One of the things you can do is to...
1. Utilize social media platforms
Social media has billions of users, and your target users are part of them. So, sharing your content on social media channels is definitely one of the best strategies you can do.
Here's how:
- Optimize your content. This includes tagging, geolocations, captions, and hashtags. These details will actually help promote your social media.
- Take advantage of social media groups. Find a relevant group to your niche and share your content with users who might be interested.
By following these tips, more people will discover your content because it will show up on their social media feeds.
2. Leverage influencer marketing
Influencers are called influencers for nothing... They have influence and a huge following that will benefit your brand.
So, this is how it's going to work. You can ask an influencer beforehand for a partnership, which would involve them sharing your content in their stories.
Another way is if you're already working with some influencers, they will be the ones to share the content themselves, especially if you've built a rapport with them.
Or you can also tag influencers, which is one way to get them to share your content. Remember, it's all about partnership and asking them kindly.
3. Set a budget for paid ads
Using paid ads will get your content in front of the eyes of the right people. Let me explain.
Social media advertising allows you to customize targeting the users' locations, interests, etc. You can also choose an objective depending on the goal of your posts.
Let's say your content aims to generate more leads. You can set "lead generation" as your ad objective, making it easier for users to sign up for your form.
But wait... You need to ensure your content is tailored to each customer's journey. For example, you want to drive brand awareness.
Your content must include something that introduces your brand to new users or people. Or, if you want to target people who are aware of your brand but have yet to purchase...
It's best to include customer reviews in your content. You can also boost your social media post instead of creating an entirely new ad.
4. Use your email list
People in your email lists are already aware of your brand and even interacted with you through signing up!
That's why you should include email marketing in promoting content because they are users who might be interested in your content. And they are also part of your community.
To do this, you can share your blog articles in a newsletter and include your latest social media posts. This will bring traffic to your blog post and social media as well.
5. Create compelling content
Lastly, your content marketing strategy should be irresistible, to begin with! That's how you can produce thumb-stopping content.
Craft a content strategy based on your business. This will allow you to produce content that is in the best interest of your target audience.
Because email, paid ads, and social media marketing can only amplify your content. But the content itself is the most significant factor in success.
So, what are you waiting for?
