Dropshipping has become a lifeline for many online brands, changing the traditional inventory model by allowing businesses to fulfill on demand. By partnering with manufacturers and suppliers, businesses can produce, source, and deliver products to customers as they buy.
But not all businesses can switch to dropshipping; it’s niche-specific. Managing an online store through dropshipping, especially with delicate items like Oberlo dropshipping products, requires a special approach and expertise.
Consequently, the world of dropshipping can become confusing. With so many products available, finding the right ones can be an overwhelming task.
The most logical course of action is to identify a marketplace from which you can source products ideal for your dropshipping business.
Oberlo is a great marketplace to try your luck at. It not only has a wide range of dropshipping-ready products, but it’s also directly supported by Shopify. Therefore, using Oberlo seems like a no-brainer.
This article is a guide to help you find the best ways to use Oberlo to find the best-selling dropshipping products.
But before we get into that, let’s see why getting into dropshipping is a great idea.
Dropshipping requires very little requirements to get started. However, increasing traffic and converting it into sales can be a bit of a difficulty. To increase your chances of getting more conversions, download the free Debutify theme.
Oberlo Dropshipping Product Ideas to Sell
Looking for hot dropshipping products to grow your store in 2024 and beyond? Check out these trending Oberlo product ideas:
Smart Home Devices
Home automation is rising, and smart devices like smart plugs, lights, and security cameras are in demand. As people look for convenience and efficiency, these products will win.
Sustainable Products
Eco-conscious consumers are looking for sustainable alternatives. To tap into this growing market, offer eco-friendly items like reusable straws, bamboo products, and biodegradable packaging.
Health and Wellness Products
The health and wellness industry is booming, and self-care and fitness are the focus. Sell yoga mats, resistance bands, and essential oil diffusers to this health-conscious audience.
Personalized Items
Customized products are a hit in e-commerce. From personalized jewelry to custom phone cases, offering unique items allows customers to express themselves.
Outdoor and Adventure Gear
As more people get into outdoor activities and travel, outdoor and adventure gear like camping equipment, hiking accessories, and travel gadgets are on the rise.
Get these Oberlo products and be ahead of the game in 2024 and beyond. Watch the market and your customers.
How To Use Oberlo To Get The Best Dropshipping Product Ideas
Because it’s backed by Shopify, Oberlo is the best dropshipping software. It’s directly plugged into one of, if not, the biggest eCommerce platform.
Nevertheless, using this marketplace to find the best-selling dropshipping products requires some skillful navigation.
Before you choose your products, you need to find a niche to operate in. To do this, you need to have an exact audience in mind. This requires you to do some market research to find out who your online brand caters to.
You need to ask yourself who you're creating products for. Even if your eCommerce store sells a wide range of assorted products, you’ll find that a specific type of person frequents it.
In other words, even if you have a general store, you still need to think of what kind of person would have a strong urge to buy products from it.
Fortunately, you can choose from several diverse product niches for your online store.
Below, you can see some of the many sectors your brand can get into:
- Men's fashion
- Women's fashion
- Beauty
- Home decor
- General store
- Jewelry
- General store
- Watches
- Home improvement
- Lighting
- Maternity
- Babies and kids
- Novelty
During your market research, ask yourself the following questions to decide which of these categories you fit into.
- Which online retailers are popular right now, and what are they selling?
- What are the most popular products right now?
- Which niches have the biggest audiences?
- Which products have the highest profit margins?
Looking at what niches are trending and what niches are "evergreen."
Trending niches are those that are popular at that very moment in time. For instance, fidget spinners were the thing at one time, but hardly anyone talks about them these days.
On the other hand, evergreen niches are those that remain profitable for a long time, not just for a single moment. Think of niches like fashion, beauty, and gaming. You’ll always have a ready market within these industries, ensuring that your store remains relevant.
Once you’ve settled on a niche for your brand, you can start looking for the best-selling dropshipping products.
Here’s how:
Use Star Ratings And Reviews
Looking at what other people like is a great way of finding products that are likely to be a hit in your online store.
Oberlo rates all the products in the marketplace using a five-star rating system. This ranges from zero to five stars, with zero being the lowest rating and five being the highest.
reviews a product has. This solves a problem where a product has skewed ratings due to the number of reviews.
For instance, a product might have a 5-star rating, but only one person has rated it. This doesn’t adequately represent your target market. The first person might find it great, and the next 100 people might not.
However, if a product has 2503 views with a 5-star rating, there’s a great chance that it's an awesome product.
These are the kinds of products that you should be looking to include in your store.
We also have reviews where people can provide their thoughts and opinions about a specific product. They can lay bare their personal experiences with a given product.
Look At The Order Count
Oberlo lets you know the traffic or activity surrounding a particular product in the marketplace. Each item has an order count statistic; revealing the product’s demand.
In other words, you can gauge the product’s popularity. If several people have ordered it, there’s a high chance that the market has an insatiable taste for it.
count stays fresh and relevant. For instance, some items might have a high order number.
However, the number might be swollen because of heightened sales during the festive period. But now you’re viewing the product and might be tempted to add it to your product line-up yet it's off-season.
Oberlo sets the order count in a set of two: the order count from the past six months and the order from the last thirty days.
This will help you estimate how relevantly competitive a product is compared to the other products. A higher-order count means that this product is a popular one and is likely to be popular with your audience in that period.
Check The Imports Stats
Before listing products in their online stores, most owners want to know if the products they’re interested in are viable. otherwise, they might have a store that doesn’t bring in any traffic to convert into sales.
Oberlo attempts to make it simpler for online store owners to assess the competition surrounding a product or group of products. It does this by displaying import data for each item.
This new feature makes the process of finding profitable products even more transparent. You can now see what other online entrepreneurs are selling in their stores.
Consider this, for instance. If a product listing shows over 350 imports, that could mean that around the same number of different stores have imported the product.
And if they’ve done so, it could be that the particular product is popular with the given target market.
Consider Pageviews For Each Product Page
A great product requires great marketing; in other words, selecting a great product is not enough.
This is where Oberlo's pageview data helps. Pageviews show how many times a product has been viewed on Shopify stores.
This gives you insight into how well other online entrepreneurs are doing with marketing their products.
Now, put all this together. You’ve chosen a product with great ratings, a high order count, and favorable import stats. If it has high page views, it’s an indicator that your competitors have found great success with marketing the item and attracting traffic to the product page.
Wrapping Up
Coming up with great Oberlo dropshipping product ideas can be a difficult task. After all, several people also want to get into the same business. Therefore, you have to come up with savvy ways to identify what to add to your product range in your online store.
Oberlo is a great marketplace to source dropshipping products. The Shopify affiliate platform provides several ways for you to identify what you can add to your store to generate profits.
To take advantage of this, you need to have a high-converting store. Download the Debutify theme for free!
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