Shopify 19 min read
12 Feb 2022

Build A Single Product Shopify Store From Scratch

Build A Single Product Shopify Store From Scratch

Sometimes, all it takes is one brilliant idea to hit it big!

And it's true for ecommerce.

So, you probably see some big and well-established Shopify stores with an extensive digital product catalog...

I know there are top ecommerce sites with hundreds of product listings to choose from, like Amazon, eBay, and Walmart...

Sure, having a lot of products can help your ecommerce store become successful.

But today, your perspective will change.

Because even if it seems absurd, a one-product Shopify store can be highly profitable if you do it right. ?

This means that ecommerce isn't limited to multi-product shops anymore!

Wait, what? One?

Yep, you heard that right!

You can actually benefit from selling a single item online.

But... this is much easier said than done.

That's why this guide will help you... create a one-product Shopify store from scratch!

But before anything else, let's talk about some essential things to prep you, shall we?

What Is A Single Product Shopify Store?

A single-product Shopify store is an ecommerce site that features a single product.

This means brand owners can create a one-product Shopify store without managing multiple products.

And the good news? You can concentrate on producing a fantastic product rather than trying to sell multiple items and manage a vast ecommerce site with your small team.

I'm sure there's a question brewing up in your mind...

Is A One-Product Shopify Store Worth Trying?

Well, if you finish this guide, you're going to see some examples of one product Shopify stores that might convince you.

But spoiler alert: Yes, it's worth trying. And it's worth all the effort.

You might be hesitant at first... but this is also something you can do and strive on. You can come up with an incredible idea and put it to work.

But before you can give your one brilliant idea all the time and attention it deserves... let's dive deeper.

Why Do You Need A One-Product Shopify Store?


1. You Can Focus On One Product

Perhaps you're wondering why you would limit yourself to one product... and I totally understand.

I mean, It's true. Offering multiple items gives people more significant choices, right?

But having more choices is not always a good choice.

In fact, according to Harvard Business Review, too many choices can cause confusion, anxiety, and dissatisfaction.

And as a result, the more it can cause consumers not to buy anything at all.

So, a one-product store can simplify your customers buying decisions.

And mind you, selling just one product online can be just as profitable as running a mega-store with many different goods.

2. There Is A Sense Of Scarcity

Because customers wouldn't be able to purchase the same product elsewhere, in the same way, they will rave about it.

And if successful, the demand for your product might be higher.

3. You Can Target A Specific Market

To gain more sales, you need to find your target market.

And through having a one-product Shopify store, you can find your target market easily. And if you put more effort into connecting with them, they might even recommend you to their family and friends! ?

4. You Can Simplify Your Marketing

Listen... this doesn't mean you shouldn't exert more effort and resources in marketing your product.

But with one product and a clear ideal customer in mind, crafting your marketing strategies might be easier.

5. Branding Is A Breeze With One Product

It is easier when you have that one product that people will remember you for.

And having your brand at the top of the consumer's mind when they think of a certain product category should be your goal.

Not only does it increase sales, but it also facilitates the brand's word-of-mouth and referral marketing!

6. Your Team Doesn't Need To Be Large

With a one-product store, you don't need a lot of employees to handle marketing, oversee production, answer customer questions, shipping, etc.

Therefore, a one-product store requires less maintenance, so it's easy to manage.

At first, of course. But when your store becomes bigger, you'll eventually need to expand your team.

7. You Can Offer The Best Customer Service Possible

Since you're only selling one product, accommodating customers about their orders would be easy.

You can optimize customer experience, and you'll only have to answer questions related to one product.

But it's not just sugar, spice, and everything nice.


1. No Cross-Selling And Upselling

This means you can't ask your customers to upgrade their order as you have no multiple products to choose from.

While there are still other ways to upsell despite having one product, it might not be easy.

2. Fewer Repeat Customers

You'll have fewer repeat customers unless you sell something consumable, like food, shampoo, etc.

But if you're selling a gadget, shoes, or bag, you don't expect customers to return to your store in a month unless they want to purchase another one as a gift.

3. Your Marketing Tactics Might Get Repetitive

With a single product store, things can get dull and repetitive, so you have to be very creative in your marketing materials.

It's possible to sell one product but create various, unique content showcasing your product.

So, now that we've outlined the advantages and disadvantages of having a one-product store... are you ready to get the juicy part?

How To Create One Product Shopify Store

How To Create One Product Shopify Store

Choosing the product you're going to sell is very important because you need to think about it well.

Remember, you are selling ONE product. It needs to be great. So, you need to spend a lot of time planning to make sure it will sell.

Product Research

Since you're only selling a single product, make sure it's a great one.

Product research is essential in your planning process. This will determine the BEST product you can sell on your Shopify store.

And here are other things you need to remember when doing product research:

  1. Make sure the product has a huge demand.
  2. The product should not be seasonal.
  3. The product has low competition.

So, how can you know which is the best product out there?

The best thing you can do is to use product research tools.

Product research isn't as easy as pie. It also includes researching where to source your products.

But thankfully, we live in the digital age. Several tools can help you conduct your product research.

Here are some tools you can use:

1. Sell The Trend

Sell The Trend is a platform that can assist with your product research. Not only would it lead you to the best product, but it also analyzes the market and competition.

There are over 7 million products to choose from. Choosing the best product for your single Shopify store won't be as challenging because of this tool.

Another product research tool is...

2. Google Trends

Google Trends can help you see the trending keywords even from months ago. So, this tool helps analyze the patterns and relevance of whatever product you're trying to sell.

Don't forget... your product should have a low seasonality to have continuous success. Make sure to analyze the trends well.

And another way is...

3. Check Amazon

Amazon has millions of product listings. And this is a great way to conduct your product research because you can see what people need and what they're buying.

You can sort the products to see the Best Sellers or Customer Reviews.

So, what do you say? Product research is now made easier because of the tools available! Now, the next thing you need to conduct is...

Market Research

Another way to find out the best product you can sell is by determining if the product has demands.

And market research can help you with that.

So, let me give you three reasons why market research should be in your things-to-do when building your one-product Shopify store:

  1. Market research can help you create a strong business and marketing strategy.
  2. It can give you an insight into how much profit or revenue to expect.
  3. You can come up with a product that has great demand.

I won't make you wait any further! Here are some ways to conduct your market research...

1. Use Social Media

As I said above, your product shouldn't be seasonal as much as possible.

But social media can help in your product research because it gives you insights into what people are talking about.

Aside from their comments, using social media can also identify your potential customers' concerns.

For example, you can check out reviews from competitors on their Facebook pages. You can also see the trends or conduct surveys.

Social media is accessible nowadays. Make sure to be always up to date with the latest.

Another way to conduct market research is...

2. Check Amazon Reviews

Yep, Amazon. Again. But Amazon Reviews.

Amazon has a goldmine of reviews in every product that would be useful in building your single product Shopify store.

Let's say you're already thinking of selling a specific product. Checking Amazon reviews would be a great way to see what your target market says about the product.

And you can use these reviews to improve yours.

So, last but not least...

3. Join Online Forums

Online forums are used to discuss anything under the sun.

And what's more beautiful than an online space where people with no real names but have honest opinions share their insights?

That's why if you're looking to see how to improve your product or what people have to say about the likes of your product...

Joining an online forum is one way to achieve this!

Now, after conducting product and market research... it's time to...

Brand Your Store

Brand Your Store

You might be selling the same product as other ecommerce stores. But you can definitely establish your own brand identity.

Why is this important?

  1. Branding creates an impression of what your business is about.
  2. It helps you communicate your message.
  3. It sets you apart from your competitors.

So, how can you brand your store?

Choose Your Brand Name

The brand name is important in any Shopify store. It's what makes your ecommerce store unique and memorable.

But don't just think of a brand name for the sake of it. Because that will represent your ecommerce brand for a long time.

Here are some tips when choosing your brand name:

  1. Keep it easy to remember. Don't use complicated words that your target market would have a hard time remembering.
  2. Don't use trademarked brand names. For example, don't use brand names that big corporations are using. Or, you can check out USPTO's trademark database or consult a legal expert when choosing your brand name. This will save you headaches in the long run.
  3. Check if the domain is available. As much as possible, your store name and domain should be alike. This makes it easier for your target market to find you.

Choosing a brand name might take you some time. But it's okay... because of Shopify's Business Name Generator.

Shopify's Business Name Generator.

Just enter the keywords you want to include that would help distinguish your brand, and wait for the suggestions!

Are you ready for the next step?

Create A Brand Identity

What is a brand identity, you ask?

Brand identity is the visual element that will make your brand stand out from the rest. This includes the color palettes, fonts, logos, elements, and the likes.

One of the first things you need to do is...

1. Create A Logo

A logo is an important part of your brand identity. It's a symbol that consists of texts or shapes that identifies your business.

Creating a logo is not easy because you need to create one that will make your brand remarkable.

And it might take some time.

But there are some tools that can make your life a bit easier! 😉



Luckily, there are logo makers available online. And one of them is Logo.

To create yours, just enter your business name and click "Make a Logo." The site will then generate a logo for your business, and you can also add a slogan if you like.

Then wait for it to generate your logo, and choose the one you prefer!

Hatchful by Shopify

Hatchful by Shopify

Another tool that will help you create a strong brand identity is Hatchful.

It's a free, custom logo maker by Shopify that can generate your logo in minutes. If you want to save time but have a great logo that will make your brand noticeable, Hatchful can help you pull it off.



Compared to the previous tools, Canva can't generate a logo for you. BUT they do have templates that you can edit based on your brand's visual elements.

Not only that, but you can also create different materials on Canva. You can make logos, social media posts, business cards, and more.

After creating a logo, you need to put some life into it.

2. Choose Your Color Palette

Colors play a big role in your brand identity. In fact, there's this thing called "Color Psychology."

The Psychology of Colors means that the colors representing your brand affect the mood and perception of your target market or those who see them.

Here are some colors and what emotions they spark:

  1. Red: Power, Passion, Energy.
  2. Orange: Innovation, Warmth, Courage.
  3. Yellow: Optimism, Creativity, Intellect.
  4. Green: Nature, Growth, Freshness.
  5. Blue: Logic, Serenity, Security.
  6. Purple: Wisdom, Wealth, Imaginative.
  7. Pink: Creative, Caring, Innovative.
  8. Black: Sophistication, Elegance, Authority.
  9. White/Silver: Pristine, Simplistic, Cleanliness.

Choose your colors wisely if you want your target market to feel good upon seeing your brand!

And the next important thing you should have in your branding is...

3. Craft A Brand Message

You may have a great logo and attractive colors, but a brand message will help more in setting you apart from your competitions.

So, what do you need to include in your brand message?

  1. Brand Values
  2. Brand Mission
  3. Brand Transparency/Transparency Report
  4. Value Proposition
  5. Slogans, Taglines

You see, building a brand might take some time. But when you make it effective, you'll be in your target market's minds for a long time.

That's the power of building a robust brand identity.

And speaking of which, here's everything you need to know about brands before we hop on to the next very important step in creating your Shopify store.


Set Up Your Single Product Shopify Store

Set Up Your Single Product Shopify Store

Once you already have your brand identity created, you need to build your single product Shopify store.

So, to start setting up your store, the first step is...

Create A Shopify Account

Create A Shopify Account

And that starts with, of course, creating a Shopify account.

The first thing you need to do, if you haven't yet, is sign up to Shopify.

Just go to, sign up, and fill out the fields you're asked for. That includes your email address and the store name of your choice.

After signing up, this is where the magic begins...

You're now one step closer to building your single product Shopify store! And the next thing you can do is...

Add Your Product

Add Your Product

After creating an account, it's time to add the product you're selling.

  1. Go to your Shopify Dashboard
  2. Then select Products.
  3. Click on All Products.
  4. Click Add Product.
  5. Complete the details you need.

Bonus tip: Since you have a single product Shopify store, it's best to write an epic product description when listing your product. ?

Another thing you need to do is...

Add Essential Pages

Add Essential Pages

Pages are necessary for setting up your Shopify store. It should include the important details your customers might look for, such as:

  1. About your brand
  2. Contact page
  3. Refund and returns policy
  4. Privacy Policy
  5. Cookie Policy
  6. Product Page
  7. Blog

And these are the steps to add your pages:

  1. Go to your Shopify Dashboard.
  2. Under Sales Channels, select Online Store.
  3. Go to Pages.
  4. Select Add Page.

Very simple, right?

But setting up your store is not complete without a theme! Because your theme will shape the "looks and feels" of your ecommerce website.

Hence, the next thing you need to do is...

Choose A Theme

Choosing the best Shopify theme is important in building your single product ecommerce store. And there are many Shopify store themes to choose from.

Sure, it's not an easy process. But once you chose a great one, everything will become smoother when it comes to managing your Shopify store.

But what are the things you need to consider?

  1. Price. Is it too expensive? Out of your budget?
  2. Update costs. Do you need to pay extra whenever they update their themes?
  3. 24/7 customer support. What if you suddenly encounter a problem? Someone must be available to accommodate you.
  4. Design. Does the design or overall look of the theme look good for your own liking?
  5. Features. There should be relevant features included in the theme to make it easier for you to set up.
  6. Website speed. A fast-loading theme is a must. Is the theme loading fast?
  7. Mobile-responsiveness. Does the theme support mobile devices?
  8. Customization. Is the theme highly customizable?
  9. Image features. Can you upload a hero image or header? Or product photos on the home page?
  10. Your niche. Does the theme fit your niche?

These should be part of your theme checklist when building your one-product Shopify store. But how can you find a great theme for your Shopify store?

Choose A Theme

It's easy if you follow these steps:

  1. Go to your Shopify Dashboard.
  2. Select Online Store on the left side, under Sales Channel.
  3. Click Themes.
  4. You can choose between Free and Premium/Paid Themes.
  5. Then Add To Theme Library.

But here's an alternative! You can download a fast-loading, high-converting theme from Debutify.

Here's how to download it and get the free trial.

  1. Go to, and click on the Try For Free button on the top right.
  2. Enter your name and email address, Shopify store name, then click on Try Debutify Free.
  3. You will be redirected to your Shopify account, then click Install Unlisted App.
  4. Choose the Plan you want to try or purchase.

After installing the theme, you can now customize and...

Optimize Your Ecommerce Store For Conversion

Optimize Your Ecommerce Store For Conversion

Optimizing for conversion is essential when building a Shopify store.

So, once you're done choosing and customizing your ecommerce site's theme, why don't we optimize it to get more conversions?

Add Conversion Triggers

Conversion triggers help your website visitors decide if they want to purchase your products. These play a role in reducing your cart abandonment rate and increasing your sales!

So, what are some examples of conversion triggers you can use on your ecommerce website?

  1. Cart Countdown
  2. Urgent CTA or Call To Action
  3. Sales Countdown
  4. Cart Discount
  5. Discount Saved

Since you're only selling one product on your Shopify store, it's best to maximize your sales potential. Hence, conversion triggers should be part of your ecommerce website.

But here's a tip: If you're using the Debutify theme, adding these Add-Ons is a no-brainer with one-click integrations!

So, if you want to turn your visitors into customers... make sure to take advantage of these features. ?

Another thing you need that will help you gain sales is to...

Add Multiple High-Quality Images

Before you purchase a product, would you buy if it doesn't have enough product photos?

Maybe, or maybe not.

But what you need to realize is product photography is important in the world of ecommerce.

As compared to brick-and-mortar stores, shoppers can physically touch and feel the products they want to buy. But online shoppers can only see this through product photos.

That's why it's important to put some photos on your ecommerce store.

So, here are some tips for using high-quality images on your ecommerce website:

  1. Showcase your product's features. You are only selling one product, so make sure to flaunt its features and uniqueness!
  2. Invest in good equipment. If you can't hire a product photographer, you can use equipment to help you create great product images. It can be lighting, a tripod, a camera, etc.
  3. Compress images. Too many high-quality images might affect the speed of your website, and that's a no-no!

Oh, and speaking of which...

Optimize Website Speed

Did you know that 53% of your website visitors might leave your website if doesn't load within 3 seconds?

Such a huge number, right?

So, if you want your single product Shopify store to get more conversions... you always need to check if your website is loading fast.

And you can do this by:

  1. Compressing videos and images
  2. Reducing unnecessary plugins
  3. Choosing a fast-loading theme
  4. Minifying your codes
  5. Testing your website speed regularly

Online shoppers are impatient nowadays. Make sure they don't go to your competitor's website by having a fast-loading website speed!

Aside from this, the next one is just as important...

Make Your Ecommerce Website Mobile-Responsive

What if your potential customers aren't using desktop and only have a phone?

If your website isn't responding well to mobile users, you might lose sales. So, it's important to have an ecommerce website that's mobile-friendly!

Wondering how to achieve this? Here's how!

  1. Choose a mobile-friendly theme. Installing a mobile-responsive theme on your Shopify store will make your life easier.
  2. Reduce popups. Popups are great. But they might trouble mobile users as phones have smaller screens. Reduce the use of popups as much as possible.
  3. Change fonts and buttons sizes. Since mobile devices have smaller screens, it's best to adjust the fonts and buttons to make online shopping more convenient.

See? Making your ecommerce site mobile-friendly isn't that hard, right? But it would definitely pay off!

Another way to optimize your single product Shopify store for conversion is...

Show Social Proof Or Reviews

Social proofs or reviews can help you increase your conversion rate. Why? Because it builds trust and credibility.

And because you're only selling one product, it's important to show that people trust you and they're using your products.

So, wanna know how to gain reviews?

  1. Encourage reviews from your customers through incentives.
  2. Make it easy for them to leave reviews.
  3. Use an app to display reviews on your ecommerce store.

Speaking of which... there is something coming that will help you showcase customer reviews. ?

Now, once you have an optimized ecommerce store... why don't you flaunt your product to the world?

Market Your Product Outside Shopify

Market Your Product Outside Shopify

Planning your product? Check.

Branding your ecommerce store? Check.

Setting up your single product Shopify store? Check.

Optimizing your ecommerce store? Check.

Marketing your product? Let's talk about that!

You should exert a lot of effort into marketing because you're only selling one product. And you have to tell others that it's the best out there.

So, how can you start?

Market The Product To Your Social Media Accounts

Social media has billions of users, so just imagine putting your brand out there if you find your target audience?

You're going to have excellent results!

I'm sure you want to start marketing your product now. That's why here are some tips to help you start marketing your product on social media:

  • Create social media accounts.
  • Incorporate your brand identity into your social media accounts.
  • Find your target audience on social media.
  • Create a social media marketing strategy.
  • Check your competitors' social media pages.
  • Craft content for your target audience to enjoy.
  • Engage with your followers.

Of course, that's not all! But these tips will give you an idea of how to start, especially if you're starting from scratch. ?

Plan Your Search Engine Optimization Strategy

Search Engine Optimization is an effective way of promoting your ecommerce store on the web.

Why, you ask? Because 70% of marketers see that Search Engine Optimization is more effective than Pay Per Click (PPC).

Let's see the initial steps you need to get your Search Engine Optimization strategy rolling...

  • Research the relevant keywords for your ecommerce store.
  • Check the keywords your competitors are using.
  • Use keyword research tools.
  • Set up your blog section if necessary.
  • Check out the current top-ranking websites for your keywords.

Remember, Search Engine Optimization needs more time. But as they say, you reap what you sow.

Brainstorm Your Other Digital Marketing Strategies

Your marketing strategies shouldn't stop at social media and Search Engine Optimization. There are tons of ways to put your product out there for the world to see.

To give you more ideas, here are some:

... and more tactics that you'll discover along the way that will boost your sales!

In digital marketing, you always have to adjust based on the current needs of your market. That's why there will be a lot of times when you'll need to change your strategies.

So, are you sure you're taking notes?

Because you're about to see some successful one-product Shopify stores!

5 Examples Of One Product Shopify Stores To Inspire You

5 Examples Of One Product Shopify Stores To Inspire You

I'm sure you want to see the actual Shopify stores to inspire you. And your wish is my command!



It's a single product Shopify store that sells sound machines that will help improve your sleep. Now, why is this a successful one product ecommerce store?

When you go to Snooz's website, it's not hard to navigate. You can easily find what you're looking for after a bit of scroll.

And if we look at the product details, it's very informative. The details are easy to read, and there's also a FAQ option where you can find the answers you're looking for.

But here's another thing...

Snooz Review Page

There is a review page!

As I mentioned above, social proof is vital in getting customers because it boosts the trust and credibility of potential customers in your ecommerce store. And Snooz is doing it right.

Another great example is...

2. WatchPlay


WatchPlay sells a smartwatch that allows you to track your activities, such as your health. It also detects movements and steps!

Like our previous example, WatchPlay also detailed their product features in a way that's easy to grasp for their potential customers. You can also check out different colors quickly.

And remember what I said earlier?

Multiple Photo Products

Multiple product photos are essential.

Since their potential customers can't feel the product physically before purchasing, WatchPlay has different photos of their products showing different angles and features.

The next store you'll see is...

3. BlendJet


BlendJet sells a portable blender convenient for customers as they can carry it everywhere and even drink from it!

But the best part is their website is optimized, and it's easy to navigate. The product features are also displayed with clean and uncomplicated design, which showcases their value proposition.

And they also have a blog!

Blendjet's Blog

Blogs can help in your content marketing by giving customers information on how to use your product. And for BlendJet, it's through sharing recipes and educational content.

Another example is...

4. Arctic Whitening

Arctic Whitening

Arctic Whitening markets a teeth whitening product that's free of harmful chemicals.

What I love about their website is everything is easy to find. The product pages and reviews are also on the top navigation, making it effortless to discover.

If you also scroll down a bit, you can already see some of the reviews with actual photos.

Reviews With Actual Photos

And another thing I love about their website is how they solve the problem. As you can see, they're asking if their website visitors have sensitive teeth.

It's important because there are other potential customers who are still 100% sure if they'll purchase. But they are acknowledging the problems they might be facing and offering a solution.

And last but not least...

5. Truff


Truff focuses on selling different varieties of hot and truffle sauce. In fact, it was listed as one of Oprah's favorite things in 2021.

On their product page, you can see that they listed ways to use their product for.

Listed Ways To Use Product

The overall website design is also simple yet elegant with its color scheme... as well as its minimalist branding and packaging.

No wonder it's one of Oprah's favorite things.

So, are you ready to be successful like these one product Shopify stores?

Create A One-Product Shopify Store With These Steps!

Create A Single Product Shopify Store With These Steps!

Grab your pen and paper when building a one-product Shopify store, and write these down!

  • Plan Your Product
  • Conduct Product Research
  • Conduct A Market Research
  • Brand Your Ecommerce Store
  • Choose A High-Converting Ecommerce Theme
  • Optimize Your Ecommerce Store For Conversion
  • Market Your Product Outside Shopify

Creating a one-product Shopify store made easy with these steps, right?

Don't be scared if you don't find success on your first try... because every business takes time to be successful.

And Debutify will help your Shopify store be conversion-friendly... with over 50+ Add-Ons, you can optimize your average order value, conversion, and profit!

Try Debutify Free For 14 Days And Build A High-Converting Single Product Shopify Store - Today!

Trisha Ballesteros

Trisha Ballesteros

Trisha Ballesteros is a content writer and digital creator who's skilled and passionate about marketing, social media, tech, and user experience.

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