Taking a stroll on a lovely evening, you gaze up at the night sky.
Which sky is more appealing to you?
Of course, the sky full of stars look more appealing! Cue Cold Play song here.
Just like how you're amazed by the dazzling night sky, the same goes for your customers when they visit your online store.
Your star ratings on display can captivate their attention... and their purchasing decision!
That's right... Shopify stores like yours that want to improve interactivity and build credibility should consider adding product reviews to their stores.
Product reviews not only help build a reputation...
... they also improve sales and conversions.
You see, product reviews influence your customers buying decisions. 89% of online buyers say so. That's nine out of ten customers!
Your happy customers' positive feedback is a powerful tool.
Here's what they can do:
They can convince hesitant shoppers that your products are being tried and tested by other like-minded individuals. They can attest that your products are worth buying.
Let me give you a short example.
Shopify stores dealing with beauty products and food can specifically benefit from product reviews. Customers look for other people’s experiences before they risk their physical appearance or health.
Shopify product reviews are a great way for buyers to see real-life social proof.
They can see what other buyers think of your products and services.
But be careful... using this feature comes with its challenges.
Keep reading as I'll be sharing a few valuable tips on adding and managing product reviews on your Shopify store.
Before going further, let’s have a quick look at what is a product review and why you need to add them to your Shopify store for better conversions.
What Are Product Reviews?
Product reviews are the feedback or opinions of buyers for a particular product or service.
Customers leave reviews once they complete the checkout process. Businesses dedicate a section and a review form on their website for testimonials. This enables buyers to rate and review their products and services.
Now let's move on to...
Why Having A Product Reviews Section In Your Shopify Store Is Crucial For Your Success?
Let’s suppose you want to buy formal attire for an upcoming event.
The product you like to purchase is available at two eCommerce stores. One store has an array of reviews on its product pages... while the other store has nothing.
What would you do?
That goes without saying that you buy the clothes from a store with positive reviews.
Yes, you got that right. Product reviews build trust. They also help other shoppers get a clear idea of what they can expect from a brand in terms of quality and service.
Remember, if you haven’t added a section for product reviews on your Shopify store, you’ll be missing out on a huge number of potential customers.
Shopify product reviews can...
Build Trust And Goodwill
The first thing first-time visitors will notice on your online store are reviews.
Your products having good feedback capture the customer’s attention immediately. They will feel more confident about their buying decision.
Let's take the example of Amazon here.
The American dropshipping giant displays average product ratings on top of the page. The customer reviews are showcased at the bottom, though.
The idea is to provide visitors a glimpse of an overall average rating before they scroll down and explore the reviews section.
Product reviews build trust and goodwill that also improve your CTR and...
Another perk of having product reviews on your Shopify store is that it helps boost conversions.
If you’re delivering to your customer’s expectations, they would openly market your products by dropping positive feedback.
Add reviews, and you can...
Provide Better Insights Into The Product
Yes, you can be as engaging and informative in your product descriptions. But feedback from real-life customers hit differently.
It can help your prospective customers have a clear understanding of product benefits and functionality.
Plus, Shopify product reviews can...
Let You Rectify An Issue With A Product
Product reviews also help Shopify store owners to identify and rectify the issue with the product.
Customers may point out the same issue. It's up to you to look into it. Get it fixed as soon as possible.
Adding product reviews means they also...
Give You User-Generated Content
People add reviews with their custom comments, images, and videos. It helps attract sales and also increases your website’s visibility in front of the search engines.
Speaking of search engines, Shopify product reviews can...
Help You Rank Better On Search Engine Results Pages
Search engines love customer reviews.
So the more product reviews you have on your Shopify store, the better your eCommerce store will rank on search engines.
Better search engine visibility means more people would be able to see your store. Also, when they see positive reviews on your website, they’ll quickly make their buying decisions.
That leads your online store to...
Reduce The Chances Of Returns
As we established, product reviews build trust and help buyers decide the product quality.
And when you have multiple good reviews listed for a specific product, first-time buyers won’t create a fuss on little things (unless there is any defect, of course).
All of these can lead to...
Improved Customer Satisfaction
Customers admire businesses that collect reviews and value their feedback.
Here, the key is to take both positive customer feedback and negative feedback seriously.
Be grateful if you get a positive response. Otherwise, quickly resolve an issue if you get negative feedback.
Now you know the importance of product reviews for your Shopify store.
It’s time to look for ways you can add them through your admin panel.
You can use several apps that you can use to add reviews to your Shopify store, including Shopify’s free Product Reviews app.
How To Add Product Reviews Using Free Shopify Product Reviews App?
Product Reviews is free to use Shopify app that lets you share your customer’s experiences.
This Shopify product reviews app is customizable and seamlessly blends with your store’s overall look and appearance.
To install this app, all you need to do is go to...
- Click on the "Get" button listed on the right side.
- You’ll then be redirected to the setup wizard available in your Store’s admin panel.
- Click "Apps".
- You can now adjust settings according to your needs. The settings are fixed at "Auto Publish" by default. However, you can also turn this option off. Find the "Auto Publish" option and click on "disabled". Click "Save" to save your current setting.
- Turning the "Auto Publish" feature means that now you have to publish reviews on your own.
With Shopify product review apps, you can...
Publish A Review
- To publish a review, you have to find the Product Reviews Unpublished tab.
- Locate the customer reviews you want to publish. Click on the "Publish" button available on the right to complete the process.
- There are multiple actions you can perform from the settings tab. For instance, you can unpublish reviews, delete reviews, flag inappropriate reviews, filter reviews, respond to reviews, and more.
Up next, you also need to learn...
Unpublish A Review
- Click on the Product Reviews Published Tab.
- Locate the review you want to remove from the list.
- Click on the "Unpublish" button listed on the right.
Of course, adding reviews also means you can...
Delete A Review
- Click on the Product Reviews Published Tab.
- Locate the review you want to delete from the list.
- Click on the "Delete" tab located on the right.
It's inevitable that you'll have negative feedback, but you can always...
Report As Inappropriate
- To remove an inappropriate/scam review, you have to click on the "Report as inappropriate" tab.
This Shopify product review app can also let you...
You can also filter reviews using the Filter bar. The purpose of the filter bar is to find the reviews based on the author’s name and the author’s email id.
- Enter the term you need to find in the filter bar. Press the "Enter" key.
- Wait for a few seconds to get the desired results.
Lastly, getting this app installed will let you...
Reply To Shopify Product Reviews
With Shopify’s Product Review app, you can reply to a review. Your response will be displayed side-by-side with the original customer review.
You might be wondering...
How To Integrate Product Reviews App To Debutify?
Once you use Debutify, you can integrate the Product Reviews app by using the following steps:
- Go to your Shopify Admin panel.
- Click "Apps".
- Click on "Visit the Shopify App Store".
- Write "Product Reviews" in the search bar.
- Click on the "Product Reviews" (Free) app option.
- You’ll be redirected to the app installation page.
- Click "Add app".
- Click "Install app".
- Copy the code snippet given and go to "Online store".
- Click ‘Themes’ and then tap "Customize".
- You’ll then be redirected to Debutify’s Settings page.
- Click on the Home Page dropdown menu and click "Product pages".
- Click "Review App" listed on the side menu.
- Click "Theme Action" given at the bottom of the page and click "Edit Code".
- Write "Review" in the search bar.
- Click Review-badge.liquid.
- Paste code in the window and click "Save".
And there you have it! Let's now go to...
Tips On How To Successfully Manage Shopify Product Reviews
Dealing With The Bad Reviews
Nobody likes negative reviews.
But in all honesty, negative feedback is part of the customer feedback process. No business can keep every customer happy.
Do not take bad reviews personally! Oftentimes, a negative review is an outcome of things beyond your control.
So, you can keep your settings to the "Unpublish Review" option. That way, you can read reviews before they get published on your website.
We’d suggest not trying to remove every negative review. Unless you think someone is trying to spam.
The best strategy is to talk to the customer and turn negative feedback into positive.
If you have resolved the issue with your customer, you can consider the following options to get a review removed from your website.
You Can Delete It
If you have already talked to your customer and resolved the issue without any conflict, you can simply get rid of the negative review.
You don’t need to remove every negative review. It will look fabricated, and visitors might feel that the other positive reviews on your website are not legitimate.
Another option you have is...
You Can Reply To The Review
You can also publicly respond to the review and explain what was done to resolve the issue.
Make sure you keep your tone friendly and accommodating, instead of rude or aggressive.
Lastly, you can...
Request A Customer To Leave A Revised Review
Another effective way of removing a bad review from your store is by requesting a customer to post an updated review.
Your customer can either drop another review to update others with the situation or remove the previous one.
You can delete the review straightaway if...
- you think the review is fake.
- the review contains inappropriate language.
- it sounds like a personal attack on your online business.
- the reviewer has never bought anything from your store.
Don't worry... Present-day buyers are more informed than ever before. They know that no business is perfect.
Businesses that aim for a 5-star rating look less credible than those with mixed reviews.
Now that you have successfully integrated a Free Product Reviews App to your Shopify store... it's time you can put in some real-time efforts to increase the number of reviews you're having for your business.
For your convenience, we have added a bonus section highlighting some of our tried-and-tested ways of getting more reviews for your Shopify store.
Bonus Tips: How Do You Get More Reviews On Your Shopify Store?
Send The Request After The Order Is Fulfilled
The best time to get a review is right after the order is fulfilled.
No, we’re not talking about the completion of the checkout process. You must request a review when you have dispatched the product and know the recipient has received or used it.
To add product reviews, you can do...
You might have some orders you haven’t received a review yet. You can target those customers and send a request again.
Encourage customers to add product reviews and...
Another effective way you can encourage your customers to share their genuine feedback is by offering something of value in return.
For instance, you can offer a discount or a cashback offer to customers who are willing to share their reviews on your website.
That's it! You can now...
Proudly Display Your Stellar Reviews!
I hope this post clears some of your doubts about how you can add product reviews to your Shopify store.
After reading this post, I'm sure managing your product reviews will not be a hassle.
Here's more good news: You won't need to go through all the steps for long... Because Debutify has something in store for you to manage your reviews effectively!
So keep Debutify as your Shopify Profit Optimization Partner.
Because with over 50 Add-Ons, you can further increase conversions, AOV, and profits!
14 Days Trial. 1 Click Installation. No Credit Card Required.