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Shopify

How To Promote And Launch New Ecommerce Products On Your Shopify Store

Your online brand has been chugging along nicely. Customers like what you have to offer, and there’s a steady stream of cash coming into your pockets. However, things feel a bit flat. Yes, you’re getting some money. But the business doesn’t seem to be growing. You want it to bring in more cash. The most obvious solution to your problem is to freshen up your line of products. Your customers have seen all there is to see in your shop. They’re probably moving over to your competitors to see what they have to offer. To stay in the game, you...Continue reading »

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Shopify

How To Build An Effective Post-Purchase Thank You Page For Your Shopify Store

You have set up your Shopify store and are directing all your energy towards making a sale. When a customer buys something, you’re stoked. And now, you’re focusing on getting more customers. This is the norm in many online stores. A customer logs on, buys something and that’s it. Five will get you ten those online stores aren’t as successful as they could be. The problem? These online brands don’t pay any attention to the customers after they’ve bought products. Instead, they set out to bring in new customers. However, it’s easier to sell to someone who has already done...Continue reading »

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Shopify

Follow The Pack: How To Effectively Use Social Proof To Boost Sales In Your Shopify Store

Through the course of a day, humans make several decisions regarding a whole host of issues. However, many of them aren’t aware that they don’t make the majority of those decisions themselves. Someone else is controlling your decision-making process. How? There’s this phenomenon known as social proof. The term ‘herd mentality’ might be more familiar. Generally, what this means is that you make most decisions based on what other people are doing. This is mainly because, on an innate level, we all want to be part of the group. No one wants to stand out. For long, marketers have taken...Continue reading »

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Digital Marketing Shopify

What to Know About Marketing your Shopify Store on Snapchat

Launched in 2012, Snapchat is a unique social media app that focuses on the, “right here, right now” through the default auto-deleting of posts after only 24 hours. This is very attractive to the younger generation of 16-34 year olds who make up the majority of the app’s base. Businesses avoided Snapchat until a few years ago when ads and other branded features were introduced. Now it is a source of highly engaged young audiences that your ecommerce store can definitely benefit from. Here’s how. Potential of Snapchat for your store The marketing appeal of the app is the high...Continue reading »

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Shopify

7 Simple and Effective Ways To Increase The Average Order Value For Your Shopify Store

Off the top of your head, what do you think the average person spends when they check out your Shopify store? This sounds like a trivial issue. After all, the significant number at the end of the month shows that you’ve made a profit. However, knowing what the average amount your customers spend per order is valuable. Why? Because you can then figure out how to increase this figure. So, the bigger this figure, the bigger the profits. This figure is what is known as the average order value. In other words, divide your total income for the store by...Continue reading »

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Digital Marketing Shopify

How to Successfully Use Email Marketing For Your Shopify Store

In the digital sphere, a decade is a very long time. Something revolutionary today will most likely become obsolete in 10 years. So, suggesting using email marketing for your Shopify store might seem grossly counterintuitive. After all, email has been around for close to a half-century – Ray Tomlinson sent the first electronic mail in 1971. However, email is still going strong today, morphing from just a form of peer-to-peer communication to extensive business-to-customer interaction. Despite the several advancements in digital marketing, email still maintains a strong influence in the industry. If you want to promote your store, you shouldn’t...Continue reading »

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Shopify Social Media Marketing

How to Successfully Use Influencer Marketing for Your Shopify store

Influencer marketing is a business strategy of using popular people or leaders to drive your product or brand to their audiences. They act as a trusted intermediary between the company and the target audience to increase the probability of sales conversion. The advantages of influencer marketing compared to using advertisements (ads) are quite compelling for any company looking to expand their brand awareness and lead conversion ratios. No revenue lost to ad blocking Many content consumers on the internet prefer to have uninterrupted experiences as they surf the internet. This includes choosing what they see and hear at any given...Continue reading »

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Shopify

How to Build a Shopify Store in 10 Easy Steps

Ecommerce is a great way to get your products in front of countless customers from all over the globe. Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls. Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences. It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme. Read on to...Continue reading »

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Conversion Rate Optimization Shopify

How to Easily Optimize Your Shopify Website Speed for More Conversions

In the highly competitive world of ecommerce, the longer you take to optimize website speed, the more you risk watching your customers move on to a faster competitor’s site. A study by Google found that with every second it takes for a page to load, a site’s bounce rate goes up. You can use online tools like Google PageSpeed Insights and Web Page Test to test your site speed and identify weaknesses in your site’s performance as well as which areas could use some optimization. But why is page loading speed crucial to your ecommerce store’s success in the first...Continue reading »

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Content Marketing Shopify

How to Successfully Use Content Marketing for Your Shopify Store

When you set up your Shopify store, you need to actively search for and draw in clients to sell your wares to. Therefore, you need to craft content that appeals to your target market and offers them value. In other words, your content shouldn’t revolve around praising your products. Rather, create informative content in the form of guides, ebooks and videos. They can be about the industry in general or specific problems that your products address. With such quality content, your audience holds your brand in high esteem when it comes to that industry or niche. This means that you...Continue reading »