I read somewhere…
It takes 50 milliseconds for a new site visitor to form a first impression.
Now, what does that mean?
This means you only have 50 milliseconds to pique your visitors’ interest.
Do you think your visitors can read a 2-page blog during this time?
They need something quick to digest.
That’s where videos step in...
Why Should YouTube Marketing Be A Part Of Your Marketing Strategy?
If your next business goal is to get into video marketing, YouTube can be your safest bid.
Known for its music and funny animal videos, today, YouTube has turned into a place for marketers.
There are over 2 million active YouTube users. That means, regardless of what you sell, you can find your audience there.
But did you know YT consumes over a billion hours of video every day?
Viewers get countless notifications daily. So how can you encourage them to ignore your competitor’s videos and click on yours?
The struggle is real…
That’s why I thought it would be great to cover YouTube marketing strategy in this post.
Here are a few things I plan to talk about:
✔️Reasons your video has no views on YouTube
✔️YouTube algorithm 2021
✔️How to beat the YouTube algorithm 2021
Alright. Enough talk. Let’s get to the point…
Reasons Your Video Has NO VIEWS On YouTube
Your Thumbnails Suck
Thumbnails are the first thing people see when they search for videos.
If I don't find a thumbnail attractive, I skip right past it.
I am sure every viewer does the same.
According to YT, 90% of their most-viewed videos come with a custom thumbnail.
Now, what does a custom thumbnail mean?
You can create custom thumbnails using images and screenshots from the actual video.
Creating a custom thumbnail is tricky. But you can get that right using the BOGY approach.
Let me explain...
If you check YouTube's official homepage, you'll see black, red, and white everywhere.
By creating a thumbnail using these colors, you will allow your videos to blend in with the site's theme. You don't want that.
That's where BOGY thumbnails step in.
BOGY thumbnails use blue, orange, green, and yellow as primary colors.
For example, we use yellow and blue as the main colors in Debutify's thumbnails:
Sure, you can use a bit of white and black. But don't let these hues dominate your thumbnail.
Speaking of consistency…
You’re Not Consistent
If you’re not consistent about what you do, subscribers will have zero interest in your posts.
Take the example of Claudia Ayuso here. She is a famous YouTuber and producer of ‘The Cheeky Revolution’ podcast.
You can find Claudia talking about environmentalism and social change in her videos.
People expect the same type of content from her on a schedule she usually follows. Any change will affect her viewership.
How about another example?
What if I post cooking videos instead of ecommerce-related content Or Neil Patel sharing videos containing tips about health and fitness?
Makes no sense?
That’s what people think of your videos when you cannot maintain consistency.
The YouTube algorithm also places a lot of value on consistency.
When we talk about YouTube marketing, consistency is more than posting videos on a set timing.
It’s about how consistent you’re in your selection of topics. It’s about maintaining the theme of your videos. And above all, it is about sticking to the core message.
Up next is…
You’re Not Making Videos For Your Audience
Each video you post should revolve around your audience’s interests and needs.
That’s okay if you have only 5-10 viewers in the beginning.
Those 5-10 viewers will attract millions of other viewers with similar interests.
YouTube will also show your videos as recommendations to those people.
Now, this is important. Why? Because you need to start somewhere.
What if your videos do not contain what those 5-10 people want to watch?
They lose interest in your content and eventually will unsubscribe you.
No clicks on your videos.
You will not only lose your current subscribers. But also lose an opportunity to get visibility in front of other potential viewers.
I love the content BMW creates for their audience. The brand knows its buyers.
People who invest in BMWs are real car enthusiasts. So, the company always shares technical specs and historical information in their videos.
And now it’s time for...
YouTube Optimization Sounds Mainstream To You
Looking to get millions of views, likes, and shares overnight by posting your video on YouTube?
I hate to burst your bubble, but that is impossible.
As I mentioned earlier, YouTube has turned into a million-dollar industry.
You can only think of such viewership if you already have millions of subscribers.
Which you probably do not have.
So how can you go about it?
YouTube optimization is your answer...
Sounds tricky? It isn’t. Promise.
You can optimize your YouTube videos by:
✅ Using the right keywords
✅ Creating custom thumbnails
✅ Channel design and more
Should you use all these strategies?
Short answer: YES!
Why am I saying this? Because I have seen all top YouTubers using all these tactics. Even those having millions and billions of views use them.
Optimizing videos can increase the reach. Also, you’ll gain better visibility in SERPs.
The best part?
You don’t have to use hundreds of keywords to take full effect. A few keywords/keyphrases would do the job just fine.
Let’s move on to the next reason...
You’re Not Active On Platforms Outside Of YouTube
What other platforms are you active on other than YouTube?
Then you’re not benefiting from the resources that are at your disposal.
Starting fresh on YouTube is no joke. But if you’re already active on other platforms, you can leverage that in getting more views.
You can promote your YT videos on Facebook if you have a massive following there.
You can promote your YouTube channel on forums like Quora or Reddit.
I’d suggest starting with three platforms at first. Review each platform’s posting guidelines and try to contribute value to the users.
‘Buy from me,’ ‘I know what I am doing’ kinds of songs will annoy your readers. They will feel you’re trying too hard to get views on your posts.
So make sure you go easy with it.
Another possible reason could be...
Your Audience Retention Rate Could Be Too Low!
There is nothing worse than seeing viewers leaving your video before it ends.
Even worse, if your videos are only a couple of minutes long.
What’s stopping your viewers from watching videos till the end?
That’s because your viewer retention rate is too low.
The audience retention rate is important for two reasons.
First, the YouTube algorithm favors watch time. And channels that meet this criterion get a better ranking on YT.
Second, if your audience finds it hard to finish your one video, they’re less likely to subscribe to your channel.
You got that, right?
How can you fix this?
Through YouTube Analytics.
YouTube Analytics is my favorite feature. It includes everything you need to know to grow your YouTube.
Look at the average watch time of your videos and see at which point viewers left.
Once you know what’s causing this, improve it.
The next on my list is...
You’re Not Providing Any Value!
You probably know this one. Nobody will watch your videos if they don’t find value in them.
Okay, let’s make this a little easier. Ask yourself, why should someone watch your video?
If you already know the answer, great. If not, provide your viewers a reason to watch your videos.
Value is the single most important thing with which you can beat the YouTube algorithm 2021.
Now, providing value is not something anyone can achieve.
Take a step back and be honest with yourself.
If I want to attract people interested in ecommerce, I have to share valuable insights with them. Things that are trending and not available anywhere else.
Once you have such knowledge, then you can create videos that will hook your audience’s interest.
Create videos that:
- answer your audience’s questions;
- are entertaining;
- revolve around content your target audience wants to watch.
The next three are the most important ones. So keep reading if you want to nail your YouTube videos in 2021...
Your Audio And Video Quality Are Horrible
Does working on your video and audio quality seem unnecessary to you?
Do you spend all your budget on content?
Then you are a step away from ruining everything.
Many things contribute to making your video unbearable - poor lighting, editing flaws, and terrible voice-overs are to name a few.
It is worth taking a few minutes to find the best video capturing and audio recording devices for you.
If this sounds too expensive or tricky, you’re wrong.
Many good-quality devices and tools are available in the market.
Affordable 4k camcorders are there.
You can find USB condenser microphones in your nearby gadget store.
Or even take help from online YouTube video editors. The sky's the limit…
You’re Expecting Overnight Results!
So it’s been a week since you started your channel. Great!
Oh! You still haven’t gotten 100k views?
I am sorry to hear this.
But, time to wake up...
What outcomes can you expect to see in this time window?
Patience is the key.
Everything takes time. If you want to have more views, likes, and shares, give more before expecting anything in return.
Remember, good things only come to those who wait.
YouTube Algorithm 2021
YouTube algorithm 2021 is all about finding the most relevant video for each viewer.
Also, the YT search will rank those videos better that keep viewers engaged and watching.
How To Beat The YouTube Algorithm 2021?
If you're reading this, then chances are you have already read the entire post.
Is beating the YouTube algorithm 2021 still an issue?
I don't think so… 😊
Supercharge your YouTube marketing strategy with Debutify's easy-to-use add-ons.