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Ecommerce is a great way to get your products in front of countless customers from all over the globe.
Several platforms offer this service, allowing you to set up an online store to transact business in these virtual malls.
Shopify is one of the most popular eCommerce platforms, enabling online businesses to personalize their digital stores to suit their tastes and preferences.
It’s very easy to build a Shopify store; the process lasts only a few minutes. However, this doesn’t mean that you should stop tweaking the make-up of your store to achieve a Shopify converting theme.
Read on to find out how you can build a Shopify store and engage in fruitful business on the eCommerce platform.
Build A Shopify Store In 10 Steps
Shopify offers different options, allowing you to sell your products via the digital route – think dropshipping. On the other hand, you can also use the platform to sell products that you have in your physical brick-and-mortar store.
Nevertheless, setting up a Shopify store still follows the same steps, with just a few differences depending on your preferences. Here are 10 steps you can follow to build your Shopify store.
Sign In For Shopify
Before you can do business from your online store, you need to create an account on Shopify.
Type shopify.com into your browser and enter your particulars to start a 14-day free trial. At the end of this free trial period, you need to choose a plan that suits the kind of online store you want to oversee.
Shopify provides 3 packages from which you can choose.
- Basic Shopify
- Advanced Shopify
The first plan is for beginners whereas the second is for those seeking to grow their business. The third plan is for scaling and creating a bigger footprint in the online marketplace.
Set Up Your Store
When you’ve signed up for an account, you will be redirected to your dashboard where you’ll customize your Shopify store. The dashboard shows you where you can go to edit your store name, contact information, and the modes of payment you accept.
You can also customize the check-out process, shipping, taxes, and other sales channels you might want to tie in.
Craft / Customize Your Store’s Aesthetic
You need to make your store unique by choosing the aesthetic that suits it best. These themes set your store apart from your competitors.
If you can’t craft a Shopify converting theme from scratch, you can always choose from a slew of free and paid ones in the Shopify theme store. You can tweak these themes to make them unique to your Shopify store. This tweaking includes:
Crafting a logo
Featured product images
Add Different Layers And Pages
When you have settled on a theme and look for your store, you need to add layers to it so that it’s not one dimensional. This means you have to craft other pages to give the store some depth that your potential buyers can explore. From the dashboard, click on Online Store and select Pages where you’ll find a button prompting you to add a page.
Add as many pages as you need, customizing their look and function.
Create Product Collections
With a diversified list of products, you need to form groups to classify them. This enables your clients to navigate your Shopify store easily.
For example, if you sell shoes, you’d want to group closed leather shoes under one category and sandals in another collection. If you’re starting out on Shopify, you might need to manually sort the products into these collections.
As time goes on and you’re adding more products to your lineup, you can add products automatically by setting the conditions for each of the collections.
On the dashboard, under Products, you’ll find the tab for Collections. Click on this and then add collections as you see fit.
Add Products To Your Shopify Store
On the left side of the dashboard, click on the Products tab to add inventory to your online store. An “Add Product” button will lead you to a page where you can add all the necessary information about that product. You should add a high definition image, an SEO formatted description as well as a URL. There’s also a provision for seeing a preview of the product page. This also helps you determine if the theme you chose fits in well with your initial vision. If you’re satisfied, save the page and create others for other products.
Weave Google Analytics Into Your Online Store
Once your store is live, you’ll want to keep an eye on the traffic and the activity on the site. From this activity, you can draw patterns and behavior from which you can make further tweaks to your online store.
So, before you take your store to live, you need to install Google Analytics. From your Google Analytics admin page, you can get a code that you can add to your online store. Head to the Online Store section on your Shopify dashboard and select Preferences.
In the Google Analytics account field, paste the code. You will then get analytics and draw invaluable insights from the traffic and behavior once you launch your Shopify store. And speaking of...
Publish Your Online Store
Once everything else is set up, you’ll need to make your Shopify store live. But before you can publish, you need to register the domain name you have settled on.
Some online store owners might already have a domain name that they register from other hosts. If you intend to use this same domain name, redirect those servers to those that Shopify offers.
On the other hand, you can create and register a domain name within Shopify itself. This is more convenient than transferring in an existing domain because everything, including hosting, will be in one central virtual location.
Coming up with a name for your business can prove to be a nerve-wracking undertaking. The name becomes the brand and it is something that the public will know you by.
It is, therefore, a very important step. If you can’t come up with a name on your own, you can utilize domain name generators. All you have to do is input an idea or product and look through the suggestion that the generator provides.
Integrate Social Media Buttons
To spread your brand and significantly increase your presence in the marketplace, you need to have a presence on social media.
On a single platform, you can interact with hundreds of thousands or even millions of people who are interested in the products that you have. You can grow your following on the various social media platforms by directing your site’s visitors to your several profile pages.
From these pages, you can market new products and also draw in new customers. The top Shopify converting themes make it easy for you to plug in social media buttons.
Before adding all social media channels, you need to ensure that you only add those that are relevant to your market.
For example, if you sell women’s fashion items or home decor, you should pay particular attention to Instagram and Pinterest; put them in more prominent locations than you would place on Twitter.
Blog, Blog, Blog!
While social media is a great way to spread the word about your brand, other avenues do a comparably effective job.
Having a blog dedicated to your products or general niche is one way to establish your brand as a thought leader in the industry.
Additionally, you can use your blog to market new products by penning pieces about challenges to which your product is a solution. With links back to your Shopify store, a blog increases the traffic to your store.
Furthermore, if your blog is perfectly optimized for search engines, it’ll show up high in the query results, funneling more traffic to your online store.
To Sum Up
Building a Shopify store is a straightforward process. All you have to do is sign up and set up your store.
Choose a Shopify converting theme and customize it to suit your needs and then proceed to add your products and categorize them in collections.
Before you launch the store, integrate both social media buttons and Google Analytics to track traffic and customer actions in your store.
To further market your brand, set up a blog to establish yourself as a big hitter in the niche and also increase traffic to the online store.
Written by Ricky Hayes
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.
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