most ecommerce entrepreneurs are focused on driving traffic toward their websites in hopes that this traffic then converts into qualified leads that can make purchases and make the business grow.  However, it often makes more sense to get more out of existing traffic and leads compared to trying to make sales from entirely new traffic. That's where conversion rate optimization (CRO) comes in. Conversion rate optimization (CRO) is the process of systematically increasing the percentage of website visitors who fulfill the website’s goal - be that signing up to an email list, buying something, etc. At its core, CRO is...Continue reading »

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E-commerce Marketing

What Is Ecommerce Marketing? Everything You Need to Know

We live in a society where everything is becoming digitized. Nearly all businesses today are being done electronically over the internet. As time advances, technology also advances. Entrepreneurs and business people should be keen to note the changes in technology and adjust their business accordingly, lest they will not be able to withstand competition and other emerging issues in the business world. It is, therefore, imperative for all business-oriented persons to know about e-commerce and its marketing. E-commerce is buying and selling goods electronically via the internet. Unlike other kinds of marketing that are done offline via televisions, radios, newspapers, and...Continue reading »

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E-commerce Marketing

7 Facebook Marketing Tactics to Boost Your Online Ecommerce Store

Facebook is one of the leading social media sites, which means this is the perfect place to boost your ecommerce site. Facebook marketing for ecommerce can be the best approach if you want to advertise for your Shopify store. However, you need to know how to properly use Facebook marketing to maximize this opportunity. The goal of this article is to teach you some of the best Facebook marketing tactics to help you boost your store. 1. Create Stunning Facebook Ads People will click on ads that interest them. This means that you need to create dynamic ads that will...Continue reading »