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Shopify

7 Simple and Effective Ways To Increase The Average Order Value For Your Shopify Store

Off the top of your head, what do you think the average person spends when they check out your Shopify store? This sounds like a trivial issue. After all, the significant number at the end of the month shows that you’ve made a profit. However, knowing what the average amount your customers spend per order is valuable. Why? Because you can then figure out how to increase this figure. So, the bigger this figure, the bigger the profits. This figure is what is known as the average order value. In other words, divide your total income for the store by...Continue reading »

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Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

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Shopify

How to Build a Shopify Store in 10 Easy Steps

Ecommerce is a great way to get your products in front of countless customers from all over the globe. Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls. Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences. It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme. Read on to...Continue reading »

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Shopify

How to Easily Optimize Your Shopify Website Speed for More Conversions

In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization. But why is page loading speed crucial to your ecommerce store’s success in the first...Continue reading »

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Shopify

How to Successfully Use Pinterest to Market Your Shopify Store

Social media is a great way to make your eCommerce brand known to a wide group of people in a very efficient manner. It’s no wonder that the likes of Facebook, Instagram and Twitter take up a significant portion of marketing budgets. However, a large majority of online stores use any or a combination of these social media platforms as part of their marketing strategy because of their large number of users. Other platforms that host a significantly smaller number of subscribers are usually left by the wayside. Enter Pinterest. The social media platform has been slowly gaining traction and...Continue reading »

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Shopify

5 Reasons to Choose Shopify as Your eCommerce Platform Provider

Thinking about opening an online store? One of the first decisions you’ll need to make is which eCommerce platform you’ll use. An eCommerce platform is the software application that lets you manage your website, with options for also managing operations, sales and marketing. There’s a lot to consider, from ease of use and the marketing tools it accommodates to design and customization options, multimedia capabilities and tech support. And that’s in addition to the features we all associate with online shopping like the shopping cart, payment options and shipping options. The first thing to do? Get really clear about what...Continue reading »

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Shopify

How To Successfully Use YouTube Marketing For Your Shopify Store

Almost 5 billion videos are watched on YouTube every day and it’s the third most visited website in the world. It’s the perfect medium for building brand awareness and a loyal following for your Shopify store. However, its popularity is a double-edged sword that ecommerce marketers have to handle with care. The more attention it gets from its billions of visitors, the more attention it also gets from millions of content creators. There are over 50 million active references in the YouTube database, making it one of the most saturated platforms in cyberspace. This makes it difficult to cut through...Continue reading »

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Shopify

How to Grow Your Shopify E-commerce Store in 2020

Shopify is undoubtedly one of the top players in e-commerce today. With more than one million merchants on the platform, Shopify made $1.578 billion total revenue in 2019, a 47 percent increase over 2018. This is expected to rise to the range of $2.130 billion to $2.160 billion by the end of 2020. The platform is sophisticated enough to satisfy the needs of experienced retailers and at the same time simple enough for e-commerce beginners to use for quickly launching their online business idea. However, creating the Shopify store is the easy part. Thanks to the low barrier to entry,...Continue reading »

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Shopify

Shopify Theme: Basic Fundamentals

Because more and more consumers are doing the majority of their shopping online, more and more businesses are opening online stores. Some online stores don't have a physical, brick and mortar store at all. This means heavy competition. Businesses need to rise up and make their store stand out above the crowd. A Shopify theme store can make this happen. Themes allow you to design and present a customized layout that is easy to navigate, making shopping and check-out a breeze. A theme makes your store more memorable, which leaves a powerful impression in the minds of your customers. A...Continue reading »

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Shopify

Top Reasons To Use Shopify Theme for your E-Commerce Store

Building an e-commerce store can be a great way to make money. Increasingly, people are turning to online shopping, generating $2.8 trillion of online sales in 2018. There are multiple things to consider when building your online platform. For example, you will need to make sure you will be able to complete the required maintenance. This can be very difficult if you choose to own and operate the site yourself. For this reason, many people turn to Shopify, to help them create and run their online store. As you set-up your site, you should make sure to put a lot...Continue reading »