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Establishing a new Facebook marketing strategy is one of the best ways to make your business stand out in 2020.
Since Facebook and Social Media, in general, can offer you lots of exposure and a credibility boost, you need to do everything you can to push things to the next level and bring in the results you expect.
Nothing is impossible especially when it comes to promoting your business, and it all comes down to knowing the approach you want to have and what features work for you here.
With that in mind, here are some tips to help you use Facebook for business the right way.
Establish Your Audience
One of the top things to keep in mind in regards to Facebook marketing is that you must define your audience.
Facebook has some nifty tools that included in their analytics package. You will find it easy to work with that.
You need to find things like the age of your followers, where they live, the type of job they have, and how they are using Facebook.
Other things like gender, education, language, and so on will make it even easier to find and establish the right Facebook marketing strategy to suit their needs.
Plus, you can start creating multiple smaller audiences that you can work with and that can be very helpful and convenient.
Just consider giving it a try and it is worth the effort. You can use the Debutify theme to create a Shopify website and then you establish a Facebook page and promote your business in the right way.
Create The Right Facebook Marketing Goals
When you want to create a good Facebook marketing strategy, you need to figure out your goals.
Sometimes the goal is to generate leads, other times you just want to boost conversions. Or maybe you just want to boost your customer service.
Regardless of what goal you want to have, it’s crucial to have one as it will define your work and the value that you can provide, which is very important.
Make Sure That You Create Good Content Mix
You might want to use Facebook ads right away, but it’s important to figure out the type of content you want to share.
Ideally, you want 33% of your content to share ideas and stories, another 33% to involve personal interaction with people and the rest can promote your business.
Whenever you create Facebook content, you want to keep it unique and varied.
Once you make it exciting for people, followers will come and that’s where you want to be. You want to make it work and you want to bring in a great experience.
Use videos, images, and text to create a great content mix that entices people. You want to use it to your advantage and results can be very good every time.
Ask Questions And Share Polls
Getting feedback from customers helps a lot and it will be a very good idea to ask questions and polls.
Your Facebook marketing strategy will mostly depend on what people think about your products and services. That’s why you want to share polls, it will come in handy and that’s the thing that makes this unique and different.
Always Optimize Your Photos
You want your images to look amazing, after all, Facebook and social sites are focused on visuals.
Make sure that you always have the highest quality images and cover photos, if possible include your logo in all images too.
Maintaining a consistent approach will help a lot and that’s the thing you want to pursue here.
Use A Call To Action Button
When you have a Facebook for Business page, you have the option to add a CTA button.
Most people will use that to link to their page and Sign Up. But you also have things like Book Now, Watch Video, Shop Now, Play Game, Use App, Contact Us, and so on.
It’s important to make people take action, regardless of what that might be. Use that to your advantage and it will be worth it.
Use the free Shopify themes like Debutify for your website and make sure that you always encourage people to shop with a Shop Now button that directs customers to your website.
Try To Share User-Generated Content
A good Facebook marketing strategy is to share content created by your audience. It’s a very good way to boost the engagement rate naturally and it has the potential to help bring in brand loyalty.
Plus, the user-generated content can be very appealing and interesting for a lot of other people.
It can generate shares and likes for your page. It also shows people that yes, they are not alone and you care about them. It might even bring you sales.
Keep Things Short And Simple
When you create Facebook ads, the focus has to be on ad quality and nothing else. It won’t help that much if your ad is too long.
Let the image or video speak for itself. Even if people spend 10-20 minutes per day on Facebook, they dislike long content pieces most of the time.
Create a short and sweet description of what you need and it will certainly help a lot. Keep that in mind and it will help you create great Facebook ads that generate amazing conversions.
Go Live Often
Live videos help you a lot on Facebook, after all, Facebook users are watching more than 100 million hours of video per day.
That means you will get a lot of exposure on social media and it will help you more than you imagine.
Also, you want to post videos often too, as they receive lots of watch time in general. Going to life can be a very good Facebook marketing idea, but even posting videos often can help.
Check The Facebook Insights And Adapt Your Content Accordingly
The Insights are a great analytics tool and you can use that to measure lots of different things.
They are great for checking things like post reach, engagement rates, post reach, and many others.
You get to see what content does well and you can continue posting things like that. Of course, you also find it easier to understand what content is not performing that well.
Once you know these things, it’s easier to obtain the results you want.
Experiment With Different Posting Times
Some say it’s better to post in the evening, others believe it’s better to post during the workday.
But the reality is that there’s no one-size-fits-all solution. What you want to do is to experiment with posting times yourself and see what works in your situation.
Sometimes experimenting with posting times will offer you a good idea of what you can expect, and results will be great thanks to that. Use it to your advantage and you will appreciate the results every time because of that.
Use Facebook Ads And Optimize Them Often
A good idea is to create Facebook ads and optimize them as needed based on customer feedback and insights.
While the Facebook algorithm is changing and the way ads are shown differs at times, it’s still easy to see that Facebook ads are less expensive when compared to Google.
That offers an amazing way to promote your business and just take it to the next level in a clever manner.
Creating ads, in general, all comes down to finding a good call to action and a hook that makes people interested in what you have to offer. Use that as an advantage and the payoff can be extraordinary every time.
Work With Influencers
It’s important to use all the tools at your disposal when you want to promote your business.
A good idea is to partner with influencers. Tools like BuzzSumo will help you find influencers in your niche and then you just have to get in touch with them.
Working with influencers can be costly depending on their reach, however, you will get access to a large audience.
That’s why you want to find the right influencer first, as it will give you extraordinary results.
Always Create A Content Calendar
You don’t want to be caught off-guard and not have a post ready to go.
Creating a content calendar is a better way to prepare your content and having something for your audience regardless of the day.
You want to use that to your advantage and you need to adapt it to your requirements. If you’re doing it right, it can be a very good experience.
Create Facebook Stories
Just like Instagram, these stories will stay here for a limited time, and they can be used to showcase company news, ideas, you can even promote a product launch with Stories.
That’s up to you, but using Stories can boost company engagement rates and it will bring in front a very good experience. Just try to consider that and it will be well worth the effort.
Establishing a reliable Facebook marketing strategy can help a lot and it will bring in front amazing results. It’s not easy to find out what works and what doesn’t on Facebook in 2020, but that’s why you need to try these strategies and adapt them to your needs.
It’s important to never give up, even if it’s hard to create an audience at first. Stick with it, post amazing content, and always engage with your customer base regardless of its size!
Written by Ricky Hayes
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.
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