Social Media Marketing 5 min read
21 Apr 2023

How to Transform Instagram Customer Reviews into Your Most Powerful Marketing Tool

How to Transform Instagram Customer Reviews into Your Most Powerful Marketing Tool

Are you struggling to stand out in the crowded world of Instagram marketing?

We know how hard it can be to make a lasting impression on potential customers can be challenging.

But what if there is a way?

Say hello to Instagram customer reviews.

With 88% of consumers reading online reviews before buying anything. It's clear that social proof can make or break a business on Instagram.

But having reviews isn't enough! You must know how to use Instagram marketing to increase sales and build your business profile brand.

That's where this article comes in. We will show you exactly how to use Instagram posts, videos, stories, and customer reviews to your best advantage.

From encouraging your target audience to share reviews, responding to feedback, and leveraging user-generated content. We'll give you all the tips and tricks you need to maximize the power of social proof.

Ready to take your Instagram marketing to the next level? Let's dive in.

Why Instagram Customer Reviews Are Critical for Your Business?

Why Instagram Customer Reviews Are Critical for Your Business?

The key to winning over potential customers on Instagram is to have some serious street cred. And what better way to build credibility than with positive customer reviews?

Here are a few reasons why customer testimonials can be a game-changer for your business:


Build Trust and Credibility

When it comes to buying, people want to know if they can trust your brand. Posting more reviews on your Instagram profile can help build that trust.


Influence Buying Decisions

We all know that peer pressure is real. That also applies when it comes to making buying decisions. Using the Instagram app to display positive reviews can help small businesses and customers decide which brand to choose.


Generate User-Generated Content

More reviews can also serve as user-generated content (UGC). It can be a great way to showcase your products in action. UGC is a fun and authentic way to build a community around your brand. You can upload it as an Instagram story or add it to your brand's Instagram reels.


Provide Valuable Feedback

Finally, reviews can provide valuable feedback for your content marketing and small business owners.

Making improvements based on customer feedback can strengthen customer loyalty, boost sales and increase satisfaction. Plus, who doesn't love a good pat on the back for a job well done?

So, if you're not already leveraging the power of Instagram customer reviews, what are you waiting for?

Get those positive reviews flowing and watch your business soar to new heights!

What are the types of reviews on Instagram?

There are two main types of reviews on Instagram:


Feed Reviews

These are reviews that are posted directly to your Instagram feed as regular posts. Customers can leave a review in the caption or comments section, and you can respond to their feedback.


Story Reviews

These are reviews that are posted to your Instagram Story. Customers can leave a review by sending you a direct message, which you can then repost to your story. Story reviews disappear after 24 hours, but you can save them as highlights on your profile for future reference.

Now that you know the different types of Instagram reviews.

Let's find out...

How to Encourage Customers to Leave Reviews on Instagram?

How to Encourage Customers to Leave Reviews on Instagram?

Let's face it – getting customers to leave reviews on Instagram can feel like trying to herd cats.

But fear not, my friend. You can turn those reluctant reviewers into raving fans with a few creative tricks up your sleeve.

Here's how:


Make it Worth Their While

One of the best ways to encourage customers to post reviews on Instagram is to offer an incentive. Give them a discount code, a freebie. Or a chance to win a prize. People are much more likely to take action if they feel like they're getting something in return.


Get Social

If you want people to leave reviews on your Instagram accounts, you must make it easy for them.

Include a link to a call-to-action in your Instagram bio or posts. This link will encourage people to share their thoughts and experiences.

You can also create a branded hashtag or business account to make it easy for people to find and contribute to the conversation.


Play the Long Game

Building a loyal following on Instagram takes time and effort, but the payoff can be huge.

Make sure you are consistent in delivering great content. Continue to engage with your followers and foster a sense of community on one of the most popular social media platforms.

Thus, you can create a tribe of fans who are more than happy to sing your praises in the form of customer reviews.


Show Some Love

Finally, don't forget to show your customers some love!

When someone takes the time to leave a review on your reviews page, Facebook business page, or Instagram, make sure to respond with a heartfelt thank you.

You are not only showing them that you appreciate their support. But you are also strengthening your relationship with them.

So, there, you have a few fun and creative ways brands have to encourage customers to leave reviews on Instagram.

With a little effort and a lot of love, you'll have those reviews rolling in before you know it!

6 Ways to use Instagram reviews for business

Here are 6 fun and engaging ways to use this great platform service for your business:


Make a "Review of the Week" feature on your Instagram account

Choose one customer review per week to showcase in your Instagram stories or feed.

Did you know that clothing brand Aerie has a "Real Talk" highlight reel on its Instagram account? It features customer reviews and UGC.


Create Instagram stories highlights for reviews

Create videos for a dedicated review highlight reel on your Instagram stories and profile. Make sure it showcases some of your best customer reviews.

In Glossier's case, a highlight reel featuring customer reviews called "Glossier Feels."


Use reviews in your ads

Turn some of your best customer reviews into eye-catching graphics. Use them in your Instagram ads.

To show social proof, meal delivery service Freshly includes customer reviews in its Instagram ads. This encourages new customers to give it a try.


Repurpose and post customer reviews on other platforms

Use and post your customer reviews on other platforms like your sales website, Facebook, or email marketing campaigns.

Peloton, for example, features customer reviews on its website product review pages.


Use reviews to inform business decisions

Use customer reviews to make informed decisions. Consider advertising options or creating more content related to a particular product or feature if many customers rave about it.

Or, if you notice consistent complaints about a particular aspect of your product or service, take steps to address the issue.


Encourage User-Generated Content

Use customer reviews as a way to encourage video sharing and user-generated content (UGC) on Instagram.

For example, the fashion brand Reformation encourages customers to share photos of themselves wearing their clothing with a specific hashtag. And then, they share some of the best photos on their own Instagram profile.

This photo post not only helps to showcase their clothing in real-life scenarios. But it also encourages more customers to share their own photos and reviews.

There you have it – 6 fun and engaging ways to use Instagram posts, stories, and reviews to boost your business.

Give them a try, and watch your brand's credibility and customer loyalty soar!

Maximize Your Instagram Customer Reviews!

Instagram customer reviews are a valuable resource that can help you with the following:

  1. Make informed business decisions
  2. Build customer loyalty
  3. Increase brand credibility

You can transform your Instagram reviews into a powerful marketing tool by taking an active approach to customer feedback. It will give you valuable insights into your business accounts and customers' preferences.

At Debutify, we understand the importance of customer testimonials. That's why we've made it incredibly easy for our users to integrate customer reviews into their online store.

With our review app, you can collect and showcase customer feedback. With this app, you can build social proof and increase customer trust for maximum impact.

So why not take full advantage" of this powerful tool?

Learn more about how you can maximize Debutify reviews!

Diane Eunice Narciso

Diane Eunice Narciso

Diane Eunice Narciso is a content marketer, strategist, and writer who's skilled and passionate about marketing, social media, eCommerce, etc. And is also an expert in sales and business development nurturing strategic partnerships and collaborations.

Share post