If you’re running an online store, you already know how competitive things have become. Ads cost more, people’s attention spans keep shrinking, and email inboxes look like storage units for unread promotions. Meanwhile, SMS — the channel most of us barely talk about — is quietly becoming one of the most effective ways to reach shoppers instantly.
It’s not exactly a new technology, but the way e-commerce brands are using it today is different. SMS is no longer just for OTP codes or delivery alerts — it has evolved into a direct, personal and high-conversion marketing channel.
Let’s break it down clearly, without the tech jargon.



